2. We believe that the human
condition is increasingly
challenged by poor experiences.
No where is this more apparent
than in healthcare.
Source: Interaction Design Association
5. PA•TIENT EX•PE•RI•ENCE: The sum of all
interactions, shaped by an organization’s
culture, that influence patient perceptions
across the entire continuum of care.
15. Baby Boomers
want more than
just diagnostics
and
treatment…They
want a good
experience.
Philips Ambient Experience
16. They want
positive
distractions.
I recently underwent colon surgery and
spent several days in the hospital
recovering. I came across The C.A.R.E.
Channel my first night. I was instantly
mesmerized. I was able to become
totally immersed in the images and
music, allowing a welcome distraction
to the pain, tubes entering and exiting
my body, and routine hospital noises
and interruptions.
The C.A.R.E. Channel™,
Healing HealthCare Systems®
18. Need based, not want based
Most personal, intimate
Service
Characteristics
of
Healthcare
Most important
Most dangerous
Most operationally complex
Most stressful
Source: Leonard Berry, Ph.D.