Sponsored InMail is the most direct way to engage your prospects on LinkedIn. New real-time delivery means you can now reach members when they’re most receptive to your message—when they’re already active and engaged on the platform.
Join LinkedIn Product Marketing Manager Irina Skripnik and Senior Marketing Manager Amanda Halle as they demo the product live and walk you through best practices and tips for making the most of the newly enhanced Sponsored InMail.
Discover a new way to increase the effectiveness of your email marketing efforts and drive timely leads for events, webinars, content distribution, special offers, and more.
Live Webinar: Killer Demand Gen Strategies: QualtricsLinkedIn
This is the first in a series of webcasts featuring top demand gen advertisers who are using LinkedIn to capture and convert quality leads.
This session taps the successful marketing team from Qualtrics, a SaaS startup best known for its award-winning survey engine.
Join LinkedIn's Global Product Marketing Manager Irina Skripnik and Qualtrics' Mike Maughan and Mitchell Wright as they reveal their strategy for driving unprecedented demand.
We'll also explore top-performing Sponsored Updates and Sponsored InMail examples from other leading brands and provide the latest tips and best practices for optimizing your results.
Data-Driven Best Practices for LinkedIn Sponsored InMailLinkedIn
How can you reach engaged target audiences on LinkedIn to build more successful marketing programs across branding, email, demand gen or social?
After talking to marketers who have been using LinkedIn’s Sponsored InMail and looking at thousands of different campaigns, we’ve put together data-driven best practices to help you succeed with this highly underutilized tool. Combat data decay and reach highly engaged target audience on LinkedIn with valuable content that resonates!
In this session join LinkedIn's Global Product Marketing Manager Irina Skripnik and Business Analytics Manager Sophia Wong as they take a data driven approach to best practices.
- Featuring best in class customer examples and case studies
- Tutorial on leveraging your existing email content
- Live demo of real-time reporting dashboard and targeting capabilities
Live Customer Webinar: Developing High Performing Content, Ad Creative and La...LinkedIn
Your content offers, ad creative, and landing pages play significant roles when it comes to achieving great results in Lead Accelerator. This webinar will walk you through how to strategize and develop great content and creative assets that will boost the performance of all of your Lead Accelerator programs.
Kitty O’Connell, marketing automation consultant, explains how to:
-Perform a content audit to determine which of your existing content offers are best to use
-Develop engaging ad creative customized to achieve your marketing objectives
-Tweak your landing pages to drive even greater conversions
Better LinkedIn Campaign Planning - Return to Growth 2021LinkedIn
Laying groundwork for B2B ad campaigns can be difficult, but doesn’t need to be. Make it easy with this simple template for LinkedIn campaign planning.
Live Webinar: Killer Demand Gen Strategies: QualtricsLinkedIn
This is the first in a series of webcasts featuring top demand gen advertisers who are using LinkedIn to capture and convert quality leads.
This session taps the successful marketing team from Qualtrics, a SaaS startup best known for its award-winning survey engine.
Join LinkedIn's Global Product Marketing Manager Irina Skripnik and Qualtrics' Mike Maughan and Mitchell Wright as they reveal their strategy for driving unprecedented demand.
We'll also explore top-performing Sponsored Updates and Sponsored InMail examples from other leading brands and provide the latest tips and best practices for optimizing your results.
Data-Driven Best Practices for LinkedIn Sponsored InMailLinkedIn
How can you reach engaged target audiences on LinkedIn to build more successful marketing programs across branding, email, demand gen or social?
After talking to marketers who have been using LinkedIn’s Sponsored InMail and looking at thousands of different campaigns, we’ve put together data-driven best practices to help you succeed with this highly underutilized tool. Combat data decay and reach highly engaged target audience on LinkedIn with valuable content that resonates!
In this session join LinkedIn's Global Product Marketing Manager Irina Skripnik and Business Analytics Manager Sophia Wong as they take a data driven approach to best practices.
- Featuring best in class customer examples and case studies
- Tutorial on leveraging your existing email content
- Live demo of real-time reporting dashboard and targeting capabilities
Live Customer Webinar: Developing High Performing Content, Ad Creative and La...LinkedIn
Your content offers, ad creative, and landing pages play significant roles when it comes to achieving great results in Lead Accelerator. This webinar will walk you through how to strategize and develop great content and creative assets that will boost the performance of all of your Lead Accelerator programs.
Kitty O’Connell, marketing automation consultant, explains how to:
-Perform a content audit to determine which of your existing content offers are best to use
-Develop engaging ad creative customized to achieve your marketing objectives
-Tweak your landing pages to drive even greater conversions
Better LinkedIn Campaign Planning - Return to Growth 2021LinkedIn
Laying groundwork for B2B ad campaigns can be difficult, but doesn’t need to be. Make it easy with this simple template for LinkedIn campaign planning.
Live Webcast: How to Get More Out of Your LinkedIn Sponsored UpdatesLinkedIn
94% of B2B marketers say LinkedIn is the social network they use most to distribute content. With more of your peers publishing on LinkedIn than ever before, we've got more data on what works and what doesn't.
This short webcast will show you how to optimize your content for success on the world’s only professional feed.
Your invited to join LinkedIn's own, Andrew Kaplan, Cassandra Clark and Alexandra Rynne as they reveal their top tips for getting the most out of your Sponsored Updates campaigns, including:
- How to engage a target audience of your prospects with LinkedIn Sponsored Updates
- How to test your content marketing to improve performance
- How to use strong visuals and smart copy to build customer relationships
LinkedIn Pages: New Features to Drive Organic Growth on LinkedInLinkedIn
At LinkedIn, we’re driven by one mission: to create economic opportunity for every member of the global workforce. To do this, we’re helping organizations big and small grow their professional community through their LinkedIn Page, leading to more revenue, more jobs, and more people #inittogether to change the world.
Join us to learn about the newest Pages features (such as Communities Hashtags, Content Suggestions, and Invite to Follow) and our best tips for making the most of your Page. You’ll get actionable advice on how to complete your Page for 30% more page views, how to post content that drives 2x the engagement, and tried-and-true strategies for growing your followers.
Live Webinar: Getting Started wit Display On and Off LinkedInLinkedIn
Getting in front of the right prospects early and often enables you to generate awareness, drive traffic, build trust, and effectively nudge your prospects from one stage of the funnel to the next until they convert.
And with LinkedIn Display Advertising, it’s never been easier to reach and engage your high-value prospects in a professional context and wherever they travel on the web with relevant ads and content.
In this presentation, LinkedIn senior manager Andrew Kaplan will demonstrate:
- How to leverage a variety of onsite and network display ads
- How to use built-in campaign and website analytics to measure your success
- How our own internal demand gen team uses display
LinkedIn demand gen expert Cassandra Clark also shares real examples of how LinkedIn uses display.
Discover how you can start reaching the world’s largest professional audience on LinkedIn—and beyond—using display.
American Express OPEN: Announcing the new OPEN Forum by Scott RoenLinkedIn
Originally presented at LinkedIn's FinanceConnect:13 event in NY on 5/2/2013. Scott Roen, VP Digital Marketing & Innovation at American Express OPEN, explores the exciting re-launch of the OPEN Forum community, an online destination where entrepreneurs can share their experiences and discover what has worked for others. Learn about how OPEN leverages social platforms and APIs to power the user experience.
Live Customer Webinar: Everything You Ever Wanted to Know about Nurture Strea...LinkedIn
Nurture streams are at the heart of your success with LinkedIn Lead Accelerator. This webinar will walk you through how to most effectively build a strategy around your nurture streams, from defining your audiences to understanding nurture stream performance and optimizing accordingly.
Anya Lamb, marketing automation consultant, walks you through essential nurture stream best practices for Lead Accelerator, including how to:
-Create and edit your nurture streams
-Choose the right audience segments for your nurture streams
-Understand key reports including audience insight, nurturing usage, and more
-Identify opportunities for optimization
B2B Social Media Marketing: A successful LinkedIn InMail strategyMarketingSherpa
Join Meagen Eisenberg, Vice President of Demand Generation, DocuSign, and Daniel Burstein, Director of Editorial Content, MECLABS, as they walk through how DocuSign took what might have been a pretty standard email effort, and instead of using its email database, it utilized LinkedIn to send a series of sponsored InMails from its webinar speakers.
Live Webinar: Mastering Content Marketing on LinkedInLinkedIn
2015 is the year where social media and content marketing became a vital part of any successfully integrated marketing approach.
This webinar will explain how to create a successful content marketing strategy for your company on LinkedIn. We'll cover real examples of brands that are doing it right, how to select content that resonates, how to create a compelling editorial calendar and how to measure success.
Live Webinar: Your Tactical Plan to Content Marketing on LinkedInLinkedIn
a quick, tactical plan for driving ROI with LinkedIn content marketing tools, including Company Pages, LinkedIn SlideShare, Publishing on LinkedIn, LinkedIn Sponsored Content and LinkedIn Groups.
This webcast session includes:
- What content drives the most engagement on LinkedIn
- Action items and daily time investment needed to succeed with LinkedIn Marketing tools
- Key metrics to measure the success of your strategy
To expand your talent pools of qualified candidates, we recently announced 3 new product updates: Open Candidates, Apply Starters, and Contractor Targeting.
These slides take us through the recent webcast to learn more about these features — along with other recent product enhancements.
Are you part of the 94% of B2B marketers who are using LinkedIn to disrtibute content*? Do you have the knowledge you need to be successful?
Join LinkedIn's Content Marketing Consultant, Jaime Pham, on November 19th for a reprise of her high-demand August webcast on how to be an effective content marketer on LinkedIn.
Webinar Agenda:
1. Content on LinkedIn: what works
2. Top tips for crafting a compelling company or sponsored update
3. Case studies
4. Q & A
Meera Bhatia, Head of Product Management for LinkedIn Marketing Solutions gives an exclusive view into the latest and greatest LinkedIn tools for marketers that enable you to leverage social networks to better influence IT Decision Makers.
This educational workshop is perfect for paid social practitioners who want to learn more about how to best reach LinkedIn members in their Feed or via Text Ads. Session will include hands on work with our platform, tools, and dashboards. Inquire with your Account Executive if you would like to attend.
Takeways from My #Bizheroes Chat :Building and Maintaining a LinkedIn Audienc...Dan Galante
I recently lead a discussion on building and maintaining a LinkedIn audience on Paper.li's #Bizheroes Chat.
Here are 7 Takeaways in case you missed the chat:
5 Ways to Improve Your B2B's LinkedIn PageOneupweb
B2B's may be missing an opportunity to leverage the power of LinkedIn. In this presentation, we provide 5 simple steps to improving your B2B's LinkedIn page.
Live Webcast: How to Get More Out of Your LinkedIn Sponsored UpdatesLinkedIn
94% of B2B marketers say LinkedIn is the social network they use most to distribute content. With more of your peers publishing on LinkedIn than ever before, we've got more data on what works and what doesn't.
This short webcast will show you how to optimize your content for success on the world’s only professional feed.
Your invited to join LinkedIn's own, Andrew Kaplan, Cassandra Clark and Alexandra Rynne as they reveal their top tips for getting the most out of your Sponsored Updates campaigns, including:
- How to engage a target audience of your prospects with LinkedIn Sponsored Updates
- How to test your content marketing to improve performance
- How to use strong visuals and smart copy to build customer relationships
LinkedIn Pages: New Features to Drive Organic Growth on LinkedInLinkedIn
At LinkedIn, we’re driven by one mission: to create economic opportunity for every member of the global workforce. To do this, we’re helping organizations big and small grow their professional community through their LinkedIn Page, leading to more revenue, more jobs, and more people #inittogether to change the world.
Join us to learn about the newest Pages features (such as Communities Hashtags, Content Suggestions, and Invite to Follow) and our best tips for making the most of your Page. You’ll get actionable advice on how to complete your Page for 30% more page views, how to post content that drives 2x the engagement, and tried-and-true strategies for growing your followers.
Live Webinar: Getting Started wit Display On and Off LinkedInLinkedIn
Getting in front of the right prospects early and often enables you to generate awareness, drive traffic, build trust, and effectively nudge your prospects from one stage of the funnel to the next until they convert.
And with LinkedIn Display Advertising, it’s never been easier to reach and engage your high-value prospects in a professional context and wherever they travel on the web with relevant ads and content.
In this presentation, LinkedIn senior manager Andrew Kaplan will demonstrate:
- How to leverage a variety of onsite and network display ads
- How to use built-in campaign and website analytics to measure your success
- How our own internal demand gen team uses display
LinkedIn demand gen expert Cassandra Clark also shares real examples of how LinkedIn uses display.
Discover how you can start reaching the world’s largest professional audience on LinkedIn—and beyond—using display.
American Express OPEN: Announcing the new OPEN Forum by Scott RoenLinkedIn
Originally presented at LinkedIn's FinanceConnect:13 event in NY on 5/2/2013. Scott Roen, VP Digital Marketing & Innovation at American Express OPEN, explores the exciting re-launch of the OPEN Forum community, an online destination where entrepreneurs can share their experiences and discover what has worked for others. Learn about how OPEN leverages social platforms and APIs to power the user experience.
Live Customer Webinar: Everything You Ever Wanted to Know about Nurture Strea...LinkedIn
Nurture streams are at the heart of your success with LinkedIn Lead Accelerator. This webinar will walk you through how to most effectively build a strategy around your nurture streams, from defining your audiences to understanding nurture stream performance and optimizing accordingly.
Anya Lamb, marketing automation consultant, walks you through essential nurture stream best practices for Lead Accelerator, including how to:
-Create and edit your nurture streams
-Choose the right audience segments for your nurture streams
-Understand key reports including audience insight, nurturing usage, and more
-Identify opportunities for optimization
B2B Social Media Marketing: A successful LinkedIn InMail strategyMarketingSherpa
Join Meagen Eisenberg, Vice President of Demand Generation, DocuSign, and Daniel Burstein, Director of Editorial Content, MECLABS, as they walk through how DocuSign took what might have been a pretty standard email effort, and instead of using its email database, it utilized LinkedIn to send a series of sponsored InMails from its webinar speakers.
Live Webinar: Mastering Content Marketing on LinkedInLinkedIn
2015 is the year where social media and content marketing became a vital part of any successfully integrated marketing approach.
This webinar will explain how to create a successful content marketing strategy for your company on LinkedIn. We'll cover real examples of brands that are doing it right, how to select content that resonates, how to create a compelling editorial calendar and how to measure success.
Live Webinar: Your Tactical Plan to Content Marketing on LinkedInLinkedIn
a quick, tactical plan for driving ROI with LinkedIn content marketing tools, including Company Pages, LinkedIn SlideShare, Publishing on LinkedIn, LinkedIn Sponsored Content and LinkedIn Groups.
This webcast session includes:
- What content drives the most engagement on LinkedIn
- Action items and daily time investment needed to succeed with LinkedIn Marketing tools
- Key metrics to measure the success of your strategy
To expand your talent pools of qualified candidates, we recently announced 3 new product updates: Open Candidates, Apply Starters, and Contractor Targeting.
These slides take us through the recent webcast to learn more about these features — along with other recent product enhancements.
Are you part of the 94% of B2B marketers who are using LinkedIn to disrtibute content*? Do you have the knowledge you need to be successful?
Join LinkedIn's Content Marketing Consultant, Jaime Pham, on November 19th for a reprise of her high-demand August webcast on how to be an effective content marketer on LinkedIn.
Webinar Agenda:
1. Content on LinkedIn: what works
2. Top tips for crafting a compelling company or sponsored update
3. Case studies
4. Q & A
Meera Bhatia, Head of Product Management for LinkedIn Marketing Solutions gives an exclusive view into the latest and greatest LinkedIn tools for marketers that enable you to leverage social networks to better influence IT Decision Makers.
This educational workshop is perfect for paid social practitioners who want to learn more about how to best reach LinkedIn members in their Feed or via Text Ads. Session will include hands on work with our platform, tools, and dashboards. Inquire with your Account Executive if you would like to attend.
Takeways from My #Bizheroes Chat :Building and Maintaining a LinkedIn Audienc...Dan Galante
I recently lead a discussion on building and maintaining a LinkedIn audience on Paper.li's #Bizheroes Chat.
Here are 7 Takeaways in case you missed the chat:
5 Ways to Improve Your B2B's LinkedIn PageOneupweb
B2B's may be missing an opportunity to leverage the power of LinkedIn. In this presentation, we provide 5 simple steps to improving your B2B's LinkedIn page.
Digital Listening: The First Step in Understanding Your AudienceWade Kwon
http://itswa.de/pram2012
My presentation for the Public Relations Association of Mississippi annual conference, "Digital Listening: The First Step in Understanding Your Audience."
April 12, 2012, Columbus, Miss.
Source-to-Pay: Advancing from Pure Cost Optimization to Value GenerationCognizant
The majority of businesses treat their sourcing, procurement and payment (S2P) processes as non-core functions. As a result, S2P does not receive the strategic or capital focus it deserves. By employing Cognizant's S2P Transformation Framework, global businesses can transform their S2P function from a mere support activity to a strategic business enabler that helps eliminate bottom-line erosion, increase competitive strength, and maintain the loyalty of customers and suppliers alike.
En muchas ocasiones,hace falta llegar al límite para darnos cuenta de lo que es el poder interior y cuales son sus posibilidades; este limite enseña que podemos llegar a realizar cosas que pensábamos imposibles y que los temores y limitaciones son lo que uno se impone.
How to do everything perfect: Raising money and getting acquired in Silicon ...Erik Bovee
From Pioneers Festival 2014 in Vienna, Austria. Erik Bovee, founder and partner in SpeedInvest, early stage venture fund based in Austria and Silicon Valley, explains the complexities of doing the impossible: raising money and achieving a big exit multiple.
Webinar: LinkedIn Marketing Solutions Overview for AgenciesLinkedIn
Discover how you can leverage the latest solutions from LinkedIn to help your clients reach, nurture and acquire prospects.
LinkedIn Agency Lead Ryan Wilson will share how agencies can take full advantage of the LinkedIn Marketing Solutions portfolio and help their clients reach, nurture and acquire more customers using the only professional platform built to impact every stage of the marketing funnel.
Live Webinar: Using LinkedIn for Demand GenerationLinkedIn
We want to enable you to explore new solutions to your current demand generation challenges. Rethink the routine.
In a world governed by leads, conversions, and direct response - you know building and cultivating prospect and customer relationships is ultimately a full-funnel endeavor.
Join Jennifer Agustin, Group Manager, Marketing at LinkedIn and Amanda Halle, Senior Manager, Marketing at LinkedIn as they discuss:
- How to drive more qualified leads, opportunities, and ultimately revenue using LinkedIn.
- Why LinkedIn, with its 400M+ members, is the most effective B2B marketing platform to accomplish all of your demand gen objectives.
- Which products within the LinkedIn portfolio are best suited to your needs.
It’s time to rethink demand generation. Join us by registering for this webcast!
Now you can deliver more high-quality leads to your sales teams by engaging prospects anywhere online with relevant ads and content at every stage of the buying process.
Join LinkedIn's Head of B2B Marketing Dave Karel and Global Sr. Product Marketing Manager Sudeep Cherian as they walk you through the new Lead Accelerator platform.
You'll learn how to:
- Identify and target your highest value audiences.
- Sequence relevant messaging based on the profile and onsite behavior of your prospect.
- Increase conversion rates on forms using LinkedIn’s Autofill capability.
- Optimize ad creative and nurture stream design through platform-supported A/B testing.
- Measure impact at every stage of the buy process through built-in reporting.
Discover how to reach and engage more of the right people to drive more qualified leads and boost revenue for your business.
Live Webinar: Using LinkedIn for Brand MarketingLinkedIn
It’s your job to create and sustain positive awareness for your brand throughout the long buyer’s journey and beyond. We can help.
Join LinkedIn's own Andrew Kaplan and Michael McEuen, Director of Demand Generation from AdStage as they demonstrate how to get—and keep—your brand in front of the professionals that matter most to your business. They will cover how to:
- Get in front of the right people early and often
- Reach and influence business professionals in the right context
- Educate your audience with the relevant content they crave
- Use awareness and engagement to drive bottom-funnel conversions
- Measure the impact of your branding efforts every step of the way
This webcast will empower you to rethink and reinvigorate your approach to brand marketing on LinkedIn.
Live Webinar: LinkedIn Ads Platform Master Class for Higher EdLinkedIn
88% of graduate admissions staff rate LinkedIn as the best social network to find qualified candidates, according to Carrington Crisp’s recent survey.
Learn from the experts at LinkedIn about how you can reach these high-quality prospects using LinkedIn Campaign Manager, our self-service tool for managing and tracking campaigns.
This webcast is perfect for social media marketing practitioners who want to build their expertise in developing successful social campaigns. You’ll learn practical advice on how to:
Reach your target audience on LinkedIn
Set-up your dashboard to optimize bids, budgets, and audience targeting
Optimize your Sponsored Content to increase engagement and results
Win more customers with an integrated marketing communications strategySmart Insights
Smart Insights’ Co-Founder, Dr Dave Chaffey, joins Julie Bordato of Salesforce for an in-depth look at how to win more customers with an integrated marketing communications and automation strategy.
On this webinar, you will learn from:
- Our mindtools to help you review your current approach.
- Automation examples, from simple to more advanced.
- A Q&A explaining where to start and how to optimize for better results.
Explore LinkedIn’s demand generation capabilities and get equipped to create LinkedIn advertising campaigns that effectively generate and nurture high-quality leads.
Webinar: New Ways to Succeed with Marketing on LinkedInLinkedIn
Discover how you can leverage the latest solutions from LinkedIn to reach, nurture and acquire prospects.
LinkedIn Director of Marketing Keith Richey shares best practices that both large and medium-sized companies have used to achieve success, as well as tips that his own LinkedIn marketing team uses.
Learn how to reach your audiences, nurture them, and acquire more customers using the only professional platform built to impact every stage of the marketing funnel.
Live Webcast: LinkedIn Marketing Solutions 101LinkedIn
Learn how to manage the content and insights on a company page, track your content’s engagement through our insight tags, and tap into demographic data through LinkedIn data overlayed on your website traffic.
Introducing the newest products from the Marketing Solutions Business on B2B Connect event in São Paulo - May 2015.
Presentation by Bryan Burdick, Head Global B2B, Marketing Solutions at LinkedIn.
This slide deck reveals how one buying committee (at a startup called Relativity Space) prefers to work with salespeople. It's great insight into how all salespeople should be connecting with prospects and customers.
A Brief History of LinkedIn Sales NavigatorLinkedIn
LinkedIn Sales Navigator launched as a standalone product in 2014. Here are the highlights of the product's evolution and how it helps more sales professionals every day.
A Brief History of LinkedIn Sales Navigator LinkedIn
LinkedIn officially introduced Sales Navigator on July 31, 2014. In the five years since its launch, the product has become indispensable for sales teams. This timeline tracks the biggest milestones in Sales Navigator's development.
As the way we communicate continues to shift toward being faster and more conversational, it’s important that advertisers adopt this style of communicating to make sure their messaging is heard.
Learn about trends in the messaging space and how LinkedIn can help you drive success with Sponsored InMail.
Mastering Lead Gen Forms for Higher EducationLinkedIn
Lead Gen Forms are one of the most impactful performance marketing products for universities looking to drive quality students on LinkedIn. To make sure you’re getting the most out of your campaigns, we’ve developed valuable best practices after working with successful universities on our platform.
In an ongoing effort to make creating campaigns on LinkedIn easier for everyday marketers, we've redesigned campaign manager to lead with objectives. Learn what's changing and hands-on tips for creating campaigns in the new experience.
Five Steps for Supercharging Your Economic Development Marketing in 2019 LinkedIn
The LinkedIn platform presents an enormous opportunity for economic development marketers. Learn a simple, five-step process on how to get started with LinkedIn in 2019.
Five Steps for Supercharging Your Economic Development Marketing in 2019LinkedIn
The LinkedIn platform presents an enormous opportunity for economic development marketers. Learn a simple, five step process on how to get started with LinkedIn in 2019.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Live Webinar: Sponsored InMail Demo + Best Practices
1. Irina Skripnik
Product Marketing Manager,
LinkedIn
Amanda Halle
Senior Marketing Manager,
LinkedIn
Sponsored InMail Live Demo
“Cracking the Code on LinkedIn Sponsored InMail”
2. 2
How to Engage with Us
Got a question? Submit it in the Webex Q&A box
Recorded? Of course!
Feedback? Survey will be available at the end of the
Webinar
Follow us:
Twitter: @LinkedInMktg
LinkedIn www.linkedin.com/company/linkedin-marketing-solutions
3. 3
Agenda for Today’s Webinar
Why marketing on LinkedIn?
Sponsored InMail intro and product demo
Best practices for driving leads with Sponsored InMail
Q&A
4. 4
Connect the world’s professionals
to make them more productive
and successful
LinkedIn’s mission
5. 5
Be the most effective platform
for marketers to engage
with professionals
LinkedIn Marketing Solutions’ mission
Be the most effective platform
for marketers to engage
with professionals
6. * 2015 member number as of June, 2014
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
32M
364M+
7. 7
Drive more effective marketing
More business
decision makers than
comparable business
sites
Higher buying power
index vs. comparable
business and social
sites
8. Deliver valuable content in the most personal way
possible on LinkedIn – right to our members’ Inboxes
8
Sponsored InMail
11. Sponsored InMail: Targeted and personalized message
delivered to the most engaged professional audience
Raise brand awareness
Drive Quality Leads
Build Customer
Relationships
12. Real-time delivery:
Sponsored InMail messages are delivered
only when members are on LinkedIn
Design optimized for mobile:
“Sticky” call to action button remain on top of
content while user scrolls
Simplified desktop design
Purpose-built to improve performance with
clear calls to action, top banner position,
prominent top sender position
The Next Generation Sponsored InMail
13. 13
Deliver valuable content to the most personal of LinkedIn channels –
our members’ Inbox
Reach only active members
100% deliverability
Engage your audience on desktop and
mobile
Personalize your content
15. Leverage your marketing content to reach your most engaged
target audience on LinkedIn
Expand your reach and market penetration
100% Deliverability with
real-time delivery
Professional mindset &
uncluttered inbox with
strict frequency caps
Mobile-optimized message
expands your reach to
mobile-only users
Flexibility to personalize your
message to come from an
individual or a company
30. Who would you like to reach?
Available Targeting Facets
Company Name, Industry, Size
Job Title, Function, Seniority
Member Skills
Schools, Degree, Field of
Study
Groups
Gender & Age
31. Sponsored InMail Components (See Submission Form)
Message
• Customized salutation
• Body text (up to 500 characters)
• Up to (1) body link
• (1) URL for Banner/Button
• 300x250 Image Banner (jpeg/gif)
• Formatting of the CTA cannot
be changed.
• Custom legal text (when
applicable)
Inbox
• From: Logo/Photo
• From: Company/Person
• Subject & description
33. 33
1
Use targeting on LinkedIn to
deliver the right message to the
right person at the right time
34. 34
Your audience should be at the center of your content
Don’t overtarget seniority if your message is
not intended for C-Suite audience
Avoid hypertargeting, it may work against your
campaign performnace if the message is too
general
Tailor the message to ensure relevance with
your target audience
Personalize your message for your audience
so the recipients can relate to the contnet
35. 35
Use Case:
Content Distribution
Goal: Lead Gen
Performance benchmarks:
Open Rate 51% | CTR: 16%
Why this worked:
1. Content is relevant to
the target audience
2. Well written message
that’s easy to read
3. CTA with clear
value for the member
36. 36
Use Case:
Content Distribution
Goal: Lead Gen
Performance benchmarks:
Open Rate 32% | CTR: 10%
Why this worked:
1. Content is relevant to the
target audience
2. Clear, tangible member
benefit
3. Engaging sneak-peek
graphic banner
37. 37
2 Create a compelling
inbox preview to drive
opens
38. Consider the context of your message and the member’s experience
38
Your Campaign’s Impact Starts with the Preview
Sender
Company vs. individual member
Subject Line
Short, impactful subject lines
lead to higher opens.
Description
The description adds more detail
to your subject line.
39. 39
Tips for boosting open rates
Limit the subject & description lines to
3-8 words
Include a clear call to action or benefit in
the subject
Content, context and call to action
determines whether sender is company or
an individual
Inbox preview should be consistent with
the message and landing page
40. Inviting subject line
and personal
message drives
high quality
registrants for
an exec event
Use Case: Event Invitation
Goal: Registrants
Performance:
Open Rate 51% | CTR: 21%
Why this worked:
1. Personal invitation that
feels genuine and
mentions the sender in
the first person
2. Attention grabbing
subject line with a
supporting description
3. Consistent message
with clear member
benefit
1
2
3
41. 41
“Well over 97% of our
members are on LinkedIn
and use it to network, so it
made sense that we could
seek potential new
members on LinkedIn”
Use Case: Membership
Growth/Community
Goal: Brand Awareness
Performance:
Open Rate 45% | CTR: 5%
Why this works:
1. Clear member benefit:
“helping YOU” advancing
your career
2. Description provides
additional context
3. Message coming from
a company sets
clear expectations
1
2
3
43. 43
Create Member Value and Drive Leads
You need to GIVE value to GET value. Focus the message on
the member benefit not the company/product.
Create a sense of urgency. Use the last sentence to segway
into your call to action.
Tailor the message to ensure relevance, the member needs to
understand why they are receving this message and why its
relevant
Include a clear call to action and align it to the context of your
message.
Keep it short, under 1,200 characters. Read your message out
loud and see if it feels too long. Does it hold up interest?
44. 44
Adopt these best practices to craft compelling
LinkedIn Sponsored InMail campaigns.
47. 47
On Average 30-40% of Opens Happen on Mobile
Keep the message short and concise to avoid
overwhelming the member with content
(under 1200 characters)
Include a clickable link in the message body helps
to get a higher CTR on mobile
Avoid using too much formatting and spacing.
Plain text and up to 3 bullets works best
Make sure your landing page is mobile
responsive and build your form to only capture
information you need
48. Use Case: Networking invitation
Goal: Lead Gen
Performance: Open Rate 45% | CTR: 5%
Why this works:
• Clear call to action body link
• Limited formatting for easy reading
• Short but clear and actionable subject
49. 49
5 Create a simple landing
page with a clear path to
conversion
50. 50
Once the member clicks on your message, delight them
with an experience on your website that will convert
Keep the message on your landing page
consistent with your Sponsored InMail.
Design the landing page with clear focus
on where the the user should take action
Create a seamless experience, have more
on your page than just a lead form.
Consolidate form fields to only the
ones required
Use unique tracking codes in the URL to
measure lead generation results
51. Top 3 LinkedIn Marketing Solutions
Campaigns
Amanda Halle,
Senior Marketing Manager at
LinkedIn
52. 52
Highly targeted Sponsored InMail drives
the strongest results
• Held Webinar with Dell – “Dell’s Secret to Successful Sponsored Updates”
• Email registrations was low – 361 registrations were generated using email
• Needed to boost registrations for event – we usually see
700-1000 registrants
• Promoted to Marketers in the Technology vertical
• Targeting criteria:
• Title: Marketing Manager +
• Vertical: Technology
• Company Size: 200 employees +
55. Sponsored InMail is great tool for A/B Testing
• Campaign:
• Webinar “Harnessing the Power of the Full Funnel” in April 2015
• Promoted via email, Sponsored updates, blog and social media
• Sponsored InMail was scheduled as an additional promotion
for the webinar
• Sponsored InMail Campaign
• A/B Test the sender of the email
• Hypothesis: Sends from a person will drive more registrations
then from a company
56. Results: Sending from a Company
drives more registrations
47.85% Open Rate
3.86% CTR
39.29% Open Rate
7.63% CTR
57. Sponsored InMail is a great way to expand the
reach of your campaigns
• Campaign:
• FinanceConnect Live Event – May 7, 2015
• Promoting the streaming version to prospects/customers unable to
attend the live event
• Email was the primary channel for promotion
• Challenge: List fatigue, the segment had been targeted via
email too many times that month
• Solution: Sponsored InMail to new prospects not in our email database
58. InMail is a great way to expand the reach of your campaigns –
drove 25% additional registrations to the event
24.61% Open Rate
0.74% CTR
41.75% Open Rate
8.71% CTR
59. Key Takeaways
Best Practices for Success with Sponsored InMail
59
• Use targeting on LinkedIn to deliver the right message to the right
person at the right time
• Create a compelling inbox preview to drive opens
• Develop personalized content that will resonate with your audience
• Optimize your content for mobile engagement
• Create a simple landing page with a clear path to conversion
61. 1 Check your target audience against your
message. Does it resonate?
2 Read the message out loud. Is the
message to long?
3 Keep body copy under 500 characters.
4 Only include (1) body hyperlink. Too many
links dilutes effectiveness.
5 Is it clear to the member what action
should be taken and why?
Sponsored InMail Best Practice Tips
10 tips to improve performance
61
6 Do not hyperlink the signature unless
you want to drive traffic to your profile
7 Do not INCLUDE ALL CAPS or symbols
this make the message feel like spam
8 Do not hyper target campaigns, you’ll
miss out on valuable audiences
9 Do not try to “trick” the member, it’s bad
experience
10 Don’t use mailto: not all members have
mail service set up on their device
Editor's Notes
With Sponsored InMail an email address is never used or referenced.
The message experience is only on the LinkedIn Platform and a Sponsored InMail message is not delivered to a memebrs personal or profesisonal inbox.
This option to opt out is accessible both through the Sponsored InMail message link, and through general LinkedIn settings.
LinkedIn’s targeting is incredibly robust and you are reaching the most engaged members within your target audience. The right message to the right person is key here.
It’s important to reach everyone who could influence a buying decision, but you know your content and your audience best.
Your audience should be at the center of the content, that’s the best way to make sure your message resonates.
A common mistake I see are campaigns that are targeted to Director+ (which includes Director, Owner, Partner, VP, C-Suite) but the content is not c-level material (especially when targeting enterprise level companies)
A question I like to ask when consulting on seniority is a simple one: would your CEO open this and engage with the message and find it beneficial to him/her? Are they THE decision maker? In some cases maybe. In most other cases it’s a manager or a Senior Level Individual contributor like a Senior Systems network administrator, Technical Manager, Facilities Manager who make these decisions since they are most informed.
Hyper targeting in many cases may work against you, especially if your message is pretty general. For example if you are selling a printer, but targeting designers in IT industry enterprise level companies in specific states, you may be missing an opportunity to reach your actual audience, since designers may not buy their own printers at enterprise companies. Don’t forget to reach the target audience that influences the decision maker, since many times purchase decisions are evaluated by a team. So in this case you may have multiple campaigns to influence the buying decision.
The last two points go hand-in hand together. Targeting + message relevancy. Ask yourself, would I be interested in this message if I am the target audience? Who would benefit from this message and what’s in it for them? Call it out, make it clear.
Open rates and what can influence them
The first thing a member sees, whether it’s in their inbox or in the notification preview is the sender:
Who is the message from whether it’s a company or an individual.
Below it are the subject line, which is clickable and the description.
Keep the subject line short 3-8 words, otherwise it’ll get cut off on some devices. The shorter the better while communicating core purpose of the message.
Your subject line should be clear about what to expect from the message and use it to tell your audience whats in the message. The description is there for you to tell the audience why it should be opened.
Your content should determine whether the message is best suited to come from a company or an individual.
Match the flow and context of the message, so your reader understands what’s in it for them when they open the message.
This is the first thing a member sees, make it count, but don’t sound spammy!
When composing your content align with the LinkedIn mission, how will this message make the memebr more productive and successful?
Who the message is FROM is important to consider when creating your contnet.
I’ve lined up two examples, one that’s coming from a person, the next is an example of a message coming from a company.
This example is fantastic because it’s very personalized. If your message is coming from a person, it should feel personal. It should have elements of a personalized letter that was crafted and makes the recipient feels special.
OpenDNS used Sponsored InMail to promote a dinner networking event to a C-level audience. This message was spot-on with the target audience. Sponsored InMail has been the biggest driver of registrants for their Executive Dinners, driving over 50% of the leads.
The message should be genuine with a clear member benefit. This message does not “trick” the member, it’s still obvious that this is a sponosred markeing message, but there is so much value here for the executive. Your message should also be consistent with your calls to action.
In this case diana personlized the introduction, connects the message to the target audience and signs the message with a personalized signature.
If you are going to sign, keep it short and make sure that does not push your CTA below the fold.
One other thing I do not recommend is adding your profile linkn to the signature, unless that’s your campign goal.
You may lose a valuable lead because most recipients onlly have 1 click action.
On the other side of the spectrum is a message promoting a memership.
Since the message is mostly focused on how the company can provide value for this member and the membership, it makes the most sense for it to come from a company since ICF is helping you succeed, not an individual.
The description here supports the subject line, use it to give your audience a reason to open the messgage.
Even though the message is signed by the CEO/Executive director, the expectation is very clearly set here that this is a message helping “YOU” as the member with the career and the clear call to action prompts you to Learn more, Join or renew. With this campaign ICF was able to successfully grow their membership with qualified candiates.
Overall ICF saw tremendous success with their program and were able to reach a qualified audience of members who joined their organization.
Unlike a banner or a Sponsored Update that a memebr sees and it goes away, a Sponsored Inmail Message lives in the inbox and does not disapper.
There is no other product on LInkedIn that combines the power of the target audience and personalization in a professional context.
Let’s take a look at the heart of your Sponsored InMail campaign, the actual message.
There are five principles here but if you will take away at least two that’s the first and the last.
Your message must have value for the member to perform and keep it short. It’s the considerate thing to do, especially since a lot of education and additional infomraiton most of the time can be found on the landing page.
NEVER copy and paste your landing page copy into the message, a member can perceive that as wasting their time having them read the same copy twice.
Make your message light and fun, many of the content is king best pratices apply here.
More is definitely not better, expecially is there’s 2 paragraphs about the product and value prop and features and another 4-5 bullets of features.
Here are some summary points of what does and doesn’t work.
You’ll get a copy of these slides, so it will much easier to see.
A personalized brief message with compelling call to action and a member benefit does work.
But a hard sell. Long messages, run-on sentences and markeitng jargon and recycled dry content just does not perform.
Let’s take a look at another example. Replicon had a killer Sponosred InMail campaign with a fantastic turn-out.
Their banner focuses the member on the message and the main calls to action, it works great in this case. The overall message is professional, but lightweight.
> The message opens with an on-topic question and overall the message is concise with a clear value.
> The body of the message contains the most important information the recipient should know before taking action but there’s no information overload.
> Since the message came from a person, Bev personalized it with a short signature to close out the message.
The message is clear, its actionable and has consistent call to action thoughout the message.
Overall Replicon had a very unique and personalized approach, which helped them reach their prospects early in the buying cycle and increase quality leads.
Since you are using the same content within one message that goes to both desktop and mobike, keep mobile top of mind when you’re crafting your content.
Keep your message copy short, anything over 1,200 characters takes a long time to read. My best practice when crafting your content is read it out loud and it’ll help you see if the message is too long.
I always recommend including a clickable body link, the bright blue font color stands out on the gray text background making it easy to spot. You can see what it looks like in the Sponsored InMail copy from Duke MBA here.
Avoid using too much formatting because it clutters a small screen, keep your bullets short because otherwise your bullets turn into paragraphs on a small screen.
And lastly perfect transition into the final best practice tip. While your landing page doesn’t need to be built specifically for mobile, it shouldn’t break. It should be relatively easy to engage and fill out your form.
With Sponsored InMail on mobile you’ll be reaching all memebrs that only engage on mobile, all the folks that are commuting, at a conference or on the road.
The body link pops and makes it easy to click when the member’s interst is peaked.
There is limited formatting here, so it’s easy to read on mobile
The message was easy to engage with on desktop and it’s even easier to consume on mobile.
Keep your forms short. No one wants to spend time filling out a lengthy form. Let your form do the conversion work for you.
Plase make sure to provide your campaign managers with clicks trackers, so you can measure your clicks and conversions. Landing pages should create a seamless experience from the message, providing details that explain why this content is valuable enough to give up personal informaiton with a prominent call to action so download the full piece in order to obtain that value.
Facilitator Notes:
Targeting with InMail: Educate customers on value of our audience
Targeting best practices
Ideal target audience size
Facilitator Notes:
InMail Best Practice Tips: Do and Don’t