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“The Paper Slip Should be There!”
Perceptions of Transaction Receipts in Branchless
Banking
Saurabh Panjwani*, Mohona Ghosh#, Ponnurangam
K#, Soumya Vardhan Singh#
*Bell Labs India

#IIIT

Delhi
Branchless Banking
• Extends banking services to low-income
communities without installing physical branches
Branchless Banking

Traditional Banking
Bank Branch
(urban)

Mom ‘n pop shop
(peri-urban, rural)

Teller

Customer
Agent
(shopkeeper)

Courtesy: CKS

Customer

• Current reach: > 100M users (> 40M in India alone)
Our Partner – Eko

Courtesy: eko

• Leading branchless banking company in India
–

Business correspondent to State Bank of India (largest
Indian bank) + 2 private banks

• Main service offering: money transfer (remittances)
–
–

Target audience: unbanked urban migrant workers
Transaction volume: $1 million per day
Money Transfers in Eko
Bank Server

SMS receipts
(sent to both users)

“Transfer amount X
to account Y”

Agent

An SMS receipt
Customer

• SMS receipts are key part of the system (proves to
customer that transaction has been recorded by Eko)
Our Study
• A qualitative study to understand user perceptions
of SMS receipts in branchless banking
• Two points of investigation
– Usability concerns: What factors affect usability of the
SMS receipt technology?
– Security perceptions: How do customers view SMS receipts
in relation to transaction security?
Method and User Sample
• We used a combination of semi-structured
interviews and participant observations
– 87 real transactions observed in the field

• Sample:
– 67 users (15 agents, 52 customers) from New Delhi, India
– Customers were largely migrant workers living in slums,
employed as laborers, cooks, drivers, micro-entrepreneurs
– Limited education (75% without college degree)
– Limited exposure to banking

• In sum, > 100 man-hours spent in the field
Key Findings
• Users viewed SMS receipts as important but worried
about SMS delays and drops
– 16% of observed transactions experienced > 5-min delay
– SMS delays are a problem across systems e.g., M-Pesa [MM10]

• Agents started issuing paper receipts in response
– “Even if the SMS is late, this serves as proof that you made the deposit”

– 70% of the agents we visited had adopted this practice
The Paper Receipt Phenomenon
• Paper receipts became an instrument of convenience
– New agent strategy: Give receipt for cash now, do the
transaction later
– This increases operational efficiency but introduces new
risks: What if the agent doesn’t complete transaction?
– Eko discourages the strategy but it continues to persist
The Paper Receipt Phenomenon
• Customers report in support of paper receipts
“The slip should be there! [If] the SMS does not come, it’d be of use”

– Other benefits: more tangible, more accessible. Some even
find them more storable: “My phone can store only 20 [SMS
receipts].”

• Paper receipts affect customer attention towards SMS
– In shops with paper receipts, only 38% customers make eyecontact with SMS (compared with 86% in the rest!)

• Still, most customers don’t want SMS to be eliminated
“I have more trust in SMS. Even if I get a paper receipt, it does
not mean that the money has reached.”
Conclusion
• Branchless banking users desire reliability and security
for receipts
– Paper gives better reliability but SMS more secure

• Key design recommendations
– Increase reliability of existing SMS receipt technology
• Ongoing work: pull-based SMS receipts [Panjwani13]

– Use a (careful) combination of SMS and paper
Thank you
References
[MM10] M-Money Channel Distribution Case - Kenya, 2010.
http://www.microfinancegateway.org
[Panjwani-13] Panjwani, S. Practical Receipt Authentication for
Branchless Banking. In ACM DEV 2013.
For any further information, please write to
pk@iiitd.ac.in
precog.iiitd.edu.in

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“The Paper Slip Should be There!” Perceptions of Transaction Receipts in Branchless Banking

  • 1. “The Paper Slip Should be There!” Perceptions of Transaction Receipts in Branchless Banking Saurabh Panjwani*, Mohona Ghosh#, Ponnurangam K#, Soumya Vardhan Singh# *Bell Labs India #IIIT Delhi
  • 2. Branchless Banking • Extends banking services to low-income communities without installing physical branches Branchless Banking Traditional Banking Bank Branch (urban) Mom ‘n pop shop (peri-urban, rural) Teller Customer Agent (shopkeeper) Courtesy: CKS Customer • Current reach: > 100M users (> 40M in India alone)
  • 3. Our Partner – Eko Courtesy: eko • Leading branchless banking company in India – Business correspondent to State Bank of India (largest Indian bank) + 2 private banks • Main service offering: money transfer (remittances) – – Target audience: unbanked urban migrant workers Transaction volume: $1 million per day
  • 4. Money Transfers in Eko Bank Server SMS receipts (sent to both users) “Transfer amount X to account Y” Agent An SMS receipt Customer • SMS receipts are key part of the system (proves to customer that transaction has been recorded by Eko)
  • 5. Our Study • A qualitative study to understand user perceptions of SMS receipts in branchless banking • Two points of investigation – Usability concerns: What factors affect usability of the SMS receipt technology? – Security perceptions: How do customers view SMS receipts in relation to transaction security?
  • 6. Method and User Sample • We used a combination of semi-structured interviews and participant observations – 87 real transactions observed in the field • Sample: – 67 users (15 agents, 52 customers) from New Delhi, India – Customers were largely migrant workers living in slums, employed as laborers, cooks, drivers, micro-entrepreneurs – Limited education (75% without college degree) – Limited exposure to banking • In sum, > 100 man-hours spent in the field
  • 7. Key Findings • Users viewed SMS receipts as important but worried about SMS delays and drops – 16% of observed transactions experienced > 5-min delay – SMS delays are a problem across systems e.g., M-Pesa [MM10] • Agents started issuing paper receipts in response – “Even if the SMS is late, this serves as proof that you made the deposit” – 70% of the agents we visited had adopted this practice
  • 8. The Paper Receipt Phenomenon • Paper receipts became an instrument of convenience – New agent strategy: Give receipt for cash now, do the transaction later – This increases operational efficiency but introduces new risks: What if the agent doesn’t complete transaction? – Eko discourages the strategy but it continues to persist
  • 9. The Paper Receipt Phenomenon • Customers report in support of paper receipts “The slip should be there! [If] the SMS does not come, it’d be of use” – Other benefits: more tangible, more accessible. Some even find them more storable: “My phone can store only 20 [SMS receipts].” • Paper receipts affect customer attention towards SMS – In shops with paper receipts, only 38% customers make eyecontact with SMS (compared with 86% in the rest!) • Still, most customers don’t want SMS to be eliminated “I have more trust in SMS. Even if I get a paper receipt, it does not mean that the money has reached.”
  • 10. Conclusion • Branchless banking users desire reliability and security for receipts – Paper gives better reliability but SMS more secure • Key design recommendations – Increase reliability of existing SMS receipt technology • Ongoing work: pull-based SMS receipts [Panjwani13] – Use a (careful) combination of SMS and paper
  • 12. References [MM10] M-Money Channel Distribution Case - Kenya, 2010. http://www.microfinancegateway.org [Panjwani-13] Panjwani, S. Practical Receipt Authentication for Branchless Banking. In ACM DEV 2013.
  • 13. For any further information, please write to pk@iiitd.ac.in precog.iiitd.edu.in