Cronberry is a customer engagement platform that allows businesses to send targeted campaigns through SMS, push notifications, email, and in-app messages to increase sales and conversion rates. It was established in 2018 and is headquartered in Jaipur, India. Cronberry's features include SMS retargeting, push notifications, in-app notifications, email retargeting, reporting, scheduling, and target audience filtration to help businesses attract leads, expand their reach, and engage customers on a single platform.
Adz91 is appointing dealers/ sub-dealers in various states/ districts/ talukas in overall India. Adz91 mobile app is popular application for free recharges. After watching ads users gets free recharge.
With your competitor probably been taking advantage of the search engine ranking and take much profit, branding and exposure from you. Using SEO LITE service, you can now compete with your competitor online that will minimize your advertising spend yet maximizing your returns.
Speaker:
Mike Davidson, Executive Creative Director at Capgemini in North America.
With the right narrative, brands can speak to their consumers in ways that resonate and drive conversion. In this session, Capgemini DCX North America’s Executive Creative Director will explore trends and techniques to better connect the narratives from initial marketing efforts to a completed purchase. We'll also provide examples of who's using these techniques and how, so attendees can leverage it in a meaningful way.
Customer-Centric, Content First Design at NYC Content Design MeetupAvenueCX
Why is a content-first approach your best ally in meeting the demands of evolving customer expectations? How can it help you turn digital and business disruption into digital transformation and exceptional customer experiences? Kevin will explore why a content-first approach is more necessary than ever to help businesses deliver on the promise of exceptional customer experience.
In this complimentary one-hour webinar, Liz Roche, an Associate of ValueSelling Associates, Inc., will share how salespeople can leverage ValueSelling techniques and the ValuePrompter™ tool, alongside their marketing team’s ABM campaign, to win bigger deals. She'll walk you through everything from setting your strategy to what marketing tactics work best for ABM. You’ll see how ABM can help you increase customer growth, retention, and loyalty.
Adz91 is appointing dealers/ sub-dealers in various states/ districts/ talukas in overall India. Adz91 mobile app is popular application for free recharges. After watching ads users gets free recharge.
With your competitor probably been taking advantage of the search engine ranking and take much profit, branding and exposure from you. Using SEO LITE service, you can now compete with your competitor online that will minimize your advertising spend yet maximizing your returns.
Speaker:
Mike Davidson, Executive Creative Director at Capgemini in North America.
With the right narrative, brands can speak to their consumers in ways that resonate and drive conversion. In this session, Capgemini DCX North America’s Executive Creative Director will explore trends and techniques to better connect the narratives from initial marketing efforts to a completed purchase. We'll also provide examples of who's using these techniques and how, so attendees can leverage it in a meaningful way.
Customer-Centric, Content First Design at NYC Content Design MeetupAvenueCX
Why is a content-first approach your best ally in meeting the demands of evolving customer expectations? How can it help you turn digital and business disruption into digital transformation and exceptional customer experiences? Kevin will explore why a content-first approach is more necessary than ever to help businesses deliver on the promise of exceptional customer experience.
In this complimentary one-hour webinar, Liz Roche, an Associate of ValueSelling Associates, Inc., will share how salespeople can leverage ValueSelling techniques and the ValuePrompter™ tool, alongside their marketing team’s ABM campaign, to win bigger deals. She'll walk you through everything from setting your strategy to what marketing tactics work best for ABM. You’ll see how ABM can help you increase customer growth, retention, and loyalty.
In this on-demand webinar, Rally Recruitment Marketing and Symphony Talent share 4 job advertising trends not to miss in 2019. We feature success stories of forward-thinking employers that are using these trends to create awareness for their employer brand, build their talent pipelines ahead of the business need and shorten time to fill.
Building Customer Success With Enhanced Employee EngagementG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1956171/6FBD87FB123A769E1C9499F4CDC6E922
"Successful retailers recognize that their front-line employees are much more than just shelf-stockers and cashiers: they are absolutely critical to creating the kind of unique, memorable customer experiences that differentiate a retail brand. Unless their employees feel that they are an engaged, vital part of the shopping experience, retailers are finding that it’s nearly impossible for them to execute on customer experience (CX) initiatives.
By tapping into the Voice of the Employee (VoE) — which involves collecting, managing and acting on employee feedback — and by linking it to Voice of the Customer (VoC) programs, retailers can get the data they need to enhance employee engagement. And with Millennials and Gen Z employees entering the workforce, their desire for finding connection and purpose at their jobs increases the necessity and value of such programs.
This Retail TouchPoints Connected Consumer Series webinar, sponsored by Medallia, will use real-world retailer examples to explore how VoE and VoC can be successfully linked, and how retailers can use the data and insights generated by these communication initiatives to build employee engagement, enhance the customer experience and boost the bottom line. Additionally, attendees will learn what’s needed to establish a VoE program; what to look for in a partner; and how best to use the information that the program generates to achieve desired business results."
Talent Lifecycle Management: Internal Mobility - A Talent Management Strategy...Aggregage
Building and supporting a culture where people at all levels are encouraged to—and even expected to—look internally for personal growth and new challenges improves the employer brand and becomes a powerful magnet for the talent market. This focus on career mobility and employee development often results in improved talent attraction and retention, not to mention how it positively affects the bottom line. Join Caroline Vernon, CareerArc Director of Sales and Client Success Leader, to learn her tips to cultivate internal mobility practices with your current workforce and potential new hires.
On The Edge - Legal Marketing Conference - Keith Hardie - Maximising the Valu...Edge Global Media Group
Topic: Maximising the value of your digital presence
- How to extend your reach through website and social channels
- The importance of collecting & analysing data to learn more about your audience
- Integrating the digital experience to deliver a seamless experience across every client touch point
Are candidates turning away from your careers site and you’re not sure why? It might be one of 4 candidate experience mistakes that you absolutely can fix with the right know-how. In this webinar from Rally Recruitment Marketing and InFlight, you'll hear from two great speakers: Adam Glassman, Senior Manager of Employment Brand at Cox Enterprises and Paul Boyett, Global Head of Talent Acquisition from Corteva Agriscience. Adam and Paul will share the mistakes their old careers sites were making, how they prioritized improvements, and the content, design and tech that helped them turn things around. Plus, you’ll hear how Paul and Adam are measuring the impact of their candidate experience improvements, so they can justify continued investment into 2020 and beyond. Watch the webinar at: https://rallyrecruitmentmarketing.com/learn/webinar-candidate-experience-mistakes-you-can-fix/
The Holy Grail of CPGs: Extracting Unique First Party Data Through Loyalty Pr...MediaPost
CPG brands have historically been challenged to collect and activate first party data on their consumers, thereby failing to truly connect with their consumers at a human level. By leveraging loyalty programs that provide consumers incentives to relinquish data directly to the brand, CPG companies can begin to aggregate not only identifiable information on their most valuable consumers, but unique information that allows them to create authentic campaigns that achieve their business objectives.
Talent attraction would be so much easier if only you had a recognizable employer brand. But that takes time, and you’ve got reqs to fill now. How can you compete with the big brands to grab a candidate’s attention so that they get a chance to see the real you? In this on demand webinar, Rally and Workable will share The Rules of Talent Attraction by taking a lighthearted and also informative look at creative talent attraction strategies used by companies with little-known employer brands. Featuring panelists from Apex Clean Energy, Cytora and Calendly.
Turn anonymous website traffic into known accountsLeanne Moir
It used to be that when a prospect wanted to buy your product, they would start a conversation with a sales rep. But due to the rise in digital buying behaviours, they’re coming to your website and researching anonymously. So how you turn that anonymous data into insight?
We invite you to join this webinar as we cover:
How to identify all of your web traffic
Customising every visit for target accounts
Increasing form completions
This presentation will feature B2B marketers who will share how they are using their website data to serve up unique web experiences to target accounts and maximise engagement.
The tools are available to market yourself on social media but if you don't have a strategy for success its easy to get sidetracked and fail. Review to learn the steps to building a comprehensive marketing strategy.
Learn new strategies for how you can attract remote and virtual talent to combat the talent shortage. Get the latest trends and survey data about what’s driving candidates to seek virtual roles and relocation opportunities, and the benefits your organization can gain from widening your candidate reach and embracing a remote-friendly culture. You’ll see examples of how to “speak remote” with content and messaging that resonates with remote candidates, and will learn why “walking the talk” is critical to retaining great remote talent as well. Featuring Amy Winebright from Dell Technologies and Kiley Rumpf from DigitalOcean. To watch the webinar on demand, visit: https://rallyrecruitmentmarketing.com/learn/webinar-recruiting-strategies-to-attract-remote-virtual-talent/
How to Identify when Prospects are in MarketLeanne Moir
What if ONE webinar could help you take the cross fingers and hope approach out of your marketing strategy and tell you how to identify when prospects are in market?
This webinar covers:
- Prioritising companies that are in market today
- Understanding their interests and engagement with you
- Delivering relevant content at the beginning of the buyer journey
This webinar features B2B marketers who are doing this today as they share how they are filling their pipeline with relevant leads their sales team can close.
4 Things Every B2B Marketer Should Know About Programmatic Ads Demandbase
The future of programmatic ad buying for B2B is now. Programmatic for B2B is not just about automated media buying or audience building, it’s about automating the workflow and reducing ad waste between the systems. B2B Programmatic is a race to the top, connecting ads to marketing automation and website personalization to CRM systems in order to drive opportunities further down the funnel.
Louis Moynihan, VP of Strategic Alliances at Demandbase, and Jenifer Metz, Global Demand Generation at CSC, will show you where B2B programmatic advertising is headed and how it is impacting the B2B landscape.
In this webinar, we will cover:
A strategic overview of the Programmatic Advertising Landscape
What is next for programmatic advertising?
What Account-Based Re-targeting is and its impact
How to deliver full-funnel B2B ad experiences
Customer examples of B2B Re-targeting success
With new research showing that B2B businesses that invest in long-term marketing strategies like branding significantly outperform their competitors, it is time for business marketers to take a cue from their B2C counterparts and take brand building seriously.
Become a reseller of C3 Digital and start offering Coupon management solution...FanCONNECT
Local businesses rely on Word of mouth and coupons to drive repeat business, loyalty and sales.
Start offering local businesses a complete automated coupon solution that pushes monthly cash or percentage bonuses to patrons. Includes expiration and reduces theft and fraud.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In this on-demand webinar, Rally Recruitment Marketing and Symphony Talent share 4 job advertising trends not to miss in 2019. We feature success stories of forward-thinking employers that are using these trends to create awareness for their employer brand, build their talent pipelines ahead of the business need and shorten time to fill.
Building Customer Success With Enhanced Employee EngagementG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1956171/6FBD87FB123A769E1C9499F4CDC6E922
"Successful retailers recognize that their front-line employees are much more than just shelf-stockers and cashiers: they are absolutely critical to creating the kind of unique, memorable customer experiences that differentiate a retail brand. Unless their employees feel that they are an engaged, vital part of the shopping experience, retailers are finding that it’s nearly impossible for them to execute on customer experience (CX) initiatives.
By tapping into the Voice of the Employee (VoE) — which involves collecting, managing and acting on employee feedback — and by linking it to Voice of the Customer (VoC) programs, retailers can get the data they need to enhance employee engagement. And with Millennials and Gen Z employees entering the workforce, their desire for finding connection and purpose at their jobs increases the necessity and value of such programs.
This Retail TouchPoints Connected Consumer Series webinar, sponsored by Medallia, will use real-world retailer examples to explore how VoE and VoC can be successfully linked, and how retailers can use the data and insights generated by these communication initiatives to build employee engagement, enhance the customer experience and boost the bottom line. Additionally, attendees will learn what’s needed to establish a VoE program; what to look for in a partner; and how best to use the information that the program generates to achieve desired business results."
Talent Lifecycle Management: Internal Mobility - A Talent Management Strategy...Aggregage
Building and supporting a culture where people at all levels are encouraged to—and even expected to—look internally for personal growth and new challenges improves the employer brand and becomes a powerful magnet for the talent market. This focus on career mobility and employee development often results in improved talent attraction and retention, not to mention how it positively affects the bottom line. Join Caroline Vernon, CareerArc Director of Sales and Client Success Leader, to learn her tips to cultivate internal mobility practices with your current workforce and potential new hires.
On The Edge - Legal Marketing Conference - Keith Hardie - Maximising the Valu...Edge Global Media Group
Topic: Maximising the value of your digital presence
- How to extend your reach through website and social channels
- The importance of collecting & analysing data to learn more about your audience
- Integrating the digital experience to deliver a seamless experience across every client touch point
Are candidates turning away from your careers site and you’re not sure why? It might be one of 4 candidate experience mistakes that you absolutely can fix with the right know-how. In this webinar from Rally Recruitment Marketing and InFlight, you'll hear from two great speakers: Adam Glassman, Senior Manager of Employment Brand at Cox Enterprises and Paul Boyett, Global Head of Talent Acquisition from Corteva Agriscience. Adam and Paul will share the mistakes their old careers sites were making, how they prioritized improvements, and the content, design and tech that helped them turn things around. Plus, you’ll hear how Paul and Adam are measuring the impact of their candidate experience improvements, so they can justify continued investment into 2020 and beyond. Watch the webinar at: https://rallyrecruitmentmarketing.com/learn/webinar-candidate-experience-mistakes-you-can-fix/
The Holy Grail of CPGs: Extracting Unique First Party Data Through Loyalty Pr...MediaPost
CPG brands have historically been challenged to collect and activate first party data on their consumers, thereby failing to truly connect with their consumers at a human level. By leveraging loyalty programs that provide consumers incentives to relinquish data directly to the brand, CPG companies can begin to aggregate not only identifiable information on their most valuable consumers, but unique information that allows them to create authentic campaigns that achieve their business objectives.
Talent attraction would be so much easier if only you had a recognizable employer brand. But that takes time, and you’ve got reqs to fill now. How can you compete with the big brands to grab a candidate’s attention so that they get a chance to see the real you? In this on demand webinar, Rally and Workable will share The Rules of Talent Attraction by taking a lighthearted and also informative look at creative talent attraction strategies used by companies with little-known employer brands. Featuring panelists from Apex Clean Energy, Cytora and Calendly.
Turn anonymous website traffic into known accountsLeanne Moir
It used to be that when a prospect wanted to buy your product, they would start a conversation with a sales rep. But due to the rise in digital buying behaviours, they’re coming to your website and researching anonymously. So how you turn that anonymous data into insight?
We invite you to join this webinar as we cover:
How to identify all of your web traffic
Customising every visit for target accounts
Increasing form completions
This presentation will feature B2B marketers who will share how they are using their website data to serve up unique web experiences to target accounts and maximise engagement.
The tools are available to market yourself on social media but if you don't have a strategy for success its easy to get sidetracked and fail. Review to learn the steps to building a comprehensive marketing strategy.
Learn new strategies for how you can attract remote and virtual talent to combat the talent shortage. Get the latest trends and survey data about what’s driving candidates to seek virtual roles and relocation opportunities, and the benefits your organization can gain from widening your candidate reach and embracing a remote-friendly culture. You’ll see examples of how to “speak remote” with content and messaging that resonates with remote candidates, and will learn why “walking the talk” is critical to retaining great remote talent as well. Featuring Amy Winebright from Dell Technologies and Kiley Rumpf from DigitalOcean. To watch the webinar on demand, visit: https://rallyrecruitmentmarketing.com/learn/webinar-recruiting-strategies-to-attract-remote-virtual-talent/
How to Identify when Prospects are in MarketLeanne Moir
What if ONE webinar could help you take the cross fingers and hope approach out of your marketing strategy and tell you how to identify when prospects are in market?
This webinar covers:
- Prioritising companies that are in market today
- Understanding their interests and engagement with you
- Delivering relevant content at the beginning of the buyer journey
This webinar features B2B marketers who are doing this today as they share how they are filling their pipeline with relevant leads their sales team can close.
4 Things Every B2B Marketer Should Know About Programmatic Ads Demandbase
The future of programmatic ad buying for B2B is now. Programmatic for B2B is not just about automated media buying or audience building, it’s about automating the workflow and reducing ad waste between the systems. B2B Programmatic is a race to the top, connecting ads to marketing automation and website personalization to CRM systems in order to drive opportunities further down the funnel.
Louis Moynihan, VP of Strategic Alliances at Demandbase, and Jenifer Metz, Global Demand Generation at CSC, will show you where B2B programmatic advertising is headed and how it is impacting the B2B landscape.
In this webinar, we will cover:
A strategic overview of the Programmatic Advertising Landscape
What is next for programmatic advertising?
What Account-Based Re-targeting is and its impact
How to deliver full-funnel B2B ad experiences
Customer examples of B2B Re-targeting success
With new research showing that B2B businesses that invest in long-term marketing strategies like branding significantly outperform their competitors, it is time for business marketers to take a cue from their B2C counterparts and take brand building seriously.
Become a reseller of C3 Digital and start offering Coupon management solution...FanCONNECT
Local businesses rely on Word of mouth and coupons to drive repeat business, loyalty and sales.
Start offering local businesses a complete automated coupon solution that pushes monthly cash or percentage bonuses to patrons. Includes expiration and reduces theft and fraud.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
