The document discusses the importance of online reviews and how businesses can embrace them. It notes that 92% of consumers read reviews and that reviews influence 88% of online shopping decisions. The speaker advocates asking customers for reviews but not bribing them. Reviews are found on many sites like social media, third party sites, and search engines. Businesses should respond to all negative reviews calmly and take the conversation privately if possible. As online competition grows, reviews will become even more important for standing out.
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Embrace Online Reviews to Grow Your Business
1. How to embrace the online
REVIEWlution
Ben M Roberts
@roberts_ben_m #SMCONF2016
2. Ben M Roberts
Who am I?
@roberts_ben_m #SMCONF2016
Marketing Strategist at Heinnie Haynes
Over 14200 Online Reviews
@roberts_ben_m
Ben-m-roberts.com
3. @roberts_ben_m #SMCONF2016
THE PROPOSITION
“ANYONE CAN SAY ANYTHING
ONLINE. HOWEVER, NOT EVERYONE
CAN BACK UP THEIR CLAIMS. IF YOU
ARE TRULY GOOD AT WHAT YOU DO,
YOUR CUSTOMERS WILL BE ONE OF
YOUR BIGGEST MARKETING
ASSETS”
39. @roberts_ben_m #SMCONF2016
What were the results?
0
100
200
300
400
500
600
700
May June July August September October
May: 193 Reviews
June: 213 Reviews
July: 211 Reviews
August: 275 Reviews
September: 251
Reviews
October: 641 Reviews
155% INCREASE
41. Respond to every single
negative review!
@roberts_ben_m #SMCONF2016
42. 1. Be calm, be cool, be composed (3c’s)
2. Reply no more than twice publically
3. Take conversation privately if possible
4. Be Human
@roberts_ben_m #SMCONF2016
43. Where is the REVIEWlution
headed?
@roberts_ben_m #SMCONF2016
44. As online competition
continues to grow, so too does
the importance of standing out
from the crowd
@roberts_ben_m #SMCONF2016
45. There is no better method of
obtaining unbiased, and
consistent customer insights
@roberts_ben_m #SMCONF2016
46. THANK YOU!
Now it’s time for you to join
the REVIEWlution
ben-m-roberts.com
@roberts_ben_m #SMCONF2016
Editor's Notes
This includes social media, third party review sites, blogs, forums . .. .you name it
This includes social media, third party review sites, blogs, forums . .. .you name it
This includes social media, third party review sites, blogs, forums . .. .you name it
This includes social media, third party review sites, blogs, forums . .. .you name it
This includes social media, third party review sites, blogs, forums . .. .you name it
This includes social media, third party review sites, blogs, forums . .. .you name it
This includes social media, third party review sites, blogs, forums . .. .you name it
This includes social media, third party review sites, blogs, forums . .. .you name it
Reviews are a process. A marketing tool, a feedback mechanism, a
This includes social media, third party review sites, blogs, forums . .. .you name it
This includes social media, third party review sites, blogs, forums . .. .you name it
This includes social media, third party review sites, blogs, forums . .. .you name it
This includes social media, third party review sites, blogs, forums . .. .you name it
This includes social media, third party review sites, blogs, forums . .. .you name it
This includes social media, third party review sites, blogs, forums . .. .you name it
This includes social media, third party review sites, blogs, forums . .. .you name it
These can all feed into each other. They can be embedded, included and shared.
Social Posts can spread like wildfire, but generally have a much shorter burn time. Generally more emotion based than fact-based
Appear fake, no SEO benefits, no trust, no increase in sales, no feedback
Appear fake, lesser SEO benefits, no trust, no increase in sales, no feedback