VIDEO CREATION
101
FOR ADVISORS
PRESENTED BY:
Loic Jeanjean
Director of Sales &
Marketing
AdvisorWebsites.com
Bill Winterberg
Financial Technology
Consult...
CONSUMER BEHAVIOR
IS CHANGING
% of people
who skip TV ads
% of direct mail
never opened
? ?
CONSUMER BEHAVIOR
IS CHANGING
% of people
who skip TV ads
% of direct mail
never opened
86 44
HOW VIDEO IS CHANGING
CONSUMER BEHAVIOUS
SEARCH ENGINES
#1
#2
Source: Social Media Today, August 2013
PEOPLE PREFER VIDEO
OVER (ALMOST)
ANYTHING
Source: Forbes.com, January 2013
PEOPLE PREFER VIDEO
OVER (ALMOST)
ANYTHING
Source: Forbes.com, January 2013
ARE 50
TIMES
MORE
LIKELY
TO SHOW
UP ON
THE
FIRST
PAGE OF
GOOGLE
Source: SocialTimes, July 2012
PEOPLE SAY
THEY‟RE MORE
LIKELY TO SEEK
OUT
INFORMATION
ABOUT A
PRODUCT OR
SERVICE AFTER
SEEING IT IN AN
ONLINE VIDEO
46%
S...
SO… HOW DO I GET
STARTED?
AGENDA
 How to select topics to video about
 How to create videos
 Videos within your web strategy
 Distributing your ...
SELECTING THE RIGHT
TOPIC
WHAT SHOULD YOU MAKE A
VIDEO ABOUT?
WHO SHOULD YOU MAKE A VIDEO
FOR?
(clients, prospects, other audiences)
TIPS FOR CHOOSING
VIDEO TOPICS
 Answer FAQs
 Share tips and success stories
 Interview clients or team members
 Transf...
VIDEO EDITORIAL
CALENDAR
Release date Topic
Friday, October 1 Saving for college
Thursday, November 2 3 tips for retiring ...
YOU DON’T NEED THIS
TO MAKE GREAT VIDEO
CONTENT
YOU DON’T NEED THIS
CREATING & SHARING
VIDEO ONLINE
1. Assemble the right tools
2. Select and set up a platform
3. Get in front of a camera
ASSEMBLE THESE 3
TOOLS
Internet connection
Web cam
A quiet place with decent lighting
CREATE AN ACCOUNT
 Go to [www.youtube.com]
 Select “Create an account”
 Complete profile
 Go towww.google.com/hangouts...
GETTING
COMFORTABLE WITH
THE CAMERA
Test it out – write out a script
Watch yourself
Practice speaking and breathing
Ge...
MORE FAQS
 How long should a video last?
 What should I wear?
HERE’S HOW TO
UPLOAD VIDEO TO
YOUR WEBSITE
Next
steps
Commitm
entPricingDemoStatisticsQuestionsWelcome
Next
steps
Commitm
entPricingDemoStatisticsQuestionsWelcome
Next
steps
Commitm
entPricingDemoStatisticsQuestionsWelcome
Next
steps
Commitm
entPricingDemoStatisticsQuestionsWelcome
Next
steps
Commitm
entPricingDemoStatisticsQuestionsWelcome
Next
steps
Commitm
entPricingDemoStatisticsQuestionsWelcome
INCORPORATING VIDEO
INTO YOUR
WEB STRATEGY
1. Become a YouTube channel rock star
2. Video blogging
BECOME A YOUTUBE
ROCK STAR
First, sign in. To get to your channel, click on your
username in the upper right hand corner.
Select Edit Channel in the upper left corner
& follow steps to complete profile
information.
MAKE IT YOURS
ADDING VIDEO IS EASY
Click on Organize Videos
…and then Upload in the upper right corner
VIDEO BLOGGING: CASE
STUDY
38 Million
results
All these
companies
pay for results
Here we see
Retirement
Jock: ranked
number 2
Blogging:
search engines
love blogs
Great
storytelling
Easy to
understand
SPREAD THE WORD
SOCIAL SHARING QUICK
TIPS
 Add social sharing buttons to video content
 Post a quick description with a link to the
vide...
BUILD ANTICIPATION
 Keep your audience posted on new content
 Post on a regular basis to keep viewers
involved
OTHER WAYS TO SHARE
 Newsletter
 Email blast
 Blog
VIEWERS SAY
THEY‟RE MORE
LIKELY TO
PURCHASE A
PRODUCT OR
SERVICE AFTER
WATCHING AN
ONLINE VIDEO
85%
THE BOTTOM LINE
GET IN TOUCH
fppad.com/subscribe | bill@fppad.com
1.888.946.3188 |
sales@advisorwebsites.com
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Video Creation 101 for Advisors

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Advisor Websites teamed up with financial tech expert, Bill Winterberg to explain how advisors can incorporate video content into their web marketing strategy. Check out these slides to learn why video content is important and how to create professional and compelling video content.

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  • Maggie
  • Maggie: read both bios
  • Loic
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  • Video Creation 101 for Advisors

    1. 1. VIDEO CREATION 101 FOR ADVISORS
    2. 2. PRESENTED BY: Loic Jeanjean Director of Sales & Marketing AdvisorWebsites.com Bill Winterberg Financial Technology Consultant FPPAD.com
    3. 3. CONSUMER BEHAVIOR IS CHANGING % of people who skip TV ads % of direct mail never opened ? ?
    4. 4. CONSUMER BEHAVIOR IS CHANGING % of people who skip TV ads % of direct mail never opened 86 44
    5. 5. HOW VIDEO IS CHANGING CONSUMER BEHAVIOUS
    6. 6. SEARCH ENGINES #1 #2 Source: Social Media Today, August 2013
    7. 7. PEOPLE PREFER VIDEO OVER (ALMOST) ANYTHING Source: Forbes.com, January 2013
    8. 8. PEOPLE PREFER VIDEO OVER (ALMOST) ANYTHING Source: Forbes.com, January 2013
    9. 9. ARE 50 TIMES MORE LIKELY TO SHOW UP ON THE FIRST PAGE OF GOOGLE Source: SocialTimes, July 2012
    10. 10. PEOPLE SAY THEY‟RE MORE LIKELY TO SEEK OUT INFORMATION ABOUT A PRODUCT OR SERVICE AFTER SEEING IT IN AN ONLINE VIDEO 46% Source: Eloqua, December 2012
    11. 11. SO… HOW DO I GET STARTED?
    12. 12. AGENDA  How to select topics to video about  How to create videos  Videos within your web strategy  Distributing your videos
    13. 13. SELECTING THE RIGHT TOPIC
    14. 14. WHAT SHOULD YOU MAKE A VIDEO ABOUT? WHO SHOULD YOU MAKE A VIDEO FOR? (clients, prospects, other audiences)
    15. 15. TIPS FOR CHOOSING VIDEO TOPICS  Answer FAQs  Share tips and success stories  Interview clients or team members  Transform blog posts into video clips
    16. 16. VIDEO EDITORIAL CALENDAR Release date Topic Friday, October 1 Saving for college Thursday, November 2 3 tips for retiring couples Tuesday, December 9 What are annuities? Wednesday, January 15 Thursday, February 7
    17. 17. YOU DON’T NEED THIS TO MAKE GREAT VIDEO CONTENT YOU DON’T NEED THIS
    18. 18. CREATING & SHARING VIDEO ONLINE 1. Assemble the right tools 2. Select and set up a platform 3. Get in front of a camera
    19. 19. ASSEMBLE THESE 3 TOOLS Internet connection Web cam A quiet place with decent lighting
    20. 20. CREATE AN ACCOUNT  Go to [www.youtube.com]  Select “Create an account”  Complete profile  Go towww.google.com/hangouts]  Download from [GooglePlay], [Apple Store]  Complete profile
    21. 21. GETTING COMFORTABLE WITH THE CAMERA Test it out – write out a script Watch yourself Practice speaking and breathing Get comfortable making mistakes Get inspired! Watch others Be prepared before pressing „record‟ – double check equipment
    22. 22. MORE FAQS  How long should a video last?  What should I wear?
    23. 23. HERE’S HOW TO UPLOAD VIDEO TO YOUR WEBSITE
    24. 24. Next steps Commitm entPricingDemoStatisticsQuestionsWelcome
    25. 25. Next steps Commitm entPricingDemoStatisticsQuestionsWelcome
    26. 26. Next steps Commitm entPricingDemoStatisticsQuestionsWelcome
    27. 27. Next steps Commitm entPricingDemoStatisticsQuestionsWelcome
    28. 28. Next steps Commitm entPricingDemoStatisticsQuestionsWelcome
    29. 29. Next steps Commitm entPricingDemoStatisticsQuestionsWelcome
    30. 30. INCORPORATING VIDEO INTO YOUR WEB STRATEGY 1. Become a YouTube channel rock star 2. Video blogging
    31. 31. BECOME A YOUTUBE ROCK STAR First, sign in. To get to your channel, click on your username in the upper right hand corner.
    32. 32. Select Edit Channel in the upper left corner & follow steps to complete profile information. MAKE IT YOURS
    33. 33. ADDING VIDEO IS EASY Click on Organize Videos …and then Upload in the upper right corner
    34. 34. VIDEO BLOGGING: CASE STUDY
    35. 35. 38 Million results All these companies pay for results Here we see Retirement Jock: ranked number 2
    36. 36. Blogging: search engines love blogs Great storytelling Easy to understand
    37. 37. SPREAD THE WORD
    38. 38. SOCIAL SHARING QUICK TIPS  Add social sharing buttons to video content  Post a quick description with a link to the video  Allow and encourage friends & followers to share your content  Ask for feedback
    39. 39. BUILD ANTICIPATION  Keep your audience posted on new content  Post on a regular basis to keep viewers involved
    40. 40. OTHER WAYS TO SHARE  Newsletter  Email blast  Blog
    41. 41. VIEWERS SAY THEY‟RE MORE LIKELY TO PURCHASE A PRODUCT OR SERVICE AFTER WATCHING AN ONLINE VIDEO 85% THE BOTTOM LINE
    42. 42. GET IN TOUCH fppad.com/subscribe | bill@fppad.com 1.888.946.3188 | sales@advisorwebsites.com

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