SlideShare a Scribd company logo
Buyer Persona Calendar
Buyer Persona Calendar
Theme: New year’s season sales / travel sales / new year
Name: Magda
Age: 31
Just getting into swimming and yoga, keeps signing up for
marathons and begrudgingly trains for it; inspired by Jean-Michel
Basquiat. Used to straighten her hair but wears her ‘fro natural.
Marketer for a printing studio. Spends her money on art supplies,
gigs, travel and tattoos.
Buyer Persona Calendar
Theme: Chinese new year / Valentine’s Day / Carnival
Name: Jay
Age: 38
Sociable, kind and funny. Follows cricket, rugby and football; plays squash.
Tottenham Hotspur supporter. Lives in Singapore with his wife and child, with
frequent travels for work as sales director for Philips Healthcare. Has always
longed to live by the water and now finally does. Loves his steak medium-rare.
Enjoys TV shows like Bojack Horseman and Last Week Tonight with John Oliver,
but lately into crime procedurals. Spends money on family trips, dining out, and
electronics.
Buyer Persona Calendar
Theme: Women (Int’l Women’s Day)
Name: Max
Age: 37
Runs the modern design department for a reputable
auction house, which boasts impressive auction records
from iconic designers such as Grant Featherson and
Clement Meadmore. Lives in Melbourne with her
girlfriend and their English bull dog Pickles, but looking
to move back to Europe over the next two years. Spends
money on dining out, art, frequent trips to Japan.
Buyer Persona Calendar
Theme: Spring (Easter)
Name: Cynthia
Age: 45
Loves knitting. Was once a freelancer for haute couture
brands. Founder her own knitting e-commerce
company, which has seen global success. Mother of
two. Has completed two Ironmans with her husband
Will. Originally from Hong Kong, and visits with her
family once a year. Spends money on sports and family
travels.
Buyer Persona Calendar
Theme: Spring break (May bank holidays)
Name: Amit
Age: 23
Writer, started his own quarterly magazine. Hosts talks on
diversity and inclusivity at the university. Into Muay Thai
boxing, festivals with lads. Freelancer. Mostly spends
money on going out, books, clothes and cigarettes.
Buyer Persona Calendar
Theme: Wedding season
Name: Chris
Age: 37
Romantic at heart. Secret squirrel when it comes to missions, only tells his
friends and family after he’s returned from a trip. Prefers to leave a voice note in
WhatsApp instead of texting. Lecturer at the university. Instagrams his cooked
meals. Eldest of three brothers, and loving uncle to their kids. Mostly spends
money on his frequent solo trips.
Buyer Persona Calendar
Theme: (Peak Travel Season, Amazon Prime Day?)
Name: Alex
Age: 25
Excited to go on his brother’s stag in a rented villa in Ibiza. Quite
active. Works hard but parties harder. Has a reputation of being a bit
of a casanova with the ladies, but total introvert at heart. Light
designer. Mostly spends money on clothing, art and going out.
Buyer Persona Calendar
Theme: Summer (still peak travel)
Name: Terry
Age: 53
Interests include yoga retreats, wild swimming and road trips with
her partner. Both her sons are musicians; she always shows
support at their live shows. Carefree laugh. Nurse. Mostly spends
money on retreats/travels.
Buyer Persona Calendar
Theme: Back to School season
Name: Sami
Age: Almost 17
Loves music festivals. All about instagram, snapchat, Twitter.
Wants to be a journalist. Obsessed with Harry Styles. Burgeoning
activist against anti-trafficking/anti-slavery. Ambitious and vocal.
Mostly spends money on gigs, books and magazines, accessories.
Buyer Persona Calendar
Theme: Halloween
Name: Richard Pang
Age: 66
His style has been compared to that of Jeff Goldblum’s: Salt and pepper hair.
Wears glasses. Plays the sax. Has a schnoodle called Reggie, who has 40k
followers on instagram. Former Creative Director at Net-a-Porter; renowned
for his fashion films. Travels quite often for work with Reggie. Amicable
breakup with his ex; shared custody over Reggie. Likes to spend money on
clothing and travels.
Buyer Persona Calendar
Theme: Black Friday / Cyber monday
Name: Sarj
Age: 31
Multitalented marketer, entrepreneurial spirit. Lives with her husband and cat, Penny, in
Berlin. Amazing way with words, creative mind and loving person. Braving her own
business this year, fuelled by her passions and a fight to do more for her sistas. Former
cross country runner, though runs every so often. Music nerd. DJs often, part of the music
circuit in Berlin. Started up her own salsa company with two friends. Spends cash on
records, travels, food, gigs, books and her family.
Buyer Persona Calendar
Theme: Christmas season
Name: Paula
Age: 62
Mother of two; grandmother to a two-year old. She and her husband teach art at
the university. Travels to the city often to see her granddaughter and to visit
galleries. Has managed to cover up her northern accent over the years, but is
proud of her roots. Listens to French music, loves French bull dogs. Can’t wait to
host her family for Christmas again. Cooks a mean roast. Likes to spend money on
trips to the city, spoiling her granddaughter.
Buyer Persona Calendar
Theme: New Year
Name: Sophie
Age: 32
Redhead. Incredibly stylish. Was a wild partier in her younger days, and loves to swig
white wine on the few occasions she gets a babysitter. Tries to meet other young
mums in her neighbourhood. Runs a creative agency called UFO with her husband.
Likes to spend her money on clothing (for hers and her daughter’s), furniture and
shoes.

More Related Content

What's hot

Target Auidence
Target AuidenceTarget Auidence
Target Auidence
PopSap
 
question 4
question 4question 4
question 4
keeleyforrester13
 
Audience profiles
Audience profilesAudience profiles
Audience profiles
Abby White
 
This is sophie smith
This is sophie smithThis is sophie smith
This is sophie smith
katiemcredmond
 
Position & Persona
Position & PersonaPosition & Persona
Position & Persona
AlexHayton1
 
Target Audience Profile
Target Audience ProfileTarget Audience Profile
Target Audience Profile
Shauna-Mullen
 
Psychographic profile
Psychographic profilePsychographic profile
Psychographic profile
Grace Godden
 
Reader profile
Reader profileReader profile
Reader profile
drjules29
 
Audience profile
Audience profileAudience profile
Audience profile
amberderbyshire123
 
Style profiles
Style profilesStyle profiles
Style profiles
Gingie McLeod
 
JB G321 Target audience media
JB G321 Target audience mediaJB G321 Target audience media
JB G321 Target audience media
nctcmedia12
 
Music magazine questionnaire
Music magazine questionnaireMusic magazine questionnaire
Music magazine questionnaire
Louize75677
 
Music magazine questionnaire
Music magazine questionnaireMusic magazine questionnaire
Music magazine questionnaire
Louize75677
 
Target audience
Target audienceTarget audience
Target audience
pennyslidenshare
 
Surveeey
SurveeeySurveeey
Surveeey
munamohammed244
 

What's hot (15)

Target Auidence
Target AuidenceTarget Auidence
Target Auidence
 
question 4
question 4question 4
question 4
 
Audience profiles
Audience profilesAudience profiles
Audience profiles
 
This is sophie smith
This is sophie smithThis is sophie smith
This is sophie smith
 
Position & Persona
Position & PersonaPosition & Persona
Position & Persona
 
Target Audience Profile
Target Audience ProfileTarget Audience Profile
Target Audience Profile
 
Psychographic profile
Psychographic profilePsychographic profile
Psychographic profile
 
Reader profile
Reader profileReader profile
Reader profile
 
Audience profile
Audience profileAudience profile
Audience profile
 
Style profiles
Style profilesStyle profiles
Style profiles
 
JB G321 Target audience media
JB G321 Target audience mediaJB G321 Target audience media
JB G321 Target audience media
 
Music magazine questionnaire
Music magazine questionnaireMusic magazine questionnaire
Music magazine questionnaire
 
Music magazine questionnaire
Music magazine questionnaireMusic magazine questionnaire
Music magazine questionnaire
 
Target audience
Target audienceTarget audience
Target audience
 
Surveeey
SurveeeySurveeey
Surveeey
 

Similar to Buyer Persona Calendar

Media evaluation part 2
Media evaluation part 2Media evaluation part 2
Media evaluation part 2
katiemediabd
 
Audience research
Audience researchAudience research
Audience research
EirinnGM
 
Unit 42 radio drama
Unit 42 radio dramaUnit 42 radio drama
Unit 42 radio drama
Jack-Tanner
 
Media studies as taskspptx
Media studies as taskspptxMedia studies as taskspptx
Media studies as taskspptx
Rory16
 
Evaluation question 4
Evaluation  question 4Evaluation  question 4
Evaluation question 4
alexrasaq123
 
Media studies AS tasks
Media studies AS tasksMedia studies AS tasks
Media studies AS tasks
Rory16
 
Audience profiles for "The Defiance"
Audience profiles for "The Defiance"Audience profiles for "The Defiance"
Audience profiles for "The Defiance"
Shobnam
 
Market research
Market researchMarket research
Market research
zoemsimp
 
Evaluation Question 4
Evaluation Question 4Evaluation Question 4
Evaluation Question 4
gabriellewalsh22
 
Magazine planning
Magazine planningMagazine planning
Magazine planning
kristinlone
 
4) Who would be the audience for your media product?
4) Who would be the audience for your media product? 4) Who would be the audience for your media product?
4) Who would be the audience for your media product?
Anastasijak
 
Reader Profiles
Reader ProfilesReader Profiles
Reader Profiles
Matthew Johnson
 
Appsuredpersonas
AppsuredpersonasAppsuredpersonas
Appsuredpersonas
Arylee McSweaney, MBA
 
Audience profile
Audience profileAudience profile
Audience profile
jackahern11
 
Target audience
Target audienceTarget audience
Target audience
ElisaNarborough
 
Buyer Personas
Buyer PersonasBuyer Personas
Buyer Personas
SarahWeymouth
 
Magazine Market Research
Magazine Market ResearchMagazine Market Research
Magazine Market Research
millerjess
 
Market research (3)
Market research (3)Market research (3)
Market research (3)
millerjess
 
Target audience
Target audienceTarget audience
Target audience
ElisaNarborough
 
Target audience a2
Target audience a2Target audience a2
Target audience a2
jordanwardle
 

Similar to Buyer Persona Calendar (20)

Media evaluation part 2
Media evaluation part 2Media evaluation part 2
Media evaluation part 2
 
Audience research
Audience researchAudience research
Audience research
 
Unit 42 radio drama
Unit 42 radio dramaUnit 42 radio drama
Unit 42 radio drama
 
Media studies as taskspptx
Media studies as taskspptxMedia studies as taskspptx
Media studies as taskspptx
 
Evaluation question 4
Evaluation  question 4Evaluation  question 4
Evaluation question 4
 
Media studies AS tasks
Media studies AS tasksMedia studies AS tasks
Media studies AS tasks
 
Audience profiles for "The Defiance"
Audience profiles for "The Defiance"Audience profiles for "The Defiance"
Audience profiles for "The Defiance"
 
Market research
Market researchMarket research
Market research
 
Evaluation Question 4
Evaluation Question 4Evaluation Question 4
Evaluation Question 4
 
Magazine planning
Magazine planningMagazine planning
Magazine planning
 
4) Who would be the audience for your media product?
4) Who would be the audience for your media product? 4) Who would be the audience for your media product?
4) Who would be the audience for your media product?
 
Reader Profiles
Reader ProfilesReader Profiles
Reader Profiles
 
Appsuredpersonas
AppsuredpersonasAppsuredpersonas
Appsuredpersonas
 
Audience profile
Audience profileAudience profile
Audience profile
 
Target audience
Target audienceTarget audience
Target audience
 
Buyer Personas
Buyer PersonasBuyer Personas
Buyer Personas
 
Magazine Market Research
Magazine Market ResearchMagazine Market Research
Magazine Market Research
 
Market research (3)
Market research (3)Market research (3)
Market research (3)
 
Target audience
Target audienceTarget audience
Target audience
 
Target audience a2
Target audience a2Target audience a2
Target audience a2
 

More from Sociomantic Labs

The A to Z of Programmatic: 4th Edition
The A to Z of Programmatic: 4th EditionThe A to Z of Programmatic: 4th Edition
The A to Z of Programmatic: 4th Edition
Sociomantic Labs
 
Мобильный рынок в России
Мобильный рынок в РоссииМобильный рынок в России
Мобильный рынок в России
Sociomantic Labs
 
Where it's App: The State of Mobile in the U.K
Where it's App: The State of Mobile in the U.KWhere it's App: The State of Mobile in the U.K
Where it's App: The State of Mobile in the U.K
Sociomantic Labs
 
Where it's App: The State of Mobile in the U.S
Where it's App: The State of Mobile in the U.SWhere it's App: The State of Mobile in the U.S
Where it's App: The State of Mobile in the U.S
Sociomantic Labs
 
Jak się mają aplikacje: Rozwój rynku mobile w Polsce
Jak się mają aplikacje: Rozwój rynku mobile w PolsceJak się mają aplikacje: Rozwój rynku mobile w Polsce
Jak się mają aplikacje: Rozwój rynku mobile w Polsce
Sociomantic Labs
 
Deutschland im mobilen Web: Der Stand von Mobile, Web und M-Commerce
Deutschland im mobilen Web: Der Stand von Mobile, Web und M-CommerceDeutschland im mobilen Web: Der Stand von Mobile, Web und M-Commerce
Deutschland im mobilen Web: Der Stand von Mobile, Web und M-Commerce
Sociomantic Labs
 
Moving to berlin
Moving to berlinMoving to berlin
Moving to berlin
Sociomantic Labs
 
CLV e Mídia Programática
CLV e Mídia ProgramáticaCLV e Mídia Programática
CLV e Mídia Programática
Sociomantic Labs
 
Loyalty: Then and Now
Loyalty: Then and NowLoyalty: Then and Now
Loyalty: Then and Now
Sociomantic Labs
 
The Power of Automated Creativity
The Power of Automated Creativity The Power of Automated Creativity
The Power of Automated Creativity
Sociomantic Labs
 
Smart Data Erfolgsstories: Von Masskommunikation zu Hyper-Segmentierung
Smart Data Erfolgsstories: Von Masskommunikation zu Hyper-SegmentierungSmart Data Erfolgsstories: Von Masskommunikation zu Hyper-Segmentierung
Smart Data Erfolgsstories: Von Masskommunikation zu Hyper-Segmentierung
Sociomantic Labs
 
The Programmatic Jargon Buster, 3rd Edition
The Programmatic Jargon Buster, 3rd EditionThe Programmatic Jargon Buster, 3rd Edition
The Programmatic Jargon Buster, 3rd Edition
Sociomantic Labs
 
The Big Data Bang (Infographic) - UK Version
The Big Data Bang (Infographic) - UK VersionThe Big Data Bang (Infographic) - UK Version
The Big Data Bang (Infographic) - UK Version
Sociomantic Labs
 
The Big Data Bang (Infographic) - US Version
The Big Data Bang (Infographic) - US VersionThe Big Data Bang (Infographic) - US Version
The Big Data Bang (Infographic) - US Version
Sociomantic Labs
 
The Programmatic Globe: UK
The Programmatic Globe: UKThe Programmatic Globe: UK
The Programmatic Globe: UK
Sociomantic Labs
 
Power to the screens - Making Sense of Mobile Shoppers
Power to the screens - Making Sense of Mobile ShoppersPower to the screens - Making Sense of Mobile Shoppers
Power to the screens - Making Sense of Mobile Shoppers
Sociomantic Labs
 
The Mobile Globe: Where in the World is Mobile Retail Advertising Headed? (US)
The Mobile Globe: Where in the World is Mobile Retail Advertising Headed? (US)The Mobile Globe: Where in the World is Mobile Retail Advertising Headed? (US)
The Mobile Globe: Where in the World is Mobile Retail Advertising Headed? (US)
Sociomantic Labs
 
Real-time Bidding, with sociomantic
Real-time Bidding, with sociomanticReal-time Bidding, with sociomantic
Real-time Bidding, with sociomantic
Sociomantic Labs
 
d3con presentation May 2011 - Lothar Krause (DE)
d3con presentation May 2011  - Lothar Krause (DE)d3con presentation May 2011  - Lothar Krause (DE)
d3con presentation May 2011 - Lothar Krause (DE)
Sociomantic Labs
 
What is RTB eCommerce?
What is RTB eCommerce?What is RTB eCommerce?
What is RTB eCommerce?
Sociomantic Labs
 

More from Sociomantic Labs (20)

The A to Z of Programmatic: 4th Edition
The A to Z of Programmatic: 4th EditionThe A to Z of Programmatic: 4th Edition
The A to Z of Programmatic: 4th Edition
 
Мобильный рынок в России
Мобильный рынок в РоссииМобильный рынок в России
Мобильный рынок в России
 
Where it's App: The State of Mobile in the U.K
Where it's App: The State of Mobile in the U.KWhere it's App: The State of Mobile in the U.K
Where it's App: The State of Mobile in the U.K
 
Where it's App: The State of Mobile in the U.S
Where it's App: The State of Mobile in the U.SWhere it's App: The State of Mobile in the U.S
Where it's App: The State of Mobile in the U.S
 
Jak się mają aplikacje: Rozwój rynku mobile w Polsce
Jak się mają aplikacje: Rozwój rynku mobile w PolsceJak się mają aplikacje: Rozwój rynku mobile w Polsce
Jak się mają aplikacje: Rozwój rynku mobile w Polsce
 
Deutschland im mobilen Web: Der Stand von Mobile, Web und M-Commerce
Deutschland im mobilen Web: Der Stand von Mobile, Web und M-CommerceDeutschland im mobilen Web: Der Stand von Mobile, Web und M-Commerce
Deutschland im mobilen Web: Der Stand von Mobile, Web und M-Commerce
 
Moving to berlin
Moving to berlinMoving to berlin
Moving to berlin
 
CLV e Mídia Programática
CLV e Mídia ProgramáticaCLV e Mídia Programática
CLV e Mídia Programática
 
Loyalty: Then and Now
Loyalty: Then and NowLoyalty: Then and Now
Loyalty: Then and Now
 
The Power of Automated Creativity
The Power of Automated Creativity The Power of Automated Creativity
The Power of Automated Creativity
 
Smart Data Erfolgsstories: Von Masskommunikation zu Hyper-Segmentierung
Smart Data Erfolgsstories: Von Masskommunikation zu Hyper-SegmentierungSmart Data Erfolgsstories: Von Masskommunikation zu Hyper-Segmentierung
Smart Data Erfolgsstories: Von Masskommunikation zu Hyper-Segmentierung
 
The Programmatic Jargon Buster, 3rd Edition
The Programmatic Jargon Buster, 3rd EditionThe Programmatic Jargon Buster, 3rd Edition
The Programmatic Jargon Buster, 3rd Edition
 
The Big Data Bang (Infographic) - UK Version
The Big Data Bang (Infographic) - UK VersionThe Big Data Bang (Infographic) - UK Version
The Big Data Bang (Infographic) - UK Version
 
The Big Data Bang (Infographic) - US Version
The Big Data Bang (Infographic) - US VersionThe Big Data Bang (Infographic) - US Version
The Big Data Bang (Infographic) - US Version
 
The Programmatic Globe: UK
The Programmatic Globe: UKThe Programmatic Globe: UK
The Programmatic Globe: UK
 
Power to the screens - Making Sense of Mobile Shoppers
Power to the screens - Making Sense of Mobile ShoppersPower to the screens - Making Sense of Mobile Shoppers
Power to the screens - Making Sense of Mobile Shoppers
 
The Mobile Globe: Where in the World is Mobile Retail Advertising Headed? (US)
The Mobile Globe: Where in the World is Mobile Retail Advertising Headed? (US)The Mobile Globe: Where in the World is Mobile Retail Advertising Headed? (US)
The Mobile Globe: Where in the World is Mobile Retail Advertising Headed? (US)
 
Real-time Bidding, with sociomantic
Real-time Bidding, with sociomanticReal-time Bidding, with sociomantic
Real-time Bidding, with sociomantic
 
d3con presentation May 2011 - Lothar Krause (DE)
d3con presentation May 2011  - Lothar Krause (DE)d3con presentation May 2011  - Lothar Krause (DE)
d3con presentation May 2011 - Lothar Krause (DE)
 
What is RTB eCommerce?
What is RTB eCommerce?What is RTB eCommerce?
What is RTB eCommerce?
 

Recently uploaded

ABM, The True Story - Rob Griffin, G5 Futures
ABM, The True Story - Rob Griffin, G5 FuturesABM, The True Story - Rob Griffin, G5 Futures
Factsheet pdf
Factsheet                            pdfFactsheet                            pdf
Factsheet pdf
Kaushal445159
 
Mobile Marketing in the form of ppt document
Mobile Marketing in the form of ppt documentMobile Marketing in the form of ppt document
Mobile Marketing in the form of ppt document
ArhamBaloch1
 
PPC and SEO Synergies - Strategies Every Company Should Deploy - Benjamin Lund
PPC and SEO Synergies - Strategies Every Company Should Deploy - Benjamin LundPPC and SEO Synergies - Strategies Every Company Should Deploy - Benjamin Lund
PPC and SEO Synergies - Strategies Every Company Should Deploy - Benjamin Lund
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
The Power of Micro Influencers in Influencer Marketing.pptx
The Power of Micro Influencers in Influencer Marketing.pptxThe Power of Micro Influencers in Influencer Marketing.pptx
The Power of Micro Influencers in Influencer Marketing.pptx
Inflyx
 
Rural Marketing Strategies for Rural India
Rural Marketing Strategies for Rural IndiaRural Marketing Strategies for Rural India
Rural Marketing Strategies for Rural India
Saravanan Sugadevan
 
Revolutionizing Advertising with Billion Broadcaster Standee Screen Media
Revolutionizing Advertising with Billion Broadcaster Standee Screen MediaRevolutionizing Advertising with Billion Broadcaster Standee Screen Media
Revolutionizing Advertising with Billion Broadcaster Standee Screen Media
VikasYadav194549
 
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdfAdult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
jorge638714
 
"Crafting Interactive Metaverse Games: Development Solutions"
"Crafting Interactive Metaverse Games: Development Solutions""Crafting Interactive Metaverse Games: Development Solutions"
"Crafting Interactive Metaverse Games: Development Solutions"
Donna Lenk
 
Introduction-to-Social-Marketing-2024Trendy Mktg
Introduction-to-Social-Marketing-2024Trendy MktgIntroduction-to-Social-Marketing-2024Trendy Mktg
Introduction-to-Social-Marketing-2024Trendy Mktg
puneetmonga971720526
 
The Top 6 Facebook Ad Hacks of 2024, Targeting the Untargetable - Larry Kim
The Top 6 Facebook Ad Hacks of 2024, Targeting the Untargetable - Larry KimThe Top 6 Facebook Ad Hacks of 2024, Targeting the Untargetable - Larry Kim
The Top 6 Facebook Ad Hacks of 2024, Targeting the Untargetable - Larry Kim
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
10 Powerful Strategies to Solve Common Payroll Problems in SMEs_.pdf
10 Powerful Strategies to Solve Common Payroll Problems in SMEs_.pdf10 Powerful Strategies to Solve Common Payroll Problems in SMEs_.pdf
10 Powerful Strategies to Solve Common Payroll Problems in SMEs_.pdf
Top Klickz
 
Shravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
Shravani Mela branding plan - static visibility across UP, Bihar and JharkhandShravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
Shravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
suyogkulkarni39
 
Go To Market Strategy - Zig When Others Zag
Go To Market Strategy - Zig When Others ZagGo To Market Strategy - Zig When Others Zag
Go To Market Strategy - Zig When Others Zag
Rajesh Math
 
KODA Digital Marketing Agency Profile Services.pdf
KODA Digital Marketing Agency Profile Services.pdfKODA Digital Marketing Agency Profile Services.pdf
KODA Digital Marketing Agency Profile Services.pdf
amanprince3789
 
Demystifying Attribution Reporting in Marketo Measure
Demystifying Attribution Reporting in Marketo MeasureDemystifying Attribution Reporting in Marketo Measure
Demystifying Attribution Reporting in Marketo Measure
GNW Consulting
 
Content Optimization Master Class - Matt Raven
Content Optimization Master Class - Matt RavenContent Optimization Master Class - Matt Raven
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARECAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
solitaireshubham
 
campaign ads for fostanak local brand in egypt
campaign ads for fostanak local brand in egyptcampaign ads for fostanak local brand in egypt
campaign ads for fostanak local brand in egypt
shahdmahmoudattia
 
Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.
raqibmifysolutions
 

Recently uploaded (20)

ABM, The True Story - Rob Griffin, G5 Futures
ABM, The True Story - Rob Griffin, G5 FuturesABM, The True Story - Rob Griffin, G5 Futures
ABM, The True Story - Rob Griffin, G5 Futures
 
Factsheet pdf
Factsheet                            pdfFactsheet                            pdf
Factsheet pdf
 
Mobile Marketing in the form of ppt document
Mobile Marketing in the form of ppt documentMobile Marketing in the form of ppt document
Mobile Marketing in the form of ppt document
 
PPC and SEO Synergies - Strategies Every Company Should Deploy - Benjamin Lund
PPC and SEO Synergies - Strategies Every Company Should Deploy - Benjamin LundPPC and SEO Synergies - Strategies Every Company Should Deploy - Benjamin Lund
PPC and SEO Synergies - Strategies Every Company Should Deploy - Benjamin Lund
 
The Power of Micro Influencers in Influencer Marketing.pptx
The Power of Micro Influencers in Influencer Marketing.pptxThe Power of Micro Influencers in Influencer Marketing.pptx
The Power of Micro Influencers in Influencer Marketing.pptx
 
Rural Marketing Strategies for Rural India
Rural Marketing Strategies for Rural IndiaRural Marketing Strategies for Rural India
Rural Marketing Strategies for Rural India
 
Revolutionizing Advertising with Billion Broadcaster Standee Screen Media
Revolutionizing Advertising with Billion Broadcaster Standee Screen MediaRevolutionizing Advertising with Billion Broadcaster Standee Screen Media
Revolutionizing Advertising with Billion Broadcaster Standee Screen Media
 
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdfAdult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
 
"Crafting Interactive Metaverse Games: Development Solutions"
"Crafting Interactive Metaverse Games: Development Solutions""Crafting Interactive Metaverse Games: Development Solutions"
"Crafting Interactive Metaverse Games: Development Solutions"
 
Introduction-to-Social-Marketing-2024Trendy Mktg
Introduction-to-Social-Marketing-2024Trendy MktgIntroduction-to-Social-Marketing-2024Trendy Mktg
Introduction-to-Social-Marketing-2024Trendy Mktg
 
The Top 6 Facebook Ad Hacks of 2024, Targeting the Untargetable - Larry Kim
The Top 6 Facebook Ad Hacks of 2024, Targeting the Untargetable - Larry KimThe Top 6 Facebook Ad Hacks of 2024, Targeting the Untargetable - Larry Kim
The Top 6 Facebook Ad Hacks of 2024, Targeting the Untargetable - Larry Kim
 
10 Powerful Strategies to Solve Common Payroll Problems in SMEs_.pdf
10 Powerful Strategies to Solve Common Payroll Problems in SMEs_.pdf10 Powerful Strategies to Solve Common Payroll Problems in SMEs_.pdf
10 Powerful Strategies to Solve Common Payroll Problems in SMEs_.pdf
 
Shravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
Shravani Mela branding plan - static visibility across UP, Bihar and JharkhandShravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
Shravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
 
Go To Market Strategy - Zig When Others Zag
Go To Market Strategy - Zig When Others ZagGo To Market Strategy - Zig When Others Zag
Go To Market Strategy - Zig When Others Zag
 
KODA Digital Marketing Agency Profile Services.pdf
KODA Digital Marketing Agency Profile Services.pdfKODA Digital Marketing Agency Profile Services.pdf
KODA Digital Marketing Agency Profile Services.pdf
 
Demystifying Attribution Reporting in Marketo Measure
Demystifying Attribution Reporting in Marketo MeasureDemystifying Attribution Reporting in Marketo Measure
Demystifying Attribution Reporting in Marketo Measure
 
Content Optimization Master Class - Matt Raven
Content Optimization Master Class - Matt RavenContent Optimization Master Class - Matt Raven
Content Optimization Master Class - Matt Raven
 
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARECAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
 
campaign ads for fostanak local brand in egypt
campaign ads for fostanak local brand in egyptcampaign ads for fostanak local brand in egypt
campaign ads for fostanak local brand in egypt
 
Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.
 

Buyer Persona Calendar

  • 3. Theme: New year’s season sales / travel sales / new year Name: Magda Age: 31 Just getting into swimming and yoga, keeps signing up for marathons and begrudgingly trains for it; inspired by Jean-Michel Basquiat. Used to straighten her hair but wears her ‘fro natural. Marketer for a printing studio. Spends her money on art supplies, gigs, travel and tattoos.
  • 5. Theme: Chinese new year / Valentine’s Day / Carnival Name: Jay Age: 38 Sociable, kind and funny. Follows cricket, rugby and football; plays squash. Tottenham Hotspur supporter. Lives in Singapore with his wife and child, with frequent travels for work as sales director for Philips Healthcare. Has always longed to live by the water and now finally does. Loves his steak medium-rare. Enjoys TV shows like Bojack Horseman and Last Week Tonight with John Oliver, but lately into crime procedurals. Spends money on family trips, dining out, and electronics.
  • 7. Theme: Women (Int’l Women’s Day) Name: Max Age: 37 Runs the modern design department for a reputable auction house, which boasts impressive auction records from iconic designers such as Grant Featherson and Clement Meadmore. Lives in Melbourne with her girlfriend and their English bull dog Pickles, but looking to move back to Europe over the next two years. Spends money on dining out, art, frequent trips to Japan.
  • 9. Theme: Spring (Easter) Name: Cynthia Age: 45 Loves knitting. Was once a freelancer for haute couture brands. Founder her own knitting e-commerce company, which has seen global success. Mother of two. Has completed two Ironmans with her husband Will. Originally from Hong Kong, and visits with her family once a year. Spends money on sports and family travels.
  • 11. Theme: Spring break (May bank holidays) Name: Amit Age: 23 Writer, started his own quarterly magazine. Hosts talks on diversity and inclusivity at the university. Into Muay Thai boxing, festivals with lads. Freelancer. Mostly spends money on going out, books, clothes and cigarettes.
  • 13. Theme: Wedding season Name: Chris Age: 37 Romantic at heart. Secret squirrel when it comes to missions, only tells his friends and family after he’s returned from a trip. Prefers to leave a voice note in WhatsApp instead of texting. Lecturer at the university. Instagrams his cooked meals. Eldest of three brothers, and loving uncle to their kids. Mostly spends money on his frequent solo trips.
  • 15. Theme: (Peak Travel Season, Amazon Prime Day?) Name: Alex Age: 25 Excited to go on his brother’s stag in a rented villa in Ibiza. Quite active. Works hard but parties harder. Has a reputation of being a bit of a casanova with the ladies, but total introvert at heart. Light designer. Mostly spends money on clothing, art and going out.
  • 17. Theme: Summer (still peak travel) Name: Terry Age: 53 Interests include yoga retreats, wild swimming and road trips with her partner. Both her sons are musicians; she always shows support at their live shows. Carefree laugh. Nurse. Mostly spends money on retreats/travels.
  • 19. Theme: Back to School season Name: Sami Age: Almost 17 Loves music festivals. All about instagram, snapchat, Twitter. Wants to be a journalist. Obsessed with Harry Styles. Burgeoning activist against anti-trafficking/anti-slavery. Ambitious and vocal. Mostly spends money on gigs, books and magazines, accessories.
  • 21. Theme: Halloween Name: Richard Pang Age: 66 His style has been compared to that of Jeff Goldblum’s: Salt and pepper hair. Wears glasses. Plays the sax. Has a schnoodle called Reggie, who has 40k followers on instagram. Former Creative Director at Net-a-Porter; renowned for his fashion films. Travels quite often for work with Reggie. Amicable breakup with his ex; shared custody over Reggie. Likes to spend money on clothing and travels.
  • 23. Theme: Black Friday / Cyber monday Name: Sarj Age: 31 Multitalented marketer, entrepreneurial spirit. Lives with her husband and cat, Penny, in Berlin. Amazing way with words, creative mind and loving person. Braving her own business this year, fuelled by her passions and a fight to do more for her sistas. Former cross country runner, though runs every so often. Music nerd. DJs often, part of the music circuit in Berlin. Started up her own salsa company with two friends. Spends cash on records, travels, food, gigs, books and her family.
  • 25. Theme: Christmas season Name: Paula Age: 62 Mother of two; grandmother to a two-year old. She and her husband teach art at the university. Travels to the city often to see her granddaughter and to visit galleries. Has managed to cover up her northern accent over the years, but is proud of her roots. Listens to French music, loves French bull dogs. Can’t wait to host her family for Christmas again. Cooks a mean roast. Likes to spend money on trips to the city, spoiling her granddaughter.
  • 27. Theme: New Year Name: Sophie Age: 32 Redhead. Incredibly stylish. Was a wild partier in her younger days, and loves to swig white wine on the few occasions she gets a babysitter. Tries to meet other young mums in her neighbourhood. Runs a creative agency called UFO with her husband. Likes to spend her money on clothing (for hers and her daughter’s), furniture and shoes.