The Power of Digital Marketing
Learn digital marketing best practices from 7 top brands
Digital marketing has changed the way that brands communicate, interact and engage with their customers. In The Power of Digital Marketing whitepaper, you'll discover how seven top brands are driving ROI through:
• Dynamic lead nurture programs to grow subscriber lists
• Connecting email and mobile with responsive designs and mobile push campaigns
• Social media conversations with customers to create engagement and a two-way dialogue
• Enhanced email personalization to drive click through rates and increased revenue
Get inspired by these smart marketing campaigns today.
LSA Bootcamp Detroit: Email Marketing Best Practices (Constant Contact)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Best in Show: Top Takeaways from Email Summit 2013MarketingSherpa
You give us 30 minutes ... and we'll give you all of the greatest takeaways from 16 hours of Email Summit 2013 sessions.
Join Daniel Burstein and Courtney Eckerle for the in-depth recap! Use these top takeaways to pull away from your competition.
LSA Bootcamp Detroit: How Paid and Mobile Search Impact Consumer Decision Mak...Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
LSA Bootcamp Detroit: Facebook Paid and Organic Social Media Strategies (Mome...Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Matt Coen presented to Granite Broadcasting in September 2013 on how to drive revenue from online promotions. Here is his deck that covers contesting, deal cards, and ballot promotions.
Digital Marketing Workshop: Advanced Digital Strategies, Metrics Analysis, Em...Allison Kulage
Presented by Allison Kulage of Bare Knuckle Marketing Inc. and Dan Marshall of ListRocket and Vandenberg Media, this workshop is #4 in a series. In this workshop, we learned:
How to determine your key performance indicators and what you need to measure to determine success
How to find this data in Google Analytics
How to interpret the data and adjust your marketing strategies accordingly
Email Marketing strategies and techniques
Guest Speaker: Dan Marshall from ListRocket
Dan Marshall is an experienced digital marketing executive with a focus on creating data driven experiences for customers of leading brands. He has been in the digital marketing space since 1995 and is a leader in efforts to integrate email with other digital channels.
He currently serves as President of Vandenberg Media, makers of ListRocket, an Email Service Provider that collects, analyzes, organizes and archives millions of marketing messages, providing intelligence and analytics to the marketing community.
Dan brings over 25 years of business experience in Sales, Marketing and Technology. He has consulted numerous startups in business development and marketing.
LSA Bootcamp Detroit: Email Marketing Best Practices (Constant Contact)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Best in Show: Top Takeaways from Email Summit 2013MarketingSherpa
You give us 30 minutes ... and we'll give you all of the greatest takeaways from 16 hours of Email Summit 2013 sessions.
Join Daniel Burstein and Courtney Eckerle for the in-depth recap! Use these top takeaways to pull away from your competition.
LSA Bootcamp Detroit: How Paid and Mobile Search Impact Consumer Decision Mak...Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
LSA Bootcamp Detroit: Facebook Paid and Organic Social Media Strategies (Mome...Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Matt Coen presented to Granite Broadcasting in September 2013 on how to drive revenue from online promotions. Here is his deck that covers contesting, deal cards, and ballot promotions.
Digital Marketing Workshop: Advanced Digital Strategies, Metrics Analysis, Em...Allison Kulage
Presented by Allison Kulage of Bare Knuckle Marketing Inc. and Dan Marshall of ListRocket and Vandenberg Media, this workshop is #4 in a series. In this workshop, we learned:
How to determine your key performance indicators and what you need to measure to determine success
How to find this data in Google Analytics
How to interpret the data and adjust your marketing strategies accordingly
Email Marketing strategies and techniques
Guest Speaker: Dan Marshall from ListRocket
Dan Marshall is an experienced digital marketing executive with a focus on creating data driven experiences for customers of leading brands. He has been in the digital marketing space since 1995 and is a leader in efforts to integrate email with other digital channels.
He currently serves as President of Vandenberg Media, makers of ListRocket, an Email Service Provider that collects, analyzes, organizes and archives millions of marketing messages, providing intelligence and analytics to the marketing community.
Dan brings over 25 years of business experience in Sales, Marketing and Technology. He has consulted numerous startups in business development and marketing.
We tend to associate “going viral” with social media, but email forwarding is a much more powerful action-driver because its sharing is more targeted and more urgent.
In this session, presented at Salesforce Connections 2015, Chad White and Justine Jordan shared insights into email virality gained from analyzing 1 million emails tracked through Litmus. Covering benchmarks for email forward-to-open rates, different tactics for spurring email sharing, and real-world examples of highly viral commercial emails.
Email marketing: The workhorse of online communicationsKelly Clark
Email may not be a glamorous or sexy way to communicate with your members, but its low cost and versatility make it the workhorse of online communications. Learn how your association can email more effectively through a better understanding of why people open, read and respond to email promotions and announcements. We’ll also cover how to measure your results and take advantage of your data to glean customer insights. View this presentation and walk away with an email marketing plan for use back at the office.
Perfecting your cross-channel personalizationAdestra
Delivering personalized content is consistently front-of-mind for email marketers, yet our research has once again demonstrated that this must-have performance indicator is proving elusive in reality. As marketers across multiple industries work to regrow and maintain a clean, loyal database post-GDPR, the need for a strong personalization strategy has never been greater.
We tend to associate “going viral” with social media—in part because it’s relatively easy to see and measure the very public noise of social sharing in terms of likes, favorites, and retweets. However, the much quieter email forward is often a considerably more powerful influencer because its sharing is more targeted, personal, and urgent.
In this presentation, Chad White, Research Director at Litmus, and Justine Jordan, Marketing Director at Litmus, share insights gained from examining the forwards generated by more than 400,000 email sends. They cover benchmarks for forward-to-open rates, discuss different email tactics for spurring email forwards, and share real-world examples of highly viral emails.
Live Webinar: Sponsored InMail Demo + Best PracticesLinkedIn
Sponsored InMail is the most direct way to engage your prospects on LinkedIn. New real-time delivery means you can now reach members when they’re most receptive to your message—when they’re already active and engaged on the platform.
Join LinkedIn Product Marketing Manager Irina Skripnik and Senior Marketing Manager Amanda Halle as they demo the product live and walk you through best practices and tips for making the most of the newly enhanced Sponsored InMail.
Discover a new way to increase the effectiveness of your email marketing efforts and drive timely leads for events, webinars, content distribution, special offers, and more.
Advertising & Marketing Trends 2014 | Marketing Retirement Communities and Se...Our Kids Media
Marketing tips and marketing trends for retirement communities, retirement homes and senior care. Marketing to Canadian boomers and seniors. [Comfort Life Marketing Academy, Lunch & Learn, November 2013, Presented by Agnes Stawicki]
We tend to associate “going viral” with social media, but email forwarding is a much more powerful action-driver because its sharing is more targeted and more urgent.
In this session, presented at Salesforce Connections 2015, Chad White and Justine Jordan shared insights into email virality gained from analyzing 1 million emails tracked through Litmus. Covering benchmarks for email forward-to-open rates, different tactics for spurring email sharing, and real-world examples of highly viral commercial emails.
Email marketing: The workhorse of online communicationsKelly Clark
Email may not be a glamorous or sexy way to communicate with your members, but its low cost and versatility make it the workhorse of online communications. Learn how your association can email more effectively through a better understanding of why people open, read and respond to email promotions and announcements. We’ll also cover how to measure your results and take advantage of your data to glean customer insights. View this presentation and walk away with an email marketing plan for use back at the office.
Perfecting your cross-channel personalizationAdestra
Delivering personalized content is consistently front-of-mind for email marketers, yet our research has once again demonstrated that this must-have performance indicator is proving elusive in reality. As marketers across multiple industries work to regrow and maintain a clean, loyal database post-GDPR, the need for a strong personalization strategy has never been greater.
We tend to associate “going viral” with social media—in part because it’s relatively easy to see and measure the very public noise of social sharing in terms of likes, favorites, and retweets. However, the much quieter email forward is often a considerably more powerful influencer because its sharing is more targeted, personal, and urgent.
In this presentation, Chad White, Research Director at Litmus, and Justine Jordan, Marketing Director at Litmus, share insights gained from examining the forwards generated by more than 400,000 email sends. They cover benchmarks for forward-to-open rates, discuss different email tactics for spurring email forwards, and share real-world examples of highly viral emails.
Live Webinar: Sponsored InMail Demo + Best PracticesLinkedIn
Sponsored InMail is the most direct way to engage your prospects on LinkedIn. New real-time delivery means you can now reach members when they’re most receptive to your message—when they’re already active and engaged on the platform.
Join LinkedIn Product Marketing Manager Irina Skripnik and Senior Marketing Manager Amanda Halle as they demo the product live and walk you through best practices and tips for making the most of the newly enhanced Sponsored InMail.
Discover a new way to increase the effectiveness of your email marketing efforts and drive timely leads for events, webinars, content distribution, special offers, and more.
Advertising & Marketing Trends 2014 | Marketing Retirement Communities and Se...Our Kids Media
Marketing tips and marketing trends for retirement communities, retirement homes and senior care. Marketing to Canadian boomers and seniors. [Comfort Life Marketing Academy, Lunch & Learn, November 2013, Presented by Agnes Stawicki]
MindFire Webinar- Direct Mail Strategies for New Revenue Growth in 2015camillemarti
MindFire hosted an educational webinar that highlighted the benefits of utilizing direct mail in your marketing campaigns. With data trends showing the continued growth and success of direct mail marketing, you won't want to miss out on this educational opportunity to learn more about this integral area of marketing.
These webinar slides cover:
-Recent trends of direct mail in the marketing industry
-How to open the door to additional revenue from existing direct mail customers
-How Summit Direct Mail has applied their direct marketing expertise for their customers in multiple successful campaigns
As the close of 2016 draws ever closer, Liveclicker
celebrates email campaigns that used contextual
marketing techniques to stand out in the inbox
during Q3. RealTime Email Innovators highlights
three brands that bring real-time email innovation
to the next level by taking advantage of technology
that updates at the moment-of-open with engaging,
interactive experiences, including LiveImages,
LiveMaps, LiveTimers, and LiveVideos.
Kimbia has teamed up with Beth Hatcher, owner of Beth Interactive, a digital marketing agency specializing in healthcare marketing and e-fundraising. Together, we’ll delve into how healthcare organizations can transform their digital fundraising and donor outreach programs in a new webinar series: Digital Fundraising in the Healthcare World.
We’ll reveal how the foundation for one of America’s top 20 hospitals, broke free from its restrictive online fundraising solution and applied best practices to grow their overall revenue through savvy marketing strategies and highly flexible fundraising software.
Webinar 1: Online Fundraising Flexibility + Strategic Email Marketing = Powerful Results
Janis Rose: Komunikacija su klientais el. paštu kliento gyvavimo ciklo metuVladas Sapranavicius
Pranešimas, Janio skaitytas el. komercijos konferencijoje "E-komercija '18" 2018 kovo 15 d. - http://e-komercija.eu/
Mes gyvename pasaulyje, kuriame klientų demografiniai ir elgsenos duomenys yra prieinami, bet kuriam verslui siekiančiam aukštų rezultatų yra svarbu kuo tikslingiau ir efektyviau panaudoti šią informaciją. Vienas iš svarbiausių panaudojimų – duomenų taikymas skaitmeninės rinkodaros strategijoms. Rinkodaros automatizavimas leidžia Jums pritaikyti pranešimą kiekvienam unikaliam klientų gyvavimo ciklo etapui ir visa tai Jūs galite lengvai pritaikyti savo versle.
Savo pranešime Janis pasakos ir pateiks pavyzdžius apie naujausias komunikacijos su klientais el. paštu pritaikymo technologijas, kurios padeda didinti pardavimus ir klientų lojalumą.
Best Email Marketing Services in Canada (2).pdfVanator RPO
Email marketing services in Canada are a potent tool for participation and expansion in Canada’s busy digital scene, where companies aim to meaningfully interact with their audiences.
Email marketing services are becoming more and more important as companies all across the nation look to increase their consumer base, reach a wider audience, and increase sales.
This blog delves into the realm of email marketing services available in Canada, examining the advantages, approaches, and companies that succeed there.
Learn how email advertising services are reshaping the advertisement environment and producing results for companies of all sizes in the booming northwestern direction, from tailored initiatives to complying with local laws.
Is your holiday marketing strategy complete? Get everything sorted with help from the small business experts at Deluxe.
We will look at why sending holiday cards will help you stand out from your competition and how to round out your digital strategy with an email marketing campaign.
Inspiration Lookbook for Financial Servicescolletteseline
We’ve compiled a list of groundbreaking direct mail
campaigns that utilize a cross-channel approach at
different lifecycle stages, all within the financial services space.
Take a look and get inspired.
Know More, Care More, Do More: How to Listen, Learn, Engage with the Modern B...Marketo
Nobody wants to be a target in your database, and nobody wants to be sold. Today’s buyers want to be heard and helped, on their terms, not yours. Check out the slides from Jill Rowley, Marketo’s own Chief Growth Advisor and social selling evangelist on how marketing and sales teams can work together to transform your company’s digital sales strategy.
Modern era marketing has become a 24/7 quest to deliver offers, information, alerts and invitations to individuals that are personalized to their needs, interests, and product usage profile. And this communication must take place seamlessly across multiple channels including in-store, and online.
Today's customers are hyper-connected and highly influential. Which is why "Personalization" has become the new marketing imperative. Marketing to the Power of ONE involves the effective use of customer data and cross-channel marketing automation technology to "serve" customers better by delivering a brand experience that fuels continued product usage and invites brand advocates to share their recommendations.
In this presentation, Joel Book discusses the major factors that are transforming marketing and explains what this means for brands. He then outlines how smart brands are building their integrated digital marketing strategies on the four cornerstones of the Brand Website, Email Marketing, Social Media and Mobile.
Included are multiple examples and case studies from B2C an d B2B brands that innovative and successful users of digital marketing.
Trivita vita journal_2013 special editionFreedom Monk
bewellandwealthy.org is your guide to living a happier, healthier, wealthier and more natural life. Our mission is to educate, empower, enrich and inspire you, so you can make the most of every day, and live life to its fullest potential.
Trivita vita journal_2013 special edition - nopaleaFreedom Monk
bewellandwealthy.org is your guide to living a happier, healthier, wealthier and more natural life. Our mission is to educate, empower, enrich and inspire you, so you can make the most of every day, and live life to its fullest potential.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Digital Transformation and IT Strategy Toolkit and Templates
The power of digital marketing
1. The Power of
Digital Marketing
Learn how seven top brands implemented digital campaigns that drive results
2. Email
The Power of Email for B2C
Beyond the Rack, a private online shopping club, is dedicated
to providing their customers with authentic designer
merchandise at the lowest prices possible—sometimes up to
80% off retail. The company takes great care to learn about its
members and their preferences so they receive only the most
relevant messages and exclusive offers.
Challenge
Beyond the Rack needed to send personalized messages to
millions of customers—and fast! As a flash-sale retailer, it was
incredibly important that the millions of messages reach customer
inboxes quickly and all at once so that customers don’t miss out
on items (which can sell out fast) due to a delayed email. On top
of the company’s need for email speed and complexity, the team
also wanted a solution that could be implemented quickly. So,
Beyond the Rack turned to ExactTarget.
Solution
Beyond the Rack was up and running with ExactTarget’s
solutions in record time. And the companies got straight to
work implementing dynamic email content to match daily
offers to members’ behaviors and geographic location.
This dynamic content, powered by AMPscript, was critical
to the success of Beyond the Rack’s flash sale model.
“Often, ExactTarget has provided us
with a very powerful tool—using emails
to drive customers to our website, and
ultimately make sales.”
Also, the solution’s scalability and speed helped support
the company’s double-digit growth, with up to 2 million
Kevin Murphy
personalized emails, sent twice daily.
Beyond the Rack
Plus, Beyond the Rack implemented a responsive design
strategy—creating smarter and more engaging email designs
optimized for mobile devices. With an increasing number of
shoppers accessing the company’s emails via smart phones,
this simple change created a huge lift in revenue.
exacttarget.com
3. Beyond the Rack sends personalized and mobile-friendly emails to millions of customers at lightning speed.
Results
Beyond the Rack has proven the power of messages tailored to each customer. With personalization and
responsive design techniques, the company achieved some phenomenal results, including:
• Annualized run rate representing tens of millions of dollars
• 18% increase in click-throughs
• 12-15% increase in revenue
• Decrease in unsubscribe requests
• Increase in open rates
exacttarget.com
4. List Growth Strategies
The Power of List Growth
National homebuilder Clayton Homes has manufactured
could then opt-in to receive tailored email content through a
thousands of quality homes for families from coast to coast.
post-contest drip campaign.
But with fewer than 1,000 Facebook “likes” and limited data
tracking through their Facebook publishing platform, Clayton
Homes was looking to improve ROI from their Facebook
marketing efforts and grow their email list. To combat the
historically slow holiday period, Clayton Homes created the
“5k Giveaway,” an online campaign aimed at generating new
leads and building the social community.
Challenge
Clayton Homes used A/B testing to optimize the lead nurture
campaigns and newsletters by comparing subject lines,
content variables, and send times. Personalized subject lines
and dynamic content turned out to be key to the campaign’s
success. With dynamic content, Clayton Homes was able to
design each email—with logos, home center location, and
distinct links—with the appropriate look for each of Clayton
Home’s sub-brands.
Prior to ExactTarget, Clayton Homes used a Facebook
publishing tool that didn’t track actions taken on Facebook
tabs. Plus, the company was sending emails to a master list
of subscribers without personalization—resulting in little to no
customer engagement. So the team needed a tool to quickly
grow their email list, personalize customer communications,
and track engagement.
Solution
By integrating ExactTarget Email, Automation Studio, and
“ExactTarget’s Dynamic Content feature is
key to our emails being successful.
Without it, I would be lost. Our goal here
was to increase email leads—and the
campaign was a huge success.”
SocialPages™, Clayton Homes launched the lead nurturing
campaign “5k Giveaway,” a weekly $5000 prize giveaway.
Jim Greer
The Facebook contest—powered by SocialPages—aimed to
Lead Generation Manager
educate subscribers on their products, share video content,
Clayton Homes
and increase Facebook fans and email subscribers.
Fans were invited to enter the contest by providing their email
address in a custom Facebook form. Each contestant received
an email featuring personalized tips and professional advice
based on the fan’s stage in the buying process. Customers
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5. Results
Thanks to the Facebook contest and email integration, Clayton Homes saw massive growth and success across their digital
marketing platforms during the six-week contest:
• 60,000+ new registrants
• 32,000 new email subscribers
• 20,000 new Facebook fans
• Enhanced fan engagement on the Clayton Homes
Facebook page
• Improved targeting of email content in each stage of the
drip campaign
• 1,200+ home center visits
Want to see how Clayton Homes achieved these results? Check out our step-by-step Solution Guide.
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6. Email
The Power of Email for B2B
OneAmerica® is dedicated to protecting the future of its
to a landing page to select their product interests via a Smart
customers through trusted financial services and exceptional
Capture form; their product selections are then pushed to the
people. Based out of downtown Indianapolis, OneAmerica and
company’s salesforce.com database; and lastly, salesforce.
its operating companies—including The State Life Insurance
com pushes a report to ExactTarget which triggers a custom
Company—set their sights on building trusted relationships
drip campaign based on the producer’s product interests.
with advisors and customers to deliver true value, and that’s
Meanwhile, the OneAmerica business development team also
exactly what they’re doing each and every day.
receives an automated email with the producer’s selections,
Challenge
The State Life Insurance Company, a OneAmerica company,
needed a way to streamline the onboarding process for
so that they can reach out for a personal conversation. This
new onboarding process still provides producers with critical
information, but in a much more effective way.
new producers (a financial professional who markets the
company’s products) and get them engaged more quickly.
In the past, the company would mail new producers an
extensive printed onboarding kit. These kits were costing
the company $9 for each new producer—so, as business
boomed, the printed kits became an increasingly costly and
OneAmerica’s new onboarding process
provides critical information, but in a
much more effective way.
resource-intensive onboarding tool. The State Life team
knew there was a better way.
Solution
The State Life Insurance Company partnered with ExactTarget
to set up an automated and dynamic email campaign that
could replace the printed onboarding kit. Each new producer
received a welcome email with critical information on
OneAmerica; one week later they received an email driving them
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7. Providing producers with critical product information via email has saved OneAmerica time and money.
Results
The success of the new onboarding process is unquestionable. Just take a look at the company’s incredible results:
• More than $21,610 in printing and postage savings
• 200 employee hours saved
• Anticipated savings of an additional $12,000 by December 2013
Plus, producers who received the onboarding email campaign took 50% fewer days to submit new business than producers
who had not received the emails—that’s tangible ROI for OneAmerica.
Want to see how OneAmerica achieved these results? Check out our step-by-step Solution Guide.
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8. Email - Small Business
The Power of Email
Teachers ask. You choose. This philanthropic spirit and
created a list of approximately 5,000 existing donors, defining
commitment to education is what drives DonorsChoose.org,
them as “first responders.”
an online charity that gives people a simple, accountable,
and personal way to help students in need. Public school
teachers from across America can post project requests on
DonorsChoose.org, and site visitors respond by donating to
projects that inspire them. Once a project donation goal is
reached, materials are shipped to the school and teachers
share photos, letters, and project updates with their donors.
DonorsChoose.org not only supports day-to-day projects but
The DonorsChoose.org team identified these existing donors
by exporting a conversion report from ExactTarget and
uploading it into salesforce.com. These “first responders”
received emails by 1:00 p.m. on May 21—just one day after the
tornado struck. By continuing to create, refine, and integrate
additional lists, DonorsChoose.org was able to send 500,000
emails by May 22.
also proactively assists the community during times of need.
Challenge
During past natural disasters, DonorsChoose.org sent emails
to community members asking for donations—but timeliness
greatly affected their ability to raise funds. During Hurricane
Sandy and the Joplin tornado, time lapses ranging from five
days to a few months between the disaster’s occurrence
and email campaign implementation significantly decreased
DonorsChoose.org raised $190,000
from email alone with more than
1,900 unique conversions.
conversion rates and subscriber engagement. On May
20, 2013, when an EF-5 tornado destroyed two schools
and damaged many other buildings in Moore, Oklahoma,
DonorsChoose.org knew they needed to launch an email
campaign within 24 hours to yield better results.
Solution
DonorsChoose.org leveraged the quick turnaround with
ExactTarget Email. The company already had pre-made email
templates—but they sped up the design phase by using the
“copy” feature in the ExactTarget Email application. With the
help of ExactTarget’s conversion tracking, DonorsChoose.org
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9. DonorsChoose.org jump-started the rebuilding efforts in Moore, Oklahoma with an email sent just 24 hours after the tornado struck.
Results
DonorsChoose.org raised $190,000 from email alone with more than 1,900 unique conversions. For existing donors,
DonorsChoose.org saw the most engagement with a 5% conversion and 32% open rate. In comparison, the overall
open rate was 17% with a conversion rate of 0.3%. Conversion rates declined in the days after the tornado, highlighting
the importance of reaching donors as soon as possible. Throughout the summer, these donations funded projects
from Moore teachers, empowering them to restock their classrooms and help students recover. With ExactTarget’s
assistance, DonorsChoose.org helped a community in need and further refined their disaster response plan.
Want to see how DonorsChoose.org achieved these results? Check out our step-by-step Solution Guide.
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10. Email
The Power of Email Design
As the largest online job site in the United States,
that the design changes needed to transform the company’s
CareerBuilder is passionate about matching the right talent
messages to be consistent and easy to use across any
with the right opportunity. Founded in 1995, the company has
device—from laptops to smart phones. To be most user-
grown to 2,000 employees worldwide and works with over
friendly, the new design focused on removing clutter, ensuring
300,000 employers around the world—including 92% of the
readable text, and optimizing the message for any device size.
Fortune 1000. And it’s no surprise that the global leader in
The company also made an easy change to the preheader with
human capital solutions prides itself on constant innovation
great success. The preheader is approximately 85 characters
and unparalleled technology.
that appear in the header of an email and alongside the subject
Challenge
With an increasing number of subscribers opening emails
on a mobile device, CareerBuilder recognized the need to
line in most inboxes. CareerBuilder made the best use of this
space by using it for their most important and compelling
message, and avoiding common language like, “View email
with images” or “Click to unsubscribe.”
optimize its emails for mobile viewers. CareerBuilder had
long partnered with ExactTarget to create targeted emails
Results
that share important job information and news, and the
With responsive email design in place, CareerBuilder is getting
company decided it was time to pursue a responsive email
better email results than ever before. Some of these results
design strategy. Some preliminary testing only solidified
include:
CareerBuilder’s decision to make the change.
Solution
Responsive email design is proven to improve click-through
rates, and this was CareerBuilder’s first goal. This meant
• 15-17% increase in open rates
• 21-24% increase in click-through rates
See the detailed results across all segments in the table below.
exacttarget.com
11. Social
The Power of Conversation
JetBlue, a New York-based airline serving 78 destinations
in 12 countries, is committed to customer success—and it
shows. The company has been ranked “Highest in Customer
Satisfaction Among Low Cost Carriers in North America” by
J.D. Power and Associates for eight consecutive years.
Challenge
As one of the most recognizable names in the sky, JetBlue
Results
was an early adopter of social networks like Twitter—using
SocialEngage allows JetBlue to stay in tune with its customers
them to engage with their customers in an approachable
and engage in an immediate and personal way. Because
way. And, with a rapid increase in followers and a growing
the team is able to respond to 90% of all Tweets within 15
expectation for responsiveness, JetBlue recognized the
minutes, their social following has grown to:
need to monitor mentions of its brand, so the team could
strategically contribute to the conversation. The goal was to
• 1.7 million Followers
not only understand what customers were saying about the
• 1,500 average mentions per day
brand, but also to act on any insights while participating in
• 250 average responses per day
real-time, relevant conversations.
“We know, without a doubt, that our customers are engaged,”
Solution
said Justin Thompson, Director, Customer Insights and
To jumpstart this effort, JetBlue established a social media
Recovery at JetBlue. “They can—and do—Tweet us knowing
support team. As they expanded their social media presence,
that we’re listening all the time.”
the team grew to 25 dedicated members who monitor
JetBlue’s presence on Twitter and Facebook 24/7.
The team uses ExactTarget SocialEngage™ to help them
carefully monitor activity—watching for any mentions of the
brand, determining when a response is appropriate, and
responding to tweets in real time. SocialEngage allows the
team to quickly assign Tweets to each other and individuals
in other departments, as needed, for quick and accurate
“Often, we learn about what’s going on
in the company on Twitter before we
hear it internally. SocialEngage helps us
understand the magnitude of the issue—
large or small.”
responses. The team categorizes each Tweet according to
sentiment to gain insight into the mood of their followers in
Justin Thompson
real time. They also tag according to topic in order to share
Director, Customer Insights and Recovery
the feedback internally. Being able to see its customers’
JetBlue
sentiment at a glance allows JetBlue to respond in an
appropriate tone and customize the messages they publish
to their wider audience.
exacttarget.com
12. Mobile
The Power of Mobility
Chicago-based First Midwest Bank provides financial
resources, commercial expertise, and wealth management
to a diverse customer base—from small families to large
corporations. As the “Bank With Momentum,” First Midwest
Bank constantly seeks ways to propel its customers forward.
To increase mobile banking awareness and participation, a
After successfully revamping the look, feel, and functionality of
mobile-friendly ExactTarget landing page was also created.
its online banking platform at the beginning of this year, First
Bankers, tellers, and call center staff were trained to use
Midwest turned to its existing clients to uncover the next step
this landing page where they were able to enter a client’s
in ensuring customer satisfaction.
contact information and mobile device type. Within minutes of
Challenge
submitting the form, an SMS message was triggered to send
First Midwest Bank’s clients are technologically-focused and
the client a link to the correct app for their mobile device.
constantly on the move. When more and more clients started
The bank also launched a franchise-wide lobby campaign
asking about a mobile banking app, company leaders took
that introduced mobile banking to all of its traditional branch
notice and began gauging the demand for mobile banking
clients. Posters, fliers, and other collateral were displayed in
across all existing customers. With the help of ExactTarget
bank lobbies to drive mobile engagement. The primary call to
Email, First Midwest Bank sent emails and e-statement
action was for clients to text ‘mobile’ to the bank’s short code,
notifications about mobile solutions to its online banking
which generated an immediate text response with a link to the
users. Client response was overwhelmingly positive—so
exclusive ExactTarget landing page.
mobile became the company’s logical next step in their
online facelift. The First Midwest Bank team created a mobile
banking platform and app, but they still needed a tool to
engage clients in communication across email and mobile to
drive mobile banking demand.
Solution
To preview the launch of its new mobile offerings, First
“The efficiencies we’re gaining by
providing a communications platform
that our clients want is a wonderful
marriage of technologies.”
Midwest Bank utilized ExactTarget Email, online banking ads,
and website mentions. The primary, pre-launch message
Jack Nick
asked clients to text ‘mobile’ to a short code for an exclusive
Senior Vice President and Digital Experience Manager
spot on the “be the first to know” list. Once the mobile banking
First Midwest Bank
platform and apps were activated, First Midwest Bank sent
SMS messages to list subscribers asking them to respond
with ‘iPhone’ or ‘Android,’ based on the client’s specific device.
Responders then received a link to the correct app for their
mobile device—making it quick and easy to download the app.
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13. Results
This success began with the bank’s pre-launch communication
First Midwest Bank’s integration of mobile into its banking
and continues today, with:
platform makes the company available to its clients in every
• 30% open rate of pre-launch emails
way. With a goal of 30,000 customers for the year, First
• 6% click rate of pre-launch emails
Midwest Bank surpassed 35,000 clients in just three months.
• 0% of online banking customers joining the “be the first to
2
know” list
According to Senior Vice President and Digital Experience
Manager, Jack Nick, “The efficiencies we’re gaining by
providing a communications platform that our clients want is
a wonderful marriage of technologies.”
Since introducing mobile options, First Midwest Bank has
seen a great response from clients and more engagement
with the bank.
• 5% of online banking customers responding to the mobile
9
device prompt
• 0% of new customers resulting from continued opt-in with
1
short code
First Midwest Bank clients who use the short code to opt in
to the mobile campaign account for nearly 10% of all mobile
app downloads.
Want to see how First Midwest Bank achieved these results? Check out our step-by-step Solution Guide.
Dear Jack:
First Midwest Mobile Banking is now available.
Deposit checks.
Pay bills.
Transfer money.
All from your mobile device.
Now, you can take us wherever life takes you.
Visit firstmidwest.com/mobilebanking to download our iPhone, iPad, or Android app. You can also
text iPhone or Android to 57759, and we'll respond with a link to the appropriate app store.
First Midwest Mobile Banking . . . that's banking with momentum.
Sincerely,
First Midwest Bank
First Midwest Bank encourages customers to participate in mobile banking with a simple and direct message.
Go here to view this email as a web page.
Please note: to ensure deliverability of future emails, please add us to your safe senders list.
Personal or financial information should not be sent to this email address, nor should you reply to this email address as it is not
secured. To send us a secure email, please log in to Online Banking. If you have any questions, please call Internet Customer
Care at 815-722-6009 or send an email to customerservice@firstmidwest.com.
First Midwest Bank will never request sensitive information through unsolicited email. If you receive unsolicited email requesting
your account number(s), Social Security Number, PINs or passwords, do not divulge any information or click on any links
contained within.
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