Have you ever felt neglected or ignored by someone you liked? You thought you were close, then discovered that maybe the feeling wasn’t mutual? That’s not how you want your fans to feel. You don't want to give fans the same benefits as everyone else who walks into your business. Many local businesses are now using social media as their primary way to connect with customers, spending less money on traditional marketing. After chasing “Likes”, businesses are now starting to ask who these people are and how to turn them into loyal customers. Taggo's Fan Club solution helps businesses accomplish this in a very simple way.

1. January 2015
Fan Clubs
In-store fan acquisition, engagement and loyalty.

2. A proven business model and track record.
Founded Welcome Real-time (France, credit card loyalty).
30 countries, 1 million merchants, 130 employees.
1996
Exited Welcome Real-time (USD60 million).
2007
Founded Taggo (Singapore).
2010
Aneace Haddad, Founder & CEO
www.aneace.com

3. Have you ever felt
neglected by someone
you liked?
You thought you were close, then discovered
that maybe the feeling wasn’t mutual?
That's not how you want your fans to feel.
You don't want to treat them the same as everyone else
who walks into your business.

4. Recent trends
towards in-store engagement.
Retailer use of mobile
devices and tablets has
exploded, making it easier
to add new features at the
point of sale.
Businesses are seeking
ways to leverage their
social media profile and
spend less on traditional
marketing.
After chasing Likes,
businesses now want to
know who these people
are and how to turn them
into loyal customers.
1
2
3

5. NONE of the social networks provide a
SIMPLE way to recognize and reward
fans and followers IN-STORE.

6. So we invented it.

7. Granted in Singapore (Dec 2011). PCT’s pending.
a) The customer “Likes” the merchant’s
existing fan page.
b) The merchant enters the customer’s mobile
number at the point of sale to check that
they are a fan.
Taggo’s patented “Fan Recognition” technology
makes in-store engagement easy.
No sign up, no card, no app. Just a mobile number.

8. The cashier simply enters the customer’s
mobile number at the point of sale.
No integration needed.
Works with any POS, PC or tablet with internet.
The cashier sees that Jessica is a fan
and is entitled to the offer.
Real-time feedback encourages cashiers
to always ask, “Are you a fan?”
The cashier sees that this is
Jessica’s 6th visit here.

9. No integration needed.
Works with any POS, PC or tablet with internet.

10. Get automatic word of mouth at every visit.
Each check-in will be seen
1,000 times by 130 friends
(on average).

11. Old Style
Promotions
Fan
Clubs
Get more fans
More word of mouth
with each purchase
Get customer data
Track repeat visits
Better than traditional
promotions

12. This restaurant had
a 7X increase in fan
acquisition rates.

13. When lots of customers become fans,
it’s easier to drive repeat visits.

14. Get customers hooked, so they
keep coming back for more.

15. Get customers hooked.
Start with a standard offer
for all Fan Club members.
1
Socialize your promotions!
Add the “Exclusive Fan Club Benefit”
logo to offers usually given to everyone.
2
Get customers hooked
with unexpected surprises
at the point of sale.
3
Enroll
Engage
Delight

16. Place your Fan Club poster on
table tops to make it easy for
customers to join.
1
Enroll

17. Get more from your promotions by adding
the “Exclusive Fan Club Benefit” logo.
We can provide stickers as well.
2
Engage

18. 2
Engage

19. Also consider preferred seating, longer happy hours,
and daily specials that only fans are entitled to.
2
Engage

20. 3
Delight

21. Give a free or discounted item to the
customer who happens to be the xth
check-in of the day.
Instruct cashiers to give a
free or discounted item to
customers on their xth visit.
3
Delight
Unexpected surprises!

22. Unexpected surprises cause a surge of dopamine, an
addictive neurotransmitter that brings customers back
for more and makes cashiers feel great.
3
Delight

23. “Repeat sales have increased 5 times, just by doing
what we always do with our fan page, but reaching
lots more customers than before.”
Chua Koon Teck – Owner, Rock and Ash

24. “We have a very small marketing team. Our Fan Club
lets us reach out to customers with very little effort.
It pretty much runs automatically.”
Benjamin Seow – Manager, The Rajah Inn

25. “We get endless social media advertising and a simple
way to make our fans feel appreciated.”
Harjanto Wahab – Manager, Charly T's

26. Replace loyalty programs
with a single click.

27. LOYALTY PROGRAMS
FAN CLUBS
Require membership forms.
Simply click LIKE.
Usually require a card.
NO CARDS – just a mobile number.
If not a card, an app is needed.
NO APPS - just a Facebook account.
Customers join a 3rd party brand.
NO 3rd BRAND – just your fan page.
Require expensive software.
Built into the social dashboard.
Focus on MECHANICS.
Focus on CONNECTION.
Heavy, expensive.
Light, low cost, with built-in social.

28. Taggo is ready for large scale growth after
piloting hundreds of Fan Clubs.

29. Customers
Sign-ups and Check-ins
Merchants
Fan Clubs Created
Sponsors
Contracted
Taggo has demonstrated merchant and
customer interest in many countries.
2014
Singapore
Malaysia & Brunei
Philippines
Thailand
South Korea
USA

30. Patents Pending
Thank You
www.taggo.me
Facebook.com/taggo.me