The Power of Design Thinking in PM by eBay Sr Global Product Lead

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Main Takeaways: - Choosing the right problem to work on, can offset the operational risk of building something the customer doesn't want/need. - Using Design Thinking in the Product Management lifecycle can amplify your creative problem-solving potential. - Fail fast.

www.productschool.com
The Power of Design Thinking in PM
by eBay Sr Global Product Lead

CERTIFICATES
Your Product Management Certiﬁcate Path
Product Leadership
Certiﬁcate™
Full Stack Product
Management Certiﬁcate™
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Training
Level up your team’s Product
Management skills

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My Background
• Portuguese
• Master in Computer science
• Lisbon MBA - MBA
• 12 years experience as Product Manager (currently eBay)
• Design Thinking education from Columbia University
My LinkedIn: https://www.linkedin.com/in/nunoproductmanager/
5

What is
Product
Management?
UX Tech
Business
Product
Management
6

Choosing
Linking
the Dots
Engage
&
Inspire
Adjusting
Learning
7

What’s Next?
The Right Problem? Go to Solution? Oﬀset risk?
8

Steps of Design Thinking
Empathize
Understand
the user
Prototype
Develop
Prototype
Ideate
Ideate
Solutions
Test
Test and
Learn
Deﬁne
Deﬁne the
Problem
Iterate
11

Empathize
Talk with
Customers
“If I'd asked my customers
what they wanted, they'd
have said a faster horse”
Henry Ford
12

Define
What is the Problem
really about?
Design Principles
13

Ideate
Give yourself many,
many options
How Might we… 3 votes per person
14

Prototype
Explore ideas and
build to learn
Tangible prototypes Intangible prototypes
15

Final Thoughts
17
• Design Thinking can help you choose the right problem to work
on, bridge the problem and solution space, while offsetting the
risk of building something the customer doesn't want/need,
• Using Design Thinking in the Product Management lifecycle can
amplify your creative problem solving potential,
• Have a bias toward action, Design Thinking well help you fail fast,
and quickly iterate.

www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training

Main Takeaways: -Problem and Business modal Copycat insights: be inspired by other companies models to increase changes of attacking the right hypothesis and reduce workload at the discovery phase for early-stage startups -Business as a product - Inspiring Journey Managers: applying product mindset/culture at a General Manager Level in different sectors of a company such as operations, marketing, sales, and customer experience -Dealing with high-risk environment of Early Stage startups - high complexity, full-time job and consistency; all mixed up; bringing pattern to chaos

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