The document outlines the importance of working with skilled marketing professionals to maximize ROI and enhance business potential in a competitive market. The author presents their extensive experience in B2B marketing communications across various sectors, emphasizing strategic marketing and tailored services. It concludes with a focus on effective communication as a key element of successful marketing strategies.

1. Weston B2B marketing communications
© Copyright GH Weston 2011. All rights reserved
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2. …As marketing grows increasingly competitive
and aggressive - so it becomes increasingly
important for companies to work with the
right people, with the right credentials, the
right experience and right skill-set - Fact
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3. …Working with the WRONG people wastes
valuable time, wastes marketing budget,
market share, marketing opportunities - and
your overall marketing mix may only be firing
on 3 cylinders so your business is not realising
its full potential.
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4. …Working with the RIGHT people means your
marketing will represent to your business a
valuable return on investment (ROI) and will
be working much harder for you to realise
your key objectives.
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5. …I offer companies the right credentials to be
working with them - with the right experience,
right skill-set, and proven trackrecord for
delivering success – at the right price.
…Clients like the way I think and work.
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6. Agency Experience
Account Manager & Account Director
experience with leading London and Midlands
marketing and PR agencies.
Working principally with B2B clients principally in the
engineering, technology, energy, pharmaceutical, IT and
automotive market sectors.
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7. Industry Experience
Publicity & PR Manager experience with 2
leading engineering and technology groups
7 years with GEC Group responsible for industrial and standard
control products, electrical projects, machines, inverters,
computers, marine and offshore, oil and gas, aviation divisions.
2 years with Sigma Chemie Group specialising in the international
oil and gas markets.
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8. Consultancy Experience
B2B Marketing & PR Consultant and Marketing
Communications Specialist with experience over
15 years experience working with over 150 B2B
companies across the UK.
• Referred Business Link marketing and PR consultant to
emerging Sussex SME businesses
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9. Skill-set
• Strategic Creative Marketing
• B2B Marketing Communications (specialist)
• Brand Management
• Website Management
• Internet Marketing, Social Media Marketing, SEO Marketing
• B2B Public Relations
• Exhibitions Management (specialist)
• Graphic Design (award winning)
• Print & Production
• Project Management
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10. Specialist Services
• Marketing Communications & Brand Audit - my research,
study and report provides a valuable outside perspective,
analysing every aspect of your offline and online marketing mix
delivers for companies essential insight, platform and blueprint
from which to build much more effective, stronger performing
external and internal communications.
• Exhibitions & Event Management – FULLY maximise from your
investment hiring me to manage and fully coordinate every
aspect of your show, proven to increase ROI.
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11. Accountability
• RESULTS DRIVEN
• Fully accountable and measureable strategies
• Objectives, brief, response, leads, sales, conversions focused
• Contact reports confirm every agree action
• Detailed cost quotations and estimates for budgeting
• Detailed invoicing, statements and accounting
• Creative strategic cost efficient marketing
• You are ALWAYS in full control of costs
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12. Flexibility
I remain flexible to work however best suits you:
• Your key objectives
• Your deadline for delivery
• Your company structure
• Your budget
• Project-by-project, retainer, fee
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13. Value Proposition
 Full agency services support - but without the
overheads and cost = client savings.
 Full agency expertise - but without the overheads and
cost = client further savings.
 Flexibility of support - everything you need tailored
exactly to how you work, your key objectives, your
budget, and your deadline.
 You are free to focus on your core business
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14. Summarising…
As marketing changes in keeping with the
various social, economic, cultural,
technological, lifestyle and demographic
changes around us – so companies MUST
change the way they market, sell and
communicate their business, products,
services and brand to their target audience(s).
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15. Summarising… continued
With over 25 years marketing experience
working with over 150 companies, I have
found whatever the client key objective – sell,
promote, brand, develop, design, exhibit,
awareness, launch, etc – it ALWAYS comes
down to how well the marketing is effectively
communicating.
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16. Marketing Communications
I am a B2B marketing communications specialist
B2B marketing communications (marcoms) is essentially (and
most importantly) how every aspect of your marketing
collateral (website, brand, literature, exhibition, etc) effectively
communicates externally, your company and sales message(s),
to other companies and your key target audience(s), as well as
internally to your staff.
I believe how you communicate your business is the most
important aspect of your marketing.
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17. Contact
For more information, or to arrange a
meeting, you can contact me by:
Telephone: 01273 261850
Mobile: 077202 62642 (direct)
Skype: ghw2000
LinkedIn, Facebook, Twitter, Google+
Email: ghw@ghweston.co.uk
Website: www.ghweston.co.uk
© Copyright GH Weston 2011. All rights reserved