This document outlines Marshall Ganz's framework for public narrative, which consists of three parts: Story of Self, Story of Us, and Story of Now. It provides guidance on constructing and sharing one's Story of Self, which explains why you were called to do what you have been called to do. This includes discussing who you are, where you are coming from, why you are working on your venture, how you are equipped to address the problem, and the challenge, choice and outcome. Attendees then have 15 minutes to develop their own Story of Self before sharing and getting feedback.

1. Public Narrative: Story of Self
The New School Venture Lab
January 21, 2018 / Lee-Sean Huang / @leesean / huangl@newschool.edu

2. Story Circle

3. Story Circle
Warm Up:
A-Z
popcorn style

4. Story Circle
Round 1:
1 word per person
clockwise

5. Story Circle
Round 2:
1 word per person
pass the baton

6. Story Circle
Round 3:
1 word per person
popcorn style

7. Five Whys
Why are you here today?
Why are you here today?
Why are you here today?
Why are you here today?
Why are you here today?

8. Why stories?
• make sense of the world
• define our identity
• connect with each other
• blueprints for action
• building blocks of culture

9. Marshall Ganz’s
Public Narrative
• Story of Self
• Story of Us
• Story of Now

10. Marshall Ganz’s
Public Narrative
• A framework for connection,
communication, & action
• NOT a script
• NOT a pitch

11. Story of Self
why you were called to what
you have been called to do

12. Story of Us
What your constituency,
community, or organization
has been called to—its shared
values, purposes, goals, vision

13. Story of Now
The challenge this community
now faces, the choices it must
make, and the hope to which
“we” can aspire.

14. Story of Self, Us, and Now Visualized
Source: Marshall Ganz

15. Essential Story
Components
• Challenge
• Choice
• Outcome

16. Narrative Structure
Source: Marshall Ganz

17. Stories connect abstract values with concrete action
Source: Marshall Ganz

18. Engaging the whole person
Head
Heart
Hand

19. Your Turn:
Story of Self
15 minutes:
• Who are you?
• Where are you coming from?
• Why are you working on your
venture?
• How are you equipped to
address the problem that you
have identified?
• Challenge - Choice - Outcome

20. Story of Self
Shareback +
Feedback
• Who are you?
• Where are you coming from?
• Why are you working on your
venture?
• How are you equipped to
address the problem that you
have identified?
• Challenge - Choice - Outcome