Simon Kemp's presentation from the 17th annual ITU WTIS symposium, exploring how social media data can help policy makers, NGOs, and various other kinds of organisation to identify and track trends in broader internet adoption and ICT use.
Kepios's Simon Kemp explores the latest state of digital in Japan, and offers a detailed analysis of what makes Japan’s digital behaviours and landscape so different to those we see elsewhere in the world.
Digital 2021 Slovakia (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Slovakia in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Slovakia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 Netherlands (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the Netherlands in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in the Netherlands, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2018 United States Of America (January 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The United States Of America in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Kepios: Back to The Future – The Essentials of Enduring Social Media SuccessKepios
7 tips for building strategies that deliver enduring social media success. Kepios's Simon Kemp gave this presentation at Hootsuite's Future of Social event in Singapore on 22 November 2018.
Everything you need to know about mobile, internet, social media, and e-commerce use in Slovakia in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Croatia in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Key headlines and highlights from our Digital 2021 Global Overview Report, with a closer look at some of this year's key trends, including: evolving search behaviours, social media audience overlaps, and changing audience demographics.
Kepios's Simon Kemp explores the latest state of digital in Japan, and offers a detailed analysis of what makes Japan’s digital behaviours and landscape so different to those we see elsewhere in the world.
Digital 2021 Slovakia (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Slovakia in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Slovakia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 Netherlands (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the Netherlands in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in the Netherlands, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2018 United States Of America (January 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The United States Of America in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Kepios: Back to The Future – The Essentials of Enduring Social Media SuccessKepios
7 tips for building strategies that deliver enduring social media success. Kepios's Simon Kemp gave this presentation at Hootsuite's Future of Social event in Singapore on 22 November 2018.
Everything you need to know about mobile, internet, social media, and e-commerce use in Slovakia in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Croatia in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Key headlines and highlights from our Digital 2021 Global Overview Report, with a closer look at some of this year's key trends, including: evolving search behaviours, social media audience overlaps, and changing audience demographics.
Everything you need to know about mobile, internet, social media, and e-commerce use in Palestine in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2018 Czech Republic (January 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The Czech Republic in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Hong Kong in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2018 Mauritania (January 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Mauritania in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2017 Bosnia & Herzegovina (January 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Bosnia & Herzegovina in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2018 Democratic Republic Of The Congo (January 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The Democratic Republic Of The Congo in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
All the data, statistics, and trends you need to make sense of digital in China in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in China, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2019 Q3 Global Digital Statshot (July 2019) v01DataReportal
Everything you need to know about internet, mobile, social media, and e-commerce use around the world in July 2019. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com
All the data, statistics, and trends you need in order to understand digital in Spain in 2020. Includes the latest reported numbers for internet users, social media users, and mobile connections in Spain, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 Zambia (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Zambia in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Zambia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Everything you need to know about mobile, internet, social media, and e-commerce use in Asia in the second half of 2012. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2021 Australia (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Australia in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Australia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2017 Asia-Pacific Regional Overview (September 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Asia-Pacific in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2018 Republic Of The Congo (January 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The Republic Of The Congo in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2018 Mozambique (January 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Mozambique in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2017 Switzerland (January 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Switzerland in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Snapchat Global Platform Report July 2021 v01DataReportal
The latest insights into Snapchat's advertising audience around the world in July 2021. Find similar reports for a variety of other social platforms, together with in-depth data exploring digital behaviours in every country in the world, at https://datareportal.com/
Everything you need to know about mobile, internet, social media, and e-commerce use in Germany in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
A closer look at the online habits and behaviours of South-East Asia's young adults, with a particular focus on the social media preferences of people aged 16 to 64 in Indonesia, the Philippines, Malaysia, Singapore, Vietnam and Thailand. These were the slides that Kepios's Simon Kemp presented at the Singapore International Foundation's Public Diplomacy in Asia Conference in July 2021.
Everything you need to know about mobile, internet, social media, and e-commerce use in Honduras in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Future Factors September 2020: The Outlook for Digital MarketingKepios
In this presentation published in partnership between Kepios and Statista, Simon Kemp looks at the trends in digital behaviour that are shaping the outlook for digital marketing. Topics include: accelerating digital adoption; how to select social media platforms for marketing; the evolution of the world's online search behaviours; and more. Watch the complete presentation on YouTube: https://www.youtube.com/watch?v=zc-ZqAlJ8i4
Everything you need to know about mobile, internet, social media, and e-commerce use in Palestine in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2018 Czech Republic (January 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The Czech Republic in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Hong Kong in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2018 Mauritania (January 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Mauritania in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2017 Bosnia & Herzegovina (January 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Bosnia & Herzegovina in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2018 Democratic Republic Of The Congo (January 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The Democratic Republic Of The Congo in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
All the data, statistics, and trends you need to make sense of digital in China in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in China, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2019 Q3 Global Digital Statshot (July 2019) v01DataReportal
Everything you need to know about internet, mobile, social media, and e-commerce use around the world in July 2019. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com
All the data, statistics, and trends you need in order to understand digital in Spain in 2020. Includes the latest reported numbers for internet users, social media users, and mobile connections in Spain, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 Zambia (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Zambia in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Zambia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Everything you need to know about mobile, internet, social media, and e-commerce use in Asia in the second half of 2012. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2021 Australia (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Australia in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Australia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2017 Asia-Pacific Regional Overview (September 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Asia-Pacific in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2018 Republic Of The Congo (January 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The Republic Of The Congo in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2018 Mozambique (January 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Mozambique in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2017 Switzerland (January 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Switzerland in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Snapchat Global Platform Report July 2021 v01DataReportal
The latest insights into Snapchat's advertising audience around the world in July 2021. Find similar reports for a variety of other social platforms, together with in-depth data exploring digital behaviours in every country in the world, at https://datareportal.com/
Everything you need to know about mobile, internet, social media, and e-commerce use in Germany in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
A closer look at the online habits and behaviours of South-East Asia's young adults, with a particular focus on the social media preferences of people aged 16 to 64 in Indonesia, the Philippines, Malaysia, Singapore, Vietnam and Thailand. These were the slides that Kepios's Simon Kemp presented at the Singapore International Foundation's Public Diplomacy in Asia Conference in July 2021.
Everything you need to know about mobile, internet, social media, and e-commerce use in Honduras in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Future Factors September 2020: The Outlook for Digital MarketingKepios
In this presentation published in partnership between Kepios and Statista, Simon Kemp looks at the trends in digital behaviour that are shaping the outlook for digital marketing. Topics include: accelerating digital adoption; how to select social media platforms for marketing; the evolution of the world's online search behaviours; and more. Watch the complete presentation on YouTube: https://www.youtube.com/watch?v=zc-ZqAlJ8i4
Digital 2018 Q2 Global Digital Statshot (April 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use around the world in April 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
All the latest data for internet, social media, mobile, and e-commerce use from around the world. For more global stats and individual country insights, visit http://bit.ly/GD2018GO
Digital in APAC in 2017 - IDUAI Special ReportKepios
A special version of Kepios's Digital in APAC in 2017 report, published in collaboration with UNESCO for the International Day for Universal Access to Information.
The latest numbers for internet, social media and mobile use around Asia-Pacific in 2017. Read the full analysis of these numbers at http://kepios.com/blog/apac2017
2017 digital yearbook internet, social media, and mobile dataXimo Salas
2017 DIGITAL YEARBOOK INTERNET, SOCIAL MEDIA, AND MOBILE DATA FOR 239 COUNTRIES AROUND THE WORLD by HOOTSUITE WE ARE SOCIAL.
It’s been another year of exceptional growth across all things digital, and our 2017 Global Digital reports herald some particularly important milestones. The most exciting of these milestones is that more than half of the world’s population now uses the internet, with more than 3.75 billion people online today.
To help you take advantage of the opportunities presented by this increased connectivity, Hootsuite and We Are Social and have teamed up to bring you a suite of reports with digital statistics and trends for 239 countries around the world. This particular report shares headline data for every one of those 239 countries, and acts as a useful companion to our more detailed Digital in 2017 report, in which you’ll find global and regional overviews for a wealth of statistical indicators, as well as in-depth country profiles for 30 of the world’s key economies.
We’ve also compiled five individual regional reports – one each for Africa, The Americas, Asia-Pacific, Europe, and The Middle East – which contain additional region-specific and country-level data that are not available in the other reports.
You’ll find links to all of these additional resources on the next page, but if you’d like to discuss what all these numbers mean for you or your work, just send us a message on social media; you’ll find us on Twitter as @wearesocial and @hootsuite, or you can contact me directly on LinkedIn by clicking here.
We hope you find these reports useful, and we wish you another year of impressive digital growth of your own in 2017.
Kepios's Simon Kemp explores some of the key digital trends and themes that will shape marketing success in 2023 and beyond. Topics in this presentation include:
▫️ The outlook for digital growth in 2023.
▫️ What you really need to know about marketing's "most-hyped", especially #NFTs and the #Metaverse.
▫️ Some surprising insights into the "demise" of #Facebook and the rise of #TikTok.
▫️ Simon's take on one of the hottest social platforms for 2023.
▫️ The longer-term solution to concerns around cookies, third-party data, and consumer privacy.
▫️ Why #messengers will become more important in the year ahead.
▫️ The devices and services that will revolutionise digital in the years to come.
Evolving Behaviours in Digital Commerce: Key Trends Impacting Buyer Journeys ...Kepios
In this presentation produced for Sitecore, Kepios's Simon Kemp explores how people's evolving digital behaviours are influencing the overall buyer journey for B2C and B2B brands across Asia-Pacific and beyond. The presentation covers which kinds of devices people are using in different online activities, how people discover new brands and products, and how the role of personalisation needs to evolve to reflect people's needs and expectations, as well as their concerns about digital privacy. To explore more of the data charts included in this presentation, please visit https://datareportal.com
Business as Unusual: Data-Driven Recommendations for Ecommerce Marketers in U...Kepios
In this presentation produced for Magento (an Adobe company), Kepios's Simon Kemp explores some of the key trends that ecommerce marketers need to understand and explore as businesses start the path to recovery after COVID-19 lockdowns. Topics include changes in people's digital behaviours as a result of the coronavirus health crisis, whether brands should advertise during a pandemic, a shift in the internet's balance of power, and the evolution of online payment preferences. You can read a full transcript of the presentation narrative at https://kepios.com, and you can also dig deeper into the data featured in this presentation at https://datareportal.com.
How To Achieve Digital ROI: A Practical GuideKepios
A practical guide to creating content that delivers meaningful brand value, and to measuring the actual contribution that content makes to your bottom-line res. For more information and additional resources, visit http://kepios.com/
The New Normal: How To Integrate Your Digital Marketing (Forward Thinking EP0...Kepios
People all over the world have integrated connected tech into their everyday lives, but marketers still seem to struggle to integrate their digital marketing activities into broader activities. This first episode of Forward Thinking offers simple advice for brands and marketers who'd like to build more integrated digital marketing activities.
Inspiring Marketing Episode 3: From Media to MomentsKepios
Today's technology allows marketers to achieve a level of targeting and personalisation that would have been the stuff of dreams just a few years ago, but instead of taking full advantage of these amazing new tools, most marketers are still using the same old broken approach to media that has wasted our budgets – and frustrated our audiences – for decades.
It's time we put a stop to that. In this new episode of Inspiring Marketing, we look at how marketers can evolve from interruption and irritation, and use context planning to deliver more meaningful audience value.
Inspiring Marketing Episode 1: The Rise of MessengersKepios
These are the slides for Inspiring Marketing Episode 0001: The Rise of Messengers. You can watch the full video as an embed within this presentation.
Messengers are a recent addition to marketers' toolkits, but they've already changed the rules of social media marketing. This video explores messengers' dramatic rise, and offers advice for marketers who want to make best use of them.
Storytelling has become one of the hottest topics in marketing, but what makes a great story, and how can marketers harness storytelling to build stronger, more successful brands?
An exploration of 5 technologies that are shaping the future of marketing, including mobile messengers, ad blocking, programmatic tools, device interfaces, and artificial intelligence. For more details, visit kepios.com
This presentation from Kepios's Simon Kemp identifies 10 critical risks that all creative professionals must learn to manage, and outlines a simple framework - the '10Cs' - for managing them. Simon presented this deck at CreativeMornings in Singapore in April 2016.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
Social Insights: Tracking ICT Trends Using Social Media Data
1. MAKING SENSE OF BROADER ICT TRENDS FROM SOCIAL MEDIA AUDIENCE DATA
SOCIAL INSIGHTS
SIMON KEMP • • #ITUWTIS 2020 • DECEMBER 2020
2.
3. GLOBAL DIGITAL OVERVIEW
ESSENTIAL INSIGHTS INTO HOW PEOPLE AROUND THE WORLD USE
THE INTERNET, MOBILE DEVICES, SOCIAL MEDIA, AND ECOMMERCE
DIGITAL2020
5. 5 @ESKIMON
BRAND DISCOVERY
BY CHANNEL, TOP AD
FORMATS, GLOBAL
SPEND, TIME TRENDS
ADOPTION BY DEVICE
AND COUNTRY,
SPEND BY CATEGORY,
METHOD OF PAYMENT
OVERALL ADOPTION,
COUNTRY INSIGHTS,
USE BY PLATFORMS,
TIME SPENT, ACTIVITIES
OVERALL ADOPTION,
TYPES OF HANDSET,
TOP MOBILE APPS,
DATA CONSUMPTION
OVERALL ADOPTION,
CONNECTION SPEEDS,
TOP WEBSITES, TIME
SPENT, TOP ACTIVITIES
DIGITAL
ADVERTISING
ONLINE
SHOPPING
SOCIAL
MEDIA
MOBILE
& APPS
INTERNET
& WEB
THE BROAD THEMES WE COVER IN OUR REPORTS
6. 6 @ESKIMON
COMPARING SOCIAL MEDIA USE IN
CITIES vs. SMALL TOWNS AND RURAL
LOCATIONS, AND USING THIS AS
A PROXY FOR OVERALL ICT ACTIVITY
MAPPING DIFFERENCES IN SOCIAL
MEDIA USE BETWEEN WOMEN AND
MEN, AND WHAT THIS CAN TELL US
ABOUT THE ‘DIGITAL GENDER GAP’
HOW SOCIAL MEDIA USE AND
ADOPTION VARY BY AGE, AND
WHAT THIS CAN TELL US ABOUT
BROADER ICT ADOPTION BY AGE
LOCATIONGENDERAGE
TOPICS I’LL EXPLORE TODAY
10. 10 @ESKIMON • SOURCE: KEPIOS ANALYSIS (OCTOBER 2020)
MORE THAN HALF OF ALL THE PEOPLE
ON EARTH NOW USE SOCIAL MEDIA
11. 48
OCT
2020
SOURCES: KEPIOS ANALYSIS; SOCIAL MEDIA COMPANY STATEMENTS AND EARNINGS ANNOUNCEMENTS; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; CNNIC;
MEDIASCOPE; CAFEBAZAAR (ALL LATEST DATA AVAILABLE IN OCTOBER 2020). *NOTES: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE.
COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES.
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS
SOCIAL MEDIA
PENETRATION (USERS
vs. TOTAL POPULATION*)
ANNUAL GROWTH IN
THE TOTAL NUMBER OF
SOCIAL MEDIA USERS
TOTAL NUMBER OF SOCIAL
MEDIA USERS ACCESSING
VIA MOBILE PHONES
PERCENTAGE OF TOTAL
SOCIAL MEDIA USERS
ACCESSING VIA MOBILE
4.14 53% +12.3% 4.08 99%
BILLION +453 MILLION BILLION
THE NUMBER OF PEOPLE WHO ACTIVELY USE SOCIAL NETWORKS AND MESSENGER SERVICES
SOCIAL MEDIA USE AROUND THE WORLD
global
web
index
11
12. 12 @ESKIMON • SOURCE: KEPIOS ANALYSIS (OCTOBER 2020)
MORE THAN 2 IN 3 PEOPLE AROUND THE WORLD
AGED 13+ ARE ALREADY SOCIAL MEDIA USERS
13. 13 @ESKIMON • SOURCE: KEPIOS ANALYSIS (OCTOBER 2020)
SOCIAL MEDIA USER NUMBERS HAVE ALSO BEEN
GROWING QUICKLY OVER RECENT MONTHS
14. 14 @ESKIMON • SOURCE: KEPIOS ANALYSIS (OCTOBER 2020)
+453 MILLIONNEW SOCIAL MEDIA USERS OVER THE PAST 12 MONTHS
15. 15 @ESKIMON • SOURCE: KEPIOS ANALYSIS (OCTOBER 2020)
SOCIAL MEDIA USER GROWTH APPEARS TO
HAVE ACCELERATED OVER RECENT MONTHS
16. 16
OCT
2020
3.58 3.66 3.71 3.79 3.96
4.14
SOURCE: KEPIOS ANALYSIS OF DATA FROM A VARIETY OF SOURCES (OCTOBER 2020). COMPARABILITY ADVISORY: THE FIGURES PRESENTED ON THIS CHART USE THE LATEST AVAILABLE
DATA FROM THIRD-PARTY SOURCES, WHICH MAY HAVE BEEN UPDATED MORE RECENTLY THAN THE DATES SHOWN AT THE BASE OF THE CHART. AS A RESULT, VALUES SHOWN HERE ARE NOT
COMPARABLE TO VALUES PUBLISHED IN PREVIOUS REPORTS.
2019-07 2019-10 2020-01 2020-04 2020-07 2020-10
+2.4% +1.2% +2.1% +4.5% +4.6%
THE NUMBER OF PEOPLE AROUND THE WORLD USING SOCIAL MEDIA, INCLUDING QUARTER-ON-QUARTER RATE OF CHANGE
QUARTERLY GROWTH IN GLOBAL SOCIAL MEDIA USERS
FIGURES PRESENTED HERE USE THE LATEST AVAILABLE DATA, AND MAY NOT MATCH VALUES PUBLISHED IN OUR PREVIOUS REPORTS!
17. 17 @ESKIMON • SOURCE: KEPIOS ANALYSIS (OCTOBER 2020)
+2 MILLIONNEW SOCIAL MEDIA USERS EVERY SINGLE DAY
18. 18 @ESKIMON • SOURCE: KEPIOS ANALYSIS (OCTOBER 2020)
HOWEVER, SOCIAL MEDIA ADOPTION STILL
ISN’T EVENLY DISTRIBUTED AROUND THE GLOBE
26. 26 @ESKIMON • SOURCE: KEPIOS ANALYSIS OF DATA FROM VARIOUS SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS (OCTOBER 2020)
YOUNGER PEOPLE ACCOUNT FOR THE LARGEST
SHARE OF THE WORLD’S SOCIAL MEDIA USERS
27. 27
OCT
2020
3.0%
10.7%
13.5%
7.6%
4.8%
3.0%
2.2%
3.5%
14.4%
18.8%
9.2%
4.8%
2.7%
2.0%
SOURCE: EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCTOBER 2020). *NOTES: FACEBOOK REPORTS THAT THESE FIGURES HAVE BEEN DE-DUPLICATED,
SO FIGURES SHOULD NOT DOUBLE-COUNT USERS OF MULTIPLE PLATFORMS. FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’.
*ADVISORY: DATA ON THIS CHART REPRESENTS THE ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE TO RESPECTIVE SHARES OF TOTAL ACTIVE USERS.
13 – 17
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
65+
YEARS OLD
FEMALE
MALE
SHARE OF THE COMBINED GLOBAL ADVERTISING AUDIENCE* OF FACEBOOK, INSTAGRAM, AND FACEBOOK MESSENGER BY AGE AND GENDER*
PROFILE OF THE SOCIAL MEDIA ADVERTISING AUDIENCE
28. 28 @ESKIMON • SOURCE: CNNIC, “46TH CHINA STATISTICAL REPORT ON INTERNET DEVELOPMENT” (SEPTEMBER 2020)
PEOPLE AGED 20-39 REPRESENT THE LARGEST
GROUP OF SOCIAL MEDIA USERS IN CHINA TOO
29. 29
OCT
2020
31%
90%
86%
52%
36%
28%
19%
SOURCE: KEPIOS ANALYSIS; EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCTOBER 2020); POPULATION DATA FROM THE UNITED NATIONS AND THE U.S.
CENSUS BUREAU. *ADVISORY: FIGURES ON THIS CHART ARE BASED ON THE COMBINED, DE-DUPLICATED ADVERTISING AUDIENCES OF FACEBOOK, INSTAGRAM, AND FACEBOOK MESSENGER
ONLY, AND ONLY FACTOR THE POPULATIONS OF THOSE COUNTRIES WHERE THESE PLATFORMS ARE FREELY AVAILABLE TO THE GENERAL PUBLIC.
13 – 17
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
65+
YEARS OLD
PERCENTAGE OF THE TOTAL POPULATION* IN EACH AGE GROUP THAT USES AT LEAST ONE OF FACEBOOK, INSTAGRAM, OR FACEBOOK MESSENGER
SOCIAL MEDIA ADOPTION BY AGE GROUP
30. 30 @ESKIMON
AGE IS USER-DECLARED ON FACEBOOK, SO WE
SEE SOME INTERESTING CURIOSITIES IN THE DATA
31. 31
OCT
2020
SOURCE: EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCTOBER 2020). NOTE: FIGURES REPRESENT MILLIONS OF MONTHLY ACTIVE USERS.
11
24
36
42
50
63
78
119
94
90
86
89
130
102
85
72
68
81
62 62
90
54 54
48 46 44 42
47
36 34 32 32 32
27 26 25 25 27
22 20 19 19 19 17 16 15 14 15
12 12 11 10
104
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65+
MILLIONS OF PEOPLE THAT USE AT LEAST ONE OF FACEBOOK, INSTAGRAM, OR FACEBOOK MESSENGER EACH MONTH, BY THEIR SELF-DECLARED AGE
FACEBOOK INC.’S AD AUDIENCE BY SELF-DECLARED AGE
32. 32 @ESKIMON • SOURCE: KEPIOS ANALYSIS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCTOBER 2020)
THE PATTERN OF THESE SPIKES IS IDENTICAL IN
AGE DATA FOR BOTH FEMALE AND MALE USERS
37. 37 @ESKIMON • SOURCE: KEPIOS ANALYSIS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCTOBER 2020)
FOR EXAMPLE, SENIORS REPRESENT TODAY’S
FASTEST-GROWING FACEBOOK AUDIENCE
38. 38
OCT
2020
+11%
+2%
+11%
+13% +12%
+17%
+20%
SOURCE: KEPIOS ANALYSIS; EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2020). *ADVISORY: DATA ON THIS CHART REPRESENT FACEBOOK’S
ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE TO TRENDS IN OVERALL MONTHLY ACTIVE USERS.
13 – 17
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
65+
YEARS OLD
YEAR-ON-YEAR INCREASE IN THE NUMBER OF PEOPLE THAT ADVERTISERS CAN REACH USING FACEBOOK, BY AGE GROUP
ANNUAL GROWTH OF FACEBOOK’S AUDIENCE BY AGE
39. 39
OCT
2020
81 83 85
91
96 100
SOURCE: EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2020). NOTE: DATA ON THIS CHART REPRESENT FACEBOOK’S ADVERTISING AUDIENCE ONLY,
AND MAY NOT MATCH THE TOTAL NUMBER OF MONTHLY ACTIVE USERS IN THE RESPECTIVE AGE GROUP DURING THE RESPECTIVE REPORTING PERIOD.
2019-07 2019-10 2020-01 2020-04 2020-07 2020-10
+2.5% +2.4% +7.1% +5.5% +4.2%
MILLIONS OF PEOPLE THAT ADVERTISERS CAN REACH USING ADVERTS ON FACEBOOK, WITH QUARTER-ON-QUARTER RATE OF CHANGE
QUARTERLY GROWTH IN FACEBOOK USERS AGED 65+
40. 40 @ESKIMON • SOURCE: KEPIOS ANALYSIS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCTOBER 2020)
INSTAGRAM HAS ALSO BEEN SEEING STRONG
GROWTH IN USERS AGED 65 AND ABOVE
41. 41
OCT
2020
+52%
+31%
+23%
+27%
+40%
+63% +64%
SOURCE: KEPIOS ANALYSIS; EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2020). *ADVISORY: DATA ON THIS CHART REPRESENT INSTAGRAM’S
ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE TO TRENDS IN OVERALL MONTHLY ACTIVE USERS.
13 – 17
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
65+
YEARS OLD
YEAR-ON-YEAR INCREASE IN THE NUMBER OF PEOPLE THAT ADVERTISERS CAN REACH USING INSTAGRAM, BY AGE GROUP
ANNUAL GROWTH OF INSTAGRAM’S AUDIENCE BY AGE
42. 42 @ESKIMON • SOURCE: KEPIOS ANALYSIS (OCTOBER 2020), INCLUDING INSIGHTS FROM GLOBALWEBINDEX (JULY 2020)
COVID ‘LOCKDOWNS’ MAY HAVE CONTRIBUTED
TO THESE INCREASES AMONGST OLDER USERS
43. 43 @ESKIMON
WHILE THE CAUSE MAY ONLY BE TEMPORARY,
THE IMPACT SHOULD BE MORE ENDURING
44. 44 @ESKIMON • SOURCE: KEPIOS ANALYSIS OF DATA PUBLISHED IN VARIOUS SOCIAL MEDIA PLATFORMS’ EARNINGS ANNOUNCEMENTS (OCTOBER 2020)
SOCIAL MEDIA IS A HIGH-FREQUENCY ACTIVITY,
WITH MOST USERS ‘LOGGING ON’ EVERY DAY
48. 48 @ESKIMON
NOTE: MANY PLATFORMS ONLY REPORT BINARY
‘FEMALE’ OR ‘MALE’ GENDERS IN AUDIENCE DATA
49. 49
@ESKIMON • SOURCE: KEPIOS ANALYSIS OF DATA FROM VARIOUS SOURCES (OCTOBER 2020). NOTE: MOST SOCIAL PLATFORMS ONLY PUBLISH DATA FOR
BINARY ‘FEMALE’ OR ‘MALE’ GENDERS, AND FIGURES SHOWN HERE REPRESENT GENDER DEFINITIONS AND ASSOCIATED AUDIENCE SHARE AS REPORTED
BY THE RELEVANT SOCIAL MEDIA PLATFORM OR SURVEYING AUTHORITY
MALE SOCIAL MEDIA USERS AS A PERCENTAGE
OF TOTAL GLOBAL SOCIAL MEDIA USERS*
FEMALE SOCIAL MEDIA USERS AS A PERCENTAGE
OF TOTAL GLOBAL SOCIAL MEDIA USERS*
vs
54.1%45.9%
SHARE OF SOCIAL MEDIA USERS BY GENDER
50. 50 @ESKIMON • SOURCE: KEPIOS ANALYSIS OF DATA FROM A VARIETY OF DIFFERENT SOURCES (OCTOBER 2020)
GLOBAL SOCIAL MEDIA USERS ARE CURRENTLY
18% MORE LIKELY TO BE MALE THAN FEMALE
52. 52 @ESKIMON • SOURCE: KEPIOS ANALYSIS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCTOBER 2020)
THE SOCIAL MEDIA GENDER GAP IN SOUTHERN
ASIA PERSISTS, DESPITE RAPID USER GROWTH
53. 53 @ESKIMON • SOURCE: KEPIOS ANALYSIS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCTOBER 2020)
BUT ONCE THEY START USING SOCIAL MEDIA,
WOMEN TEND TO BE MORE ACTIVE THAN MEN
54. 54
OCT
2020
5
6
9
11
10
7
5
4 4 4 4
3
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCTOBER 2020). *NOTES: FACEBOOK’S INSIGHT TOOL DOES NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ OR
‘FEMALE’, OR ACTIVITY DATA FOR USERS BELOW THE AGE OF 18.
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 - 64
YEARS OLD
65+
YEARS OLD
FEMALE
MALE
FACEBOOK MONTHLY COMMENTS BY AGE AND GENDER
MEDIAN NUMBER OF TIMES EACH MONTH THAT TYPICAL GLOBAL FACEBOOK USERS* COMMENT ON FACEBOOK POSTS
55. 55 @ESKIMON • SOURCE: KEPIOS ANALYSIS (OCTOBER 2020)
RATIOS VARY BY COUNTRY, BUT OUR ANALYSIS
SUGGESTS INCOME IS NOT THE PRIMARY DRIVER
56. 56
OCT
2020
SOURCE: KEPIOS ANALYSIS OF DATA EXTRAPOLATED FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCTOBER 2020). NOTES: AN INDEX VALUE OF ZERO MEANS THAT EACH GENDER
POSTS AN EQUAL MEDIAN NUMBER OF FACEBOOK COMMENTS EACH MONTH. AN INDEX VALUE OF 100 MEANS THAT THE MEDIAN NUMBER OF COMMENTS POSTED BY THAT GENDER IS
TWICE AS LARGE AS THE MEDIAN NUMBER OF COMMENTS POSTED BY THE OTHER GENDER.
♀600
♀240
♀200
♀200
♀175
♀160
♀140
♀117
♀100
♀75
♀67
♀50
♀40
♀40
♀38
♀27
♂22
♂33
♂33
♂50
♂50
♂50
♂67
♂67
MOLDOVA
ICELAND
TAJIKISTAN
UNITED KINGDOM
ISRAEL
BRAZIL
UNITED STATES
MEXICO
FRANCE
WORLDWIDE
PHILIPPINES
MOZAMBIQUE
KENYA
SRI LANKA
LIBYA
D.R. CONGO
(EQUAL)
(EQUAL)
(EQUAL)
(EQUAL)
(EQUAL)
(EQUAL)
ETHIOPIA
HAITI
INDIA
INDONESIA
MYANMAR
YEMEN
IRAQ
BANGLADESH
SAUDI ARABIA
AFGHANISTAN
GUINEA
TURKEY
BENIN
PAKISTAN
FEMALE USERS POST MORE COMMENTS
MALE USERS POST MORE COMMENTS
THE MEDIAN NUMBER OF FACEBOOK COMMENTS POSTED BY EACH GENDER, SHOWN AS AN EQUALISED INDEX
COMPARING FACEBOOK COMMENTS BY GENDER
59. 59 @ESKIMON
THERE’S NO GLOBALLY AGREED DEFINITION FOR
‘URBAN’, SO I’LL FOCUS ON BIG CITIES INSTEAD
60. 60 @ESKIMON • SOURCE: KEPIOS ANALYSIS OF DATA EXTRAPOLATED FROM FACEBOOK’S SELF-SERVE ADVERTISING TOOLS (NOVEMBER 2020)
More than half of the combined global
audience of Facebook, Instagram, and
Facebook Messenger lives in cities
with at least 500,000 inhabitants.
61. 61 @ESKIMON • SOURCE: KEPIOS ANALYSIS OF DATA EXTRAPOLATED FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCTOBER 2020)
SOCIAL MEDIA USERS ARE MORE LIKELY TO LIVE
IN BIG CITIES THAN THE OVERALL POPULATION
62. 62 @ESKIMON • SOURCES: POPULATION DATA FROM THE UN, “THE WORLD’S CITIES IN 2018”; SOCIAL AUDIENCE DATA FROM FACEBOOK (NOVEMBER 2020)
PERCENTAGE OF THE COMBINED SOCIAL AUDIENCE
OF FACEBOOK, INSTAGRAM, AND FB MESSENGER THAT
LIVES IN CITIES WITH 500,000 OR MORE INHABITANTS:
PERCENTAGE OF THE WORLD’S TOTAL
POPULATION THAT LIVES IN CITIES
WITH 500,000 OR MORE INHABITANTS:
vs
52%29%
SOCIAL MEDIA USERS TEND TO BE URBAN
63. 63 @ESKIMON • SOURCE: KEPIOS ANALYSIS (NOVEMBER 2020)
SOCIAL MEDIA USE IS LOWER IN RURAL AREAS,
SUGGESTING LOWER OVERALL ICT ADOPTION
64. 64 @ESKIMON • SOURCE: KEPIOS ANALYSIS OF DATA EXTRAPOLATED FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (NOVEMBER 2020)
CITIES’ SHARE OF TOTAL SOCIAL MEDIA USERS
IS EVEN HIGHER IN DEVELOPING ECONOMIES
65. 65
NOV
2020
SOURCE: KEPIOS ANALYSIS; EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (NOV 2020); POPULATION DATA FROM THE UNITED NATIONS AND THE WORLD
POPULATION REVIEW (BOTH ACCESSED NOV 2020). *ADVISORY: POPULATION DATA MAY BE CONSIDERABLY OLDER THAN SOCIAL MEDIA DATA, AND MAY NOT BE AS COMPREHENSIVE. AS A
RESULT, THE COMPARISONS SHOWN ON THIS CHART ARE FOR DISCUSSION ONLY, AND WE RECOMMEND FURTHER RESEARCH AND ANALYSIS BEFORE BUILDING ANY PLANS USING THIS DATA.
# COUNTRY
SHARE OF
POPULATION
SHARE OF
SOCIAL
SOCIAL vs.
POPULATION
# COUNTRY
SHARE OF
POPULATION
SHARE OF
SOCIAL
SOCIAL vs.
POPULATION
01 INDIA 16% 68% 4.1
02 UNITED STATES 32% 43% 1.3
03 INDONESIA 35% 49% 1.4
04 PAKISTAN 19% 76% 3.9
05 BRAZIL 55% 58% 1.1
06 NIGERIA 21% 87% 4.2
07 BANGLADESH 14% 63% 4.5
08 MEXICO 64% 66% 1.0
09 PHILIPPINES 29% 46% 1.6
10 DEM. REP. OF THE CONGO 17% 86% 5.1
11 EGYPT 22% 53% 2.5
12 ETHIOPIA 6% 68% 11.4
13 VIETNAM 12% 62% 5.3
14 TURKEY 81% 84% 1.0
15 GERMANY 35% 51% 1.5
16 FRANCE 15% 33% 2.2
17 UNITED KINGDOM 44% 49% 1.1
18 THAILAND 41% 43% 1.1
19 ITALY 23% 42% 1.8
20 SOUTH AFRICA 41% 52% 1.3
21 TANZANIA 12% 79% 6.4
22 MYANMAR 20% 42% 2.1
23 COLOMBIA 60% 73% 1.2
24 KENYA 12% 67% 5.5
25 SPAIN 50% 62% 1.2
26 ARGENTINA 60% 54% 0.9
27 ALGERIA 54% 63% 1.2
28 UKRAINE 90% 67% 0.7
29 UGANDA 7% 87% 11.8
30 IRAQ 62% 86% 1.4
COMPARING THE CONCENTRATION OF NATIONAL POPULATIONS* AND SOCIAL MEDIA USERS LIVING IN CITIES WITH 100,000 OR MORE INHABITANTS
PEOPLE LIVING IN CITIES WITH 100,000+ INHABITANTS
68. 68 @ESKIMON • SOURCES: KEPIOS ANALYSIS (OCTOBER 2020)
1. 53% OF THE WORLD’S POPULATION USES SOCIAL MEDIA
2. 9 IN 10 INTERNET USERS ARE ACTIVE ON SOCIAL MEDIA
3. 2 IN 3 SOCIAL MEDIA USERS ARE BELOW THE AGE OF 35
4. SENIORS ARE THE FASTEST-GROWING SOCIAL MEDIA AUDIENCE
5. MEN ARE 18% MORE LIKELY TO USE SOCIAL MEDIA THAN WOMEN
6. WOMEN ARE MORE ACTIVE ONCE THEY START USING SOCIAL MEDIA
7. SOCIAL MEDIA USERS ARE MORE LIKELY TO LIVE IN LARGE CITIES
8. DIGITAL URBANISATION IS GREATER IN DEVELOPING ECONOMIES
SUMMARY OF KEY FINDINGS
70. This report has been compiled by Kepios
Pte. Ltd. for informational purposes only, and
relies on data from a wide variety of sources,
including but not limited to public and private
companies, market research firms, government
agencies, NGOs, and private individuals.
While Kepios strives to ensure that all data
and charts contained in this report are, as at
the time of publishing, accurate and up-to-
date, Kepios shall not be responsible for any
errors or omissions contained in this report, or
for the results obtained from its use.
All information contained in this report
is provided “as is”, with no guarantee
whatsoever of its accuracy, completeness,
correctness or non-infringement of third-
party rights and without warranty of any
kind, express or implied, including without
limitation, warranties of merchantability or
fitness for any particular purpose.
This report may contain data, tables, figures,
maps, flags, analyses and technical notes
that relate to various geographical territories
around the world, however reference to
these territories and any associated elements
(including names and flags) does not imply
the expression of any opinion whatsoever
on the part of Kepios or any of the featured
brands, nor any of those organisations’
partners, affiliates, employees or agents,
concerning the legal status of any country,
territory, city or area or of its authorities, or
concerning the delimitation of its frontiers or
boundaries.
This report is provided with the understanding
that it does not constitute professional
advice or services of any kind and should
therefore not be substituted for independent
investigations, thought or judgment.
Accordingly, neither Kepios, nor any of the
brands or organisations featured or cited
herein, nor any of their partners, affiliates,
group companies, employees or agents shall,
to the fullest extent permitted by law, be liable
to you or anyone else for any direct, indirect,
punitive, incidental, special, consequential,
exemplary or similar loss or damage, or loss
or damage of any kind, suffered by you or
anyone else as a result of any use, action
or decision taken by you or anyone else
in any way connected to this report or the
information contained herein, or the result(s)
thereof, even if advised of the possibility of
such loss or damage.
This report may contain references to third
parties, however this report does not endorse
any such third parties or their products
or services, nor is this report sponsored,
endorsed or associated with such third parties.
This report is subject to change without notice.
To ensure that you have the most up-to-date
version of this report, please visit our reports
website at https://datareportal.com/.
DISCLAIMER AND IMPORTANT NOTES