The document discusses 7 common myths about how people search for cars online and what they do after arriving at dealership websites. It summarizes research from over 35 hours of video recordings of 109 users and 436 searches. The main myths debunked are that people trust third parties more than dealers, that internet shoppers are solely price-driven, and that dealers cannot compete with large third party advertising budgets. It provides evidence that an integrated online marketing approach focusing on search ads, remarketing, and social media can help dealers achieve high conversion rates independently of third parties.
The document discusses how Courtesy Chevrolet in Phoenix, Arizona grew its internet sales staff from 10 to 300 cars per month through organic growth and specialization. It achieved this by establishing separate business development center and internet sales teams for new and used vehicles. These teams were given specialized roles and their staffing levels increased over time. This organic growth approach allowed the dealership to significantly increase its monthly internet sales volume and become a leading online retailer of Chevrolet vehicles.
This document summarizes a presentation about conversion rate optimization hacks that can yield 3-5x improvements. It discusses 5 hacks: 1) Eliminating landing pages by using call extensions, 2) Eliminating landing pages using new ad formats, 3) Making site visitors more likely to convert by using new ad experiences, customizers, and similar audiences, 4) Converting abandoners using remarketing, and 5) Changing sign-up flows. The presentation emphasizes that bigger changes are needed to produce bigger conversion rate improvements, and the goal should be unicorn-level conversion rates rather than average rates.
Larry Kim presented on how content remarketing can help increase engagement, conversions, and brand recall. Some key points include: 1) Remarketing displays ads to past website visitors to re-engage them, 2) Defining target audiences based on page visits and user demographics improves results, 3) Testing different ad formats and optimizing for high click-through rates is important to lower costs. Content remarketing, when done effectively, can significantly increase metrics like repeat visits, time on site, and conversions.
Lead Website Visitors To Water AND Make Them Drinkconversioniq
The document discusses how search engine optimization (SEO) and conversion rate optimization (CRO) work together to drive qualified traffic to a website and increase conversions. It covers how understanding user personas and the buying cycle can help optimize keyword strategies and website design. The key aspects of CRO like usability, persuasion, design, navigation and content are explained alongside tools for continuous optimization.
This document discusses social media marketing and reputation management for automotive dealerships. It provides background on the presenter and outlines key aspects of developing a social media strategy, including listening to customers, learning about their wants and needs, and launching an engagement plan. It also discusses measuring success and provides examples of how some dealerships have implemented successful social media programs.
LocalTek has created this presentation to give the basics of the initial components to think of when building your small business website. A second presentation focused on Social Media will be coming up in April. This presentation focuses on what is happening in the small business marketing arena, how broadband and mobile has changed marketing and what to think of when doing local search optimization for a business.
The document discusses how Courtesy Chevrolet in Phoenix, Arizona grew its internet sales staff from 10 to 300 cars per month through organic growth and specialization. It achieved this by establishing separate business development center and internet sales teams for new and used vehicles. These teams were given specialized roles and their staffing levels increased over time. This organic growth approach allowed the dealership to significantly increase its monthly internet sales volume and become a leading online retailer of Chevrolet vehicles.
This document summarizes a presentation about conversion rate optimization hacks that can yield 3-5x improvements. It discusses 5 hacks: 1) Eliminating landing pages by using call extensions, 2) Eliminating landing pages using new ad formats, 3) Making site visitors more likely to convert by using new ad experiences, customizers, and similar audiences, 4) Converting abandoners using remarketing, and 5) Changing sign-up flows. The presentation emphasizes that bigger changes are needed to produce bigger conversion rate improvements, and the goal should be unicorn-level conversion rates rather than average rates.
Larry Kim presented on how content remarketing can help increase engagement, conversions, and brand recall. Some key points include: 1) Remarketing displays ads to past website visitors to re-engage them, 2) Defining target audiences based on page visits and user demographics improves results, 3) Testing different ad formats and optimizing for high click-through rates is important to lower costs. Content remarketing, when done effectively, can significantly increase metrics like repeat visits, time on site, and conversions.
Lead Website Visitors To Water AND Make Them Drinkconversioniq
The document discusses how search engine optimization (SEO) and conversion rate optimization (CRO) work together to drive qualified traffic to a website and increase conversions. It covers how understanding user personas and the buying cycle can help optimize keyword strategies and website design. The key aspects of CRO like usability, persuasion, design, navigation and content are explained alongside tools for continuous optimization.
This document discusses social media marketing and reputation management for automotive dealerships. It provides background on the presenter and outlines key aspects of developing a social media strategy, including listening to customers, learning about their wants and needs, and launching an engagement plan. It also discusses measuring success and provides examples of how some dealerships have implemented successful social media programs.
LocalTek has created this presentation to give the basics of the initial components to think of when building your small business website. A second presentation focused on Social Media will be coming up in April. This presentation focuses on what is happening in the small business marketing arena, how broadband and mobile has changed marketing and what to think of when doing local search optimization for a business.
Web Publishing- Enterprise Car Share AnalysisAustinHarrach
ZipCar has significantly more traffic and engagement on its website than Enterprise CarShare. Some key metrics that demonstrate ZipCar's website superiority include:
1. ZipCar averages over 1.5 million monthly visits compared to Enterprise's 167,000.
2. ZipCar's bounce rate is lower at 27% versus Enterprise's 39%, and ZipCar users view more pages per visit on average.
3. ZipCar has over 1 million more backlinks from external websites than Enterprise, which positively impacts its search engine rankings.
4. ZipCar's homepage provides more useful information to users through features like a pricing estimator, whereas Enterprise's homepage could be more engaging.
Improving Enterprise's website content
The Many Faces of Sale Enablement: How You Can Triple Your Results With a Mor...Aggregage
The document is a transcript from a webinar discussing how applying empathy can triple sales results. Brian Carroll, the CEO of markempa, discusses how shifting from a sales-focused to empathy-based approach with customers can significantly increase key metrics like opportunities and conversions. Specifically, Carroll presents case studies where addressing customers' emotional motivations in marketing messages, sales outreach, and website experiences led to a 349% increase in leads from email nurturing and a 32.35% increase in free trials from landing pages. The webinar emphasizes discovering customers' core emotional drivers, connecting messages to those motivations, and designing sales processes from the customer's perspective and story.
1. Mad Genius is a marketing and design firm that helps brands build momentum through strategic insights, design, social media, and other services.
2. They introduce Eric Hughes and Rob Rubinoff, the founders, and discuss their backgrounds and specialties.
3. The presentation covers lessons for building a strong brand, including understanding your audience, choosing a clear name and message, and fusing strategic directions with operations.
The document discusses optimizing referral marketing programs through widget placement and promotion. It recommends placing referral widgets on multiple pages, including the homepage, user account pages, post-purchase pages, and a standalone referral page, to increase visibility and participation. It also advises promoting the referral page through email, social media, and onsite banners to drive immediate results. Further optimization involves A/B testing widget content like calls to action and offers to improve sharing rates and conversion of referred friends.
This document contains an agenda for a marketing meeting that includes discussions on paid search, display advertising, user-generated content, search engine optimization, and social media marketing. Some key topics include new innovations in Google AdWords, best practices for Facebook advertising, leveraging user data to improve customer loyalty and advocacy, and conducting an SEO audit to improve organic traffic. The document provides examples and case studies to illustrate strategies across different channels.
Focus on how your email marketing technology can deliver measurable results to your sales process
Presented by Silverpop
http://df2u-fl.eventbrite.com/
National Positions Global SEO/Internet Marketing Company With Tony Ly, Automotive Industry Expert Offer Automotive Lead Generation Service Using Their Own Website.
Toyota Kansas City Region Dealer Summit - 2010Ralph Paglia
Presentation delivered by Ralph Paglia top over 140 dealers who attended the Toyota Kansas City Region Dealer Summit in January 2010. To learn more about Automotive Digital Marketing, please visit my professional community online at http://www.automotivedigitalmarketing.com/
The document outlines 10 PPC marketing hacks presented by Larry Kim at #SEARCHFEST. They include improving quality score in AdWords to lower costs and increase visibility, writing "unicorn ads" that get 6x the average click-through rate, leveraging quality score for social media ads, implementing people-based targeting, optimizing ads on the Google Display Network, formatting display ads like content, boosting mobile conversions with call extensions, advertising in Gmail inboxes, promoting videos on YouTube to increase organic traffic, and gaining early adoption of new Google features. The overall message is that unconventional tactics can provide significant advantages in paid search marketing.
Proactive Pharma Sem Strategies Rebecca Murtagh 2 09Rebecca Murtagh
The document discusses search engine marketing strategies for pharmaceutical companies. It covers topics like what search engine marketing is, why it is important, trends in internet usage, facets of search engine marketing like organic, paid, social media marketing. It provides data on search engine usage patterns and success metrics for search engine optimization. The goal is to help companies optimize their online presence and visibility in search engines through on-page and off-page strategies.
Natural Search Engine Results and Website Consultingdebh7694
This document discusses natural search engine results versus paid search results. It explains that natural search results are the editorial results from a search engine that are not influenced by money. It then discusses some advantages that large corporations have in natural search like links, but also advantages that smaller companies have like willingness to change their website and outsource search engine optimization. The document concludes that large corporations often overlook search engine optimization, leaving opportunities for smaller companies.
Corruption of digital discourse: what you need to know, why you should careDavid Kamerer
This document discusses the issues around digital discourse and online reviews. It notes that as communication has increasingly moved online, ensuring trust and transparency is important. Several key challenges are outlined, including the decline of traditional media due to financial pressures, the rise of social media influencers and reviews, and issues around disclosure of paid relationships. The document provides recommendations for communicators, including embracing transparency, listening to feedback, and claiming spaces for reviews to build trust and credibility.
Natural Search Engine Results and Website Consultingbobtravpa
This document discusses natural search engine results versus paid search results. It explains that natural search results are the editorial results that search engines provide which are meant to be unbiased, as opposed to paid search results where companies pay to be ranked higher. It then discusses some advantages that large corporations have over smaller companies for natural search engine optimization due to links and budgets, but also some advantages smaller companies have such as willingness to pursue natural search and make website changes quickly. The document concludes that large corporations often overlook natural search engine optimization leaving opportunities for smaller companies.
The document discusses the fundamentals of eMarketing, including using a website to attract and retain customers, optimizing it for search engines, monitoring performance metrics, search engine marketing, reputation management, and email marketing to build relationships. The key aspects are driving qualified traffic to an optimized website that offers value and converting that traffic into customers through testing and relationship building.
Leave us to benchmark your PPC efforts, but consider Unbounce when you hit obstacles in creating that killer landing page.
A good quality score doesn't come by chance, and in this webinar we get deep and dirty into just how landing pages can bolster your quality score so that your PPC results improve.
*spoiler alert* Special Unbounce promotional offer inside!
Presentations from contestants in the Apartment Internet Marketing Conference's 2011 startup competition. Rentmineonline.com took home the victor's trophy.
Digital Dealer Conference 7; Social Marketing and Reputation Management Prese...Ralph Paglia
UPDATED: This is an updated and revised version of the presentation I used at the 7th Digital Dealer Conference in Nashville, TN on November 3, 2009 for the Tuesday AM General Session. I have added comments, explanations and 5 additional topic introduction slides so that the presentation makes more sense when viewed without me there to explain (RP). The subject is "Social Marketing and Reputation Management for Car Dealers" and the slides outline a strategy and several tactics I have used in multiple dealership implementations. The PPT file also uses a case study format and several app and website screenshots to illustrate... Some examples being a dialogue between my ADP Digital Marketing team, consumers and people at the dealerships who are our clients. Near the end of the demo is a slide with 10 links to existing dealership sponsored "Automotive Communities" that ADP uses in our SM/RM implementations as the "Hub" of a Hub and Spoke strategy to connect and syndicate content from a central online social network built for the dealership to over 100 popular social networks and User Generated Content (UGC) type Web 2.0 sites... You can learn more by joing the communities at http://www.ADMPC.com and http://www.AutomotiveSocial.com and the ADP official community for this topic at http://www.ADPsocial.com . Please follow us on twitter at http://twitter.com/AutoSocial and my own account http://twitter.com/RalphPaglia
Your website must-haves for leads, sales and traffic via @tshegofatsoZATshegofatso Sepeng
The document provides recommendations for improving a company's website to drive traffic, leads, and sales. It discusses four parts: getting found online through search engine optimization; design and usability; creating valuable content; and improving conversions. The goal is to engage visitors and turn them into leads by optimizing calls-to-action, landing pages, and forms. Following these guidelines will generate traffic and qualified leads through an integrated inbound marketing strategy.
This document discusses research on how consumers conduct online research and interact with local automotive dealerships during the car shopping process. Some key findings include:
- Most consumers spend over a week researching vehicles online before visiting dealerships in person. They rely heavily on search engines, dealership websites, and manufacturer websites to gather information.
- Consumers view an average of 6 dealerships but tend to only seriously consider one brand per visit. While most visits are within 20 miles of home, a third of consumers will travel over 20 miles.
- Search engines are the top way consumers find and locate dealership websites. They use a variety of search strategies like searching make/model plus city.
- Many
The document discusses how consumers research and shop for new vehicles at local dealerships. It finds that most consumers spend over a week researching online before visiting dealerships. Search engines and dealership/manufacturer websites are the top online resources used, with search being critical for learning about vehicles, finding dealer reviews and inventory, and locating nearby dealerships. The majority of consumer visits are within 20 miles of home. Dealership review sites and social media are emerging as influential resources.
Role of Interactive Media in the Local Car Shopping ProcessRalph Paglia
This document discusses research on how consumers conduct online research and shopping for new vehicles at local automotive dealerships. Some key findings include:
- Most consumers spend over a week researching vehicles online before visiting dealerships in person. They heavily rely on search engines, dealership websites, and manufacturer websites to gather information.
- Consumers view inventory, reviews, special offers and dealer contact information online before deciding which dealerships to visit. They typically visit an average of 6 dealerships but only consider one brand per dealership.
- Submitting online price quotes is a common practice, with most quotes submitted on dealership websites. Dealerships need to promptly respond to quotes to convince consumers to visit.
Web Publishing- Enterprise Car Share AnalysisAustinHarrach
ZipCar has significantly more traffic and engagement on its website than Enterprise CarShare. Some key metrics that demonstrate ZipCar's website superiority include:
1. ZipCar averages over 1.5 million monthly visits compared to Enterprise's 167,000.
2. ZipCar's bounce rate is lower at 27% versus Enterprise's 39%, and ZipCar users view more pages per visit on average.
3. ZipCar has over 1 million more backlinks from external websites than Enterprise, which positively impacts its search engine rankings.
4. ZipCar's homepage provides more useful information to users through features like a pricing estimator, whereas Enterprise's homepage could be more engaging.
Improving Enterprise's website content
The Many Faces of Sale Enablement: How You Can Triple Your Results With a Mor...Aggregage
The document is a transcript from a webinar discussing how applying empathy can triple sales results. Brian Carroll, the CEO of markempa, discusses how shifting from a sales-focused to empathy-based approach with customers can significantly increase key metrics like opportunities and conversions. Specifically, Carroll presents case studies where addressing customers' emotional motivations in marketing messages, sales outreach, and website experiences led to a 349% increase in leads from email nurturing and a 32.35% increase in free trials from landing pages. The webinar emphasizes discovering customers' core emotional drivers, connecting messages to those motivations, and designing sales processes from the customer's perspective and story.
1. Mad Genius is a marketing and design firm that helps brands build momentum through strategic insights, design, social media, and other services.
2. They introduce Eric Hughes and Rob Rubinoff, the founders, and discuss their backgrounds and specialties.
3. The presentation covers lessons for building a strong brand, including understanding your audience, choosing a clear name and message, and fusing strategic directions with operations.
The document discusses optimizing referral marketing programs through widget placement and promotion. It recommends placing referral widgets on multiple pages, including the homepage, user account pages, post-purchase pages, and a standalone referral page, to increase visibility and participation. It also advises promoting the referral page through email, social media, and onsite banners to drive immediate results. Further optimization involves A/B testing widget content like calls to action and offers to improve sharing rates and conversion of referred friends.
This document contains an agenda for a marketing meeting that includes discussions on paid search, display advertising, user-generated content, search engine optimization, and social media marketing. Some key topics include new innovations in Google AdWords, best practices for Facebook advertising, leveraging user data to improve customer loyalty and advocacy, and conducting an SEO audit to improve organic traffic. The document provides examples and case studies to illustrate strategies across different channels.
Focus on how your email marketing technology can deliver measurable results to your sales process
Presented by Silverpop
http://df2u-fl.eventbrite.com/
National Positions Global SEO/Internet Marketing Company With Tony Ly, Automotive Industry Expert Offer Automotive Lead Generation Service Using Their Own Website.
Toyota Kansas City Region Dealer Summit - 2010Ralph Paglia
Presentation delivered by Ralph Paglia top over 140 dealers who attended the Toyota Kansas City Region Dealer Summit in January 2010. To learn more about Automotive Digital Marketing, please visit my professional community online at http://www.automotivedigitalmarketing.com/
The document outlines 10 PPC marketing hacks presented by Larry Kim at #SEARCHFEST. They include improving quality score in AdWords to lower costs and increase visibility, writing "unicorn ads" that get 6x the average click-through rate, leveraging quality score for social media ads, implementing people-based targeting, optimizing ads on the Google Display Network, formatting display ads like content, boosting mobile conversions with call extensions, advertising in Gmail inboxes, promoting videos on YouTube to increase organic traffic, and gaining early adoption of new Google features. The overall message is that unconventional tactics can provide significant advantages in paid search marketing.
Proactive Pharma Sem Strategies Rebecca Murtagh 2 09Rebecca Murtagh
The document discusses search engine marketing strategies for pharmaceutical companies. It covers topics like what search engine marketing is, why it is important, trends in internet usage, facets of search engine marketing like organic, paid, social media marketing. It provides data on search engine usage patterns and success metrics for search engine optimization. The goal is to help companies optimize their online presence and visibility in search engines through on-page and off-page strategies.
Natural Search Engine Results and Website Consultingdebh7694
This document discusses natural search engine results versus paid search results. It explains that natural search results are the editorial results from a search engine that are not influenced by money. It then discusses some advantages that large corporations have in natural search like links, but also advantages that smaller companies have like willingness to change their website and outsource search engine optimization. The document concludes that large corporations often overlook search engine optimization, leaving opportunities for smaller companies.
Corruption of digital discourse: what you need to know, why you should careDavid Kamerer
This document discusses the issues around digital discourse and online reviews. It notes that as communication has increasingly moved online, ensuring trust and transparency is important. Several key challenges are outlined, including the decline of traditional media due to financial pressures, the rise of social media influencers and reviews, and issues around disclosure of paid relationships. The document provides recommendations for communicators, including embracing transparency, listening to feedback, and claiming spaces for reviews to build trust and credibility.
Natural Search Engine Results and Website Consultingbobtravpa
This document discusses natural search engine results versus paid search results. It explains that natural search results are the editorial results that search engines provide which are meant to be unbiased, as opposed to paid search results where companies pay to be ranked higher. It then discusses some advantages that large corporations have over smaller companies for natural search engine optimization due to links and budgets, but also some advantages smaller companies have such as willingness to pursue natural search and make website changes quickly. The document concludes that large corporations often overlook natural search engine optimization leaving opportunities for smaller companies.
The document discusses the fundamentals of eMarketing, including using a website to attract and retain customers, optimizing it for search engines, monitoring performance metrics, search engine marketing, reputation management, and email marketing to build relationships. The key aspects are driving qualified traffic to an optimized website that offers value and converting that traffic into customers through testing and relationship building.
Leave us to benchmark your PPC efforts, but consider Unbounce when you hit obstacles in creating that killer landing page.
A good quality score doesn't come by chance, and in this webinar we get deep and dirty into just how landing pages can bolster your quality score so that your PPC results improve.
*spoiler alert* Special Unbounce promotional offer inside!
Presentations from contestants in the Apartment Internet Marketing Conference's 2011 startup competition. Rentmineonline.com took home the victor's trophy.
Digital Dealer Conference 7; Social Marketing and Reputation Management Prese...Ralph Paglia
UPDATED: This is an updated and revised version of the presentation I used at the 7th Digital Dealer Conference in Nashville, TN on November 3, 2009 for the Tuesday AM General Session. I have added comments, explanations and 5 additional topic introduction slides so that the presentation makes more sense when viewed without me there to explain (RP). The subject is "Social Marketing and Reputation Management for Car Dealers" and the slides outline a strategy and several tactics I have used in multiple dealership implementations. The PPT file also uses a case study format and several app and website screenshots to illustrate... Some examples being a dialogue between my ADP Digital Marketing team, consumers and people at the dealerships who are our clients. Near the end of the demo is a slide with 10 links to existing dealership sponsored "Automotive Communities" that ADP uses in our SM/RM implementations as the "Hub" of a Hub and Spoke strategy to connect and syndicate content from a central online social network built for the dealership to over 100 popular social networks and User Generated Content (UGC) type Web 2.0 sites... You can learn more by joing the communities at http://www.ADMPC.com and http://www.AutomotiveSocial.com and the ADP official community for this topic at http://www.ADPsocial.com . Please follow us on twitter at http://twitter.com/AutoSocial and my own account http://twitter.com/RalphPaglia
Your website must-haves for leads, sales and traffic via @tshegofatsoZATshegofatso Sepeng
The document provides recommendations for improving a company's website to drive traffic, leads, and sales. It discusses four parts: getting found online through search engine optimization; design and usability; creating valuable content; and improving conversions. The goal is to engage visitors and turn them into leads by optimizing calls-to-action, landing pages, and forms. Following these guidelines will generate traffic and qualified leads through an integrated inbound marketing strategy.
This document discusses research on how consumers conduct online research and interact with local automotive dealerships during the car shopping process. Some key findings include:
- Most consumers spend over a week researching vehicles online before visiting dealerships in person. They rely heavily on search engines, dealership websites, and manufacturer websites to gather information.
- Consumers view an average of 6 dealerships but tend to only seriously consider one brand per visit. While most visits are within 20 miles of home, a third of consumers will travel over 20 miles.
- Search engines are the top way consumers find and locate dealership websites. They use a variety of search strategies like searching make/model plus city.
- Many
The document discusses how consumers research and shop for new vehicles at local dealerships. It finds that most consumers spend over a week researching online before visiting dealerships. Search engines and dealership/manufacturer websites are the top online resources used, with search being critical for learning about vehicles, finding dealer reviews and inventory, and locating nearby dealerships. The majority of consumer visits are within 20 miles of home. Dealership review sites and social media are emerging as influential resources.
Role of Interactive Media in the Local Car Shopping ProcessRalph Paglia
This document discusses research on how consumers conduct online research and shopping for new vehicles at local automotive dealerships. Some key findings include:
- Most consumers spend over a week researching vehicles online before visiting dealerships in person. They heavily rely on search engines, dealership websites, and manufacturer websites to gather information.
- Consumers view inventory, reviews, special offers and dealer contact information online before deciding which dealerships to visit. They typically visit an average of 6 dealerships but only consider one brand per dealership.
- Submitting online price quotes is a common practice, with most quotes submitted on dealership websites. Dealerships need to promptly respond to quotes to convince consumers to visit.
The Role of Interactive Media in the Local Car Shopping ProcessAncira Auto Group
This document discusses research on how consumers conduct online research and shopping for new vehicles at local automotive dealerships. Some key findings include:
- Most consumers spend over a week researching vehicles online before visiting dealerships in person. They rely heavily on search engines, dealership websites, and manufacturer websites to gather information.
- Consumers view inventory, reviews, special offers and dealer contact information online before deciding which dealerships to visit. They typically visit an average of 6 dealerships but only consider one brand per dealership.
- Submitting online price quotes is a common practice, with most quotes submitted on dealership websites. Dealerships need to promptly respond to quotes to convince consumers to visit.
SEARCHING FOR GOOD HOW TO USE SEO & GOOGLE GRANTS TO GROW AWARENESS FOR YOUR ...Bruno Rabelo
The document provides guidance on using search engine optimization (SEO) and Google Ad Grants to grow awareness for nonprofits. It discusses how SEO is like a game against thousands of engineers who constantly change the rules. It then outlines five major factors for SEO success: strategy, website content, meta content, technical aspects, and linking. The document also provides tips for using Google Ad Grants, including focusing on awareness keywords rather than donations at first, using long-tail keywords, and optimizing landing pages.
How To Use SEO & Google Ad Grants To Build Awareness For Your NonprofitMedia Cause
The document provides guidance on using search engine optimization (SEO) and Google Ad Grants to grow awareness for nonprofits. It discusses how SEO is like a game against thousands of engineers who change the rules, and emphasizes targeting relevant keywords. It outlines five major SEO factors: strategy, content, technical elements, linking, and meta content. Tips are provided on keyword research, creating optimized content and landing pages, fixing technical issues, building links appropriately, and writing effective ads. The document also reviews how to maximize Google Ad Grants, including focusing on awareness keywords, list building, unlocking potential through relevancy and short forms.
The Four Proven Marketing Systems Every Contractor Must Optimize to Maximize ...Digital Downloads
It's easier than ever for consumers to quickly research and compare various contacting businesses.
You can see this is a chart from a search for “top contractors in Denver, Colorado, and I can easily, easily pull up this type of information from a huge variety of sites, and see how other people are rating certain services, right?
So you can see here “Tim’s Tree Services” 4.8, three stars out of five. That’s great. You can see how many people have reviewed it, the ratings of reviews that are out there, and the average rating of all the contractors in Colorado, on this particular site.
But this is just one of dozens and dozens of sites that I could check at any time to learn more about you and your competitors.
How Top Brands Ensure Affiliate Revenue is Incremental Affiliate Summit
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Successful affiliate programs create incremental revenue and don’t cannibalize other channels. Presenters will show case studies of how top merchants focus on quality affiliates who enhance the brand.
Eric Facas, CEO, Media Cause
With over three billion keyword searches per day, Google Grants and Search Engine Optimization (SEO) represent a massive opportunity. Learn how your nonprofit can cut through the clutter, secure free ads on Google, and make the most out of these powerful channels. Eric will share insights for ED's and VP's looking to outsource this, plus provide a bunch of useful tips for those managing Google Grants and SEO in-house.
Better Revenue through UX: Bringing down the Banners the Hotwire WayMelissa Matross
Hotwire found a way to replace banner ad revenue by allowing users to compare Hotwire's prices with other travel sites directly from Hotwire's search results. This increased the likelihood users would find Hotwire had the lowest prices. Hotwire was paid for each search initiated on other sites. It worked well because many users cross-shop, it was presented as a helpful feature rather than ads, and Hotwire's exclusive deals and low prices were highlighted. This led to a 2000% increase in revenue over 3 years without cannibalizing Hotwire's own sales.
The document discusses internet trends, search engine marketing, and how to turn online searchers into buyers. It provides statistics on internet usage and online searching behaviors. It defines search engine marketing and outlines strategies like search engine optimization and paid search advertising. It also introduces Viamedia Online as a company that can help businesses develop search campaigns to generate qualified leads and drive traffic.
The document provides an overview of inbound marketing and search engine optimization. It discusses paid, owned, and earned media and how search engine programs like SEO and paid search work. Key areas covered include the importance of search, search engine basics, organic and paid search optimization, social media and search integration, and new issues in search like real-time and personalized results. Testing is emphasized as critical to success.
Tiff Arcella – Stop wasting money and valuable opportunities: How to optimize...Sean Bradley
This document discusses optimizing third party lead programs to sell more cars. It begins by looking at current online car buyer behavior and how information is gathered and decisions are made more quickly online. It then discusses selecting a qualified third party lead provider, how to assess providers, and best practices for lead follow up. Key recommendations include having customizable lead programs, timely lead handling and follow up, and focusing on quality leads from serious buyers.
This document provides an overview and summary of a workshop on maximizing digital marketing efforts. The workshop covers free online tools, search engine optimization tips, claiming a business listing, analyzing website traffic, online display advertising metrics, and collaborative marketing strategies. Attendees are encouraged to evaluate their existing mobile and social media efforts, optimize their website for visitors, and differentiate themselves online to generate leads.
eMarketer breakfast - Digital Impact: Two Secrets to Online Marketing SuccesseMarketer
Join Geoff Ramsey (CEO, eMarketer) and Vipin Mayar (EVP, McCann Worldgroup), co-authors of the new book Digital Impact: Two Secrets to Online Marketing Success, as they outline creative approaches for engaging with consumers and share proven techniques for measurement that work for every digital channel. Following the presentation, Geoff & Vipin will take your questions in a relaxed Q & A format.
From ITC Agent Conference 2016...
In this breakout, you'll learn detailed steps for digital marketing and search engine optimization you can do yourself and what to do when you don't have the time to handle it all. ITC's Director of Digital Marketing Sales Mark Goldsberry and Advanced Digital Marketing Specialists Bryan Parker and Jeff Thomas will explain how to market your agency through your website, emails, text and voice-recorded calls.
NO MARKETING CHANNEL CAN STAND ALONE
WHAT EVERY YOU DO OFFLINE WILL INFLUENCE ONLINE LEAD GENERATION
TIME PRESSURE IS SHORTING LEAD CYCLES & SALES CYCLES
JUST BEING IN THE CHANNEL ISN'T ENOUGH A CONSISTENT, CLEAR, COMPELLING & CREDIBLE MESSAGE IS A MUST
Google has done a great job breaking down the steps consumers go through when shopping on line, but how do you execute this in your dealership?
That was the topic of my Digital Dealer 12 discussion "Marketing By The Numbers"
The document discusses pricing and valuation methods for new vehicles from various sources like TrueCar, KBB, and Edmunds. It questions who KBB is to determine fair prices and argues actual inventory and market conditions are needed for accurate pricing. It also notes the document contains no stock numbers associated with prices and uses of invoice prices which may be illegal in some states.
Too often our strategies are mear tactics and driven by vendors and technology they would like to sell us.
This presentation is a 2 hr version of a 2.5 day class I put together for our clients and perspective clients.
Microsites What Are They & What Do They Do...Really? Digital Dealer 10 Naked Lime Marketing
Microsites aren't just another website you stick on the net and try to rank. They are websites with a specific goal and purpose...Convert more visitors to leads.
Microsites fulfill on the promise made by the ad, remove the distractions of a main website, tell the story and have a clear single call to action.
What We Thought We Knew About Automotive Internet Shoppers Digital Dealer 10 ...Naked Lime Marketing
This document summarizes research on 6 million online automotive shoppers. It finds that 64.8% start their search on Google, with dealer name being the most common search term at 63%. 70% of traffic to dealership sites is from Google. While 78% of shoppers research online, dealers are only found for 37% of searches. It recommends optimizing search engine optimization, pay-per-click ads, and listings to reach more online shoppers. Analysis of dealer sites finds high bounce rates, especially from the home page. Third party sites convert leads better than dealer or OEM sites. The conclusions recommend addressing these issues to improve online marketing and sales.
The document compares vehicle listings and vehicle detail pages (VDPs) on AutoTrader, Cars.com, and eBay. It finds that AutoTrader and Cars.com listings contain multiple distracting banners not related to the vehicle search, while eBay listings contain few or no distractions. The eBay VDP provides many high-quality photos with no banners, customizable dealer information sections, and clear terms, making it superior to the AutoTrader and Cars.com VDPs which are cluttered with dealer and other company branding.
The document outlines a 10 step roadmap to sales that emphasizes responding to customers' needs quickly and on their terms. The steps are: 1) Meet and greet customers online to answer what vehicle they want and its cost. 2) Establish common ground by respecting customers' time. 3) Help customers buy the vehicle they already selected by answering questions quickly and honestly. 4) Present the vehicle price and offer choices to benefit the customer. 5) Streamline the purchase process, such as allowing virtual test drives. 6) Conduct virtual trade-in appraisals using photos to eliminate friction. 7) Provide clear pricing and financing contracts upfront. 8) Create lifetime customers through service introductions.
This document provides 101 tips for increasing lead conversion without spending more money. Some key tips include:
1. Ensure the landing page matches what attracted the click in the first place.
2. Test different page placements, ads, and landing page experiences to see what works best.
3. Keep pages simple with clear headlines, minimal text, and images to engage visitors.
4. Enable social sharing and use pop-ups, bonuses, and feedback to encourage further engagement with the brand.
101 ways to increase lead conversion without more money
How people search
1. 7 Myths about How, Where and Why people
search online for a car and what they do when
they get there
VINSolutions Dealer Advisory Board
Meeting Las Vegas NV 10.12.10
Larry Bruce President / CEO
MicrositesByU.com
@pcmguy.
4. 7 Myths that have been heaped on us
with little or no basis of actual behavior
•People trust 3rd parties more than the dealer
•Internet shoppers are price driven
•The internet is better for used than new cars
•Organic links are trusted more than
sponsored
•The long tail search phase
•People will go online and just come into the
dealership
•You can’t compete with the budget of the
OEM , AutoTrader or Cars.com
48. Integrated Channels
Budget ‐ $500
Honda Service for Schools
www.supplies4kids.com Service Your Honda and Help a child with School Supplies!
CTR – 7%
Conversion – 23%
50. Integrated Channels
Important: Service your Honda help a child get
school supplies http://bit.ly/4kids Haynes Honda
donates $1 for each RETWEET
Retweets – 1112
142 new followers
Conversions – 115 last count