The mobile ecosystem is a vast and dynamic place, and it's hit a growth spurt. Find out how quickly mobile usage and mCommerce are spreading, and along with them, mobile advertising.
Power to the screens - Making Sense of Mobile ShoppersSociomantic Labs
Understanding how your customers shop across devices is the key to m-Commerce success. Learn the latest mobile consumer shopping trends that retailers are itching to know.
Do the terms companion banner and quartiles cause question marks in your head? Digital advertising comes with its own vocabulary, and if you’re new to the industry, the terms can be downright puzzling.
The A to Z of Programmatic (formerly known as our Programmatic Jargon Buster) helps you look like a programmatic pro in front of your colleagues. This edition includes terms across all different facets of programmatic, from mobile to in-app to video.
Download this guide to get a refresher on programmatic terms like:
• Day N
• Negative retargeting
• Quartiles
• In-stream and out-stream video
• Companion banner
• And many more!
To download the presentation, please go to this page: https://www.sociomantic.com/the-a-to-z-of-programmatic-4th-edition/
A year is made of only twelve months, but thousands (or millions!) of customer touchpoints – each one with a unique personality. With that in mind, this year we created our very own buyer personas calendar, showcasing a different persona for each mont and season. Every year, retailers ask themselves: How will I find, identify and reach the right customer during Christmas? Or Halloween? Or Valentine's Day? Our proprietary tech answers that, reaching anyone, anywhere, with ads as individual as they, we, all are. And with our design team, we make sure your message is presented in the best way possible.
Power to the screens - Making Sense of Mobile ShoppersSociomantic Labs
Understanding how your customers shop across devices is the key to m-Commerce success. Learn the latest mobile consumer shopping trends that retailers are itching to know.
Do the terms companion banner and quartiles cause question marks in your head? Digital advertising comes with its own vocabulary, and if you’re new to the industry, the terms can be downright puzzling.
The A to Z of Programmatic (formerly known as our Programmatic Jargon Buster) helps you look like a programmatic pro in front of your colleagues. This edition includes terms across all different facets of programmatic, from mobile to in-app to video.
Download this guide to get a refresher on programmatic terms like:
• Day N
• Negative retargeting
• Quartiles
• In-stream and out-stream video
• Companion banner
• And many more!
To download the presentation, please go to this page: https://www.sociomantic.com/the-a-to-z-of-programmatic-4th-edition/
A year is made of only twelve months, but thousands (or millions!) of customer touchpoints – each one with a unique personality. With that in mind, this year we created our very own buyer personas calendar, showcasing a different persona for each mont and season. Every year, retailers ask themselves: How will I find, identify and reach the right customer during Christmas? Or Halloween? Or Valentine's Day? Our proprietary tech answers that, reaching anyone, anywhere, with ads as individual as they, we, all are. And with our design team, we make sure your message is presented in the best way possible.
Note: As Slideshare doesn't allow hyperlinks on infographics, we're posting the full list below, by order and section.
Thinking of moving to Berlin? Wondering why we all love the city so much? Asking yourself about the rent, the language, and all the other doubts that pop when doing a move like this? Fear not: our infographic is here to help!
Alternative and liberal:
http://www.thelocal.de/20150907/berlin-named-vegetarian-capital-of-the-world
Types of contracts:
http://www.wg-gesucht.de/
https://www.immobilienscout24.de/wohnen/berlin,berlin/immobilien.html
The Anmeldebestätigung:
https://service.berlin.de/dienstleistung/120686/
https://service.berlin.de/standorte/buergeraemter/
Health insurance:
http://www.howtogermany.com/pages/healthinsurance.html
Opening a bank account:
http://www.relbanks.com/rankings/top-banks-in-germany
Steueridentifikationsnummer:
http://www.berlin.de/sen/finanzen/steuern/finanzaemter/
https://www.sachsen.de/en/1451.htm
Transportation:
http://www.bvg.de/de/Fahrinfo/Jederzeit-mobil%20(Or%20download%20the%20BVG%20app%20for%20your%20phone)
https://eu-static.sociomantic.com/site_uploads/2016/12/Machine_Bear.gif
When programmatic meets creativity a new world of possibilities arrises. Colors, buttons, messages. Understand the intelligence behind automated creatives.
The Programmatic Jargon Buster is a tool to help digital marketers cut through the noise of our industry’s tough-to-decipher acronyms and expressions, so they can discover the true value behind the buzzwords.
NEW! In the 3rd edition, we introduce new Mobile and App marketing jargon from the programmatic industry.
The Big Data Bang infographic shows the path to programmatic, from the birth of the Internet to today. From the first banner advertisement prompting an invite with “Have you ever clicked your mouse right here?” to the very first swinging (pun intended) keyword ad, we’ve highlighted some major milestones across display, social, mobile, video and search advertising along the way.
The Big Data Bang infographic shows the path to programmatic, from the birth of the Internet to today. From the first banner advertisement prompting an invite with “Have you ever clicked your mouse right here?” to the very first swinging (pun intended) keyword ad, we’ve highlighted some major milestones across display, social, mobile, video and search advertising along the way.
“UK marketers demand to be challenged and educated,” says Gavin Wilson, Sociomantic MD for Northern & Southern Europe, who has run the UK market since he joined in 2012. “After detailed tendering periods in the early days in this market, today we have a solid and quickly-growing customer base spanning several verticals. Advertisers in the UK now recognize the value of customizable programmatic solutions that allow them to run first-party-data-driven campaigns for more personalized interactions with their best customers and prospects. The possibilities ahead with our new parent company, dunnhumby, mean that that future in the UK looks especially exciting.”
Read more in our blog post http://bit.ly/proglobeUK
Real-time bidding (RTB) is revolutionizing the world of display advertising. sociomantic is making it easy for large eCommerce advertisers to get started in this powerful new performance channel.
Note: As Slideshare doesn't allow hyperlinks on infographics, we're posting the full list below, by order and section.
Thinking of moving to Berlin? Wondering why we all love the city so much? Asking yourself about the rent, the language, and all the other doubts that pop when doing a move like this? Fear not: our infographic is here to help!
Alternative and liberal:
http://www.thelocal.de/20150907/berlin-named-vegetarian-capital-of-the-world
Types of contracts:
http://www.wg-gesucht.de/
https://www.immobilienscout24.de/wohnen/berlin,berlin/immobilien.html
The Anmeldebestätigung:
https://service.berlin.de/dienstleistung/120686/
https://service.berlin.de/standorte/buergeraemter/
Health insurance:
http://www.howtogermany.com/pages/healthinsurance.html
Opening a bank account:
http://www.relbanks.com/rankings/top-banks-in-germany
Steueridentifikationsnummer:
http://www.berlin.de/sen/finanzen/steuern/finanzaemter/
https://www.sachsen.de/en/1451.htm
Transportation:
http://www.bvg.de/de/Fahrinfo/Jederzeit-mobil%20(Or%20download%20the%20BVG%20app%20for%20your%20phone)
https://eu-static.sociomantic.com/site_uploads/2016/12/Machine_Bear.gif
When programmatic meets creativity a new world of possibilities arrises. Colors, buttons, messages. Understand the intelligence behind automated creatives.
The Programmatic Jargon Buster is a tool to help digital marketers cut through the noise of our industry’s tough-to-decipher acronyms and expressions, so they can discover the true value behind the buzzwords.
NEW! In the 3rd edition, we introduce new Mobile and App marketing jargon from the programmatic industry.
The Big Data Bang infographic shows the path to programmatic, from the birth of the Internet to today. From the first banner advertisement prompting an invite with “Have you ever clicked your mouse right here?” to the very first swinging (pun intended) keyword ad, we’ve highlighted some major milestones across display, social, mobile, video and search advertising along the way.
The Big Data Bang infographic shows the path to programmatic, from the birth of the Internet to today. From the first banner advertisement prompting an invite with “Have you ever clicked your mouse right here?” to the very first swinging (pun intended) keyword ad, we’ve highlighted some major milestones across display, social, mobile, video and search advertising along the way.
“UK marketers demand to be challenged and educated,” says Gavin Wilson, Sociomantic MD for Northern & Southern Europe, who has run the UK market since he joined in 2012. “After detailed tendering periods in the early days in this market, today we have a solid and quickly-growing customer base spanning several verticals. Advertisers in the UK now recognize the value of customizable programmatic solutions that allow them to run first-party-data-driven campaigns for more personalized interactions with their best customers and prospects. The possibilities ahead with our new parent company, dunnhumby, mean that that future in the UK looks especially exciting.”
Read more in our blog post http://bit.ly/proglobeUK
Real-time bidding (RTB) is revolutionizing the world of display advertising. sociomantic is making it easy for large eCommerce advertisers to get started in this powerful new performance channel.