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How to Create a Killer Marketing Campaign
The document outlines steps to create an effective marketing campaign, including researching the target audience, defining campaign goals and budget, developing clear messaging, selecting appropriate marketing channels, incorporating social media, measuring success, and taking time to plan the overall strategy.
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How to Create a Killer Marketing Campaign
- 1. How to Createa Killer Marketing Campaign ©2011 Social Strand Media
- 2. What’s Your Strategy? ©2011 Social Strand Media
- 3. Research Your Audience ©2011 Social Strand Media
- 4. Where do theyhang out? ©2011 Social Strand Media
- 5. How do theyconsume & share content online? ©2011 Social Strand Media
- 6. Bottom line: Know WhoYou Are Marketing To ©2011 Social Strand Media
- 7. ©2011 Social StrandMedia
- 8. Define your campaign: ©2011 Social Strand Media
- 9. Set Your Budget ©2011Social Strand Media
- 10. Set your timeline ©2011 Social Strand Media
- 11. Develop Clear Messaging ©2011 Social Strand Media
- 12. Be Conscious ofTone ©2011 Social Strand Media
- 13. Subliminal Messages ©2011 Social Strand Media
- 14. Leverage Partnerships ©2011 Social Strand Media
- 15. Select the RightMediums ©2011 Social Strand Media
- 16. Incorporate your Social Mediainto your editorial calendar ©2011 Social Strand Media
- 17. Determine how youwill measure your success ©2011 Social Strand Media
- 18. Allocate Resources ©2011 Social Strand Media
- 19. Monitor & Respond ©2011Social Strand Media
- 20. Measure Your Success& Failures ©2011 Social Strand Media
- 21. Take the timeto plan your marketing campaign ©2011 Social Strand Media
- 22. About the presenter Tracy Sestili is CEO and founder of Social Strand Media, a social media strategy firm. She helps companies develop strategic brand platforms and social media strategies that drive constituent engagement and business growth, with a focus on engaging in social media with minimal time, money and resources. Find her on Twitter @tracysestili Find her on Facebook at facebook.com/tracysestili Connect with her on LinkedIn at linkedin.com/in/tracysestili ©2011 Social Strand Media