ReminderMedia has partnered with GfK, a global marketing research organization, to construct an in-depth analysis regarding the power of American Lifestyle magazine and Start Healthy magazine, and the many ways it drives lucrative engagement.

1. THE SCIENCE
BEHIND THE ROIThe Effectiveness of American Lifestyle
and Start Healthy Magazines
Luke Acree
@lukeacree | @lukeacreeRM
Josh Stike
@staypaidpodcast

2. WHAT WE’RE GOING
TO TALK ABOUT TODAY
• GfK survey results
• What we’ve learned about
readers and how they’re using
your magazine
• How to apply what we learned
to your business

3. WHO IS
REMINDERMEDIA?
• Pioneers in relationship
marketing for service-based
sales professionals
• Creators of high-quality
marketing tools like American
Lifestyle and Start Healthy
magazines to help clients garner
repeat and referral business
• Coaches that help to empower
clients to close more deals and
retain more business

4. ABOUT GFK
• In business 85 years
• Among world’s largest
marketing research institutes
• Third-party, independent
company using data
analytics and AI to guide
companies’ decisions
• Original study in 2016 to
survey your clients
• We did another survey
in 2019

5. WHAT WE LEARNED
FROM MAGAZINE
RECIPIENTS
• Engagement with the magazine
• Value the magazine gives to
your clients
• Impact on repeat and
referral business
• Aspects of the magazine that
provoke the most interest

6. CUTTING THROUGH THE NOISE
Humans see
4,000-10,000advertisments a day.

7. AMERICAN LIFESTYLE
• 76% from a professional they
previously worked with
• 17% from a professional
soliciting new business
• 11% gain access from family
or friends
START HEALTHY
• 66% from a professional they
previously worked with
• 27% from a professional
soliciting new business
• 18% gain access from family
or friends
HOW ARE PEOPLE
GETTING THE MAGAZINES?

8. INFLUENCE OF FAMILY AND
FRIENDS ON RETENTION
According to a study on retention by Baylor University,
“…given the influence of family and friends in maintaining
clients’ loyalty to the firm, [professionals] should be
encouraged to engage and reach out to family and
friends to foster and maintain such relationships.”
http://www.baylor.edu/business/kellercenter/news.php?action=story&story=135803

9. SHELF LIFE
3-4WEEKSin homes
• 45% keep the
magazine on the
coffee table
• 29% keep the
magazine on the
kitchen table

10. 45MINUTESis the average time
recipients spend
reading the magazine
Readers spend twice
as much time reading
the magazines than
viewers spend
watching Seinfeld
and Friends.

11. • 40% of magazine
recipients share
the magazine
Every issue is read by at least
THREEPEOPLE

12. • 57% save a recipe
Tear Out Card
• 37% share a Tear Out Card
• 41% save Tear Out Card for
future reference
of magazine recipients have
taken some sort of action
because of the magazine
86%

13. COVER PHOTOS INCREASE AWARENESS OF YOUR BRAND
of American Lifestyle
magazine recipients
74% of Start Healthy
magazine recipients
82%

14. of consumers choose the
first business they think of
76%
- The Millionaire Real Estate Agent

15. FAVORITE CONTENT AMONG RECIPIENTS
American Lifestyle
RECIPES AND COOKING
81%
DOMESTIC TRAVEL
64%
FOREIGN TRAVEL
42%
HOME DECOR AND DIY
72%
INTERIOR DESIGN
59%
ART AND MUSIC
33%

16. FAVORITE CONTENT AMONG RECIPIENTS
Start Healthy
RECIPES AND COOKING
73%
TRAVEL
55%
OUTDOOR ACTIVITIES
43%
NUTRITION TIPS
57%
FITNESS AND EXERCISE
46%
HEALTH AND BEAUTY
39%

17. MAGAZINE RECIPIENTS’
PLANS FOR 2020
36%
PLAN TO REMODEL
THEIR HOME
32%
PLAN TO REMODEL
THEIR BATHROOM
16%
PLAN TO SELL THEIR
HOUSE/RESIDENCE
12%
PLAN TO BUY A SECOND
OR VACATION HOME
24%
PLAN TO REMODEL
THEIR KITCHEN
Use these
interests to
partner with
local businesses

18. • After receiving a benefit,
people feel a deep-rooted
psychological pressure
to reciprocate
• 80% of recipients appreciate
the professional who sends
them the magazine
• 77% of recipients feel
more positively about the
professional who sends them
the magazine
THE RECIPROCITY
EFFECT

19. have referred the professional
sending the magazine.
American Lifestyle Start Healthy
66%58%
In the last 12 months,

20. POTENTIAL COMMISSION BREAKDOWN
avg 58%
referral rate
Send magazine to
50 recipients
29 referrals
14 clients
avg 50%
close rate
3%
commission
Average home sells for
$200,000
$84,000
GCI
x 14 clients
$6,000 GCI

21. of readers are more likely
to do business with the
professional who sends
them the magazine
80%

22. CONSISTENCY IS KEY TO MARKETING
$11,970 for mailing
for 10 years
Send magazine to
50 recipients
40 clients
80%
repeat
transactions
3%
commission
Average home sells for
$200,000
$228,030
ROI
- $11,970
mailing cost
$240,000 GCI

23. “At Amazon we like things to work in five
to seven years. We’re willing to plant
seeds, let them grow and we’re very
stubborn. We say we’re stubborn on
vision and flexible on details.”
- Jeff Bezos

24. COVERS
BUILDS
RELATIONSHIPS
• The magazines create in-depth
connections at a time when
engagement has never been
so crucial
• They aren’t a silver bullet
• You need to take action!

25. COVERS
COMMIT TO
FOLLOWING UP
• Call within the first
week of your magazine
hitting mailboxes
• Break the ice by talking about
the magazine
• Make your request for referrals
crystal clear. ASK!

26. “This is a great marketing tool. This is a business tool.
Investing in your marketing right now is so important.
We tripled our print and digital budget, knowing that
everyone was going to be home. We need to be able to
over-communicate with our clients to make sure they
have the information they need, and American Lifestyle
is an amazing, amazing, amazing marketing tool.”

27. THE MAJOR
TAKEAWAYS • Put your photo on the
front cover
• Add family and friends
to your mailing list
• Partner with your
local businesses
• Download the client
follow-up scripts
• TAKE ACTION!