The document discusses improving city transportation systems by listening to citizens. It summarizes a 2016 European transportation survey of 1,900 city dwellers that identified opportunities like dynamic pricing, data integration, and mobility apps. The author is commissioning a 2017 global transportation study that will survey people around the world about their transportation choices, habits, and what cities can do to encourage changed behavior. The study aims to help cities improve transportation by better understanding citizen perspectives.

1. Theonlywayto
improveyourcity’s
transportation
A simple idea that changes the way you plan:
listen to your constituents

2. It’snosurprise.
Everycityintheworld
wantstoimproveits
transportationsystem:
• Togetmore people on publictransport
• Toreducecartrafficandmakeparkingmoreeffective
• Toreducethe carbon footprintoftransportation
• Toimprove userexperiencesandoverallqualityoflife
• Withoutincreasingtheburdenoncitybudgets

3. Makenomistake.
Thisisanon-trivialchallenge.
Butit’sachallengewecanallriseto.
Ifwestartbydoingone simplething–theonlythingvirtually
guaranteed todrive improvement…

4. Toimprovethingsfor
peoplewholiveinand
travelaroundcities…

5. Wehavetolistento
peoplewholivein
andtravelaroundcities.
Makessense,
right?

6. In2016,westarteddoing
justthat.
Wecommissioned amajorsurveyof1,900citydwellers
in19Europeancities.
This,thefirstEuropeanUrbanTransportationSurvey,
earned alotofattention andgeneratedevenmore
discussionand debate.That’sthepoweroflisteningto
thepeopleyou serve.(Andthere’slotsmoretocome.)
Keeping our
cities moving
The four big challenges cities
are facing in 2016
The European Urban Transportation Survey
Getthereport now

7. Inthatsurvey,weaskedpeople
importantthingsabout:
• Whattransportationoptionstheychooseandhowoften.
• How they feel abouttheircommute.
•How theybalance thingslikeconvenience,speed,cost,
comfort,safety and carbonemissions.
Andtheytold us.

8. Theiranswerspointed
tosomeimportant
opportunities,including…
• Dynamic pricing
• Dataintegrationandanalytics
• Mobility-as-a-Service
• Multi-modaltravelplanningapps

9. Listeningturned outto besuchapowerful
catalystthatwe’ve commissionedaneven
moreambitiousreport:
The2017Global
TransportationStudy

10. Thisstudywill askthousandsofpeople
incountriesaround the worldabouttheir
transportationchoices,habits,preferences
andpredictions.
Itwillfollowuponlast
year’sinsightsand
generatenewones,
onaglobalscale.

11. A B
We’reaskingimportant
questionsaboutthe
manywayspeoplewho
liveincitiesgetaround:
• Bikeshare
• Boat
• Bus
• Car
• Carsharing
• Coach
• Metro
• Motorbike
• Taxi
• Train
• Tram…

12. Howtheythink
abouttheiroptions…
• Travelchoices
• Paymentmethods
• Apps
• Connectiontimes
• Informationavailability
• Easeofaccess
• Speed
• Price
• Convenience
• Reliability
• Comfort
• Environmentalimpact
• Delays
• Impactontheirlives

13. B
Evenhowthesechoices
makethemfeel.
• Happy
• Tired
• Good
• Depressed
• Stressed
• Angry
• Bored
• Frustrated
• Satisfied
• Calm
• Confident…

14. Mostofall,we’re finding
outwhatcitiescandoto
encouragethemtochange
theirtravelbehavior.
Thereportwill be availableinafewweeks.
(Gotothesign-uppageandwe’llsendittoyou).

15. Thismatters.
Everycityintheworld
wantstoimproveits
transportationsystem.
Soeverycity in the worldhastolistenharder
than everbefore.

16. Let’slistentogether.
Readthe2017Global
TransportationSurvey
hotoffthepresses.
Visitthispage and fill outtheveryshortform.
We’llmake sure you’re amongthefirsttogetit.

17. Inthemeantime,hereare
somerecentreportstoconnect
youtothevoiceoftheurban
transportationuser:
Keeping our
cities moving
The four big challenges cities
are facing in 2016
The European Urban Transportation Survey
Makeyour
cityflow
Seven causes of congestion
and how cities are tackling them
Download Download

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