Social media marketing: what it is and why you need it
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Workshop on social media marketing where I focus on why social media are important to attract customers for your business.
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Social media marketing: what it is and why you need it
- 1. @alessia_camera S Social media marketing WHAT it is and WHY you need it
- 2. @alessia_camera Agenda S How to use Social Media from a business point of view S How to use Social Media to acquire new customers S How much Communities and Influencers are important to drive sales
- 3. @alessia_camera Who I am? S Community Manager at Sony PlayStation S Co-Founder at This is Not Art S Digital Marketing Consultant & Creative Strategist S Tweet me @alessia_camera
- 5. @alessia_camera Do you know all of them?
- 6. @alessia_camera Social media: what?! Social media is defined as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content”
- 7. @alessia_camera Why you should be online
- 8. @alessia_camera Should I use all of them? Personal Business
- 9. @alessia_camera How to acquire new customers S Understand who they are and what they like S Start a conversation S Don’t try only to sell S Show that you care S Personalization is key
- 10. @alessia_camera Markets are conversations “A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.” The Cluetrain Manifesto, 1999 conventional marketing techniques will be obsolete by the online "conversations" that consumers have and that companies need to join.
- 12. @alessia_camera Create buzz..but don’t ask for RT S Be yourself [tone of voice] S Don’t be scared S Reply to people within 5-10 minutes S Share & Retweet S Thank you messages S Jump on trending topics only if you have amazing creative ideas
- 13. @alessia_camera Be careful..people have the power Tim Hunt’s suggestion that science would benefit from “single-sex labs”
- 14. @alessia_camera Social media tools Tweetdeck, Hootsuite, BufferScheduling with: Analyze your followers: Followerwonk.com Community tools: Commun.it, Socialbro Analytics: FB Insights, Twitter analytics
- 15. @alessia_camera Power of communities: PlayStation S 5 millions unique monthly visitors in the European Forums S 9 millions page views in one month S Volounteers (brand ambassadors) are organising activities and creating unique content. S The most engaged community members are the biggest spenders on PlayStation Store, more than 80% of top community members are among the company's elite customers.
- 16. @alessia_camera Are you an influencer? How to find yours Current customers
- 17. @alessia_camera How much you should invest S Content S Video S Facebook wants money to reach your audience S Time S Tools
- 18. @alessia_camera Online vs Offline? Social media are great, but where is your audience? Even if we’re in 2015 it doesn’t mean that your customers just want to be reached online. It’s your business, you should know where your customers are and how to hook them.
- 19. @alessia_camera Thank you! Alessia Camera alessia_camera Alessia Alexia Follow my blog alessiacamera.com