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Case study: Does bumping drive distribution?<br />Jake Mintz<br />Co-founder<br />
What is Bump?<br />
Lots of downloads<br />12.5M iPhone downloads in 15 months<br />Christmas<br />Bump in Apple Commercial<br />Bump was Bill...
Why? Word of mouth.<br />% of first matches in <15 minutes<br />Week<br />
Why? Social App.<br />Weekend<br />Weekend<br />Holidays<br />Weekly<br />
Can this be duplicated?(We think so.)<br />Incent users to evangelize<br />&<br />Minimize startup friction<br />
Bump SDK / API<br />1 second<br />http://bu.mp/api<br />
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J. Mintz Bumping to Drive Distribution Social Developer Summit

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Social Developer Summit

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J. Mintz Bumping to Drive Distribution Social Developer Summit

  1. 1. Case study: Does bumping drive distribution?<br />Jake Mintz<br />Co-founder<br />
  2. 2. What is Bump?<br />
  3. 3. Lots of downloads<br />12.5M iPhone downloads in 15 months<br />Christmas<br />Bump in Apple Commercial<br />Bump was Billionth app<br />
  4. 4. Why? Word of mouth.<br />% of first matches in <15 minutes<br />Week<br />
  5. 5. Why? Social App.<br />Weekend<br />Weekend<br />Holidays<br />Weekly<br />
  6. 6. Can this be duplicated?(We think so.)<br />Incent users to evangelize<br />&<br />Minimize startup friction<br />
  7. 7. Bump SDK / API<br />1 second<br />http://bu.mp/api<br />

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