Part One of a Mint series, in partnership with Google, that look at how consumers use the web before purchases. This presentation looks at prospective car buyers.
Deloitte Motor Industry Services present our 3rd study on the changing nature of mobility.
The study identified six megatrends which are providing consumers with more choices than ever before in meeting their transportation needs and as a result, redefining mobility.
In 2009, Deloitte began to explore perspectives on automotive brands, desired features, and shopping experiences for consumers born 1977-1994 – “Gen Y”.
The leading purchase considerations for Gen Y have changed every year since the study began in 2009.
Some key insights and takeaways from the study:
• 75% of consumers are interested in acquiring a car within the next 5 years
• Almost half of Generation Y consumers in Australia think they will be driving an alternative powertrain five years from now, with strong preference for Hybrid Electrics, and indicate they are willing to pay more for it
• Improved safety and efficiency technologies are seen as the greatest technology benefits by Gen Y (over cockpit technologies)
• 55% of Gen Y (26% all others) like using a smartphone app to plan transport
• About two-thirds of Gen Y consumers are influenced by friends and family
• Today, most consumers are interested in basic levels of automation e.g. traction control, ABS.
Auto shoppers are open to influences. Today’s auto intenders are open-minded with 72% of search sessions involving cross-shopping. In-market shoppers are researching more than ever. While time in-market is roughly the same, these shoppers are turning to 24 research touch points on average. Connected devices are driving greater research activity. Mobile usage has increased 35% year over year, with a focus on research and comparison activities. Video influences auto brand discovery and consideration. Video research is on the rise and online video was the #1 format for encouraging brand consideration. Dealer interaction and post-purchase experiences matter. 62% of the vehicle owners said customer service could influence future purchases.
Auto aftermarket digital driver research studiesHouseLead Italia
The needs of aftermarket shoppers haven’t changed. There are two types of behaviors when it comes to vehicle parts and accessories purchases: Proactive drivers buy for the season, enhancement and regular maintenance, while reactive ones purchase for repairs. But what has changed?
Deloitte Motor Industry Services present our 3rd study on the changing nature of mobility.
The study identified six megatrends which are providing consumers with more choices than ever before in meeting their transportation needs and as a result, redefining mobility.
In 2009, Deloitte began to explore perspectives on automotive brands, desired features, and shopping experiences for consumers born 1977-1994 – “Gen Y”.
The leading purchase considerations for Gen Y have changed every year since the study began in 2009.
Some key insights and takeaways from the study:
• 75% of consumers are interested in acquiring a car within the next 5 years
• Almost half of Generation Y consumers in Australia think they will be driving an alternative powertrain five years from now, with strong preference for Hybrid Electrics, and indicate they are willing to pay more for it
• Improved safety and efficiency technologies are seen as the greatest technology benefits by Gen Y (over cockpit technologies)
• 55% of Gen Y (26% all others) like using a smartphone app to plan transport
• About two-thirds of Gen Y consumers are influenced by friends and family
• Today, most consumers are interested in basic levels of automation e.g. traction control, ABS.
Auto shoppers are open to influences. Today’s auto intenders are open-minded with 72% of search sessions involving cross-shopping. In-market shoppers are researching more than ever. While time in-market is roughly the same, these shoppers are turning to 24 research touch points on average. Connected devices are driving greater research activity. Mobile usage has increased 35% year over year, with a focus on research and comparison activities. Video influences auto brand discovery and consideration. Video research is on the rise and online video was the #1 format for encouraging brand consideration. Dealer interaction and post-purchase experiences matter. 62% of the vehicle owners said customer service could influence future purchases.
Auto aftermarket digital driver research studiesHouseLead Italia
The needs of aftermarket shoppers haven’t changed. There are two types of behaviors when it comes to vehicle parts and accessories purchases: Proactive drivers buy for the season, enhancement and regular maintenance, while reactive ones purchase for repairs. But what has changed?
For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
Drivers for Digital Growth: Google, Hamel SoniAdthena
Google AUTO
Hamel Soni, Automotive Industry Head, Google
Presented at Drivers for Digital Growth, an automotive summit co-hosted by Adthena and Jellyfish
Cars.com Online CPO Insights Presentation Nov 2012Cars.com
About the study
To help dealers and manufacturers understand more about shopper motivations for purchasing or considering a CPO vehicle, Cars.com conducted a survey of nearly 900 online car shoppers in June 2012 who intended to purchase or had recently purchased a CPO vehicle. The survey was served via Qualtrics survey tool utilizing Qualtrics’ survey panel of respondents.
Intenders n=590 and purchasers n=288
Cars Online 11/12: Changing Dynamics Drive New Developments in Technology and...Capgemini
Online Vehicle Buying ... Mobility Solutions ... Smartphone Apps ... Social Media ... Electric Vehicles ... Capgemini’s Cars Online 11/12 study explores these topics – and more – and considers the impact they will have on the automotive industry. The study involves over 8,000 consumers in eight countries (Brazil, China, France, Germany, India, Russia, UK and US).
http://www.capgemini.com/carsonline
It’s rare for today’s consumers to buy anything without first checking online reviews, and that includes decisions about where to take their vehicle for maintenance and repair. While most dealerships have made great strides in managing their online reputation, service reviews are often left at the wayside, giving independent repair shops and franchise chains a leg up when it comes to digital shoppers.
learn how to put your service department’s best foot forward with online reviews, including how to:
• Build up your dealership’s online reputation with reviews of your service department
• Encourage service staff to ask for customer feedback
• Monitor and respond to service department reviews
• Turn positive service reviews into vehicle sales
Digital Marketing Plan for Euro Car Parts Ltd.
This plan was an assigment for my Professional Diploma in Digital Marketing in the IDM (Institute of Direct and Digital Marketing).
Please be aware: this is not a real plan, it does not contain any company's real information.
Rescuing Auto Dealership Service Profits Through Trust and Price TransparencyCars.com
Cars.com Manager of Dealer Training, Jack Simmons, new data from research firm Gfk at the 2014 DrivingSales Presidents Club Most Valuable Insight competition.
Auto research featuring MRI and LinkedIn survey data showing that the LinkedIn audience is more likely to be in-market for a new vehicle, with more buying power.
*If you see the screen is not good condition, downloading please.*
E-commerce customer behavior analysis
- Online Consumer Spending Habits and E-Commerce Checkouts
- Types of E-Shoppers
- Virtual main behavior patterns
For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
Drivers for Digital Growth: Google, Hamel SoniAdthena
Google AUTO
Hamel Soni, Automotive Industry Head, Google
Presented at Drivers for Digital Growth, an automotive summit co-hosted by Adthena and Jellyfish
Cars.com Online CPO Insights Presentation Nov 2012Cars.com
About the study
To help dealers and manufacturers understand more about shopper motivations for purchasing or considering a CPO vehicle, Cars.com conducted a survey of nearly 900 online car shoppers in June 2012 who intended to purchase or had recently purchased a CPO vehicle. The survey was served via Qualtrics survey tool utilizing Qualtrics’ survey panel of respondents.
Intenders n=590 and purchasers n=288
Cars Online 11/12: Changing Dynamics Drive New Developments in Technology and...Capgemini
Online Vehicle Buying ... Mobility Solutions ... Smartphone Apps ... Social Media ... Electric Vehicles ... Capgemini’s Cars Online 11/12 study explores these topics – and more – and considers the impact they will have on the automotive industry. The study involves over 8,000 consumers in eight countries (Brazil, China, France, Germany, India, Russia, UK and US).
http://www.capgemini.com/carsonline
It’s rare for today’s consumers to buy anything without first checking online reviews, and that includes decisions about where to take their vehicle for maintenance and repair. While most dealerships have made great strides in managing their online reputation, service reviews are often left at the wayside, giving independent repair shops and franchise chains a leg up when it comes to digital shoppers.
learn how to put your service department’s best foot forward with online reviews, including how to:
• Build up your dealership’s online reputation with reviews of your service department
• Encourage service staff to ask for customer feedback
• Monitor and respond to service department reviews
• Turn positive service reviews into vehicle sales
Digital Marketing Plan for Euro Car Parts Ltd.
This plan was an assigment for my Professional Diploma in Digital Marketing in the IDM (Institute of Direct and Digital Marketing).
Please be aware: this is not a real plan, it does not contain any company's real information.
Rescuing Auto Dealership Service Profits Through Trust and Price TransparencyCars.com
Cars.com Manager of Dealer Training, Jack Simmons, new data from research firm Gfk at the 2014 DrivingSales Presidents Club Most Valuable Insight competition.
Auto research featuring MRI and LinkedIn survey data showing that the LinkedIn audience is more likely to be in-market for a new vehicle, with more buying power.
*If you see the screen is not good condition, downloading please.*
E-commerce customer behavior analysis
- Online Consumer Spending Habits and E-Commerce Checkouts
- Types of E-Shoppers
- Virtual main behavior patterns
Google & Marketing By Click held automotive-focused digital retailing event at Google NYC headquarters.
I was excited to be a case study of the power of Google and automotive digital retailing. Rico Glover https://www.linkedin.com/in/ricoglover/
Automotive Inventory Syndication - Take Control of Your Marketing and Your In...Lydie Wolfensperger
AT results at a fraction of the cost. Automotive syndication allows dealers to take control of their marketing and their inventory. It automates the creation of car videos with voice-overs and vehicle specific landing pages (VSLPs aka VDPs). It maintains brand consistency while distributing inventory around the net. In essence it provides unheard of exposure and results for a fraction of the cost of AT alone.
Driving Through The Consumer’s Mind: Steps In The Buying Processaditya848
The passenger car market, after a period of slow and no growth, seems to be showing signs of turning around. Based on the encouraging growth numbers, automotive manufacturers are counting on the general mood of optimism to see the sales change gears and accelerate.
Fleet management these days is next to impossible without connected vehicle solutions. Why? Well, fleet trackers and accompanying connected vehicle management solutions tend to offer quite a few hard-to-ignore benefits to fleet managers and businesses alike. Let’s check them out!
Things to remember while upgrading the brakes of your carjennifermiller8137
Upgrading the brakes of your car? Keep these things in mind before doing so. Additionally, start using an OBD 2 GPS tracker so that you never miss a vehicle maintenance appointment. On top of this, a car GPS tracker will also let you master good driving habits that will let you increase the operational life of your car’s brakes.
Ever been troubled by the blinking sign and didn’t know what to do?
Here’s a handy guide to dashboard symbols so that you’ll never be confused again!
Save them for later and save the trouble!
"Trans Failsafe Prog" on your BMW X5 indicates potential transmission issues requiring immediate action. This safety feature activates in response to abnormalities like low fluid levels, leaks, faulty sensors, electrical or mechanical failures, and overheating.
Why Is Your BMW X3 Hood Not Responding To Release CommandsDart Auto
Experiencing difficulty opening your BMW X3's hood? This guide explores potential issues like mechanical obstruction, hood release mechanism failure, electrical problems, and emergency release malfunctions. Troubleshooting tips include basic checks, clearing obstructions, applying pressure, and using the emergency release.
Core technology of Hyundai Motor Group's EV platform 'E-GMP'Hyundai Motor Group
What’s the force behind Hyundai Motor Group's EV performance and quality?
Maximized driving performance and quick charging time through high-density battery pack and fast charging technology and applicable to various vehicle types!
Discover more about Hyundai Motor Group’s EV platform ‘E-GMP’!
Symptoms like intermittent starting and key recognition errors signal potential problems with your Mercedes’ EIS. Use diagnostic steps like error code checks and spare key tests. Professional diagnosis and solutions like EIS replacement ensure safe driving. Consult a qualified technician for accurate diagnosis and repair.
5 Warning Signs Your BMW's Intelligent Battery Sensor Needs AttentionBertini's German Motors
IBS monitors and manages your BMW’s battery performance. If it malfunctions, you will have to deal with an array of electrical issues in your vehicle. Recognize warning signs like dimming headlights, frequent battery replacements, and electrical malfunctions to address potential IBS issues promptly.
What Exactly Is The Common Rail Direct Injection System & How Does It WorkMotor Cars International
Learn about Common Rail Direct Injection (CRDi) - the revolutionary technology that has made diesel engines more efficient. Explore its workings, advantages like enhanced fuel efficiency and increased power output, along with drawbacks such as complexity and higher initial cost. Compare CRDi with traditional diesel engines and discover why it's the preferred choice for modern engines.
𝘼𝙣𝙩𝙞𝙦𝙪𝙚 𝙋𝙡𝙖𝙨𝙩𝙞𝙘 𝙏𝙧𝙖𝙙𝙚𝙧𝙨 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙛𝙖𝙢𝙤𝙪𝙨 𝙛𝙤𝙧 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. 𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙥𝙡𝙖𝙨𝙩𝙞𝙘 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙪𝙨𝙚𝙙 𝙞𝙣 𝙖𝙪𝙩𝙤𝙢𝙤𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤 𝙥𝙖𝙧𝙩𝙨 𝙖𝙣𝙙 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙛𝙖𝙢𝙤𝙪𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙗𝙪𝙮 𝙩𝙝𝙚 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙨.
Over the 10 years, we have gained a strong foothold in the market due to our range's high quality, competitive prices, and time-lined delivery schedules.
In this presentation, we have discussed a very important feature of BMW X5 cars… the Comfort Access. Things that can significantly limit its functionality. And things that you can try to restore the functionality of such a convenient feature of your vehicle.
What Does the PARKTRONIC Inoperative, See Owner's Manual Message Mean for You...Autohaus Service and Sales
Learn what "PARKTRONIC Inoperative, See Owner's Manual" means for your Mercedes-Benz. This message indicates a malfunction in the parking assistance system, potentially due to sensor issues or electrical faults. Prompt attention is crucial to ensure safety and functionality. Follow steps outlined for diagnosis and repair in the owner's manual.
What Does the PARKTRONIC Inoperative, See Owner's Manual Message Mean for You...
Browsing Before Buying: Auto
1. Your consumers use the Internet when it comes to deciding which car they want to buy What are you doing about it?
2.
3. Key Findings 1 The Internet is used at every stage of the purchase funnel for cars. 64% use the Internet throughout the purchase process 2 Many online sources – including search engines, manufacturer sites, review sites and auto sales sites – are used and valued more than many traditional (offline) sources 3 Ninety-three percent of online car researchers use a search engine for research and to locate other websites. 4 Online sources are important in locating final dealers and sellers. 5 Online videos are growing in importance, with two-thirds of online researchers using them to help decide. YouTube is the top site for auto-related online videos
4. Video ads, sponsored links and animated ads are seen and clicked on the most Recall at Least One Type of Ad 81% n=813 n=757 Recall seeing ad type Clicked on ad type
5. Both new and used car buyers are enthusiastic about the Internet New Car Buyers Used Car Buyers “ I often go online to have fun.” ( 52% vs. 60% ) “ I love the latest technology” ( 81% vs. 75% ) “ I like to stay up-to-date on the latest ways people use the Internet.” ( 76% vs. 73% ) 6.2 Avg. Hours new car buyers spend Online/Day 6.7 Avg. Hours used-car buyers spend Online/Day n=224 Base: Used car purchasers, prior to quota-sampling N=500 Base: New car purchasers, prior to quota sampling
6. Brand Loyalty 1 Brand loyalty is strong 2 India car buyers have nearly four brands in their consideration set before beginning their search
7. New car buyers Used car buyers New to market Loyal New to market Switched Loyal n=471 Base: Identified a specific (previously) purchased brand or are new to the vehicles market n=459 Switched Brand loyalty is strong in India, most purchased the same brand as their previous vehicle
8. Prior to Information Search 1 Most car buyers enter the process with a few options in mind for the brand and model of car they want 2 Used car buyers are more likely to know the brand or model of car they want (a sedan or SUV, for example), than the particular type
9. Most car buyers have a few types, brands and models in mind BEFORE they start the information search Type Brand Model Type Brand Model n=509 Base: New car purchasers n=500 Base: Used car purchasers Had no real idea Had a few options in mind Knew which one I wanted Used car buyers are more likely to be decided on the brand or model of the car than the type
10. Information Search: Online and Traditional Sources 1 The Internet is the preferred source of information overall 2 Seven in ten new car buyers use the Internet throughout the purchase process. New car buyers are more likely than used car buyers to go online first. 3 Car buyers focus their research on the Internet and recommendations from friends, family and colleagues. 4 Auto dealerships and magazines play a supporting role
11. The Internet is the most popular starting point when searching for information before a car purchase Base: All respondents First Place for Research
12. Sources Used at Each of 3 Phases Used Any Online Sources Six in ten new car buyers used online sources for general research, to compare options Friends, family and colleagues are critical in the initial decision phase Comparing options Final decision General research
13. Information Search: Role of Internet and Manufacturer Websites 1 Manufacturer and dealer sites play a vital role in the research process 2 New car buyers do an average of 7.6 activities on manufacturer sites
14. n=349 Base: Use the Internet Half or more new car buyers go online to read reviews, compare specifications or prices, locate dealers or learn about makes With respect to specific activities related to final purchase, respondents used the Internet for the following 31% watch online videos
15. Manufacturer websites are used to compare specifications, read vehicle reviews, watch videos about the vehicle n=228 Base: Use manufacturer sites Vehicle-Related Activities More than half go to manufacturer sites to read reviews activities done on manufacturer sites 35% watch videos on car manufacturer sites %
16. Manufacturer sites are also frequently used to locate or contact a dealer n=228 Base: Use manufacturer sites Dealer-Related Activities activities done on manufacturer sites %
17. Information Search: Role of Search Engines 1 Over 90% of car buyers who research their purchase online use search engines, either as a main source for research or as a gateway to other websites. 2 Over 60% of car buyers consider search engines “important” in the purchase process
18. 94% of online researchers use search engines, 69% consider them an “important” source 94% of those who use the Internet for vehicle research use search engines* 69% of those who use search engines for vehicle research find them “important” ** * Use search engines as a source or as a gateway to other online sources ** Top 2 box scores (4 or 5 on 5-pt. “important” scale) 69% use the Internet for vehicle research
19. More use search engines than any other method to access various types of websites when researching new cars n varies: 30 – 228; Base: Use site Methods used to typically find the websites used during the purchase process
20. Information Search: Role of Online Videos, Ads and UGC 1 Online auto videos are used by two-thirds of new car buyers who use the Internet for research. 2 User-generated content (UGC) sources are growing in importance. UGC users say such sources are informative, interesting and a good supplement
21. 64% of those who used the Internet for vehicle research watched online videos 69% used the Internet for vehicle research n=225 Base: Watched online videos for auto 64% of new car buyers who use the Internet for vehicle research watch car-related online videos N=349 Base: Use the Internet Video Sites for Auto-Related Videos
22. Base: Watched videos and recall the type The most common types of videos are online versions of car commercials and other videos by manufacturers Amateur and third-party professional online videos are watched by more used car buyers Denotes stat. sig. difference at a 80% confidence level
23. Purchase Cycle 1 More than eight in ten car buyers purchase within one month of active research. New car buyers take slightly longer to decide which car to buy 2 Most car buyers make their purchases in November, December or January
24. On average, new car buyers take longer to decide Average Days 9.8 Average Days 7.7 New Used 1 – 4 hrs 4 – 8 hrs 4+ weeks 1 – 4 weeks 8 – 24 hrs 1 – 4 hrs 4+ weeks 1 – 4 weeks 1 – 3 days n=509 Base: Purchased new car n=500 Base: Purchased used car Amount of time spent actively researching vehicles (from the time research was first started to actual purchase Net: within 1 wk = 54% Net: within 1 mth = 81% Net: within 1 wk = 65% Net: within 1 mth = 85% 8 – 24 hrs 1 – 3 days 3 – 7 days 4 – 8 hrs 3 – 7 days
25. Nearly half of new car buyers say a poor experience in the past deters them from using manufacturer sites Did Not Think of It Unsatisfying Experience in Past n=281 Base: Did not use manufacturer sites n=367 Limited pricing information and lack of vehicle reviews are primary complaints Why not use manufacturer sites? Q: Why did you not visit a manufacturer's website during your research process? New Used