Wolfgang Digital held their annual digital marketing conference in the Google Foundry on June 16th 2017. Wil Reynolds from Seer Interactive came from Philadelphia to speak about the future of search.

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Millions of Unsatisfied Searchers

3. SEO Company

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Minimizing people
to the words they search for
and ignored
everything else

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NO INTONATION or Emotion
IN KW RESEARCH!

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Algorithm History:

21. 1999

23. 2005

25. 2012

27. What have we been
ignoring
all those years?

28. 2020

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Long Tail, gets you thinking,
I should test “easy”

32. “I’ll see if I can see any of them”
Clicked on #1 skipped 2-5 #6. why?

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He skipped over the first 5 results
CTR CURVE MY ASS!!
2016 sounded old
“2017 that’s more up to date”
“Plus I have an iPhone”

34. We avoid
talking with
the very
PEOPLE
who buy
our shit

35. BASIC
HUMAN
BEHAVIOR

36. DON’T LIKE BEING SOLD

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Google will take Dumb Money All day in paid, but if you
want organic you gotta earn it.

39. How many different
intentions do you see?

40. Let’s
Check
The
Alignment

47. What we learned about our
customer
when we went to Home Depot

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Seer Asked [A Client] their Role Prior to
Becoming a Home Inspector
Warren, the
Doctor
Erik, the CFOMike, the
Higher Ed
admin
Royal, the
Nurse
0 Contractors

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Speaking Less Jargon
Updating meta data with less technical terminology saw a 57% increase in CTR and 59%
increase in conversions post implementation
VS.

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Guidance > Guides

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Opening a new office

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This is THEIR Why
Top suggested words for
1000 picture editing keywords

62. Disconnect, why is Google showing review sites
and we’re NOT a review site?

63. Prime the PUMP in the GDN!

64. These are the sites people will end up on BEFORE they
get to your product.
Banner Ads
Newsletters
Swap Pixels
Native

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PAA’s for Content

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Testing it Right Now

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Mobile Discrepancy

81. What does a Search Pro Do?

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Empathize.
Then.
Optimize.