This presentation contains an overview of the digital music industry. It includes key stats about the industry + audience size, insight into the sectors top services and how F# fits into the digital music service realm.

1. Digital music
landscape

2. 1. IFPI DigitalMusic Report, 2015
2. Next Big SoundIndustry Report, 2014
3. Edison Research andTriton DigitalInfinite DialStudy, 2015
4. Nielsen Music U.S. Report, 2014
State of the industry
$ 5.9
BILLION (USD)1
Digital music services are available in…
189 Streams were up 363% from 2012
and up 95% from 20131
Average listeners use
Countries
world wide
1.6
Total Streams
StreamIng
services a week3
164Bin the U.S. alone4
Amountedto
more than
434Bin 20142

3. 2Xmore likely to feel
emotionally connected to
and recommend a brand
1.5Xmore likely to
shop onlineon
a weekly basis
Music streaming listeners are...
as comparedto non-streamers1
93%
of the U.S. population
listens to music &
spends more than
25hrsof listening time
each week3
Weekly InternetRadio
Listeningby Age
(US)4
In 2014, music surpassed television
as the top entertainment choice in the United States 3
1. Spotify Brand Impact Study, 2015
2. Next BigSound Industry Report, 2014
3. Nielsen Music U.S. Report, 2014
4. Audiomonitor by Auciencenet Infographic, 2015
Digitalmusic audience
Top Streamed Genres
(Percentage of Total Streams)2
R&B /Hip Hop 28.5%
Rock 24.7%
Pop 21.1%
15-19 67%
20-24 60%
25-34 59%
35-49 45%
50+ 21%

4. Source: IFPIDigitalMusic Report, 2015
0
100
200
300
400
500
600
700
800
2009 2010 2011 2012 2013 2014
Year on Year Ad-Supported Streaming Growth (2009 – 2014)
+1%
+60%
+45%
+17%
+39%
M US$

5. Leading digitalmusic services

6. 18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65+
Type: Streaming Service
Spotifyis the largest on-demand streaming service
in the world. Users canbuild playlists and choose from
a wide selection of curated playlists tolistento.
Key Features:
• Curate/browse playlists
• Share playlists and followother users
• Create a radiostationthrough recommendationengine
Active
Listeners1
1. United States
2. United Kingdom
3. Brazil
4. Germany
5. Mexico
1-3. Spotify.com, 2015 4-5. Alexa.com, 2015
Audience Demographics4
As compared to internet population averages
75M
Paying
Listeners2
20M
Total#
of Countries3
58
Top Countries(bylistenership) 5

7. Type: Streaming Service
Pandora is an internet radioservice where users create
their own stations by choosing a seed genre, artist,
or track. The user personalizes the stationto suit their
tastes based ontheir feedback.
Key Features:
• Well developed ad products
• Focusing on integrating musicplayer into automobiles
and other connected devices
• Utilizes data from the MusicGenome Project
Active
Listeners1
1. United States
2. Australia
3. New Zealand
1, 3. Pandora.com, May 2015 2. Statista, 2015 4-5. Alexa.com, 2015
Audience Demographics4
As compared to internet population averages
77M
Paying
Listeners2
5M
Total#
of Countries3
3
Top Countries(bylistenership) 5
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65+

8. Type: Streaming Service
Rdiois anonline music service that offers ad-supported
free streaming and ad-free subscriptionservices.
Recentlylaunched inIndia and is focused on entering
emerging markets.
Key Features:
• Curate/browse playlists
• Share playlists and followother users
Active
Listeners1
1. United States
2. India
3. Brazil
4. Canada
5. South Africa
1. Estimate 2. Rdio, April2015 3-4. Alexa.com, 2015
Audience Demographics3
As compared to internet population averages
5M
Total#
of Countries2
86
Top Countries(bylistenership) 4
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65+

9. Type: Streaming Service
SoundCloud is an online audiodistribution
platform based inBerlin, Germanythat enables it
users to upload, record, promote and share their
originally-created sounds.
Key Features:
• Most diverse catalog of audiofiles
• Large number of active listeners
• Hosts all types of audiofiles
Active
Listeners1
1. United States
2. United Kingdom
3. India
4. Egypt
5. Germany
1. The Wall Street Journal, December2014 2. Digital Music News, May 2014 3. SoundCloud.com, 2015 4-5. Alexa.com, 2015
Audience Demographics4
As compared to internet population averages
175M
Registered
Users2
45M
Top Countries(bylistenership) 5
Total#
of Countries3
GLOBAL
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65+

10. Type: Streaming Service
Saavn is a musicstreaming service for Indian, Bollywood,
and International content.
Key Features:
• Curate, browse and share playlists
• Choose and listento featured Saavnradiostations,
including tweet-powered station@SaavnRadio
• Enormous libraryof Bollywood, English, Hindi, and Indian
regional music
Active
Listeners1
1. India
2. United States
3. Pakistan
4. Bangladesh
5. Canada
1. techcrunch.com, 2015 2-4. Alexa.com, 2015
Audience Demographics3
As compared to internet population averages
14M
Total#
of Countries2
GLOBAL
Top Countries(bylistenership)4

11. Type: Streaming Service
Mixcloud is an online musicstreaming service that allows
for the listening and distributionof radioshows, DJ mixes,
and podcasts that are crowdsourced byits registered users.
Key Features:
• Browse and listentotrending radioshows,
DJ mixes, and podcasts
• Build your own radiostationfrom millions of DJ mixes,
podcasts, radioshows and mixtapes
• Connect and share musicwith friends
Unique
Listeners1
1. United States
2. United Kingdom
3. Germany
4. Spain
5. Japan
1. mixcloud.com, 2015 2-4. Alexa.com, 2015
Audience Demographics3
As compared to internet population averages
13M
Total#
of Countries2
GLOBAL
Top Countries(bylistenership)4

12. Type: Streaming Service
Apple’s venture intoon demand streaming service
that includes curated Internet radiostation“Beats 1”
and the blog platform “Connect” for artists toshare
media withfans.
Key Features:
• Curated playlists for different moods and from
outside tastemakers
• “For you” personalized suggestions
• “Siri” integration
Unique
Listeners1
1. Fortune.com
10M
Total#
of Countries
GLOBAL
1. United States
2. Canada
3. United Kingdom
Top Countries(bylistenership)

13. Type: Streaming Service
Deezer is an on-demand musicstreaming service based in
Paris, France and is well established inmanycountries
across Europe. Lesser knownin NorthAmerica, the service
currently offers high-fidelitystreaming via Sonos. Recently
aquired Muve musicand the podcast app Stitcher.
Key Features:
• Curate/browse playlists
• Share playlists and followother users
Active
Listeners1
1. France
2. Brazil
3. Germany
4. Mexico
5. United Kingdom
1-3. Deezer.com, May2015 4-5. Alexa.com, 2015
Audience Demographics4
As compared to internet population averages
16M
Paying
Listeners2
6M
Top Countries(bylistenership) 5
Total#
of Countries3
185
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65+

14. Type: Streaming Service
iHeartRadiois anInternet radioplatform that functions as
botha musicrecommender system and a radionetwork
that aggregates audiocontent from over 800 stations
across the United States, as well as hundreds of other
stations and various other media.
Key Features:
• Largest collectionof terrestrial radiostations onthe web
• Includes musicrecommendations
• Hosts music awards and regularlyproduces concerts
Active
Listeners1
1. United States
1. TechCrunch, January, 2015 2. iheart.com, May 2015 3-4. Alexa.com, 2015
Audience Demographics3
As compared to internet population averages
60M
Top Countries(bylistenership) 4
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65+
Total#
of Countries2
3

15. Type: Streaming Service
8tracks is aninternet radioand social networking website
revolving around the concept of streaming user-curated
playlists consisting of at least 8 tracks. Users create free
accounts and can either browse the site and listentoother
user-created mixes, and/or theycan create their own
mixes.
Key Features:
• User curated playlist sharing
• Hightrafficfrom Tumblr
• Nearly2/3 of streaming from independent labels
Active
Listeners1
1. United States
2. India
3. Canada
4. South Korea
5. Brazil
1. TechCrunch, February 2014 2. 8tracks.com, May 2015 3-4. Alexa.com, 2015
Audience Demographics3
As compared to internet population averages
8M
Top Countries(bylistenership) 4
Total#
of Countries2
GLOBAL
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65+

16. Type: Streaming Service
Songza is a free music streaming service that allows users to
listentoa varietyof playlists curated bymusicexperts.
Playlists are categorized byactivities, genres, moods, and
decades.
Key Features:
• User ratings adapt musictopersonal preferences
• More social aspect than other services
• Relies more heavilyon human curation
than other services
Active
Listeners1
1. United States
2. Canada
1. TechCrunch, February 2014 2. 8tracks.com, May 2015 3-4. Alexa.com, 2015
Audience Demographics3
As compared to internet population averages
5.5M
Top Countries(bylistenership) 4
Total#
of Countries2
2
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65+

17. Type: Streaming Service
Guvera is a free music streaming service headquartered
in Australia. Users cancreate their own stations,
build playlists tolistentoon shuffle, or shuffle expertly
curated playlists.
Key Features:
• Curate/browse playlists
• Share playlists and followother users
• Create a radiostationthrough recommendationengine
Active
Listeners1
1. India
2. Indonesia
3. Australia
4. United States
1. Billboard, April2014 2. Engadget, January 2015 3-4. Alexa.com, 2015
Audience Demographics3
As compared to internet population averages
10M
Top Countries(bylistenership) 4
Total#
of Countries2
20
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65+

18. Type: Music Identification
Shazam is a music identificationapp that allows users
to record a brief sample of musicand provides the artist,
song title, and album information. Shazam is one of
apps inthe world and has expanded tointegrations with
movies and television.
Key Features:
• Music identification
• In-app streaming of full songs
• Links out toRdio, Beats, iTunes, iTunes Radio, and YouTube
Unique
Users1
1. United States
2. Italy
3. Russia
4. France
5. United Kingdom
1-2. Shazam.com, May2015 3-4. Alexa.com, 2015
Audience Demographics3
As compared to internet population averages
100M
Top Countries(bylistenership) 4
Total#
of Countries2
GLOBAL
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65+

19. Type: Music Identification
SoundHound is a mobile service that allows users
to identifymusicbyhumming, singing or playing
a recorded track.
Key Features:
• Recognizes tracks from singing, humming, speaking,
or typing, as well as from a recording
• In-app streaming of full songs
• Links out toiTunes, iTunes Radio, Spotify, Rdio,
Youtube, and TIDAL
Unique
Users1
1. United States
2. Mexico
3. India
4. Germany
5. Turkey
1. SoundHound.com, April2014 2. SoundHound.com, May 2015 3-4. Alexa.com, 2015
Audience Demographics3
As compared to internet population averages
200M
Top Countries(bylistenership) 4
Total#
of Countries2
64
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65+

20. Type: Video Hosting Service
Vevo is a free, ad-supported, musicvideostreaming
service owned and operated bya joint venture of
Universal Music Group (UMG), Google, Sony Music
Entertainment (SME) and Abu Dhabi Media.
Key Features:
• Offers content from twoof the “big three”labels
• Features links topurchase songs on iTunes
• Share videos on social networking sites
Unique
Users1
1. United States
2. Germany
3. Brazil
4. United Kingdom
5. Mexico
1. Music Ally, February 2014 2. iTunes Store, May 2015 3-4. Alexa.com, 2015
Audience Demographics3
As compared to internet population averages
243M
Top Countries(bylistenership) 4
Total#
of Countries2
14
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65+

21. Type: Video Hosting Service
YouTube is a video-sharing website owned byGoogle.
The site features a wide varietyof content and is the most
popular video-sharing service, reaching more Americans
ages 18-34 thanany cable TV Network.
Key Features:
• Features user-generated and corporate media
content including videoclips, TV clips, musicvideos,
videoblogs and more
• Social aspect- follow other users
• Music channels account for 25% of top channels
Unique
Users1
1. United States
2. India
3. Japan
4. Russia
5. Brazil
1-2. YouTube.com, May 2015 3-4. Alexa.com, 2015
Audience Demographics3
As compared to internet population averages
1B
Top Countries(bylistenership) 4
Total#
of Countries2
75
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65+

22. Digitalmusic servicesto watch

23. Opportunity
for Brands

24. Integrating digital music services into campaigns
is a great way for brandsto work with music without
having to deal with music licensing.
Most of these services offer multiple ad opportunities and formats for brands including:
Audio Ads • DisplayBanners • Rich Media+ Video Banners • Sponsored/Branded Playlists
Sponsored/Branded Channels • Ad Pages (i.e.Playlist Generators, Playlist Selectors
and MusicAnalyzers using the service’s catalog of music available through their APIs )
Advertising solutions

25. F# is the rich media solutions partner for leading
Digital Music Services around the world.
In partnership with digital music services,
agencies and brands,we bring our technology,
music expertise and creativity to explore
unique and engaging waysfor brands to connect
with their fansvia music.
Working with f#

26. Thank you
Contact us // Sales Team
North America Aric Phillips | aric@efsharp.com
Latin America Maria Garcia | maria@efsharp.com
Europe Thomas Sabokbar | thomas@efsharp.com
Asia/Pacific Matt Bryant | mattbryant@efsharp.com