An overview of how social media can help a business, organization, individual spread a message. With Toastmasters Club in mind.

1. The Power of Social Media
to Reach New Audiences
Presented to:
EAGLE TOASTMASTERS CLUB
LAGOS,NIGERIA
Saturday, July 17, 2016

2. Charlene Burke
Curious researcher
An Info Pro with the Need to Know
Researcher, Trainer, Marketer, Presenter, Writer of eBooks on Amazon
Business Owner, Engineer, Reader, Writer, Pool Player, Pianist, Enjoys
Fishing, Loves Minor League Baseball, Loves Puns.
Search by Burke, LLC
Owner
We Sweat the Details So You Don’t Have To
searchbyburke.com
Business Research, Training, Mastermind Groups for Business Owners
Grow Because You Know
Personal Blog
Knowledge is Power | Wisdom is Understanding | Action is Profitable
www.growbecauseyouknow.com
Consulting and Mentoring for solo business owners, training, Mastermind
Groups for Solo Business Owners

3. What We’ll Cover Today
• What is Social Media?
• Social Media Statistics
• The Rules
• How The Club and The Individual Use It
• Engagement – Content - Connecting
• Questions

4. What Is Social Media?
It’s the online platform that allows conversations to
happen.

5. Statistics
Social Media

7. • Over 143,000,000 monthly users in the US (Quantcast)
• More than 1 billion active users (Facebook)
• 71% of American adults with access to the internet use
Facebook (Pew Research)

8. YouTube is more popular than
cable television
and reaches more adults than
any cable network.

9. • Over 86 million monthly users in the United States (#8) (Quantcast)
• 23% of online adults use Twitter. (Pew Research Center)

10. Over 400 million registered users
• Professional networking site
• Knowledge and information sharing hub
• Provide a voice for the brand
• Build industry experts

11. • Over 17 million people in the US monthly (#55) (Quantcast)
• 53% of users are under the age of 29 (MDG)
• 62% of Americans ages 12-17 are on the network (MDG)
• 4th most popular app on mobile devices (Mobile App Landscape Report)

12. • 11th most popular app on smartphones (Mobile App Landscape Report)
• Snapchat users watch 10 billion videos per day (Statista)

13. • Over 68 million monthly users in the United States (#10) (Quantcast)
• 28% of adult American Internet users are on Pinterest (Pew Research Center)

14. • 11 Million users
• 1 Million USA users and growing
• For professionals
• Sharing of educational and informational content
• Users choose what they want to see by selecting ‘hives’

15. Image from
Toastmasters 74,
Zimbabwe

16. The Rules

18. Why? Eagle Toastmasters Club
• Networking – live stream, groups
• Discussion - groups
• Recruiting new members – all platforms
• Tell the Club story – all platforms
• Announcements – all platforms
• Award recognition – all platforms
• Crowd Mentorship – live stream, groups
• Sharing Photos, videos, presentations, etc.

19. Why? Members - Individuals
• Connect with like-minded people
• Discussions about hobbies, interests,
communities
• Share your knowledge
• Share important events in your life
• Learn from others, new ideas for speeches

20. The Club
The Club
• Consistent sharing of
information about Club
activities
• Educational activity about
value of Toastmasters
• Public recognition of
member awards
• Invitation for non-members
to visit
• Connect with other Clubs

21. The Club + The Member
The Club
• Consistent sharing of
information about Club
activities
• Educational activity about
value of Toastmasters
• Public recognition of
member awards
• Invitation for non-members
to visit
• Connect with other Clubs
The Member
• Share:
– excitement over award
– the speaking experience
• Connect with new people and
invite them to meetings
• Develop better ideas
• Hangout with influencers
• Personal branding
• Become a resource for your
expertise

22. The Club + The Member = Global Reach

23. What Does This Look Like?

24. Global Reach = New Audiences
Connecting, Sharing Knowledge

25. Content? What’s That?!?!
Understand your
audience
Use social media as a
conversation not a
broadcast tool
Ask questions

26. Twitter #toastmasters
# is a hashtag and a way to
mark conversations to be
followed.
#toastmasters
#transatlantic
#lagoslive

27. How Do People Find You?

28. How Do People Find You?
• Like/Follow
• Share/Retweet
–Update from others
• Tag/Mention
–@eagletoastmasters
• Hashtags (#)
– #Toastmasters #LagosLive
#Transatlantic

29. YOU – Find Them – And Engage
• Your activity on their updates will capture
their attention and they will likely Follow you.
• Comment on updates
• Offer solutions when they ask questions
• Share your knowledge when appropriate

30. http://bit.ly/smauthority
Amazon Kindle link
http://growbecause.com
Register to be notified of
Webinar and Training Programs

31. Questions – Let’s connect
Searchbyburke.com
www.growbecauseyouknow.com
https://www.bebee.com/bee/charleneburke
Linkedin.com/in/CharleneBurke
Facebook.com/GrowBecauseYouKnow