Boris Veldhuijzen van Zanten speaks in Moscow at the SLON magazine event about 8 misconceptions about the Future of Media.

2. Boris Veldhuijzen van Zanten
Co-founder & CEO TNW
@Boris

3. News
Events
Data
Space

4. • 24/7 reporting
• 25/50+ posts a day
• Between 200000 and 400000 daily
visitors
• 2,5m+ followers on social media
• #20 in top 100 blogs in the world (out
of 300 million blogs). In top 5 blogs in
technology, in reach & influence

5. misconceptions about the
FUTURE OF MEDIA
8

6. We can reach the
whole world!
1/8

7. Countries
244

10. Online advertising is
The Future
2/8

11. Banners aren’t working

12. Banners aren’t working

13. Online advertising is
Doomed
3/8

14. Over the next 5 years,
the consumer tech and
media industry will grow
by over $500 Billion

15. Over the next 5 years,
the consumer tech and
media industry will grow
by over $500 Billion

16. 24h?

19. ‘Bossvertising’

20. Social media means your
audience will do your
marketing for you
4/8

22. Shares
≠
Visitors
≠
Revenue

23. You can engage directly
with your
Community
5/8

24. Trolls?

25. Do feed the trolls

33. Getting started is
cheap and easy
6/8

40. There’s already too much
news online
too much
7/8

41. Being first matters less,
and is harder
Knowing what happened
and why matters more
and is also harder

42. We have to find out what
works
8/8

45. Mobile is the future,
so we need
apps
9/8

48. Mobile isn’t mobile

49. So why aren’t
apps the future?

50. apps used per month
27

51. spent on only 5 apps
79%

53. Conclusion
So…

54. It is really difficult to make
something people want
Making money from something that
people really want, is relatively easy

55. Boris Veldhuijzen van Zanten
Co-founder & CEO TNW
@Boris