B2B vs B2C Product Management by Booking.com Sr PM

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Ever wondered what the difference is between B2B and B2C product management? Enterprise Product Management has different challenges and rewards than consumer products and while you may find that consumer products are more exciting, working on an enterprise product is extremely fascinating as well. Learn the differences here.

Technology

www.productschool.com
B2B vs B2C Product Management
by Booking.com Sr PM

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B2B Product Management
Palas Nuwal
Senior Product Manager
Booking.com
Oct 2020

How many of these are B2B product
companies?

So... what makes a company a B2B product
company?
The Sniff
Test
Who is
the
user?
Who is
paying?

Ideation
Data,
Experimentation
& Hypothesis
Market and
Competition
Customer
feedback
& User
Research
Commercial
Stakeholders/Partner
Needs

Prioritisation
Strategy/Vision
Legal/Compliance
ROI/Impact/
Opportunity
Deal Breaker

Execution & Testing
Integration/Lead
time
MVP/User
Testing
Success
Metric
Short term vs Long term

Metrics & Decision Making
Partner
Surveys
Quantitative -
Usage/Adoption
/AB Test/North
Star
Commercials
Qualitative Partner
Feedback / Informal
Calls

www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training

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