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What About Branding & Content Marketing? Strategies for Small Organizations


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Strategies for small organizations to use content marketing and branding to change what people think about them.

Published in: Business, News & Politics
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What About Branding & Content Marketing? Strategies for Small Organizations

  1. 1. What About Branding & Content Marketing? Strategies for Small Organizations…
  2. 2. A brand is not a logo. A brand is not an identity. A brand is not a product.
  3. 3. A brand is a person’s gut feeling about a product, service or organization.
  4. 4. Thinking about branding and marketing is not easy for small organizations.
  5. 5. CON•TENT MAR•KET•ING: A marketing technique of distributing relevant and valuable content to attract, acquire, and engage your target audience – with the objective of driving profitable customer action.
  6. 6. Today’s interactive world is not about you; it’s about them.
  7. 7. Customers want to co-create the content and be a part of the conversation. Let them to do this and they will willingly and happily share your brand with others.
  8. 8. If you inspire your customers, they will become your BRAND EVANGELISTS and help sell your products and services.
  9. 9. Most branding and marketing projects start with research.
  10. 10. But you can pass “GO” if you want… …As long as you already know who you are and what you stand for.
  11. 11. The FORMULA is simple: Engage your community through content marketing.
  12. 12. CREATE papers blogs slidecasts webinars videos podcasts infographics eBooks presentations SHARE website email social media conferences magazines/journals
  13. 13. FOLLOW MY BLOG: CONNECT WITH ME: twitter@saramarberry