Help drive business growth and long-term sustainability and infrastructure through:
Connecting the dots between product, sales, marketing, and technology
Defining a strategic product-market fit and go-to-market strategy
Strategic sales enablement
Deploy and maximize use of technology and marketing automation
If your company needs to submit a Marketing Advisory Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/31D94Rs
If your company needs to submit a Marketing Recap Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2zgzHRl
If your company needs to submit a Branding Services Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3lsNmbG
Help drive business growth and long-term sustainability and infrastructure through:
Connecting the dots between product, sales, marketing, and technology
Defining a strategic product-market fit and go-to-market strategy
Strategic sales enablement
Deploy and maximize use of technology and marketing automation
If your company needs to submit a Marketing Advisory Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/31D94Rs
If your company needs to submit a Marketing Recap Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2zgzHRl
If your company needs to submit a Branding Services Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3lsNmbG
If your company needs to submit a Marketing Strategy Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/38knO9Y
Campaign PPC And Adwords Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Campaign PPC And Adwords Proposal Powerpoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2UHcT4H
Digital Content Marketing Proposal Powerpoint Presentation SlidesSlideTeam
"You can download this product from SlideTeam.net"
Display your search engine rankings and impress your clients by using our topic-specific Digital Content Marketing Proposal PowerPoint Presentation Slides. With the help of this interactive digital content marketing proposal PPT layout, you can showcase the various digital marketing services you offer that hold the interest of the customers. Use the online marketing presentation template to highlight your content services that consist of video production, graphic design, multi-language content, digital content strategy, and content production. This template includes a table of contents that contains topics such as project context and goals, services schedule, timeframe and investment, client testimonials, terms and conditions, etc. Take advantage of this reliable and engaging content marketing proposal PowerPoint presentation slides to mention your company’s goals and objectives that create a positive impact on your clients. With the help of our online content marketing proposal PPT theme, you can portray the different phases of service schedule that includes buyer personas, keyword search estimates, content management systems, editorial calendar, key metrics & performance indicators, and many more. Take the assistance of this visually appealing digital content marketing proposal PowerPoint layout to explain how you design and implement the content marketing solution. By using our attractive online marketing proposal presentation slides, you can grab the attention of your clients by discussing how you monitor and analyze the content marketing matrix for a specific period of time. Talk about your experience as an online content creator and publisher to create a first great impression on the client with the aid of digital content marketing PPT theme. Employ this eye-catchy digital media marketing proposal PPT theme to illustrate the timeframe and investment table of digital content services. You can show your past work samples and turn your prospects into clients by downloading our ready to use digital content marketing PowerPoint presentation templates. https://bit.ly/3oQF3dR
If your company needs to submit a Brand Launch Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/31NASCa
Business Branding Proposal PowerPoint Presentation SlidesSlideTeam
Are you preparing to give a PPT on business branding using best graphics and diagrams? Take a sigh of relief. We have come up with a business branding proposal PowerPoint presentation slides. Our corporate promotion proposal PPT templates act as a foundation stone to give your organization a value, identity, and awareness among customers. In addition to this, our brand marketing PowerPoint visuals will help you to establish a long-term relationship with your customers. These brand equity presentation slides include all the necessary stuff such as business focus, corporate product and services, competitive analysis, trade strategy framework, brand integrity, market competitiveness and execution roadmap. Our corporate awareness plan PowerPoint presentation templates can also be used as other templates such as corporate trademark, product proposal, brand communication, product awareness, company advertising plan, brand awareness, business to business quality management, brand awareness, branding strategy, product positioning, and many more. Simply download, edit your text and present!. Our Business Branding Proposal PowerPoint Presentation Slides are a binding force. They create a cohesive environment.
If your company needs to submit a Content Centric Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3hqcuNl
If your company needs to submit a Website Launch Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/37hqBPB
Inside Sales Solutions is a revenue growth agency dedicated to helping B2B technology sales and marketing teams engage, qualify, and convert more leads into sales opportunities.
Through this ebook, you can learn how to strengthen your brand, build the best website for your business, and optimize your site to make it easier for people to discover on Google.
To date, iconic brands have been built more on intuitions of ad agency creativities than by purposeful strategies.
This presentation, inspired on the book How Brands Become Icons by Daniel Holt, extracts the common principles behind these intuitions to build a new cultural branding model that dramatically revises core marketing principles including segmentation, targeting, positioning, brand equity, brand loyalty, cobranding, and communications.
If your company needs to submit a Marketing Strategy Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/38knO9Y
Campaign PPC And Adwords Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Campaign PPC And Adwords Proposal Powerpoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2UHcT4H
Digital Content Marketing Proposal Powerpoint Presentation SlidesSlideTeam
"You can download this product from SlideTeam.net"
Display your search engine rankings and impress your clients by using our topic-specific Digital Content Marketing Proposal PowerPoint Presentation Slides. With the help of this interactive digital content marketing proposal PPT layout, you can showcase the various digital marketing services you offer that hold the interest of the customers. Use the online marketing presentation template to highlight your content services that consist of video production, graphic design, multi-language content, digital content strategy, and content production. This template includes a table of contents that contains topics such as project context and goals, services schedule, timeframe and investment, client testimonials, terms and conditions, etc. Take advantage of this reliable and engaging content marketing proposal PowerPoint presentation slides to mention your company’s goals and objectives that create a positive impact on your clients. With the help of our online content marketing proposal PPT theme, you can portray the different phases of service schedule that includes buyer personas, keyword search estimates, content management systems, editorial calendar, key metrics & performance indicators, and many more. Take the assistance of this visually appealing digital content marketing proposal PowerPoint layout to explain how you design and implement the content marketing solution. By using our attractive online marketing proposal presentation slides, you can grab the attention of your clients by discussing how you monitor and analyze the content marketing matrix for a specific period of time. Talk about your experience as an online content creator and publisher to create a first great impression on the client with the aid of digital content marketing PPT theme. Employ this eye-catchy digital media marketing proposal PPT theme to illustrate the timeframe and investment table of digital content services. You can show your past work samples and turn your prospects into clients by downloading our ready to use digital content marketing PowerPoint presentation templates. https://bit.ly/3oQF3dR
If your company needs to submit a Brand Launch Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/31NASCa
Business Branding Proposal PowerPoint Presentation SlidesSlideTeam
Are you preparing to give a PPT on business branding using best graphics and diagrams? Take a sigh of relief. We have come up with a business branding proposal PowerPoint presentation slides. Our corporate promotion proposal PPT templates act as a foundation stone to give your organization a value, identity, and awareness among customers. In addition to this, our brand marketing PowerPoint visuals will help you to establish a long-term relationship with your customers. These brand equity presentation slides include all the necessary stuff such as business focus, corporate product and services, competitive analysis, trade strategy framework, brand integrity, market competitiveness and execution roadmap. Our corporate awareness plan PowerPoint presentation templates can also be used as other templates such as corporate trademark, product proposal, brand communication, product awareness, company advertising plan, brand awareness, business to business quality management, brand awareness, branding strategy, product positioning, and many more. Simply download, edit your text and present!. Our Business Branding Proposal PowerPoint Presentation Slides are a binding force. They create a cohesive environment.
If your company needs to submit a Content Centric Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3hqcuNl
If your company needs to submit a Website Launch Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/37hqBPB
Inside Sales Solutions is a revenue growth agency dedicated to helping B2B technology sales and marketing teams engage, qualify, and convert more leads into sales opportunities.
Through this ebook, you can learn how to strengthen your brand, build the best website for your business, and optimize your site to make it easier for people to discover on Google.
To date, iconic brands have been built more on intuitions of ad agency creativities than by purposeful strategies.
This presentation, inspired on the book How Brands Become Icons by Daniel Holt, extracts the common principles behind these intuitions to build a new cultural branding model that dramatically revises core marketing principles including segmentation, targeting, positioning, brand equity, brand loyalty, cobranding, and communications.
Design Thinking is a creative approach to problem solving. Therefore I feel that there are more reasons why this approach / attitude should be utilized for solving marketing and communications problems. In this short presentation, I introduce a framework of adopting design thinking for Comms Planning.
Responsive Branding: Making Your Brand Interactive on the Web Kate Matsudaira
You know the importance of your brand and logo.
When you extend your brand online, a static logo isn’t enough. With the new world of interactivity and app-like experience you want to create a brand language that reinforces your values and personality.
From integrating secondary graphics to bringing elements alive, the way a brand is presented has the power to engage or lose an audience. Join us for examples and lessons you can use to think differently about your brand on the web.
Personal Branding To Stand Out & Differentiate YourselfMohamed Yasser
Learn how to stand out of the crowd and differentiate yourself by personal branding strategies, treat yourself as a brand that delivers a unique value in your career field, personal branding will help you stand out and differentiate yourself away of competitors.
Intro to Branding & Brand management - ElkottabMuhammad Omar
it's my material for the training workshop of "Intro to Branding & Brand Management" that has been held among other 7 workshops of #elkottab training event organized by E3langi.com in November 2014
There is a lot of struggle for GPS systems in Indian Market. Before it was not easily acceptable by the society. But now GPS is acceptable but mobile phones takes the place instead of Standalone Gadgets. Built-in Navigation systems in cars are preferable but it comes with a higher cost now days which are not easily acceptable. So time will tell, when we have inbuilt GPS systems for Navigation and Tracking systems by the manufactures as the basic inbuilt accessory of our cars.
Industrial Branding: The Lost Art in the Industrial MarketplacePlantEngineering
-The importance of leading with a true brand strategy vs. feature/benefit product strategy
-How brands are either built or destroyed by a companies actions or inaction
-Why people buy brands and understanding how the attachment to a brand works
Industrial Branding: The Lost Art in the Industrial MarketplaceControlEng
-The importance of leading with a true brand strategy vs. feature/benefit product strategy
-How brands are either built or destroyed by a companies actions or inaction
-Why people buy brands and understanding how the attachment to a brand works
-The importance of leading with a true brand strategy vs. feature/benefit product strategy
-How brands are either built or destroyed by a companies actions or inaction
-Why people buy brands and understanding how the attachment to a brand works
Your Brand is literally the complete experience that your prospects and customers have with your business.
Your brand lives in every phone call, presentation, service call, and by everyone you employ. It's what you stand for, the promises you make, and your personality.
We will help you to identify and match, from customer view, emotional benefits to each customer and segment type.
Are you ready..? Let's get started..!
Connect with us on Facebook
https://www.facebook.com/FawcettGroup.BrandMarketingFolsom
A brand strategy is a plan for brand management that answers the big questions: who, where, why, what and when?
Building a strong brand requires a continuous commitment to excellence and an understanding of the qualities that define
the brand.
Here a practical guide to help you outline a successful Brand strategy.
The first in a series of short explanatory guides on brands and brand-building that I intend to share. This document lays out the fundamental differences between products and brands to help us understand brands better. It also explains the basic building blocks of what constitutes a brand strategy.
The unique way a brand is delivered to customers through its Strategy, along with realization of its Mission & Vision, forms the basis for exceptional Culture & Values.
Selection the facets of Differentiation, Market Niche, and Reason to Believe contribute to exceptional Market Positioning.
The Concept Design / ACADEMY / is comprised of powerful critical thinking and marketing toolkits, along with the shared knowledge only available from a one of the most dynamic communities of international creative & business professionals.
Curated / Hosted / Directed by Ed Thompson & Produced by Concept Design I/O in Japan / APAC. Active Worldwide.
Sleepwell - Charting the Next Level of Brand GrowthShantanu Sengupta
A strategy to take the brand leader towards its next level of growth.
Personally I felt that the brand did not capitalize upon its strengths early, and has been putting too much effort on product marketing. This strategic approach was recommended to shorten the distance between brand and product marketing.
(The creatives developed for the strategy have been consciously removed from this document, in order to protect interests of the people involved)
Project Save Power - Communication Strategy to save powerShantanu Sengupta
This is an overall approach strategies drawn out for Electricity Board, to generate awareness for saving Electricity in Oman. Three possible approaches are suggested. This was a part of EHC Oman's global tender submission.
This is a preliminary approach presentation for developing a monolithic brand for EHC-Oman. It flags in the various factors that contributes towards the development of a mother brand, and as such should be taken more as a framework - rather than a recommendation.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
2. DISCLAIMER - This is a refresher presentation compiled for practicing non-marketing professionals.
The author does not hold any intellectual ownership of the ideas and graphics used in the presentation.
All brands are born equal.
The trick is to prove one isn’t!
Branding is the art & science of
identifying and fulfilling human physical
& emotional needs, by capturing
attention, imagination and emotion long
enough to make money from it.” Idris Mootee
CEO, Idea Couture Inc.
3. DISCLAIMER - This is a refresher presentation compiled for practicing non-marketing professionals.
The author does not hold any intellectual ownership of the ideas and graphics used in the presentation.
The World we live in…
Products = Experience Enhancers
Information Overload
More Choices >> Less value
4. DISCLAIMER - This is a refresher presentation compiled for practicing non-marketing professionals.
The author does not hold any intellectual ownership of the ideas and graphics used in the presentation.
…is simplified by Brands
Brands help us break clutter and choose,
based on our past experiences and satisfaction
with products or services.
I love
you
I love
you
I love
you
I love
you
I love
you
I love
you
I love
you
I love
you
I love
you
I love
you
I love
you
I love
you
I love
you
YOU
LOVE
ME
I love
you
I love
you
I love
you
I love
you
I love
you
I love
you
I love
you
I love
you
I love
you
I love
you
5. DISCLAIMER - This is a refresher presentation compiled for practicing non-marketing professionals.
The author does not hold any intellectual ownership of the ideas and graphics used in the presentation.
However a Brand is NOT…
TRADE MARK
(a legal property)
MISSION STATEMENT
(just a Reminder)
ADVERTSEMENT
(just gives Message)
LOGO / SLOGAN
(is just a signature)
PRODUCT / SERVICE
(just the Tangibles)
6. DISCLAIMER - This is a refresher presentation compiled for practicing non-marketing professionals.
The author does not hold any intellectual ownership of the ideas and graphics used in the presentation.
A Brand is more
than sum of its parts
STRATEGIC POV
Not just a select set of
marketing activities.
CUSTOMER
VALUE
Central to creating
value, not just sound
bites and images.
ENGINEERED
An integral part of the
strategic planning
process
ALIVE
Identity comes from its
meanings. Products and
services – its blood. Co.
culture & standards - its
heart beats
COMPETITIVE
ADVANTAGE
Key tool for creating and
sustaining it.
LOGIC AND EMOTION
Part science and part art.
7. DISCLAIMER - This is a refresher presentation compiled for practicing non-marketing professionals.
The author does not hold any intellectual ownership of the ideas and graphics used in the presentation.
Brands are Strategic / long-term
To plan for one year, grow sales.
To plan for three years, grow channel.
To plan for decades, grow a brand.
SALES
CHANNELS
BRAND
8. DISCLAIMER - This is a refresher presentation compiled for practicing non-marketing professionals.
The author does not hold any intellectual ownership of the ideas and graphics used in the presentation.
Brands have become Ideologies
A BRAND is just like a person…
It has a physical ‘body’, a name, a
personality, character and a reputation.
You can respect, like and even love it.
You can think of it as a deep personal friend,
or merely an acquaintance.
You can view it as dependable or
undependable; principled or opportunistic;
caring or capricious.
People have character…so do brands.
Like a person, a brand must mature and
change its product over time. But its
character, and core beliefs do not.
9. DISCLAIMER - This is a refresher presentation compiled for practicing non-marketing professionals.
The author does not hold any intellectual ownership of the ideas and graphics used in the presentation.
Brands get life from
Customer Satisfaction Treadmill
“The more we make, the more we
spend, the more we want. The faster
we get it, the faster we want it.
The more convenient it becomes, the
more we realize just how convenient
it could be.
The more our unreasonable
demands are met, the more
unreasonable they become.”
Prof. DANIEL KAHNEMAN
METAPHYSICAL
NEEDS
EXPERIENTIAL
NEEDS
SYMBOLIC
NEEDS
FUNCTIONAL
NEEDS
10. DISCLAIMER - This is a refresher presentation compiled for practicing non-marketing professionals.
The author does not hold any intellectual ownership of the ideas and graphics used in the presentation.
Questions
that one needs to ask…
What is the deep need that we satisfy?
What is our raison d’etre?
What is our core competencies?
What are we really good at?
11. DISCLAIMER - This is a refresher presentation compiled for practicing non-marketing professionals.
The author does not hold any intellectual ownership of the ideas and graphics used in the presentation.
Product Vs. BRAND
A brand is a personality
built on TRUST and
RELATIONSHIPS
It’s UNIQUE
It’s bought by a customer.
A great brand is TIMELESS
A product is an OBJECT
built in a FACTORY.
It’s easily COPIED.
It’s sold by a merchant.
Becomes quickly
OUTDATED
12. DISCLAIMER - This is a refresher presentation compiled for practicing non-marketing professionals.
The author does not hold any intellectual ownership of the ideas and graphics used in the presentation.
4 Taxonomies of Brands…
Focus on meanings and values
rather than functions.
Almost product
independent Brands.
Tightly identified with
Products / Ranges
Focus largely on core functions and purposes
13. DISCLAIMER - This is a refresher presentation compiled for practicing non-marketing professionals.
The author does not hold any intellectual ownership of the ideas and graphics used in the presentation.
How Brands Work
As INFLUENCERS of choice
Based on total sum of the
individual’s beliefs.
Goes beyond the look of a
product, or an attractive
advt.
As a PROMISE
Of AUTHENTICITY and
REPLICABIITY, that creates
value by enhancing the
experience of owning or
using the product or service.
As Strategic Marketing
tools
Analyzing forces that
influence profitability,
Identifying position that
capitalizes on unique
advantages, and
defending it against
competitors.
As a DIFFERENTIATOR
Simplifying and
differentiating product or
service.
AWARENESS
SELECT / PURCHASE
CONSIDERATION
EXPERIENCE
14. DISCLAIMER - This is a refresher presentation compiled for practicing non-marketing professionals.
The author does not hold any intellectual ownership of the ideas and graphics used in the presentation.
Positioning the Brand
Brand is essentially a
customer perception.
Positioning creates this
perception within the target
profile.
Positioning is the consonance
between vision, values and
brand.
It comprises:
INTERNAL FACTORS - forming a part
of planned BRAND IDENTITY.
EXTERNAL FACTORS – define how the
brand is seen by consumers – the
BRAND IMAGE.
POSITIONING
Summary of the
Brand Vs.
competition in
consumer’s
mind
PERSONALITY
Informs all
communications
and consumer
perception
VALUES
Belief System
and a way of
working and
communicating
VISION
Snapshot of
the Future
INTERNAL
EXTERNAL
15. DISCLAIMER - This is a refresher presentation compiled for practicing non-marketing professionals.
The author does not hold any intellectual ownership of the ideas and graphics used in the presentation.
How to create a Brand Identity*
STRATEGIC
ANALYSIS
Customer
> Trends
> Motivation
> Unmet needs
> Segmentation
Competitor
> Brand Image /
Identity
> Strengths,
strategies
> Vulnerabilities
> Positioning
Self Analysis
> Existing Brand
Image
> Brand Heritage
> Strengths /
Strategies
> Organisation
Values
CREATING BRAND IDENTITY
BRAND IDENTITY
As a Product
> Scope
> Attributes
> Quality/ Value
> Uses & Users
> Country of
Origin
As a Person
> Personality
(eg.Genuine,
rugged,
energetic)
> Customer/ brand
relationships
As Organization
> Organization
Attributes (eg.
Innovation,
Consumer
Concern,
Trustworthy
> Local vs. Global
As a Symbol
> Visual Image
and Metaphors
> Brand Heritage
Benefit / Value
Proposition
> Functional
Benefits
> Emotional
Benefits
> Self-expressive
Benefits
Credibility
> Support Other
Brands
Relationship
Brand
ESSENCE
CORE
Extended
IMPLEMENTING
BRAND IDENTITY
SYSTEM
BRAND IDENTITY
ELABORATION
BRAND POSITION
Part of the Brand
Identity and Value
Proposition that’s to be
actively communicated
to target audience
TRACKING
BRAND BUILDING
PROGRAMS
*source:DavidAaker
16. DISCLAIMER - This is a refresher presentation compiled for practicing non-marketing professionals.
The author does not hold any intellectual ownership of the ideas and graphics used in the presentation.
IDENTITY - basis of IMAGE
STRATEGIC
BRAND
ANALYSIS
BRAND
IDENTITY
CREATION
IMPLEMENT
IDENTITY
AND TRACK
Competitive
Positioning
Influencers
Consumer
Impressions
on Identity
BRAND IMAGE
17. DISCLAIMER - This is a refresher presentation compiled for practicing non-marketing professionals.
The author does not hold any intellectual ownership of the ideas and graphics used in the presentation.
Brand Strategy defines a Brand’s
“Circle of Influence”
NO-GO AREAS
Involvement would seriously
damage and compromise clarity of
brand proposition
EXTENSION AREAS
Areas to which brand franchise can
be widened without damage
OUTER CORE
Optional Attributes
INNER CORE
Critical elements in brand identity
Tropicana US sales shot up and made
it a category Leader, upon following a
Health-brand strategy.
INNER CORE
GreatTaste
Premiumpriced
HealthFortified
OUTER CORE
Tetrapak
Real
Fruit
Taste
Mothers
with
Children
Noadded
Preservatives
Busy
office
goers
EXTENSION
Enhanced
Health
100%
sugarfree
variant
Additional
Flavors
Additional
Flavors
Size
Variants
Schools
Hospitals
NO-GO AREAS
Healthy
Snacks
Low
Price
Mainstream
SoftDrinks
Medical
Positioning
Individual
positioning
Lifestyle
Positioning
Non
Tetrapak
SKUs
Non-Fruity
orArtificial
Taste
18. DISCLAIMER - This is a refresher presentation compiled for practicing non-marketing professionals.
The author does not hold any intellectual ownership of the ideas and graphics used in the presentation.
Tactics should follow Strategy
• Viewing branding as naming,
design or advertising - drastically
shortens brand’s life expectancy
• Getting too embroiled in tactical
branding issues – chips away the
long-term vale and returns from
brands.
• However, tactical issues do need
careful management, since
breakage of any one element,
can damage the brand
• Brands as strategic devices
needs a considerable amount of
marketing analysis and brand
planning.
WHAT YOU
CAN SEE
WHAT YOU
CAN’TSEE
Symbol
Brand Name
Presentation
Advertising
Price
High Quality
Efficient Production
Strong R&D
Low Cost Production
High Service levels
Strong Supply Chain Effective Selling
Key Assets and
Competencies
19. DISCLAIMER - This is a refresher presentation compiled for practicing non-marketing professionals.
The author does not hold any intellectual ownership of the ideas and graphics used in the presentation.
Elements of Brand Strategy
TARGETING
IDENTIFYING
VALUES
PROPOSITION
20. DISCLAIMER - This is a refresher presentation compiled for practicing non-marketing professionals.
The author does not hold any intellectual ownership of the ideas and graphics used in the presentation.
Targeting - Questions to ask
• Which customers are important to the market?
• Which among them are important to my brand?
• How can I get more customers?
• How can I do more business with each of them?
• Which customers deliver the most value to the Co.?
• What and how much we know about our target?
• Some hard choices:
– Targeting the most valuable customers instead of the masses
– Targeting infrequent customers to make them more brand loyal
– Trying to gain new customers
• Often an 80/20 approach helps drive targeting choice
21. DISCLAIMER - This is a refresher presentation compiled for practicing non-marketing professionals.
The author does not hold any intellectual ownership of the ideas and graphics used in the presentation.
Values – Key Considerations
• Brands need to be kept fresh, relevant and at the
forefront of customers’ minds
• It’s hence vital to have strong links between core
brand values and positive customer experiences.
• Core brand values differentiate your brand from
competitors and can be expressed in a few
meaningful words, within the context of the brand
• Positive customer experiences are the fulfillment of
the brand promises.
– Explore full richness of the context of product usage, focusing
particularly on the benefits experienced by the customers
22. DISCLAIMER - This is a refresher presentation compiled for practicing non-marketing professionals.
The author does not hold any intellectual ownership of the ideas and graphics used in the presentation.
Proposition – its relevance
• A proposition is what you choose to
communicate about your brand to the market
and various stakeholders in your brand
• Goes beyond physical product or advertising.
• All the intangible communications of the brand,
its customer service, its availability, its pricing
policy, etc. also affect impressions of brand
proposition
23. DISCLAIMER - This is a refresher presentation compiled for practicing non-marketing professionals.
The author does not hold any intellectual ownership of the ideas and graphics used in the presentation.
In Summary:
• Brands are what gives your company a
meaning and value to your customers
• Branding is a strategic opportunity – not a
tactical decision
• Branding is like creating a powerful magnet,
to attract customers who’d benefit from your
way of thinking, while giving you back equally,
or more!
24. THANK YOU
For more information about ways to benefit from branding strategies,
contact: shantanu.seng@gmail.com
DISCLAIMER: All material used in this document have been lifted from public
domain / internet. The author of this compilation does not hold any intellectual
ownership of the ideas and graphics used in the presentation, and does not
wish to promote this document for commercial purposes