Main takeaways: -What does Products/Market Fit even mean? -Developing a new market vs penetrating an existing market. -How to use quantitative and qualitative data to prioritize decision making.

1. Creating Product/Market Fit by Facebook
Product Team Lead
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5. Creating Product/ Market Fit
Tara Sakhuja

6. Tara Sakhuja
S P E A K E R
Business Integrity
SPEAKER

7. A G E N D A
2.
1.
Differences between developing a new market vs
penetrating an existing market.
What does Product/Market Fit mean?
4.
3. How do you know when you’ve got Product/Market Fit?
How to use quantitative and qualitative data to prioritize
decision making.
AGENDA

8. Creating Product/ Market Fit
Why is Product/Market Fit necessary?

9. Before Product/ Market Fit
compelling value = product/market fit
2.
1. Helps you identify features to build
3. Informs your business model
Narrows down your target audience

10. Prioritization: Qualitative Data
Before Product/ Market Fit

11. Prioritization: Quantitative Data
Is your product
discoverable?
Once discovered, do
users want to try
your product?
Are your users willing
to stick around?
Is a sizable portion of your audience using
the product on a recurring basis?
Before Product/ Market Fit

12. Before Product/ Market Fit
Understanding gaps through Quantitative
Data

13. After Product/ Market Fit
How do you know when you’ve achieved
Product/Market Fit?

14. After Product/ Market Fit
The Journey fromValue to Growth

15. After Product/ Market Fit
Understanding your Product/Market Landscape

16. After Product/ Market Fit
Applying Growth Strategies

17. 2.
1.
Know where your offerings stand to devise the right
growth strategy
Identify a compelling value proposition in order to find
PMF
4.
3. First deliver value and then focus on growth
Understand the drop off points in your adoption journey and
talk to your users to help prioritize what to build
SUMMARY

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1.
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