The document outlines Lee Iacocca's "Nine C's of Leadership" which are qualities a good leader should possess. The nine C's are: character, communication, competence, curiosity, creativity, courage, conviction, charisma, and common sense. It states that leaders must have integrity, communicate truthfully even when difficult, be problem solvers, listen to different ideas, adapt to change, have courage of their convictions, inspire people, and use good judgment. It concludes that leadership is especially important during times of crisis.