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@ESKIMON • NEW NORMAL1
NEW NORMAL
FORWARD THINKING EPISODE 001:
FORWARD
THINKING
EP.001
SIMON KEMP • • 22 AUGUST 2017
2
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
BILLION BILLION BILLION BILLION BILLION
URBANISATION: PENETRATION: PENETRATION: PENETRATION: PENETRATION:
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
GLOBAL DIGITAL SNAPSHOTAUG
2017 THE LATEST NUMBERS FOR INTERNET, SOCIAL MEDIA, AND MOBILE USAGE AROUND THE WORLD
7.524 3.819 3.028 5.052 2.780
54% 51% 40% 67% 37%
3
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
BILLION BILLION BILLION BILLION BILLION
URBANISATION: PENETRATION: PENETRATION: PENETRATION: PENETRATION:
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
GLOBAL DIGITAL SNAPSHOTAUG
2017 THE LATEST NUMBERS FOR INTERNET, SOCIAL MEDIA, AND MOBILE USAGE AROUND THE WORLD
7.524 3.819 3.028 5.052 2.780
54% 51% 40% 67% 37%
4
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
SOUTH
ASIA
SOUTHEAST
ASIA
SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES.
INTERNET PENETRATION BY REGIONJAN
2017 REGIONAL PENETRATION FIGURES, COMPARING INTERNET USERS TO TOTAL POPULATION
88%
53%
66%
84%
67%
29%
60%
48%
57%
33%
53%
68%
@ESKIMON • NEW NORMAL5
MOST PEOPLE IN THE WORLD ALREADY
USE THE INTERNET ON A REGULAR BASIS
@ESKIMON • NEW NORMAL6
WE’RE INTEGRATING CONNECTED TECH INTO
ALMOST EVERY ASPECT OF OUR LIVES, TOO
@ESKIMON • NEW NORMAL7
TOP APP CATEGORIES AROUND THE WORLD
COMMS CONTENT GAMES TRAVEL SHOPPING
FOOD EDUCATION HEALTH DATING FINANCES
@ESKIMON • NEW NORMAL8
HOWEVER, MANY MARKETERS STILL THINK OF
DIGITAL AS A STANDALONE MEDIUM OR ACTIVITY
@ESKIMON • NEW NORMAL9
THIS MAKES
NO SENSE
@ESKIMON • NEW NORMAL10
WE NEED TO ALIGN OUR MARKETING PLANS
WITH OUR AUDIENCES’ EVERYDAY REALITY
@ESKIMON • NEW NORMAL11
DIGITAL IS LIKE ELECTRICITY; IT’S A WAY TO
POWER ACTIVITIES, NOT AN ACTIVITY IN ITSELF
@ESKIMON • NEW NORMAL12
WE NEED TO STOP THINKING OF DIGITAL AS
‘NEW MEDIA’, AND TREAT IT AS ‘NEW NORMAL’
@ESKIMON • NEW NORMAL13
KEY QUESTION
@ESKIMON • NEW NORMAL14
HOW CAN YOU BUILD DIGITAL CONNECTIVITY
INTO EVERYTHING THAT YOUR BRAND DOES?
@ESKIMON • NEW NORMAL15
R&D
TEAMS
COMMS
DISTRIBUTION
PRODUCT
SERVICE
@ESKIMON • NEW NORMAL16
KEY TAKE-AWAY
@ESKIMON • NEW NORMAL17
FOLLOW YOUR AUDIENCES: INTEGRATE DIGITAL
INTO EVERY ASPECT OF YOUR BRAND’S ’LIFE’
@ESKIMON • NEW NORMAL18
SIMON KEMP
@ESKIMON
@ESKIMON • NEW NORMAL19
@ESKIMON • NEW NORMAL20
SIMON KEMP
@ESKIMON
SIMON@KEPIOS.COM
INSPIRING MARKETING
KEPIOS.COM

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The New Normal: How To Integrate Your Digital Marketing (Forward Thinking EP0001)

  • 1. @ESKIMON • NEW NORMAL1 NEW NORMAL FORWARD THINKING EPISODE 001: FORWARD THINKING EP.001 SIMON KEMP • • 22 AUGUST 2017
  • 2. 2 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS BILLION BILLION BILLION BILLION BILLION URBANISATION: PENETRATION: PENETRATION: PENETRATION: PENETRATION: SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. GLOBAL DIGITAL SNAPSHOTAUG 2017 THE LATEST NUMBERS FOR INTERNET, SOCIAL MEDIA, AND MOBILE USAGE AROUND THE WORLD 7.524 3.819 3.028 5.052 2.780 54% 51% 40% 67% 37%
  • 3. 3 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS BILLION BILLION BILLION BILLION BILLION URBANISATION: PENETRATION: PENETRATION: PENETRATION: PENETRATION: SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. GLOBAL DIGITAL SNAPSHOTAUG 2017 THE LATEST NUMBERS FOR INTERNET, SOCIAL MEDIA, AND MOBILE USAGE AROUND THE WORLD 7.524 3.819 3.028 5.052 2.780 54% 51% 40% 67% 37%
  • 4. 4 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES. INTERNET PENETRATION BY REGIONJAN 2017 REGIONAL PENETRATION FIGURES, COMPARING INTERNET USERS TO TOTAL POPULATION 88% 53% 66% 84% 67% 29% 60% 48% 57% 33% 53% 68%
  • 5. @ESKIMON • NEW NORMAL5 MOST PEOPLE IN THE WORLD ALREADY USE THE INTERNET ON A REGULAR BASIS
  • 6. @ESKIMON • NEW NORMAL6 WE’RE INTEGRATING CONNECTED TECH INTO ALMOST EVERY ASPECT OF OUR LIVES, TOO
  • 7. @ESKIMON • NEW NORMAL7 TOP APP CATEGORIES AROUND THE WORLD COMMS CONTENT GAMES TRAVEL SHOPPING FOOD EDUCATION HEALTH DATING FINANCES
  • 8. @ESKIMON • NEW NORMAL8 HOWEVER, MANY MARKETERS STILL THINK OF DIGITAL AS A STANDALONE MEDIUM OR ACTIVITY
  • 9. @ESKIMON • NEW NORMAL9 THIS MAKES NO SENSE
  • 10. @ESKIMON • NEW NORMAL10 WE NEED TO ALIGN OUR MARKETING PLANS WITH OUR AUDIENCES’ EVERYDAY REALITY
  • 11. @ESKIMON • NEW NORMAL11 DIGITAL IS LIKE ELECTRICITY; IT’S A WAY TO POWER ACTIVITIES, NOT AN ACTIVITY IN ITSELF
  • 12. @ESKIMON • NEW NORMAL12 WE NEED TO STOP THINKING OF DIGITAL AS ‘NEW MEDIA’, AND TREAT IT AS ‘NEW NORMAL’
  • 13. @ESKIMON • NEW NORMAL13 KEY QUESTION
  • 14. @ESKIMON • NEW NORMAL14 HOW CAN YOU BUILD DIGITAL CONNECTIVITY INTO EVERYTHING THAT YOUR BRAND DOES?
  • 15. @ESKIMON • NEW NORMAL15 R&D TEAMS COMMS DISTRIBUTION PRODUCT SERVICE
  • 16. @ESKIMON • NEW NORMAL16 KEY TAKE-AWAY
  • 17. @ESKIMON • NEW NORMAL17 FOLLOW YOUR AUDIENCES: INTEGRATE DIGITAL INTO EVERY ASPECT OF YOUR BRAND’S ’LIFE’
  • 18. @ESKIMON • NEW NORMAL18 SIMON KEMP @ESKIMON
  • 19. @ESKIMON • NEW NORMAL19
  • 20. @ESKIMON • NEW NORMAL20 SIMON KEMP @ESKIMON SIMON@KEPIOS.COM INSPIRING MARKETING KEPIOS.COM