I gave a small lecture about marketing and advertising in Haaga Helia school. If you want to know more, don't hesitate to contact me. Markus Nieminen, Creative, dynamo&son

1. ”Marketing”
Haaga-Helia
Markus Nieminen,Creative Director, Partner
dynamo&son

2. Agenda

3. The world we live in.
Is full of shit

4. What to do and
what not to do.
Strategy

5. Good marketing is
based on understanding
the people.

6. Making ads is not
good marketing.

7. From target groups
to tribes.
People like us, do things like these. –Seth Godin

8. It’s not about
technology or gimmicks.
That’s horse shit.

12. What is the purpose
of marketing?
Goals

13. Good marketing is
anything that makes people
love the company more.

14. The purpose of
marketing is to change
the existing market.

18. Channelling
your message
Channels

19. Marketing is
a system

20. Place
Price
Promotion
Physical
PeopleProduct
Process
7’P’s

21. Nike and Apple partnered in 2006 to develop the Nike Plus line of trainers and compatible
app/tracking device.

25. Stand out from
the crowd
Creativity

26. Advertising is the price
companies pay for
being unoriginal
Yves Béhar
”
”

30. Keep in mind

31. Are you an artist,
or a problem solver?

32. 1.01365 = 37.8
0.99365 = 0.03

33. Thank you
Markus Nieminen, @markusnieminen