Shelley Kuipers, CEO and founder of Chaordix, spoke at Community Conference 2014 in Copenhagen April 3rd about the ups and downs of empowering your fans and what legal issues there are when you're collaborating with customers.
Shelley Kuipers - Evolution of Crowd Intelligence - How can your Brand Tap in...Crowdsourcing Week
The document discusses how brands can tap into crowd intelligence by using crowdsourcing. It outlines questions around how to recruit, engage, and keep a crowd participating in innovation activities. It also discusses moderating a crowd, managing ideas from the crowd, and different types of crowd activities that can provide both qualitative and quantitative data. The document advocates that crowdsourcing offers more than just idea sourcing and can provide insights, innovation, and competitive intelligence through a persistent community approach. It presents an innovation readiness scorecard for organizations to assess if they are prepared to leverage crowdsourcing.
"Product Culture in a Growing Organisation" by Arne Kittler and Christina Sch...Productized
XING’s product organization has grown to almost 50 product managers and product directors working in different parts of the company. As most of them work in interdisciplinary development teams and don’t sit with their peers a frequent exchange doesn’t come automatically.
On stage of PRODUCTIZED, Christina presented a variety of ways how the product managers at XING learn from and with each other. Arne showed how the framework “Auftragsklärung” but also other methods lead to early alignment for overarching topics and how they help product managers gain more clarity for their own thinking and team.
The document discusses a social creative process called Crowdstorming that connects creative minds to help solve problems. Some key details:
- Crowdstorming brings together over 60,000 creative minds to help kickstart ideas.
- An example project aimed to reduce paper cup waste, receiving over 430 concepts submitted in over 1600 versions from more than 5000 active participants.
- The process involves launching a creative brief, expert jurors to curate submissions and stimulate discussion, and an agile process to connect and amplify ideas.
The secret ingredient of listening to your fans, VEGA - Community Conference ...Seismonaut
Head of Communication at Denmark's biggest music venue VEGA, Magnus Restofte, was at Community Conference in Copenhagen on the 3rd of April 2014 to speak about the secret ingredient of listening to your fans and community and what innovation that brings to your business.
How The Huffington Post creates value with communities - Community Conference...Seismonaut
Community Director at The Huffington Post Tim McDonald spoke at Community Conference 2014 in Copenhagen April 3rd about seeing your members/customers not as a crowd, but as a community. He told us to identity the most influential members of the community and nurture them and to always be open to everyone.
Community Conference is organised by Seismonaut. www.communityconference.dk
How to make your organisation love sharing ideas - Community Conference 2014Seismonaut
Jesper Müller-Krogstrup, partner in the idea management agency Nosco, spoke at Community Conference 2014 in Copenhagen on April 3rd, about how to make your organisation love sharing ideas.
Community Conference is organised by Seismonaut. www.communityconference.dk
Community conference 2013 - WHO, Monika GehnerSeismonaut
The World Health Organization uses social media like Twitter to promote health and foster trust on a daily basis beyond just campaigns. Some examples of WHO's social media efforts include a 17.5 hour global live Twitter chat about ageing that reached over 20 million impressions. For World Mental Health Day, WHO worked to de-stigmatize depression on Twitter. WHO also uses Instagram to show behind-the-scenes images from events like the World Health Assembly. During the H7N9 avian flu outbreak, WHO engaged in a constant "Twitter chat" that significantly increased its daily mentions and new followers. WHO aims to build trust every day through social media engagement beyond just campaigns.
Community conference 2013 - MUUSE, Isabella HemmersbachSeismonaut
Muuse is an online fashion community that connects emerging designers with customers through social media. It segments its audience into designers, taste makers, and customers and chooses the right content and channels to engage each group. For customers, it keeps content simple on Facebook, encourages sharing on Pinterest by making content accessible, and keeps messaging authentic on Instagram by following the platforms' rules. It focuses on products through original videos on Vine and creates synergies across channels, achieving business value through earned media and community engagement.
Shelley Kuipers - Evolution of Crowd Intelligence - How can your Brand Tap in...Crowdsourcing Week
The document discusses how brands can tap into crowd intelligence by using crowdsourcing. It outlines questions around how to recruit, engage, and keep a crowd participating in innovation activities. It also discusses moderating a crowd, managing ideas from the crowd, and different types of crowd activities that can provide both qualitative and quantitative data. The document advocates that crowdsourcing offers more than just idea sourcing and can provide insights, innovation, and competitive intelligence through a persistent community approach. It presents an innovation readiness scorecard for organizations to assess if they are prepared to leverage crowdsourcing.
"Product Culture in a Growing Organisation" by Arne Kittler and Christina Sch...Productized
XING’s product organization has grown to almost 50 product managers and product directors working in different parts of the company. As most of them work in interdisciplinary development teams and don’t sit with their peers a frequent exchange doesn’t come automatically.
On stage of PRODUCTIZED, Christina presented a variety of ways how the product managers at XING learn from and with each other. Arne showed how the framework “Auftragsklärung” but also other methods lead to early alignment for overarching topics and how they help product managers gain more clarity for their own thinking and team.
The document discusses a social creative process called Crowdstorming that connects creative minds to help solve problems. Some key details:
- Crowdstorming brings together over 60,000 creative minds to help kickstart ideas.
- An example project aimed to reduce paper cup waste, receiving over 430 concepts submitted in over 1600 versions from more than 5000 active participants.
- The process involves launching a creative brief, expert jurors to curate submissions and stimulate discussion, and an agile process to connect and amplify ideas.
The secret ingredient of listening to your fans, VEGA - Community Conference ...Seismonaut
Head of Communication at Denmark's biggest music venue VEGA, Magnus Restofte, was at Community Conference in Copenhagen on the 3rd of April 2014 to speak about the secret ingredient of listening to your fans and community and what innovation that brings to your business.
How The Huffington Post creates value with communities - Community Conference...Seismonaut
Community Director at The Huffington Post Tim McDonald spoke at Community Conference 2014 in Copenhagen April 3rd about seeing your members/customers not as a crowd, but as a community. He told us to identity the most influential members of the community and nurture them and to always be open to everyone.
Community Conference is organised by Seismonaut. www.communityconference.dk
How to make your organisation love sharing ideas - Community Conference 2014Seismonaut
Jesper Müller-Krogstrup, partner in the idea management agency Nosco, spoke at Community Conference 2014 in Copenhagen on April 3rd, about how to make your organisation love sharing ideas.
Community Conference is organised by Seismonaut. www.communityconference.dk
Community conference 2013 - WHO, Monika GehnerSeismonaut
The World Health Organization uses social media like Twitter to promote health and foster trust on a daily basis beyond just campaigns. Some examples of WHO's social media efforts include a 17.5 hour global live Twitter chat about ageing that reached over 20 million impressions. For World Mental Health Day, WHO worked to de-stigmatize depression on Twitter. WHO also uses Instagram to show behind-the-scenes images from events like the World Health Assembly. During the H7N9 avian flu outbreak, WHO engaged in a constant "Twitter chat" that significantly increased its daily mentions and new followers. WHO aims to build trust every day through social media engagement beyond just campaigns.
Community conference 2013 - MUUSE, Isabella HemmersbachSeismonaut
Muuse is an online fashion community that connects emerging designers with customers through social media. It segments its audience into designers, taste makers, and customers and chooses the right content and channels to engage each group. For customers, it keeps content simple on Facebook, encourages sharing on Pinterest by making content accessible, and keeps messaging authentic on Instagram by following the platforms' rules. It focuses on products through original videos on Vine and creates synergies across channels, achieving business value through earned media and community engagement.
Community Conference 2013 - Building your social strategy, Jeremiah OwyangSeismonaut
The document provides 6 steps for companies to achieve "escape velocity" in their social media strategies and scale their efforts beyond reactive "social media sanitation". The steps are: 1) formalize a hub-and-spoke organizational model, 2) establish a center of excellence to enable business units, 3) streamline workflows with social media management systems, 4) scale customer service with peer-to-peer communities, 5) grow an unpaid army of advocates, and 6) integrate social across all owned, paid and earned media channels. Following these steps will help companies transition from limited, reactive social programs to proactive strategies that can scale across the organization.
How to create an award-winning community - Community Conference 2014Seismonaut
Vincent Boon, an award-winning community manager, spoke at Community Conference 2014 in Copenhagen on April 3rd about how to create a thriving community.
Community Conference is organised by Seismonaut. www.communityconference.dk
The secret ingredient of listening to your fans - Community Conference 2014Seismonaut
Global community manager at Spotify Rorey Jones was at Community Conference in Copenhagen on the 3rd of April 2014 to speak about listening to your fans and community and what outcome that brings.
Community Conference is organised by Seismonaut.
www.communityconference.dk
6 years in social marketing - what's next? - Community Conference 2014Seismonaut
CEO Rasmus Møller-Nielsen spoke at Community Conference in Copenhagen the 3rd of April 2014 about what trends Komfo has experienced in social marketing within the last 6 years and what is next in this field in the near future. Community Conference is organised by Seismonaut.
Transform your brand to a media company - Community Conference 2014Seismonaut
Content marketing expert Michael Brito, the author of the bestseller "Your Brand - The Next Media Company", was at Community Conference 2014 in Copenhagen on the 3rd of April speaking about the advantages of turning your brand into a media company.
How Ben & Jerry’s translate brand values into social content - Community Conf...Seismonaut
Mike Hayes and Jay Curley from the global marketing team at Ben & Jerry's spoke at Community Conference in Copenhagen April 3rd 2014 about how Ben & Jerry's use their core brand values to produce great content for their social channels.
Community Conference is organised by Seismonaut. www.communityconference.dk
This document provides 3 ways for organizations to work with crowds including employees to improve business: 1) Engage employees by creating transparency, encouraging positive change, and connecting the team. 2) Build brand advocacy by guiding employee missions and honoring their co-ownership of the brand. 3) Enable co-creation of content, products, and commerce by involving employees as co-owners of the brand. It also discusses how crowdsourcing can help solve real-world challenges through challenge-based innovation.
This document provides 3 ways for organizations to work with crowds including employees to improve business: 1) Engage employees by creating transparency, encouraging positive change, and connecting the team. 2) Build brand advocacy by guiding employee missions and honoring their co-ownership of the brand. 3) Enable co-creation of content, products, and commerce by involving employees as co-owners of the brand. It also discusses how crowdsourcing can help solve real-world challenges through challenge-based innovation.
The document discusses how crowdsourcing can help companies grow their global brands. It provides examples of how Chaordix has helped companies like P&G and American Airlines crowdsource brand and product innovation to generate market insights and engage customers. The document outlines Chaordix's experience and the success factors for crowdsourced brand and product innovation, such as having an engaging community and collecting both qualitative and quantitative data.
Beyond the Mob Innovation Myth: Global brands get serious about crowdsourcing...MillionYou
Shelley Kuipers, Founder & CEO Chaordix Inc., Canada
Więcej: http://millionyou.net/tfoc
The Future of Crowdsourcing ∙ Przyszłość crowdsourcingu ∙ Globalna konferencja o crowdsourcingu w ramach Crowdsourcing Week organizowana przez MillionYou ∙ Warszawa ∙ 12 kwietnia 2013 ∙ Centrum Prasowe Foksal
Crowdsourcing offers enterprises a whole new way to mitigate risk and innovate for the future through engagement with their crowds. In this presentation, Shelley Kuipers will discuss effective approaches to crowdsourcing for product and brand innovation.
The Past, Present, and Future of Co-CreationChaordix
In this webinar, we explored what Co-Creation is, and how it differs from crowdsourcing and open innovation. We reviewed examples of customer participation from the past and present, like the LEGO Ideas community, and discussed how innovation experts, CX professionals, marketers, & insights specialists can use the power of customer Co-Creation to uncover consumer insights, create content, and bring new products to market.
Kohler: Client Case Talk - James SandoraBrandwatch
In one of our three client keynotes, industry leader James Sandora from Kohler will share insights, challenges and the roadmap from his work inside the much-admired brand.
The document discusses how crowdsourcing can help improve marketing effectiveness by allowing organizations to tap into the knowledge and ideas of customers, members, and other stakeholders. It provides examples of how Crowdicity, a crowdsourcing platform, has helped companies like P&G, LEGO, and Saint-Gobain gather insights and new marketing ideas from large online communities. The key benefits of crowdsourcing for marketing are that it is lower cost than traditional research methods, much faster at generating and validating new ideas, and can engage a far larger audience to spark more creativity.
Just when you think you’ve mastered social media… along comes UGC, the “visual web” and SnapChat. We explore practical tips on how to adapt 6 key social media trends.
This presentation was from the webinar "Crowdsourcing for Product Managers" held on May 31/11. It looks at crowdsourcing as an option for product managers to help build better products, stay in tune with the market, and create stickiness with prospects and customers.
This document summarizes the services of a branding and product innovation firm. The firm has over 25 years of experience developing brand strategies, visual identities, packaging designs, and new product ideas. Their process involves ideation, research, creative development, and bringing products to market faster. They help companies grow by delivering innovative, emotionally engaging products that meet consumer needs and expectations.
14-16 October 2014 Copenhagen.
Europe's crowd conference explores the best practices in crowdsourcing and the collaborative economy that are fundamentally changing society, mindsets and possibilities across all industries.
Read more: http://crowdsourcingweek.com/csw-europe-14/#ixzz3GfNivm72
http://crowdsourcingweek.com/csw-europe-14/speakers/
The document discusses the benefits of social marketing for businesses. It states that while social marketing is not a silver bullet, it is a low-cost touchpoint that can impact sales and customer satisfaction. It also notes that social media is no longer a trend and that businesses will increasingly engage via social media. Finally, it provides examples of how social marketing can increase brand awareness through actions like defining your social identity, engaging your audience, and inspiring users to share your brand's stories.
Vivaldi is a strategy, digital, and customer-focused consulting firm. They believe that brands drive business strategy and are focused on customer-centricity. Vivaldi uses an unconventional approach including workshops to generate insights and identify opportunities. They have expertise across brand strategy, innovation, customer experience, and organizational transformation. Case studies demonstrate their work developing new strategies and offerings for clients in various industries to unlock growth.
Community Conference 2013 - Building your social strategy, Jeremiah OwyangSeismonaut
The document provides 6 steps for companies to achieve "escape velocity" in their social media strategies and scale their efforts beyond reactive "social media sanitation". The steps are: 1) formalize a hub-and-spoke organizational model, 2) establish a center of excellence to enable business units, 3) streamline workflows with social media management systems, 4) scale customer service with peer-to-peer communities, 5) grow an unpaid army of advocates, and 6) integrate social across all owned, paid and earned media channels. Following these steps will help companies transition from limited, reactive social programs to proactive strategies that can scale across the organization.
How to create an award-winning community - Community Conference 2014Seismonaut
Vincent Boon, an award-winning community manager, spoke at Community Conference 2014 in Copenhagen on April 3rd about how to create a thriving community.
Community Conference is organised by Seismonaut. www.communityconference.dk
The secret ingredient of listening to your fans - Community Conference 2014Seismonaut
Global community manager at Spotify Rorey Jones was at Community Conference in Copenhagen on the 3rd of April 2014 to speak about listening to your fans and community and what outcome that brings.
Community Conference is organised by Seismonaut.
www.communityconference.dk
6 years in social marketing - what's next? - Community Conference 2014Seismonaut
CEO Rasmus Møller-Nielsen spoke at Community Conference in Copenhagen the 3rd of April 2014 about what trends Komfo has experienced in social marketing within the last 6 years and what is next in this field in the near future. Community Conference is organised by Seismonaut.
Transform your brand to a media company - Community Conference 2014Seismonaut
Content marketing expert Michael Brito, the author of the bestseller "Your Brand - The Next Media Company", was at Community Conference 2014 in Copenhagen on the 3rd of April speaking about the advantages of turning your brand into a media company.
How Ben & Jerry’s translate brand values into social content - Community Conf...Seismonaut
Mike Hayes and Jay Curley from the global marketing team at Ben & Jerry's spoke at Community Conference in Copenhagen April 3rd 2014 about how Ben & Jerry's use their core brand values to produce great content for their social channels.
Community Conference is organised by Seismonaut. www.communityconference.dk
This document provides 3 ways for organizations to work with crowds including employees to improve business: 1) Engage employees by creating transparency, encouraging positive change, and connecting the team. 2) Build brand advocacy by guiding employee missions and honoring their co-ownership of the brand. 3) Enable co-creation of content, products, and commerce by involving employees as co-owners of the brand. It also discusses how crowdsourcing can help solve real-world challenges through challenge-based innovation.
This document provides 3 ways for organizations to work with crowds including employees to improve business: 1) Engage employees by creating transparency, encouraging positive change, and connecting the team. 2) Build brand advocacy by guiding employee missions and honoring their co-ownership of the brand. 3) Enable co-creation of content, products, and commerce by involving employees as co-owners of the brand. It also discusses how crowdsourcing can help solve real-world challenges through challenge-based innovation.
The document discusses how crowdsourcing can help companies grow their global brands. It provides examples of how Chaordix has helped companies like P&G and American Airlines crowdsource brand and product innovation to generate market insights and engage customers. The document outlines Chaordix's experience and the success factors for crowdsourced brand and product innovation, such as having an engaging community and collecting both qualitative and quantitative data.
Beyond the Mob Innovation Myth: Global brands get serious about crowdsourcing...MillionYou
Shelley Kuipers, Founder & CEO Chaordix Inc., Canada
Więcej: http://millionyou.net/tfoc
The Future of Crowdsourcing ∙ Przyszłość crowdsourcingu ∙ Globalna konferencja o crowdsourcingu w ramach Crowdsourcing Week organizowana przez MillionYou ∙ Warszawa ∙ 12 kwietnia 2013 ∙ Centrum Prasowe Foksal
Crowdsourcing offers enterprises a whole new way to mitigate risk and innovate for the future through engagement with their crowds. In this presentation, Shelley Kuipers will discuss effective approaches to crowdsourcing for product and brand innovation.
The Past, Present, and Future of Co-CreationChaordix
In this webinar, we explored what Co-Creation is, and how it differs from crowdsourcing and open innovation. We reviewed examples of customer participation from the past and present, like the LEGO Ideas community, and discussed how innovation experts, CX professionals, marketers, & insights specialists can use the power of customer Co-Creation to uncover consumer insights, create content, and bring new products to market.
Kohler: Client Case Talk - James SandoraBrandwatch
In one of our three client keynotes, industry leader James Sandora from Kohler will share insights, challenges and the roadmap from his work inside the much-admired brand.
The document discusses how crowdsourcing can help improve marketing effectiveness by allowing organizations to tap into the knowledge and ideas of customers, members, and other stakeholders. It provides examples of how Crowdicity, a crowdsourcing platform, has helped companies like P&G, LEGO, and Saint-Gobain gather insights and new marketing ideas from large online communities. The key benefits of crowdsourcing for marketing are that it is lower cost than traditional research methods, much faster at generating and validating new ideas, and can engage a far larger audience to spark more creativity.
Just when you think you’ve mastered social media… along comes UGC, the “visual web” and SnapChat. We explore practical tips on how to adapt 6 key social media trends.
This presentation was from the webinar "Crowdsourcing for Product Managers" held on May 31/11. It looks at crowdsourcing as an option for product managers to help build better products, stay in tune with the market, and create stickiness with prospects and customers.
This document summarizes the services of a branding and product innovation firm. The firm has over 25 years of experience developing brand strategies, visual identities, packaging designs, and new product ideas. Their process involves ideation, research, creative development, and bringing products to market faster. They help companies grow by delivering innovative, emotionally engaging products that meet consumer needs and expectations.
14-16 October 2014 Copenhagen.
Europe's crowd conference explores the best practices in crowdsourcing and the collaborative economy that are fundamentally changing society, mindsets and possibilities across all industries.
Read more: http://crowdsourcingweek.com/csw-europe-14/#ixzz3GfNivm72
http://crowdsourcingweek.com/csw-europe-14/speakers/
The document discusses the benefits of social marketing for businesses. It states that while social marketing is not a silver bullet, it is a low-cost touchpoint that can impact sales and customer satisfaction. It also notes that social media is no longer a trend and that businesses will increasingly engage via social media. Finally, it provides examples of how social marketing can increase brand awareness through actions like defining your social identity, engaging your audience, and inspiring users to share your brand's stories.
Vivaldi is a strategy, digital, and customer-focused consulting firm. They believe that brands drive business strategy and are focused on customer-centricity. Vivaldi uses an unconventional approach including workshops to generate insights and identify opportunities. They have expertise across brand strategy, innovation, customer experience, and organizational transformation. Case studies demonstrate their work developing new strategies and offerings for clients in various industries to unlock growth.
Turning Social Media into a Competitive AdvantageARC Science
Title: “Turning Social Media into a Competitive Advantage”
Author: Alain Portmann, Founding Partner & Head of Strategy, Web Liquid
With the growing opportunities surrounding Social Media, how can brands transform this corner of the digital landscape into a competitive asset? Inside Alain covers a number of concepts including:
* Social Proof: To resolve uncertainty of what to do and buy we look at what others are doing or have done.
* Service Over Solicitation. Promoters and detractors are shaped on the basis of the value you provide.
* Social Media as a Listening Exercise: It is about listening to the conversation and empower people to tell THEIR story. After all, every good conversation starts with good listening!
* Engagement: Degree of engagement is more important than the size of fan/connection/follower base
* And finally, the six components to derive a competitive advantage from Social Media:
1. The Earpiece: Monitor Word Of Mouth
2. The Proposition: Statement Of Purpose & Intent
3. The Rulebook: Governance & Resource
4. The Playbook: Tactics & Plan
5. The Scorecard
6. The Training Plan
The document provides an overview of social product development and crowdsourcing. It discusses using external input and ideas from customers, experts and partners throughout the product development lifecycle. It provides examples of companies like Dell, Quirky and Threadless that use crowdsourcing for product selection and development. The document also demonstrates the Ideavibes Crowd Engagement Platform, a tool for running multiple crowdsourcing and crowdfunding campaigns.
The document discusses the concept of co-creation, where companies systematically collaborate with consumers to develop or improve products. It provides definitions of co-creation, describes the motivations and roles of both companies and consumers in co-creation efforts. The document also summarizes interviews with co-creation practitioners, who discuss challenges of co-creation for companies, and the importance of both lead users and average consumers. Finally, it outlines an experiment that tested how different levels of a brand's co-creation efforts affected non-co-creating consumers' perceptions of the brand and product.
The power of crowd cannot be underestimated. It can be channelized to ideate, conceptualize and create solutions in a collaborative and participative manner.
Especially useful to individuals and small organizations to harness and leverage the skill sets and ideas in a collective manner
Similar to The ups and downs of empowering your users, Shelley Kuipers - Community Conference 2014 (20)
Hvordan sælger man kreativitet uden for vores egne cirkler?Seismonaut
Direktør Anna Porse Nielsens oplæg for DMJX den 2. oktober 2017 om, hvordan man formidler værdien af kreativitet til dem, som ikke nødvendigvis jubler over den.
Christian Erfurt holdt oplæg om growth hacking hos Be My Eyes til Headstart Morgenseminar d. 20. april 2017.
Christian Erfurt er CEO hos Be My Eyes - en app, der hjælper blinde ved at sætte dem i forbindelse med seende, der via appen kan hjælpe med hverdagens store og små udfordringer.
Claus Hovge Andersen talte om growth hacking i NORDJYSKE medier til Headstarts morgenseminar d. 20. april 2017.
Claus Hovge Andersen har arbejdet med digitale medier de sidste 18 år, og har blandt andet arbejdet med ecommerce, mobil teknologi og de sidste ti år med digitale forretningsmodeller hos blandt andet Bilbasen.dk, dba.dk, eBay Classifieds. De seneste 6 år har Claus Hovge Andersen arbejdet med digital transformation i mediebranchen, herunder tidligere Jyllands-Posten og nu i NORDJYSKE Medier. Og udover dette har Claus Hovge Andersen siddet i bestyrelsen for flere digitale virksomheder som jobzonen.dk, bilzonen.dk og Watch Medier. Er p.t. aktiv i bestyrelser for flere internetvirksomheder.
Serieiværksætter Thomas Madsen-Mygdal fortalte om vækst til Headstarts morgenseminar d. 20. april 2017.
Thomas Madsen-Mygdal er en dansk designer og iværksætter med en lang og imponerende historik. Thomas var frontløber for internettet, hvor han som medstifter af den første kommercielle danske internetvirksomhed, Mondo, var med til at bringe internettet til Danmark. Senere var Thomas med til at lave virksomheden Podio, som forandrede måden folk arbejder på.
I dag står Thomas i spidsen for TwentyThree, som arbejder med at ændre måden virksomheder kommunikerer via video. Thomas er ligeledes igangsætter og bestyrelsesformand for startup organisationen #CPHFTW. Derudover har han også modtaget IT-Branchens og FDIHs ærespriser.
Headstart Morgenseminar: Working as a NetworkSeismonaut
Thomas Asger Hansen, Head of Global Working Culture hos Grundfos, har de sidste 5 år har han arbejdet med at implementere konceptet "digital workplace". I dette oplæg til Headstart Networks morgenseminar om "Netværk i organisationer" fortæller han hvordan en global virksomhed skaber bedre rammer for at arbejde sammen på tværs af afdelinger og tidszoner gennem en intern netværksplatform.
Sælg en oplevelse - om markedsføring af NorthSide på sociale medierSeismonaut
Anne Jensen fra NorthSide fortalte om hvordan de bruger sociale medier som en central del af deres salgsstrategi, og hvor de forsøger at være relevante året rundt - på trods af at de er en festival, der kun sker en gang om året.
Headstart Network morgenseminar 13/9 2016: Hvad er tillid?Seismonaut
I den digitale tidsalder er anmeldelser, reviews, likes og kommentarer med til at skabe en ny form for økonomi, hvor tillid er den valuta vi sparer op, rejser rundt på nettet med og betaler for vores ydelser med. Har man kun dårlige anmeldelser med i bagagen, er der ingen der vil handle, men har folk udtalt sig rosende om en, er det nemt at bruge nettets mange sociale platforme.
Den transparente virkelighed, som alle uundgåeligt er en del af, skaber nye konsekvenser for både virksomheder og individer. Og det handler ikke bare om deleøkonomi - nej, tænk meget større - det er på mange måder den digitale fremtid for os alle, der er i spil.
Men tillid som fænomen er ikke nyt. Så hvad er tillid egentlig? Hvilken betydning har det for vores samfund og økonomi? Og er tilliden i samfundet i forfald eller på vej op? Disse spørgsmål svarede Christian Bjørnskov, professor i økonomi ved Aarhus Universitet, på til Headstarts morgenseminar.
The document discusses how digital business models must adapt to rising customer expectations in the age of the customer. Customers now expect flexibility, convenience, personalized experiences, and value from both digital and physical offerings. Companies must use technology and data to deliver intelligent, seamless experiences across platforms. By focusing on customer centricity, companies can turn their brands into ecosystems that attract, acquire, retain, and co-create value with customers.
This document discusses transforming marketing from campaign-driven push marketing to "always on" marketing. It summarizes that consumers find commercials annoying and are using adblockers more. The document proposes that marketers 1) understand consumers deeper through customer journeys and micro-moments, 2) build a framework around hero, hub and help content, and 3) think and work more like a publisher with editorial meetings and a focus on quality, community-building and helpful content.
Veronika Janeckova & Nelson Sachse, Made by many - Headstart d. 2. juni 2015Seismonaut
Made by Many has offices in both London and New York, and they will let us in on their way of working in the intersection between business strategy, product design and user insights with global customers like Skype and Universal to ensure the best end result.
Kasper Wodstrup Rost, Delta Projects - Headstart d. 2. juni 2015Seismonaut
The advertising business is changing vastly at the moment as programmatic advertisement is increasingly on companies radar. Kasper will enlightens us about this new trend, and what the advantage there are to combine creativity and advertisement with real time data.
We all know that the world is changing quicker than ever before, and that businesses are always looking for new ways to create advantages for themselves. Cerys will explore the market dynamics that are combining to create a volatile, uncertain, complex and ambiguous operating environment for businesses and the new types of organisational risk that these are creating. Then, looking at some of the most innovative businesses in the world, highlight some of the new business models, organisational structures and ways of working that are coming together to help transform companies for the 21st century.
Creative Executive Club - Johanne Bruun Sørensen, Hello MondaySeismonaut
Johanne Bruun Sørensen fra Hello Monday holdte et inspirerende oplæg på Creative Executive Clubs morgenseminar i Aarhus onsdag d. 15. april 2015.
Creative Executive Club morgenseminarer byder på internationale og nationale eksperter, meningsdannere og kreative topledere med viden om vækst, internationalisering og fremtidens ledelses- og organisationsformer i de kreative industrier.
Creative Executive Clubs mål er at sætte barren endnu højere i de kreative brancher. Vi skal udvikle stærke forretningsområder og -modeller særligt for de kreative erhverv. Og vi skal gøre det ved at videndele og skabe synergier på tværs af brancher.
Creative Executive Club er et samarbejde mellem Erhverv Aarhus og More.Creative.
Creative Executive Club - Stephen Burrell, Kopenhagen FurSeismonaut
Stephen Burrell fra Kopenhagen Fur holdte et inspirerende oplæg på Creative Executive Clubs morgenseminar onsdag d. 15. april 2015.
Creative Executive Club morgenseminarer byder på internationale og nationale eksperter, meningsdannere og kreative topledere med viden om vækst, internationalisering og fremtidens ledelses- og organisationsformer i de kreative industrier.
Creative Executive Clubs mål er at sætte barren endnu højere i de kreative brancher. Vi skal udvikle stærke forretningsområder og -modeller særligt for de kreative erhverv. Og vi skal gøre det ved at videndele og skabe synergier på tværs af brancher.
Creative Executive Club er et samarbejde mellem Erhverv Aarhus og More.Creative.
Digitalisering handler om mennesker - ikke mindst i den offentlige sektor, hvor digitaliseringsstrategier hos både kommuner og stat rulles ud i disse år. Sociale medier er med til at understøtte digitaliseringen på en borgernær måde.
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
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CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
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In this comprehensive guide, we'll delve into the exciting world of ChatGPT and explore
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Using Playlists to Increase YouTube Watch TimeSocioCosmos
Discover how to use playlists to keep viewers engaged and increase your watch time.
https://www.sociocosmos.com/product-category/youtube/youtube-comments/
Discover essential SEO Google tools to boost your website's performance, from Google Analytics and Search Console to Keyword Planner and Page Speed Insights.
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Top Google Tools for SEO: Enhance Your Website's Performance
The ups and downs of empowering your users, Shelley Kuipers - Community Conference 2014
1. 0Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.
Confidential – Chaordix. Do not distribute without written Chaordix consent.
Shelley Kuipers, Founder & CEO
Community Conference, Copenhagen 2014
2. 1Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.
Chaordix Crowd Intelligence™
THE CROWD BRAND & IDEA GROUPS LEADERS & PROSUMERS
EMPLOYEES, CUSTOMERS
PUBLIC
AFFINITY GROUPS INNOVAT0RSE.G.
Chaordix [kay-or-dix] is the global
standard in crowdsourced brand and
product innovation
3. 2Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.
Crowdsourcing Business Applications
The Future Of Crowdsourced Innovation
Team
Insights
Culture & Engagement
Competitive
Intelligence
Process Improvement
Talent Sourcing
Business to
Business
Thought Leadership
Forum
Business Model Innovation
Industry Collaboration
Hub
Product
Innovation
Customer Insight Forum
Employee Innovation Lab
Innovation
Challenge/Contest
Customer Innovation
Platform
Brand
Innovation
Brand Development
Brand Activation
Social
Innovation
Social Good Challenges
Sustainability
Innovation
4. 3Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.
• Crowdsourcing IP models – different models we have seen to-
date;
1) forgo ownership of idea upon submission
2) your idea submission is exclusive to organization for a
period of time (you cannot shop it around)
3) you own your idea until such time there could be a
transaction as form of idea acquisition or future share of
commercial opportunity
• Corporate Legal Leadership & Support - importance of
including legal teams early in the crowdsourced innovation
planning process to ensure buy-in and support
• Importance of clear terms of use – alignment with employee
policies, procedures & culture. Alignment with IP models for
external stakeholders including customers, fans, supply chain,
etc.
IPR Considerations re Crowdsourcing
5. 4Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.
4
Participation is the new brand.™