ReminderMedia has partnered with GfK, a global marketing research organization, to construct an in-depth analysis regarding the power of American Lifestyle, Start Healthy, and Good to Be Home magazines, and the many ways it drives lucrative engagement.

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4. THESCIENCE
BEHINDTHEROI
The Effectiveness of
ReminderMedia’s Branded Magazines
Luke Acree
@lukeacree | @lukeacreeRM
Josh Stike
@staypaidpodcast

5. WHAT WE’RE GOING
TO TALK ABOUT TODAY
The latest GfK survey results.
What we’ve learned about
readers and how they’re using
your magazine.
How to apply what we learned
to your business.

6. WHO IS REMINDERMEDIA?
Pioneers in relationship
marketing for service-
based sales professionals.
Creators of high-quality
marketing tools like our
branded magazines to help
clients garner repeat and
referral business.
Coaches that help to
empower clients to close
more deals and retain
more business.

7. ABOUT GFK
In business over 85 years.
Among world’s largest
marketing research institutes.
Third-party, independent
company using data
analytics and AI to guide
companies’ decisions.
Original study in 2016 to
survey your clients.
We did another survey
in 2019 and 2023.

8. WHATWELEARNED
FROM MAGAZINE
RECIPIENTS
Engagement with the magazine.
Value the magazine gives
to your clients.
Impact on repeat and
referral business.
Aspects of the magazine that
provoke the most interest.

9. CUTTING THROUGH THE NOISE
Humans see
4,000–10,000
advertisements a day.
https://www.zippia.com/advice/advertising-statistics/

10. 81% from a professional
they previously
worked with.
10% from a professional
soliciting new business.
7% from family or friends.
HOW ARE PEOPLE
RECEIVING THE MAGAZINES?

11. ACTION ITEM
• Update Your Database

12. 52% keep the magazine on
the coffee table.
29% keep the magazine on
the kitchen table.
4.5 WEEKS
in homes
A shelf life of
20% of people keep the magazine for 10+ weeks!

13. 54 MINUTES
is the average time recipients
spend reading the magazine.
Readers spend twice as much time reading
the magazines than viewers spend
watching Ted Lasso and Friends.
70% read for 30 minutes or more and
26% read for an hour or more.

14. 29% of recipients share the magazine
with 1-2 people outside of the house.
Every issue is read by at least
2.9 PEOPLE

15. ACTION ITEM
• Make sure one of your
Tear Out Cards is a recipe.
• Place magazine in high
traffic areas.
• Ask this one question...

16. 56% saved a recipe
Tear Out Card.
42% shared a Tear Out Card.
21% shared a magazine or
Tear Out Card to pass along
contact information.
of magazine recipients have
taken some sort of action
because of the magazine
customization.
54%

17. COVER PHOTOS INCREASE
AWARENESS OF YOUR BRAND
agree the photo and
information on the cover
help them identify
local professionals for
future business.
89%

18. ACTION ITEM
• Use a cover with your photo.
• Change your images for the
pet edition or holidays.

19. of consumers choose the
first business they think of.
76%
- The Millionaire Real Estate Agent

20. of buyers interviewed only
one real estate agent during
their home search.
67%
- NAR 2022 Profile of Home
Buyers and Sellers

21. FAVORITE CONTENT AMONG RECIPIENTS
American Lifestyle Start Healthy Good to Be Home
RECIPES + COOKING RECIPES + COOKING HOME DECOR
FITNESS + EXERCISE RECIPES + COOKING
TRAVEL HOME IMPROVEMENT
HOME DECOR + DIY
TRAVEL
82% 90% 82%
66% 80%
65% 77%
78%
70%

22. MAGAZINE RECIPIENTS’
PLANS FOR NEXT YEAR
55%
20%
22%
44%
36%
PLAN TO REMODEL
THEIR HOME
PLAN TO REMODEL
THEIR BATHROOM
PLAN TO SELL THEIR
HOUSE/RESIDENCE
PLAN TO BUY A SECOND
OR VACATION HOME
PLAN TO REMODEL
THEIR KITCHEN

23. ACTION ITEM
• Use these interests to partner
with local businesses.
• Use interests as part of
outreach/planning for clients.

24. After receiving a benefit,
people feel a deep-rooted
psychological pressure
to reciprocate.
85% of recipients appreciate
the professional more
because of the magazine.
THE RECIPROCITY
EFFECT

25. of recipients were prompted
to refer their professional
in the last 12 months
BECAUSE they received
the magazine.
69% have referred the professional
sending the magazine one or more times.
31%

26. POTENTIAL COMMISSION BREAKDOWN
avg 31%
referral rate
Send magazine to
50 recipients
16 referrals
8 clients
avg 50%
close rate
3%
commission
Average home sells for
$436,800*
$104,832
GCI
x 8 clients
$13,104 GCI
*Median sales price of homes sold in the
U.S. in the first quarter of 2023 according
to Federal Reserve Bank of St. Louis

27. of readers are more likely
to do business with the
professional who sends
them the magazine.
83%

28. CONSISTENCY IS KEY TO MARKETING
$14,592.50 for mailing
for 10 years
Send magazine to
50 recipients
40 clients
80%
repeat
transactions
3%
commission
Average home sells for
$436,800*
- $14,592.50
mailing cost
$524,160 GCI
*Median sales price of homes sold in the
U.S. in the first quarter of 2023 according
to Federal Reserve Bank of St. Louis
$509,567
ROI
That’s $50,957 per year!

29. “At Amazon we like things to work in five
to seven years. We’re willing to plant
seeds, let them grow and we’re very
stubborn. We say we’re stubborn on
vision and flexible on details.”
- JEFF BEZOS

30. COVERS
BUILDS
RELATIONSHIPS
The magazines create
in-depth connections at a
time when engagement
has never been so crucial.
They aren’t a silver bullet.
You need to take action!

31. COVERS
COMMIT TO
FOLLOWING UP
Call within the first week
of your magazine
hitting mailboxes.
Break the ice by talking
about the magazine.
Make your request for
referrals crystal clear. ASK!
Referral call scripts will be available to
you as a resource on the recording page!

32. THE MAJOR TAKEAWAYS
TAKE ACTION!
PUT YOUR
PHOTO ON THE
FRONT COVER
PARTNER WITH
YOUR LOCAL
BUSINESSES
ADD FAMILY AND
FRIENDS TO YOUR
MAILING LIST
DOWNLOAD THE
CLIENT FOLLOW-UP
SCRIPTS

33. AN EXCLUSIVE
GIFT FOR YOU!
50% OFF
Adding any new
recipient to your
magazine mailing!
WEBINAR ATTENDEES ONLY!

34. QUESTIONS?

35. THANK YOU
FOR LISTENING!
Recorded session
and slides will be
emailed to you!
@ReminderMedia
ReminderMedia
@ReminderMedia
ReminderMedia