Embrase is a consulting firm that offers go-to-market strategies and solutions to help communications companies enter new markets and accelerate revenue. It has 10 years of experience helping both large service providers and entrepreneurs. It provides customized services including market research, strategy development, product introduction support, sales and marketing assistance, and advisory services. Several communications company customers provided testimonials praising Embrase's domain expertise and support in strategic shifts, market entry, and accelerating growth. Embrase is led by President Larry Lisser who has 20 years of industry experience.

1. This is the big title of this page
This is the headline font
Go-to-Market Expertise for
Service Providers & Entrepreneurs
in Communications Technology

2. About EMBRASE
Embrase offers growth strategies and go-to-market
consulting solutions for Service Providers and
Entrepreneurs in the Communications industry.
Our services help clients make strategic decisions,
successfully enter new markets,
and accelerate revenue opportunities.
2014 marks EMBRASE’s tenth year of operation.

3.
Services
Overview:
Customized
per
problem-­‐to-­‐solve
Research & Benchmarking
Market Strategy
New
Market
Study/Analysis
Voice
of
Customer/Prospect
Interviews
CompeEEve
Analysis
Strategic
Assessment
Market
SegmentaEon
Compe::ve
Posi:oning
Channel
Strategy
New Product
Introduction
Offer
Requirements
Product
Road
mapping
Benchmarking
Offer
Posi:oning,
Pricing
&
Packaging
Denotes
Most
Popular
Selling &
Marketing
Advisory
Messaging
&
Sales
Tools
Elevator
Pitching
Sales
Training
FracEonal
Biz
Development
Exec
Coaching
M&A
Due
Diligence/Support
Knowledge
transfer

4. Some of our ‘Entrepreneurial’ Customers

5. Some of our ‘Service Provider’ Customers

6. Customer Use-Cases
ü For a large CLEC operating in CA, TX, NV: Define a revised
product strategy and deliver sales messaging tools/sales training
to support and accelerate introduction of a cloud services
portfolio, led by Hosted PBX.
ü For a Canadian innovator in the contact center arena:
Support a pivot from a consumer to enterprise approach,
including market prioritization, revised positioning, sales
messaging and fractional business development services to
acquire initial beta customers.
ü For a large ILEC in Western USA: Identify top market segments
for faster penetration of newly launched Hosted UC services.
Develop and deliver sales training to insure consistent message
and educate on non-transactional sales process.

7. A few words from our customers
With
deep
domain
knowledge
matched
to
solid
marke4ng
exper4se,
the
Embrase
team
injected
fresh
ideas
into
our
business
as
we
focused
on
growth
and
expansion
into
new
markets
Alan
Creighton,
President
&
CEO
Embrase
shared
the
intelligence
and
educated
perspec4ve
we
needed
to
validate
a
strategic
shiB
in
our
market
strategy
and
help
enter
a
market
we
had
liDle
experience
in.
We
haven’t
looked
back
since.
Tab
Schadt,
President
&
CEO
Embrase’s
domain
exper4se
in
the
Cloud
Communica4ons
market,
and
specifically
on
go-­‐to-­‐market
strategies
and
tac4cs
has
made
BroadsoB
beDer
prepared
to
help
its
service
provider
customers
succeed.
Leslie
Ferry,
VP
Marke4ng
Embrase
rolled
up
their
sleeves,
brought
market
experience
and
credibility
to
the
equa4on
and
helped
us
through
a
cri4cal
transi4on.
Their
understanding
of
the
enterprise
sales
process,
and
of
the
need
for
clarity
in
both
posi4oning
and
customer-­‐
targe4ng
allowed
us
to
move
faster.”
Shai
Berger,
CEO
I
have
worked
with
numerous
marke4ng
and
sales
professionals
over
30
years
in
the
technology
industry,
yet
the
Embrase
team
is
clearly
in
a
class
of
their
own.
Their
assistance
in
posi4oning,
channel
development
and
overall
marke4ng
support
were
instrumental
in
both
our
launch
and
the
funding
of
our
company.”
Irv
Shapiro,
CEO

8. About EMBRASE:
Well Known & Regarded in the Industry
Larry
Lisser,
EMBRASE
President,
has
spent
20
years
in
leadership
and
consul4ng
roles,
bringing
next
genera4on
services
to
market.
Larry
also
blogs
about
the
industry
at
Larrylisser.com
Peter
Rad
is
a
regular
contributor
to
EMBRASE
team,
bringing
with
him
considerable
experience
marke4ng,
selling
and
training
salespeople
in
the
field
of
network
services
and
applica4on.
Peter
is
the
author
of
two
industry
how-­‐to
books
and
blogs
regularly
at
radinfo.blogspot.com.
Vendor Member
Founder & Producer of
Comm-focused Innovation Event

9. CONTACT
Larry
Lisser,
President
San
Francisco,
CA
415.710.5947
larry.lisser@embrase.com
www.embrase.com
!
EMBRASE
delivers
growth
strategies,
execuEon
support
and
peace
of
mind
to
service
providers
&
entrepreneurs
innovaEng
with
communicaEons
technology.!
SINCE
2005