Johnny Cash fans were given the chance to recreate his last video frame by frame with drawings and paintings of the original footage. It was then reassembled and the final video was launched with the same footage, hand-created by fans.
What About Branding & Content Marketing? Strategies for Small Organizations
Strategies for Small
A brand is not a logo.
A brand is not an identity.
A brand is not a product.
A brand is a person’s gut feeling
about a product, service or
Thinking about branding and
marketing is not easy for
CON•TENT MAR•KET•ING: A marketing
technique of distributing relevant and
valuable content to
attract, acquire, and engage your
target audience – with the objective of
driving profitable customer action.
Today’s interactive world is not
about you; it’s about them.
Customers want to co-create the content
and be a part of the conversation.
Let them to do this and they will
willingly and happily share your brand
If you inspire your customers, they
will become your BRAND
EVANGELISTS and help sell your
products and services.
Most branding and marketing
projects start with research.
But you can pass “GO” if you want…
…As long as you already know who
you are and what you stand for.
The FORMULA is simple:
Engage your community through
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