Josephine Lester Broadstock is a data visualization expert, unleashing insights through compelling visual representations for businesses. Her expertise in data analysis and storytelling helps uncover key information quickly, enabling informed decision-making.

1. JOSEPHINELESTERBROADSTOCK
VISUAL STORYTELLING:
UNLEASHING DATA
VISUALIZATION'S POWER

2. Data visualization is essential for conveying complex information in
data-driven decision-making. It combines aesthetics and cognitive
principles, facilitating comprehension, pattern recognition, and
knowledge extraction. Visual storytelling uncovers hidden patterns,
relationships, and trends, engaging audiences and driving informed
actions.

3. CHOOSINGTHERIGHTVISUALIZATIONTECHNIQUE:
1. Bar Charts and Pie Charts: Bar charts compare discrete
categories, while pie charts display proportions and
distribution of a whole.
2. Line Graphs: Line graphs track trends, visualizing stock
market performance, weather patterns, and website traffic
fluctuations.
3. Scatter Plots: Scatter plots reveal relationships and
correlations between variables in scientific research.
4. Heat maps and Choropleth Maps: Heat maps display
spatial patterns, while choropleth maps represent specific
geographic regions.
5. Tree Maps: Treemaps visually represent hierarchical
structures and proportions in data, aiding in understanding
market share breakdowns.

4. DESIGNPRINCIPLESFOREYE-CATCHINGVISUALIZATIONS:
Maintain a clean, uncluttered design, removing
unnecessary elements, and focusing on the key
message.
SIMPLICITY:
Use strategically chosen colors to highlight
information, create contrast, and ensure
accessibility for individuals with visual
impairments.
COLORANDCONTRAST:

5. Choose fonts that are easy to read and appropriate for
the context. Use font sizes and styles that enhance
legibility and maintain consistency throughout your
visualization.
TYPOGRAPHY:
DATAACCURACY:
Maintain transparency by accurately representing and
labeling data, ensuring units of measurement, and
including data sources to avoid confusion and
misleading conclusions.

6. 2. D3.JS:
3. POWER BI:
TOOLSAND
TECHNOLOGIESFOR
DATAVISUALIZATION:
1. TABLEAU:
4. PYTHON LIBRARIES:
5. POWER BI:

7. www.crunchbase.com/person/josephine-lester-broadstock
THANKYOU