One of the very first things you learn in Marketing School(tm) is that happy customers are awesome. Happy customers buy more things and say nice things about you – to their friends, their family, to complete strangers on the internet… And those friends, family members and internet strangers can also turn into happy customers if you play your cards right. So you want to encourage reviews and referrals by doing a few very straightforward things.

1. The not-so-secret to
getting reviews and
referrals

2. Happy customers are awesome!

3. Happy customers buy more
things and say nice things
about you – to their friends,
their family, to complete
strangers on the internet…

4. And those friends,
family members and
internet strangers can
also turn into happy
customers if you play
your cards right.

5. Reviews & referrals
are marketing gold.

6. Positive word of mouth lowers the cost of
customer acquisition and drives purchases.

7. 88% trust online reviews
as much as personal
recommendations.

8. NPS specifically identifies your promoters. Make
it easy for them to say nice things about you.

9. Make great feedback
public ASAP.

10. Put positive feedback on your website, where it’s easy to
find: testimonials improve customer conversion and revenue.

11. Automagically send customers a link to a
review site when they give you a 9 or 10.

12. Incentives need to be
personal and relevant (and
not necessarily monetary)!

13. And don’t ignore
your Number
One Fans –
they’ll often
advocate for you
just because they
want to, not
because you ask.

14. asknicely.com/blog