Guests say “cheers” to bars that put fun, games, and good times on tap. Get ready to pour up bigger profits as you treat guests to an unforgettable night out with these 18 bar entertainment ideas.

1. 18 BEST WAYS TO PUT
ENTERTAINMENT ON
TAP IN 2018

2. Matt O’Rourke
Matt is the Product and Marketing Manager at TapHunter, driving
new product innovation and marketing initiatives. He thrives on
helping business grow by helping them improve their operations
and marketing. Matt has worked in the restaurant and bar industry,
as well as the live music and events software space.
William Foody
William is the Demand Generation Director at Buzztime. East Coast
born and raised, William displays an innate passion for how things
work, and for getting work done.

3. Presentation
Agenda
Entertainment is Good Business
In-Venue Entertainment
4 Best Promotional Hacks
4 Ways to Plan for Success

4. 1) Increase Guest Satisfaction
2) Drive Spending
3) Inspire Loyalty
4) Boost Cover Counts
E N T E R T A I N M E N T I S
G O O D B U S I N E S S

5. Experience
INCREASE
GUEST
SATISFACTION
rather spend money on an experience than items.*
61% of adults -
ENTERTAINMENT+EVENTS
*Source: National Restaurant Association 2017 State of the Industry

6. DRIVE
SPENDING
will pay more for exclusive events.*
57% of millennials -
Exclusive
ENTERTAINMENT+EVENTS
*Source: Accenture 2017 Loyalty Study

7. INSPIRE
LOYALTY
more loyal if you provide unique experiences.*
47% of millennials -
Unique
ENTERTAINMENT+EVENTS
*Source: Accenture 2017 Loyalty Study

8. BOOST
CROWD
SIZE
• A “reason” to come in
• Create urgency
• Midweek events create a “scene”
Urgency
ENTERTAINMENT+EVENTS

9. • Competitive
• One-of-a-Kind
• Oversee
• Limited
I N - V E N U E E N T E R T A I N M E N T :
G O L D E N R U L E S
+
1 0 B E S T I D E A S

10. TOURNAMENTS
• Poker
• Bar Game Olympics
• Bracket Challenges
Competition
GOLDENRULESFORC.O.O.LEVENTS
*Source: Accenture 2017 Loyalty Study

11. TAP
TAKEOVERS
• Partner with Local Brewery
• Brewer Or Rep On-Premises
• “Swag” for Early RSVP’s
Unique
GOLDENRULESFORC.O.O.LEVENTS
*Source: Accenture 2017 Loyalty Study

12. LIVE
MUSIC
2.0
Open Mic: “Gamify” It!
ChangeTheNormal
GOLDENRULESFORC.O.O.LEVENTS
*Source: Accenture 2017 Loyalty Study

13. MATCHMAKER
• Stoplight Party
• Speed Networking Happy Hour
Connection
GOLDENRULESFORC.O.O.LEVENTS
*Source: Accenture 2017 Loyalty Study

14. THEME
NIGHTS
• Old School Hip Hop
• Total Request
• Offbeat Holidays
One-of-a-Kind
GOLDENRULESFORC.O.O.LEVENTS
*Source: Accenture 2017 Loyalty Study

15. TASTING
EXPERIENCES
• Flight Night
• Artisan Spirits
Tastebuds
GOLDENRULESFORC.O.O.LEVENTS
*Source: Accenture 2017 Loyalty Study

16. LIVE
TRIVIA
• Host it Yourself
• Prizing is Everything
• Improve Midweek Biz
Teamwork
GOLDENRULESFORC.O.O.LEVENTS

17. BE
CHARITABLE
*72% recommend bars –
that support a good cause
• Guest Bartenders
• Charity Tap Handles
• Battle of Bands for Charity
• Charity Walk/Run After Party
Giving
GOLDENRULESFORC.O.O.LEVENTS
*Source: National Restaurant Association

18. BACK
TO
SCHOOL
• Bar Games 101
• Brewing Club
• Chef or Bartender Demos
GetSmart
GOLDENRULESFORC.O.O.LEVENTS

19. BARTENDER/CHEF
FACEOFF
• Bartender Mix-Off
• Chef vs. Chef
Competition
GOLDENRULESFORC.O.O.LEVENTS

20. • Promote Early + Often
• 52 Week Event Calendar
• Measure It!
B E S T P R O M O T I O N A L
H A C K S

21. FACEBOOK
INSTAGRAM
SNAPCHAT
• 4 in 5 on Facebook – 76% Daily
• 60% under 35 on Snapchat
• 40% of ALL Social Users on Instagram
Best Practices:
• Use Videos
• “Go Live”
BeSocial
LESSSTRESS,MOREROI.

22. MAXIMIZE
IN-VENUE
OPPORTUNITY
• Staff Invites
• Digital Signage
• Posters in Windows
• Banners/Lawn Signs
CaptureAttention
LESSSTRESS,MOREROI.

23. SET UP
A
STREET TEAM
• Flyering
• Contact Local Bloggers + Radio,
TV, Print
• Appearance by Local Celeb or
Social Influencer
GetOutThere
LESSSTRESS,MOREROI.

24. EMAIL
MARKETING
• “You’re Invited…” Personal, VIP
Emails
• Send to Loyalty Program
Members First
• Collect Emails: Waitstaff,
Facebook, Website
DirectAccess
LESSSTRESS,MOREROI.

25. • Set up a Template
• Use at Every Event
W A Y S T O P L A N F O R
S U C C E S S

26. SETUP
• Outline Goals + Measurement
• Floor Plan
• Staffing Plan
• Launch Promos
GetStarted
CREATEANEVENTCHECKLIST

27. STAFFING
• Security
• Bartenders/Servers
• Greeters to Build Relationships
• Kitchen Prep List
• Notify Staff
• Kickoff Meeting
HuddleUp
CREATEANEVENTCHECKLIST

28. MANAGEMENT
• Communication Flow Chart
• Worst Case Scenarios
• Capacity
PlanItOut
CREATEANEVENTCHECKLIST

29. RULES
&
REGS
• Be Careful with Contests!
• Avoid a “Lottery”: Chance,
Prize, Consideration
• Share Rules with
Staff/Participants
• Some States Regulate Happy
Hour/Bar Events
EnsureSuccess
CREATEANEVENTCHECKLIST

30. Let Us Know What's On Your Mind
Thank You
877-963-9200
Email@buzztime.com
619-512-2337
Email@taphunter.com
William Foody Matt O’Rourke