Taming the Whirlwind - WordCamp Raleigh 2017
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In the life of most freelance business owners, there is an ongoing battle between strategy and execution. We struggle with trying to improve our business with better systems and processes in the middle of the chaos of daily activity. This talk offers a simple strategy that you can implement to move your business forward in the middle of the whirlwind.
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Taming the Whirlwind - WordCamp Raleigh 2017
- 1. @nathaningram #wcraleigh NathanIngram.com Whirlwind Taming the N a t h a n I n g r a m
- 2. @nathaningram #wcraleigh NathanIngram.com Hi! I’m Nathan Host at iThemes Training Teaching WordPress and Business development since 2012 Business Coach Working with WordPress Freelancers individually and in groups since 2013
- 3. @nathaningram #wcraleigh NathanIngram.com Hi! I’m Nathan Questions I’ll pause for questions at a few points during the talk. Slides & Resources nathaningram.com/wcraleigh
- 4. @nathaningram #wcraleigh NathanIngram.com The Common Struggle Freelancers face common challenges. In four years of coaching conversations, I’ve found very few unique issues. You are not alone.
- 5. @nathaningram #wcraleigh NathanIngram.com The Common Struggle Strategy vs. Execution Execution is what we do Strategy is how and why we do it Both are Critical
- 6. @nathaningram #wcraleigh NathanIngram.com The Common Struggle Most Freelancers Appreciate Strategy Become more efficient, more productive, more profitable.
- 8. @nathaningram #wcraleigh NathanIngram.com Strategy Why is it so hard to keep our in focus?
- 10. @nathaningram #wcraleigh NathanIngram.com UNDERSTANDING THE WHIRLWIND What is the whirlwind? The energy and attention needed to run your business. The whirlwind is the urgent.
- 11. @nathaningram #wcraleigh NathanIngram.com UNDERSTANDING THE WHIRLWIND The Problem with the whirlwind Goals and strategy are important. The whirlwind is urgent. When urgency and importance clash, urgency wins every time. – Franklin Covey Co.
- 12. @nathaningram #wcraleigh NathanIngram.com UNDERSTANDING THE WHIRLWIND The challenge is not accomplishing your goals. The challenge is accomplishing your goals in the middle of the the whirlwind.
- 13. @nathaningram #wcraleigh NathanIngram.com Taming THE WHIRLWIND
- 14. @nathaningram #wcraleigh NathanIngram.com Taming THE WHIRLWIND The whirlwind never goes away. Develop a strategy to accomplish your goals in the middle of the whirlwind.
- 15. @nathaningram #wcraleigh NathanIngram.com Taming THE WHIRLWIND Initial Planning Session Identify your Goals (2-4 hours) >ADVANCE Goal Worksheets nathaningram.com/wcraleigh
- 16. @nathaningram #wcraleigh NathanIngram.com Taming THE WHIRLWIND Initial Planning Session What are the changes I most need to make? • Prioritize: which bring immediate results? • Pick your top 3 goals
- 17. @nathaningram #wcraleigh NathanIngram.com Taming THE WHIRLWIND Initial Planning Session What are the changes I most need to make? • Break down top 3 goals into action items • Plan action items that will take 2-4 hours each
- 18. @nathaningram #wcraleigh NathanIngram.com Taming THE WHIRLWIND Weekly Planning Session 30 min – 1 hour planning each week. Plan time to execute on at least 1 action.
- 19. @nathaningram #wcraleigh NathanIngram.com Taming THE WHIRLWIND Weekly Planning Session Most of us are too busy not to plan. Without a plan, the whirlwind always wins.
- 20. @nathaningram #wcraleigh NathanIngram.com Taming THE WHIRLWIND Weekly Planning Session Plan the week before it starts § Friday afternoon? § Sunday Evening? § Early Monday morning?
- 21. @nathaningram #wcraleigh NathanIngram.com Taming THE WHIRLWIND Weekly Planning Session Plan the week before it starts It’s hard to plan in the middle of the whirlwind.
- 22. @nathaningram #wcraleigh NathanIngram.com Taming THE WHIRLWIND Weekly Planning Session Plan the week before it starts Schedule time to accomplish your objectives
- 23. @nathaningram #wcraleigh NathanIngram.com Strategy Overview Initial Planning Session Week 1 Action Week 1 Planning Week 1 Execution Week 2 Action Week 2 Planning Week 2 Execution Week 3 Action Week 3 Planning Week 3 Execution Week 4 Action Week 4 Planning Week 4 Execution Week 5 Action Week 5 Planning Week 5 Execution Week 6 Action Week 6 Planning Week 6 Execution …
- 24. @nathaningram #wcraleigh NathanIngram.com Two Final Suggestions Priorities are Critical You will always have more goals than time, so make sure you prioritize well. • Focus on immediate impact • Probably not the things you enjoy doing.
- 25. @nathaningram #wcraleigh NathanIngram.com Two Final Suggestions Don’t Overdo It Our tendency is to try to accomplish too many goals.
- 26. @nathaningram #wcraleigh NathanIngram.com The Law of Diminishing Returns Number of Goals In addition to the Whirlwind Number of Goals Achieved with Excellence Franklin Covey 2-3 4-10 11-20 2-3 1-2 0
- 27. @nathaningram #wcraleigh NathanIngram.com Two Final Suggestions Don’t Overdo It Our tendency is to try to accomplish too many goals. One or two action items a week. Plan for 2-4 hours.
- 28. @nathaningram #wcraleigh NathanIngram.com The whirlwind never goes away
- 29. @nathaningram #wcraleigh NathanIngram.com When urgency and importance clash, urgency wins every time.
- 30. @nathaningram #wcraleigh NathanIngram.com Develop a strategy to accomplish your goals in the whirlwind.
- 31. @nathaningram #wcraleigh NathanIngram.com In 6 months, how would your business change if you did?
- 32. @nathaningram #wcraleigh NathanIngram.com In 6 months, how would your business change if you did? life
- 33. @nathaningram #wcraleigh NathanIngram.com Thanks! § Slides and Goals Worksheets § iThemes Coupon Code (35% off) § Free 20-minute Coaching Call § Freelance Summit nathaningram.com/wcraleigh