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Economics of sustainable travel 
Stephen Joseph, Chief Executive 
Campaign for Better Transport 
ACT Travelwise conference
Campaign for Better Transport 
• Charitable trust promoting sustainable transport 
• Support from wide range of interests 
• Co-ordinates environmental and other NGOs 
concerned with transport 
• Commissions and publishes research 
• Conducts public campaigns 
• Promotes pilot projects and good practice 
ACT Travelwise conference
Research on economic impacts 
of LSTF - context 
• Need to show effectiveness of LSTF measures to DfT/ 
Treasury, but other audiences: 
• Local transport funding, including LSTF capital, now 
devolved to Local Enterprise Partnerships 
• Councillors and business people need to persuaded 
about packages of small measures and behaviour 
change, as opposed to big projects 
• We have been promoting “smarter choices” for around 20 
years but there is still scepticism about them – big 
projects don’t face the same tests 
ACT Travelwise conference
Research origins 
• Came from networking meetings of the LSTF 
large projects 
• These identified a range of impacts from the 
projects which might not be captured by 
traditional appraisal 
• So we asked DfT for sponsorship to explore and 
set these out 
We found six kinds of economic impacts of LSTF 
projects 
ACT Travelwise conference
1. Helping employers 
- employers’ transport problems can restrict 
jobs to those with cars and impact on their 
operations 
- Long history of travel planning: LSTF has 
developed this – business engagement 
programmes 
ACT Travelwise conference
Helping employers: case studies 
• Greater Manchester travel choices: 300 
businesses, covering 250,000 employees 
• Hertfordshire Maylands business park 
• South Yorkshire “Inmotion” programme 
• Bournemouth cycle challenge – 98 organisations 
and 1390 people joined in, 50% of occasional 
cyclists became regular and 10% of previous car 
users now cyclists 
ACT Travelwise conference
2. Helping unemployed into work 
Targeted programmes to help unemployed people access 
jobs including 
• Travel advice 
• Journey planning 
• Free/discounted public transport tickets 
• Subsidised bikes and scooters (“Wheels to Work”) 
• Training 
Also linked to other measures – Stoke includes advice on 
childcare and credit unions too 
ACT Travelwise conference
2. Helping unemployed people into 
work - examples 
• West Midlands Workwise – 12,000 people helped into 
work since 2003, 70% still in employment after 6 months, 
90% using sustainable transport 
• Merseyside’s Travel Solutions Programme: 671 helped 
2012-3, 75% still in work after 6 months. Free bikes for 
100 NEETs – all still in work or training after 13 weeks 
• Nottingham: half price “Kangeroo” card for jobseekers, 
32,000 a month by Sept 2013, 17% of card holders found 
employment 
ACT Travelwise conference
3. Improving public transport 
Links to employment: 
- Greater Manchester Local Links 
- S Yorkshire Job Connector buses 
- Bristol coach services 
New services to widen labour markets and give 
people without cars access to jobs 
Cheaper fares: Reading fares cuts 
ACT Travelwise conference
3. Improving public transport 
Improved services: 
- North Somerset “kickstart” project: 21-24% 
increase in patronage 
- Hertfordshire quality network partnerships 
- Surrey park and ride 
- New station for James Cook hospital 
ACT Travelwise conference
4. Promoting Active Travel 
- Greater Manchester Commuter Cycle Project: 
- Cycle hubs 
- Cycle training 
- Business support 
- Cycle routes 
Nottingham U-Cycle: cycle promotion at 
universities, colleges and hospitals – car travel 
down by 10%, 44% of staff and students use 
non-motorised transport 
ACT Travelwise conference
5. Community involvement 
- Nottingham Community Smarter Travel 
Hubs, with dedicated co-ordinators who 
work with local employment agencies to 
give travel training, cycle hire etc. 
- Surrey “community travel fund” giving 
grants to community groups 
ACT Travelwise conference
6. Improving the public realm 
• Boscombe in SE Dorset, part of “Three 
Towns” project: improved pedestrian 
precinct and traffic management 
• Telford town centre box road, turning one 
side into “urban street” 20 mph zone – 
attracting £250m regeneration scheme 
ACT Travelwise conference
Packages: bringing it all together 
- SE Dorset “Three towns” programme: wide 
range of improvements in the Poole, 
Bournemouth and Christchurch corridor 
- South Hampshire “My Journey” 
programme – 9 corridors in Southampton 
and Portsmouth, facilitating developments 
creating 30,000 jobs 
ACT Travelwise conference
Research conclusions 
• Emerging evidence suggests that LSTF programmes are 
helping the economy in various ways, not all of which fit 
into conventional transport appraisal 
• Packages of lots of small measures, mutually reinforcing, 
can do as much for the economy as big projects 
• Packages can attract private sector investment (Arriva in 
Watford invested £1m on one route alone) and 
partnerships 
ACT Travelwise conference
Conclusions - continued 
• Labour market effects appear to be helpful 
• Very targeted transport programmes appear to have high 
success rates in getting longer term unemployed into 
work, especially if linked to other provision/ services 
• These effects generally fall outside conventional transport 
appraisal but transport is not given priority in welfare 
literature/ programmes either 
So we suggested these should be examined further as 
potential input to the post election spending review and to 
inform LEPs and local authorities. 
ACT Travelwise conference
But there is a wider context: 
investment in major roads… 
ACT Travelwise conference
.. major cuts in public transport 
funding 
ACT Travelwise conference
And bus and rail getting dearer 
•Past trends show motoring and 
aviation costs have fallen in real 
terms, public transport costs have 
increased 
•Government policy is still RPI 
annual increases for rail fares 
•Bus fares increased by a third in 
cash terms 2008-13 
ACT Travelwise conference
Smart growth not dumb 
growth… 
Economic growth doesn’t mean 
more and more roads and cars: 
• Vienna: car use has fallen from 
40% - 36%, 30% of journeys 
are now on foot or bike, 34% 
public transport 
• Los Angeles: 90% car, 10% 
rest 
• London: 1993- car 46% public 
transport 30%; 2010- car 34% 
public transport 42% 
ACT Travelwise conference
Conclusion 
► Transport and planning needs to promote “smart growth”, not 
“no growth” or “dumb growth” 
► Car dependence is bad for those with cars and those without, 
and for the wider economy, environment and society 
► Travel behaviour can change and reliance on cars is not 
inevitable 
► There are examples of business and council initiatives that can 
offer good models 
► Many technical tools and models are out of date and rely on 
past trends continuing 
► The challenge is to make transport decisions and funding 
support rather than undermine sustainable travel 
ACT Travelwise conference

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Stephen Joseph

  • 1. Economics of sustainable travel Stephen Joseph, Chief Executive Campaign for Better Transport ACT Travelwise conference
  • 2. Campaign for Better Transport • Charitable trust promoting sustainable transport • Support from wide range of interests • Co-ordinates environmental and other NGOs concerned with transport • Commissions and publishes research • Conducts public campaigns • Promotes pilot projects and good practice ACT Travelwise conference
  • 3. Research on economic impacts of LSTF - context • Need to show effectiveness of LSTF measures to DfT/ Treasury, but other audiences: • Local transport funding, including LSTF capital, now devolved to Local Enterprise Partnerships • Councillors and business people need to persuaded about packages of small measures and behaviour change, as opposed to big projects • We have been promoting “smarter choices” for around 20 years but there is still scepticism about them – big projects don’t face the same tests ACT Travelwise conference
  • 4. Research origins • Came from networking meetings of the LSTF large projects • These identified a range of impacts from the projects which might not be captured by traditional appraisal • So we asked DfT for sponsorship to explore and set these out We found six kinds of economic impacts of LSTF projects ACT Travelwise conference
  • 5. 1. Helping employers - employers’ transport problems can restrict jobs to those with cars and impact on their operations - Long history of travel planning: LSTF has developed this – business engagement programmes ACT Travelwise conference
  • 6. Helping employers: case studies • Greater Manchester travel choices: 300 businesses, covering 250,000 employees • Hertfordshire Maylands business park • South Yorkshire “Inmotion” programme • Bournemouth cycle challenge – 98 organisations and 1390 people joined in, 50% of occasional cyclists became regular and 10% of previous car users now cyclists ACT Travelwise conference
  • 7. 2. Helping unemployed into work Targeted programmes to help unemployed people access jobs including • Travel advice • Journey planning • Free/discounted public transport tickets • Subsidised bikes and scooters (“Wheels to Work”) • Training Also linked to other measures – Stoke includes advice on childcare and credit unions too ACT Travelwise conference
  • 8. 2. Helping unemployed people into work - examples • West Midlands Workwise – 12,000 people helped into work since 2003, 70% still in employment after 6 months, 90% using sustainable transport • Merseyside’s Travel Solutions Programme: 671 helped 2012-3, 75% still in work after 6 months. Free bikes for 100 NEETs – all still in work or training after 13 weeks • Nottingham: half price “Kangeroo” card for jobseekers, 32,000 a month by Sept 2013, 17% of card holders found employment ACT Travelwise conference
  • 9. 3. Improving public transport Links to employment: - Greater Manchester Local Links - S Yorkshire Job Connector buses - Bristol coach services New services to widen labour markets and give people without cars access to jobs Cheaper fares: Reading fares cuts ACT Travelwise conference
  • 10. 3. Improving public transport Improved services: - North Somerset “kickstart” project: 21-24% increase in patronage - Hertfordshire quality network partnerships - Surrey park and ride - New station for James Cook hospital ACT Travelwise conference
  • 11. 4. Promoting Active Travel - Greater Manchester Commuter Cycle Project: - Cycle hubs - Cycle training - Business support - Cycle routes Nottingham U-Cycle: cycle promotion at universities, colleges and hospitals – car travel down by 10%, 44% of staff and students use non-motorised transport ACT Travelwise conference
  • 12. 5. Community involvement - Nottingham Community Smarter Travel Hubs, with dedicated co-ordinators who work with local employment agencies to give travel training, cycle hire etc. - Surrey “community travel fund” giving grants to community groups ACT Travelwise conference
  • 13. 6. Improving the public realm • Boscombe in SE Dorset, part of “Three Towns” project: improved pedestrian precinct and traffic management • Telford town centre box road, turning one side into “urban street” 20 mph zone – attracting £250m regeneration scheme ACT Travelwise conference
  • 14. Packages: bringing it all together - SE Dorset “Three towns” programme: wide range of improvements in the Poole, Bournemouth and Christchurch corridor - South Hampshire “My Journey” programme – 9 corridors in Southampton and Portsmouth, facilitating developments creating 30,000 jobs ACT Travelwise conference
  • 15. Research conclusions • Emerging evidence suggests that LSTF programmes are helping the economy in various ways, not all of which fit into conventional transport appraisal • Packages of lots of small measures, mutually reinforcing, can do as much for the economy as big projects • Packages can attract private sector investment (Arriva in Watford invested £1m on one route alone) and partnerships ACT Travelwise conference
  • 16. Conclusions - continued • Labour market effects appear to be helpful • Very targeted transport programmes appear to have high success rates in getting longer term unemployed into work, especially if linked to other provision/ services • These effects generally fall outside conventional transport appraisal but transport is not given priority in welfare literature/ programmes either So we suggested these should be examined further as potential input to the post election spending review and to inform LEPs and local authorities. ACT Travelwise conference
  • 17. But there is a wider context: investment in major roads… ACT Travelwise conference
  • 18. .. major cuts in public transport funding ACT Travelwise conference
  • 19. And bus and rail getting dearer •Past trends show motoring and aviation costs have fallen in real terms, public transport costs have increased •Government policy is still RPI annual increases for rail fares •Bus fares increased by a third in cash terms 2008-13 ACT Travelwise conference
  • 20. Smart growth not dumb growth… Economic growth doesn’t mean more and more roads and cars: • Vienna: car use has fallen from 40% - 36%, 30% of journeys are now on foot or bike, 34% public transport • Los Angeles: 90% car, 10% rest • London: 1993- car 46% public transport 30%; 2010- car 34% public transport 42% ACT Travelwise conference
  • 21. Conclusion ► Transport and planning needs to promote “smart growth”, not “no growth” or “dumb growth” ► Car dependence is bad for those with cars and those without, and for the wider economy, environment and society ► Travel behaviour can change and reliance on cars is not inevitable ► There are examples of business and council initiatives that can offer good models ► Many technical tools and models are out of date and rely on past trends continuing ► The challenge is to make transport decisions and funding support rather than undermine sustainable travel ACT Travelwise conference