SlideShare a Scribd company logo
0Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.
Confidential – Chaordix. Do not distribute without written Chaordix consent.
Shelley Kuipers, Founder & CEO
Community Conference, Copenhagen 2014
1Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.
Chaordix Crowd Intelligence™
THE CROWD BRAND & IDEA GROUPS LEADERS & PROSUMERS
EMPLOYEES, CUSTOMERS
PUBLIC
AFFINITY GROUPS INNOVAT0RSE.G.
Chaordix [kay-or-dix] is the global
standard in crowdsourced brand and
product innovation
2Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.
Crowdsourcing Business Applications
The Future Of Crowdsourced Innovation
Team
Insights
Culture & Engagement
Competitive
Intelligence
Process Improvement
Talent Sourcing
Business to
Business
Thought Leadership
Forum
Business Model Innovation
Industry Collaboration
Hub
Product
Innovation
Customer Insight Forum
Employee Innovation Lab
Innovation
Challenge/Contest
Customer Innovation
Platform
Brand
Innovation
Brand Development
Brand Activation
Social
Innovation
Social Good Challenges
Sustainability
Innovation
3Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.
• Crowdsourcing IP models – different models we have seen to-
date;
1) forgo ownership of idea upon submission
2) your idea submission is exclusive to organization for a
period of time (you cannot shop it around)
3) you own your idea until such time there could be a
transaction as form of idea acquisition or future share of
commercial opportunity
• Corporate Legal Leadership & Support - importance of
including legal teams early in the crowdsourced innovation
planning process to ensure buy-in and support
• Importance of clear terms of use – alignment with employee
policies, procedures & culture. Alignment with IP models for
external stakeholders including customers, fans, supply chain,
etc.
IPR Considerations re Crowdsourcing
4Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.
4
Participation is the new brand.™

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The ups and downs of empowering your users, Shelley Kuipers - Community Conference 2014

  • 1. 0Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent. Confidential – Chaordix. Do not distribute without written Chaordix consent. Shelley Kuipers, Founder & CEO Community Conference, Copenhagen 2014
  • 2. 1Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent. Chaordix Crowd Intelligence™ THE CROWD BRAND & IDEA GROUPS LEADERS & PROSUMERS EMPLOYEES, CUSTOMERS PUBLIC AFFINITY GROUPS INNOVAT0RSE.G. Chaordix [kay-or-dix] is the global standard in crowdsourced brand and product innovation
  • 3. 2Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent. Crowdsourcing Business Applications The Future Of Crowdsourced Innovation Team Insights Culture & Engagement Competitive Intelligence Process Improvement Talent Sourcing Business to Business Thought Leadership Forum Business Model Innovation Industry Collaboration Hub Product Innovation Customer Insight Forum Employee Innovation Lab Innovation Challenge/Contest Customer Innovation Platform Brand Innovation Brand Development Brand Activation Social Innovation Social Good Challenges Sustainability Innovation
  • 4. 3Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent. • Crowdsourcing IP models – different models we have seen to- date; 1) forgo ownership of idea upon submission 2) your idea submission is exclusive to organization for a period of time (you cannot shop it around) 3) you own your idea until such time there could be a transaction as form of idea acquisition or future share of commercial opportunity • Corporate Legal Leadership & Support - importance of including legal teams early in the crowdsourced innovation planning process to ensure buy-in and support • Importance of clear terms of use – alignment with employee policies, procedures & culture. Alignment with IP models for external stakeholders including customers, fans, supply chain, etc. IPR Considerations re Crowdsourcing
  • 5. 4Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent. 4 Participation is the new brand.™