A closer look at the online habits and behaviours of South-East Asia's young adults, with a particular focus on the social media preferences of people aged 16 to 64 in Indonesia, the Philippines, Malaysia, Singapore, Vietnam and Thailand. These were the slides that Kepios's Simon Kemp presented at the Singapore International Foundation's Public Diplomacy in Asia Conference in July 2021.
Digital 2022 Guinea (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Guinea in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Guinea, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
All the data, statistics, and trends you need to make sense of digital in Japan in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Japan, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022: Essential TikTok Stats for Q2 2022 v01DataReportal
This presentation contains DataReportal’s update on TikTok adoption and use around the world in April 2022, including the number of TikTok users by country, and insights into TikTok’s audience demographics (i.e. TikTok users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2022 Estonia (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Estonia in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Estonia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 China (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in China in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in China, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 United Arab Emirates (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the United Arab Emirates in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in the United Arab Emirates, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 United Arab Emirates (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the United Arab Emirates in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in the United Arab Emirates, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Guinea (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Guinea in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Guinea, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
All the data, statistics, and trends you need to make sense of digital in Japan in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Japan, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022: Essential TikTok Stats for Q2 2022 v01DataReportal
This presentation contains DataReportal’s update on TikTok adoption and use around the world in April 2022, including the number of TikTok users by country, and insights into TikTok’s audience demographics (i.e. TikTok users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2022 Estonia (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Estonia in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Estonia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 China (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in China in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in China, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 United Arab Emirates (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the United Arab Emirates in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in the United Arab Emirates, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 United Arab Emirates (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the United Arab Emirates in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in the United Arab Emirates, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022: Essential TikTok Stats for Q1 2022 v01DataReportal
This presentation contains DataReportal’s update on TikTok adoption and use around the world in January 2022, including the number of TikTok users by country, and insights into TikTok’s audience demographics (i.e. TikTok users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2021 July Global Statshot Report v02DataReportal
All the latest stats, insights, and trends you need to make sense of how the world uses the internet, mobile, social media, and ecommerce in July 2021. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com
Digital 2022: Essential Facebook Stats for Q1 2022 v01DataReportal
This presentation contains DataReportal’s update on Facebook adoption and use around the world in January 2022, including the number of Facebook users by country, and insights into Facebook’s audience demographics (i.e. Facebook users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2022: Essential Snapchat Stats for Q1 2022 v01DataReportal
This presentation contains DataReportal’s update on Snapchat adoption and use around the world in January 2022, including the number of Snapchat users by country, and insights into Snapchat’s audience demographics (i.e. Snapchat users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2022 Vietnam (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Vietnam in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Vietnam, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Turkey (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Turkey in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Turkey, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 Vietnam (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Vietnam in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Vietnam, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Seychelles (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the Seychelles in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in the Seychelles, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022: Essential Snapchat Stats for Q2 2022 v01DataReportal
This presentation contains DataReportal’s update on Snapchat adoption and use around the world in April 2022, including the number of Snapchat users by country, and insights into Snapchat’s audience demographics (i.e. Snapchat users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2022 Turkmenistan (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Turkmenistan in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Turkmenistan, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Qatar (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Qatar in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Qatar, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022: Essential Facebook Messenger Stats for Q2 2022 v01DataReportal
This presentation contains DataReportal’s update on Facebook Messenger adoption and use around the world in April 2022, including the number of Facebook Messenger users by country, and insights into Facebook Messenger’s audience demographics (i.e. Facebook Messenger users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2023 Singapore (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Singapore in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Singapore, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 India (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in India in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in India, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 France (February 2022) v02DataReportal
All the data, statistics, and trends you need to make sense of digital in France in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in France, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Tanzania (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Tanzania in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Tanzania, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022: Essential Facebook Messenger Stats for Q3 2022 v01DataReportal
This presentation contains DataReportal’s update on Facebook Messenger adoption and use around the world in July 2022, including the number of Facebook Messenger users by country, and insights into Facebook Messenger’s audience demographics (i.e. Facebook Messenger users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
All the data, statistics, and trends you need in order to understand digital in Egypt in 2020. Includes the latest reported numbers for internet users, social media users, and mobile connections in Egypt, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Key headlines and highlights from our Digital 2021 Global Overview Report, with a closer look at some of this year's key trends, including: evolving search behaviours, social media audience overlaps, and changing audience demographics.
Kepios's Simon Kemp explores the latest state of digital in Japan, and offers a detailed analysis of what makes Japan’s digital behaviours and landscape so different to those we see elsewhere in the world.
Digital 2022: Essential TikTok Stats for Q1 2022 v01DataReportal
This presentation contains DataReportal’s update on TikTok adoption and use around the world in January 2022, including the number of TikTok users by country, and insights into TikTok’s audience demographics (i.e. TikTok users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2021 July Global Statshot Report v02DataReportal
All the latest stats, insights, and trends you need to make sense of how the world uses the internet, mobile, social media, and ecommerce in July 2021. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com
Digital 2022: Essential Facebook Stats for Q1 2022 v01DataReportal
This presentation contains DataReportal’s update on Facebook adoption and use around the world in January 2022, including the number of Facebook users by country, and insights into Facebook’s audience demographics (i.e. Facebook users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2022: Essential Snapchat Stats for Q1 2022 v01DataReportal
This presentation contains DataReportal’s update on Snapchat adoption and use around the world in January 2022, including the number of Snapchat users by country, and insights into Snapchat’s audience demographics (i.e. Snapchat users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2022 Vietnam (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Vietnam in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Vietnam, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Turkey (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Turkey in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Turkey, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 Vietnam (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Vietnam in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Vietnam, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Seychelles (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the Seychelles in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in the Seychelles, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022: Essential Snapchat Stats for Q2 2022 v01DataReportal
This presentation contains DataReportal’s update on Snapchat adoption and use around the world in April 2022, including the number of Snapchat users by country, and insights into Snapchat’s audience demographics (i.e. Snapchat users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2022 Turkmenistan (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Turkmenistan in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Turkmenistan, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Qatar (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Qatar in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Qatar, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022: Essential Facebook Messenger Stats for Q2 2022 v01DataReportal
This presentation contains DataReportal’s update on Facebook Messenger adoption and use around the world in April 2022, including the number of Facebook Messenger users by country, and insights into Facebook Messenger’s audience demographics (i.e. Facebook Messenger users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2023 Singapore (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Singapore in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Singapore, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 India (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in India in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in India, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 France (February 2022) v02DataReportal
All the data, statistics, and trends you need to make sense of digital in France in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in France, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Tanzania (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Tanzania in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Tanzania, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022: Essential Facebook Messenger Stats for Q3 2022 v01DataReportal
This presentation contains DataReportal’s update on Facebook Messenger adoption and use around the world in July 2022, including the number of Facebook Messenger users by country, and insights into Facebook Messenger’s audience demographics (i.e. Facebook Messenger users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
All the data, statistics, and trends you need in order to understand digital in Egypt in 2020. Includes the latest reported numbers for internet users, social media users, and mobile connections in Egypt, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Key headlines and highlights from our Digital 2021 Global Overview Report, with a closer look at some of this year's key trends, including: evolving search behaviours, social media audience overlaps, and changing audience demographics.
Kepios's Simon Kemp explores the latest state of digital in Japan, and offers a detailed analysis of what makes Japan’s digital behaviours and landscape so different to those we see elsewhere in the world.
Social Insights: Tracking ICT Trends Using Social Media DataKepios
Simon Kemp's presentation from the 17th annual ITU WTIS symposium, exploring how social media data can help policy makers, NGOs, and various other kinds of organisation to identify and track trends in broader internet adoption and ICT use.
Everything you need to know about mobile, internet, social media, and e-commerce use in Malaysia in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Indonesia in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Poland in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in China in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2016 United Kingdom (January 2016)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The United Kingdom in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Spain in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Thailand in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Italy in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Mexico in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2016 Russian Federation (January 2016)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The Russian Federation in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Argentina in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Vietnam in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2016 United States (January 2016)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The United States in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Future Factors September 2020: The Outlook for Digital MarketingKepios
In this presentation published in partnership between Kepios and Statista, Simon Kemp looks at the trends in digital behaviour that are shaping the outlook for digital marketing. Topics include: accelerating digital adoption; how to select social media platforms for marketing; the evolution of the world's online search behaviours; and more. Watch the complete presentation on YouTube: https://www.youtube.com/watch?v=zc-ZqAlJ8i4
Digital 2016 Saudi Arabia (January 2016)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Saudi Arabia in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Australia in January 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Canada in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Kepios's Simon Kemp explores some of the key digital trends and themes that will shape marketing success in 2023 and beyond. Topics in this presentation include:
▫️ The outlook for digital growth in 2023.
▫️ What you really need to know about marketing's "most-hyped", especially #NFTs and the #Metaverse.
▫️ Some surprising insights into the "demise" of #Facebook and the rise of #TikTok.
▫️ Simon's take on one of the hottest social platforms for 2023.
▫️ The longer-term solution to concerns around cookies, third-party data, and consumer privacy.
▫️ Why #messengers will become more important in the year ahead.
▫️ The devices and services that will revolutionise digital in the years to come.
Evolving Behaviours in Digital Commerce: Key Trends Impacting Buyer Journeys ...Kepios
In this presentation produced for Sitecore, Kepios's Simon Kemp explores how people's evolving digital behaviours are influencing the overall buyer journey for B2C and B2B brands across Asia-Pacific and beyond. The presentation covers which kinds of devices people are using in different online activities, how people discover new brands and products, and how the role of personalisation needs to evolve to reflect people's needs and expectations, as well as their concerns about digital privacy. To explore more of the data charts included in this presentation, please visit https://datareportal.com
Business as Unusual: Data-Driven Recommendations for Ecommerce Marketers in U...Kepios
In this presentation produced for Magento (an Adobe company), Kepios's Simon Kemp explores some of the key trends that ecommerce marketers need to understand and explore as businesses start the path to recovery after COVID-19 lockdowns. Topics include changes in people's digital behaviours as a result of the coronavirus health crisis, whether brands should advertise during a pandemic, a shift in the internet's balance of power, and the evolution of online payment preferences. You can read a full transcript of the presentation narrative at https://kepios.com, and you can also dig deeper into the data featured in this presentation at https://datareportal.com.
Kepios: Back to The Future – The Essentials of Enduring Social Media SuccessKepios
7 tips for building strategies that deliver enduring social media success. Kepios's Simon Kemp gave this presentation at Hootsuite's Future of Social event in Singapore on 22 November 2018.
How To Achieve Digital ROI: A Practical GuideKepios
A practical guide to creating content that delivers meaningful brand value, and to measuring the actual contribution that content makes to your bottom-line res. For more information and additional resources, visit http://kepios.com/
Digital in APAC in 2017 - IDUAI Special ReportKepios
A special version of Kepios's Digital in APAC in 2017 report, published in collaboration with UNESCO for the International Day for Universal Access to Information.
The latest numbers for internet, social media and mobile use around Asia-Pacific in 2017. Read the full analysis of these numbers at http://kepios.com/blog/apac2017
The New Normal: How To Integrate Your Digital Marketing (Forward Thinking EP0...Kepios
People all over the world have integrated connected tech into their everyday lives, but marketers still seem to struggle to integrate their digital marketing activities into broader activities. This first episode of Forward Thinking offers simple advice for brands and marketers who'd like to build more integrated digital marketing activities.
Inspiring Marketing Episode 3: From Media to MomentsKepios
Today's technology allows marketers to achieve a level of targeting and personalisation that would have been the stuff of dreams just a few years ago, but instead of taking full advantage of these amazing new tools, most marketers are still using the same old broken approach to media that has wasted our budgets – and frustrated our audiences – for decades.
It's time we put a stop to that. In this new episode of Inspiring Marketing, we look at how marketers can evolve from interruption and irritation, and use context planning to deliver more meaningful audience value.
Inspiring Marketing Episode 1: The Rise of MessengersKepios
These are the slides for Inspiring Marketing Episode 0001: The Rise of Messengers. You can watch the full video as an embed within this presentation.
Messengers are a recent addition to marketers' toolkits, but they've already changed the rules of social media marketing. This video explores messengers' dramatic rise, and offers advice for marketers who want to make best use of them.
Storytelling has become one of the hottest topics in marketing, but what makes a great story, and how can marketers harness storytelling to build stronger, more successful brands?
An exploration of 5 technologies that are shaping the future of marketing, including mobile messengers, ad blocking, programmatic tools, device interfaces, and artificial intelligence. For more details, visit kepios.com
This presentation from Kepios's Simon Kemp identifies 10 critical risks that all creative professionals must learn to manage, and outlines a simple framework - the '10Cs' - for managing them. Simon presented this deck at CreativeMornings in Singapore in April 2016.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
ER(Entity Relationship) Diagram for online shopping - TAEHimani415946
https://bit.ly/3KACoyV
The ER diagram for the project is the foundation for the building of the database of the project. The properties, datatypes, and attributes are defined by the ER diagram.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
1. EXPLORING THE ONLINE BEHAVIOURS OF PEOPLE AGED 16 TO 24 IN SOUTH-EAST ASIA
DIGITAL YOUTH IN
SOUTH-EAST ASIA
SIMON KEMP • • PUBLIC DIPLOMACY IN ASIA • JULY 2021
2. DIGITAL2021
THE LATEST INSIGHTS INTO HOW PEOPLE AROUND THE WORLD USE
THE INTERNET, SOCIAL MEDIA, MOBILE DEVICES, AND ECOMMERCE
GLOBAL OVERVIEW REPORT
3. 3 @ESKIMON
1. ESSENTIAL GLOBAL DATA HEADLINES AND TRENDS
2. THE MEDIA HABITS OF S.E. ASIA’S YOUNG ADULTS
3. SOCIAL MEDIA USE AMONGST 16 TO 24S IN S.E. ASIA
4. S.E. ASIAN YOUNG ADULTS’ FAVOURITE PLATFORMS
5. IMPLICATIONS FOR SOCIAL MEDIA STRATEGIES
TODAY’S SESSION
8. 8 @ESKIMON • SOURCE: KEPIOS ANALYSIS (APR 2021)
MORE THAN 60% OF THE WORLD’S TOTAL
POPULATION NOW USES THE INTERNET
9. 9 @ESKIMON • SOURCE: KEPIOS ANALYSIS (APR 2021)
4.72 BILLION
THE NUMBER OF INTERNET USERS AROUND THE WORLD IN APRIL 2021
10. 10 @ESKIMON • SOURCE: KEPIOS ANALYSIS (JUN 2021), BASED ON DATA PUBLISHED IN THE GLOBAL DIGITAL REPORTS SERIES IN APR 2021 AND JAN 2012
GLOBAL INTERNET PENETRATION HAS
MORE THAN DOUBLED IN THE PAST 10 YEARS
x2
11. 11 @ESKIMON • SOURCE: KEPIOS ANALYSIS (APR 2021)
INTERNET USER NUMBERS ARE
STILL INCREASING STEADILY TOO
12. 12 @ESKIMON • SOURCE: KEPIOS ANALYSIS (APR 2021)
+7.6%
GROWTH IN GLOBAL INTERNET USERS IN THE PAST 12 MONTHS
13. 13 @ESKIMON • SOURCE: KEPIOS ANALYSIS (APR 2021)
+332 MILLION
THE NUMBER OF PEOPLE WHO STARTED USING THE INTERNET IN THE PAST YEAR
14. 14 @ESKIMON • SOURCE: KEPIOS ANALYSIS (APR 2021)
HOWEVER, THE NUMBER OF PEOPLE USING
SOCIAL MEDIA IS GROWING EVEN FASTER
15. 15 @ESKIMON • SOURCE: KEPIOS ANALYSIS (APR 2021)
+521 MILLION
THE GLOBAL NUMBER OF NEW SOCIAL MEDIA USERS IN THE PAST 12 MONTHS
16. 16 @ESKIMON • SOURCE: KEPIOS ANALYSIS (APR 2021)
16½
NEW SOCIAL MEDIA USERS EVERY SECOND
17. 17 @ESKIMON • SOURCE: KEPIOS ANALYSIS (APR 2021)
THERE ARE 4.33 BILLION SOCIAL MEDIA
USERS AROUND THE WORLD TODAY
18. 18 @ESKIMON • SOURCE: KEPIOS ANALYSIS (APR 2021)
55%
SOCIAL MEDIA USERS vs. GLOBAL POPULATION
20. 20 @ESKIMON • SOURCE: KEPIOS ANALYSIS OF DATA FROM GWI (Q4 2020)
PEOPLE ARE ALSO SPENDING EVER MORE TIME
USING CONNECTED DEVICES AND SERVICES
21. 21 @ESKIMON • SOURCE: GWI (Q4 2020)
THE TYPICAL GLOBAL INTERNET USER NOW
SPENDS ALMOST 7 HOURS PER DAY ONLINE
22. 22 @ESKIMON • SOURCE: KEPIOS ANALYSIS (APR 2021), BASED ON DATA FROM GWI (Q4 2020)
12 TRILLION HOURS
THE COMBINED AMOUNT OF TIME THAT PEOPLE WILL SPEND ONLINE IN 2021
23. 23 @ESKIMON • SOURCE: KEPIOS ANALYSIS OF DATA FROM GWI (Q4 2020)
SOUTH-EAST ASIANS SPEND MUCH LONGER
ONLINE EACH DAY THAN THE GLOBAL AVERAGE
24. 24
JAN
2021
SOURCE: GWI (Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
10:56
10:08
10:07
10:06
09:39
09:17
09:01
08:52
08:44
08:08
08:07
07:57
07:52
07:45
07:36
07:27
07:26
07:24
07:20
07:15
07:11
06:54
06:47
06:44
06:39
06:36
06:30
06:26
06:26
06:22
06:15
06:13
06:11
05:46
05:40
05:37
05:37
05:28
05:28
05:26
05:22
05:16
04:25
PHILIPPINES
BRAZIL
COLOMBIA
SOUTH
AFRICA
ARGENTINA
MALAYSIA
MEXICO
INDONESIA
THAILAND
TAIWAN
SINGAPORE
TURKEY
RUSSIA
SAUDI
ARABIA
EGYPT
ISRAEL
ROMANIA
U.A.E.
PORTUGAL
HONG
KONG
U.S.A.
WORLDWIDE
VIETNAM
POLAND
NEW
ZEALAND
INDIA
IRELAND
CANADA
U.K.
ITALY
SWEDEN
AUSTRALIA
SPAIN
AUSTRIA
SWITZERLAND
FRANCE
SOUTH
KOREA
BELGIUM
NETHERLANDS
GERMANY
CHINA
DENMARK
JAPAN
AVERAGE AMOUNT OF TIME (IN HOURS AND MINUTES) THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET EACH DAY ON ANY DEVICE
DAILY TIME SPENT USING THE INTERNET
28. 28
@ESKIMON • SOURCE: KEPIOS ANALYSIS OF DATA FROM GWI (Q1 2021), BASED ON THE SELF-REPORTED BEHAVIOUR OF INTERNET USERS AGED 16 TO 24
IN INDONESIA, MALAYSIA, THE PHILIPPINES, SINGAPORE, THAILAND, AND VIETNAM
SOUTH-EAST ASIA’S YOUNG ADULTS SPEND
ABOUT 60% OF THEIR WAKING LIVES ONLINE
29. 29
@ESKIMON • SOURCE: KEPIOS ANALYSIS OF DATA FROM GWI (Q1 2021), BASED ON THE SELF-REPORTED BEHAVIOUR OF INTERNET USERS AGED 16 TO 24
IN INDONESIA, MALAYSIA, THE PHILIPPINES, SINGAPORE, THAILAND, AND VIETNAM
10 HOURS PER DAY
AVERAGE TIME SPENT USING THE INTERNET BY SOUTH-EAST ASIANS AGED 16 TO 24
30. 30
@ESKIMON • SOURCE: KEPIOS ANALYSIS OF DATA FROM GWI (Q1 2021), BASED ON THE SELF-REPORTED BEHAVIOUR OF INTERNET USERS AGED 16 TO 24
IN INDONESIA, MALAYSIA, THE PHILIPPINES, SINGAPORE, THAILAND, AND VIETNAM
AVERAGE AMOUNT OF TIME EACH
DAY THAT MEN AGED 16 TO 24 IN
SOUTH-EAST ASIA SPEND ONLINE
AVERAGE AMOUNT OF TIME EACH
DAY THAT WOMEN AGED 16 TO 24
IN SOUTH-EAST ASIA SPEND ONLINE
9H 41M
10H 23M
vs
S.E. ASIA’S YOUNG ADULTS ARE ‘ALWAYS ON’
31. 31
@ESKIMON • SOURCE: KEPIOS ANALYSIS OF DATA FROM GWI (Q1 2021), BASED ON THE SELF-REPORTED BEHAVIOUR OF INTERNET USERS AGED 16 TO 24
IN INDONESIA, MALAYSIA, THE PHILIPPINES, SINGAPORE, THAILAND, AND VIETNAM
S.E. ASIA’S YOUNG ADULTS SPEND 4 TIMES AS
MUCH TIME ONLINE AS THEY DO WATCHING TV
32. 32
JUN
2021
SOURCE: GWI (Q1 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 24. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
*NOTES: CONSUMPTION OF DIFFERENT MEDIA MAY OCCUR CONCURRENTLY. TELEVISION INCLUDES BROADCAST (LINEAR) TV AND CONTENT DELIVERED VIA STREAMING AND VIDEO-ON-
DEMAND SERVICES. PRESS INCLUDES ONLINE AND PHYSICAL PRINT MEDIA. BROADCAST RADIO DOES NOT INCLUDE INTERNET RADIO.
TIME SPENT LISTENING TO
MUSIC STREAMING SERVICES
TIME SPENT LISTENING
TO BROADCAST RADIO
TIME SPENT LISTENING
TO PODCASTS
TIME SPENT PLAYING VIDEO
GAMES ON A GAMES CONSOLE
TIME SPENT USING THE
INTERNET (ALL DEVICES)
TIME SPENT WATCHING TELEVISION
(BROADCAST AND STREAMING)
TIME SPENT USING
SOCIAL MEDIA
TIME SPENT READING PRESS MEDIA
(ONLINE AND PHYSICAL PRINT)
2H 01M 0H 28M 0H 52M 1H 28M
10H 01M 2H 23M 3H 45M 1H 35M
DAILY TIME SPENT WITH MEDIA: S.E. ASIA YOUNG ADULTS
THE AVERAGE AMOUNT OF TIME* EACH DAY THAT INTERNET USERS AGED 16 TO 24 IN S.E. ASIA SPEND WITH DIFFERENT KINDS OF MEDIA AND DEVICES
34. 34 @ESKIMON • SOURCE: GWI (Q1 2021)
99.6% OF INTERNET USERS AGED 16 TO 24 IN
S.E. ASIA USE SOCIAL NETWORKS EACH MONTH
35. 35
@ESKIMON • SOURCE: KEPIOS ANALYSIS OF DATA FROM GWI (Q1 2021), BASED ON THE SELF-REPORTED BEHAVIOUR OF INTERNET USERS AGED 16 TO 24
IN INDONESIA, MALAYSIA, THE PHILIPPINES, SINGAPORE, THAILAND, AND VIETNAM
SOCIAL MEDIA IS THE TOP ONLINE ACTIVITY
AMONGST SOUTH-EAST ASIA’S YOUNG ADULTS
36. 36
@ESKIMON • SOURCE: KEPIOS ANALYSIS OF DATA FROM GWI (Q1 2021), BASED ON THE SELF-REPORTED BEHAVIOUR OF INTERNET USERS AGED 16 TO 24
IN INDONESIA, MALAYSIA, THE PHILIPPINES, SINGAPORE, THAILAND, AND VIETNAM
S.E. ASIAN YOUTH SPEND NEARLY A QUARTER
OF THEIR WAKING HOURS USING SOCIAL MEDIA
37. 37
@ESKIMON • SOURCE: KEPIOS ANALYSIS OF DATA FROM GWI (Q1 2021), BASED ON THE SELF-REPORTED BEHAVIOUR OF INTERNET USERS AGED 16 TO 24
IN INDONESIA, MALAYSIA, THE PHILIPPINES, SINGAPORE, THAILAND, AND VIETNAM
BUT YOUNG ADULTS ACROSS S.E.A. USE A WIDE
VARIETY OF SOCIAL PLATFORMS EACH MONTH
38. 38
@ESKIMON • SOURCE: KEPIOS ANALYSIS OF DATA FROM GWI (Q1 2021). DATA FOR SOUTH-EAST ASIA BASED ON THE SELF-REPORTED BEHAVIOUR OF
INTERNET USERS AGED 16 TO 24 IN INDONESIA, MALAYSIA, THE PHILIPPINES, SINGAPORE, THAILAND, AND VIETNAM
AVERAGE NUMBER OF SOCIAL MEDIA
PLATFORMS USED PER MONTH: GLOBAL
INTERNET USERS AGED 16 TO 64
AVERAGE NUMBER OF SOCIAL MEDIA
PLATFORMS USED PER MONTH: INTERNET
USERS AGED 16 TO 24 IN SOUTH-EAST ASIA
6.3 PLATFORMS
7.4 PLATFORMS
vs
SOCIAL PLATFORMS USED PER MONTH
39. 39
JAN
2021
SOURCE: GWI (Q1 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 24. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
7.5
8.0 8.1 8.3
7.0
6.4
INDONESIA MALAYSIA PHILIPPINES SINGAPORE THAILAND VIETNAM
AVERAGE NUMBER OF SOCIAL MEDIA PLATFORMS USED EACH MONTH BY INTERNET USERS AGED 16 TO 24
AVERAGE NUMBER OF SOCIAL MEDIA PLATFORMS USED
41. 41
JUN
2021
SOURCE: GWI (Q1 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 24. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
*NOTE: THE QUESTION RELATING TO YOUTUBE USE IS ASKED AT A DIFFERENT POINT IN GWI’S SURVEY COMPARED TO THE QUESTIONS RELATING TO USE OF ALL THE OTHER
PLATFORMS INCLUDED ON THIS CHART.
90.1%
87.7%
87.4%
68.2%
64.6%
61.3%
53.8%
49.8%
45.2%
38.1%
29.3%
25.0%
19.5%
15.7%
15.2%
15.0%
14.3%
YOUTUBE*
FACEBOOK
INSTAGRAM
FACEBOOK MESSENGER
TIKTOK
TWITTER
WHATSAPP
TELEGRAM MESSENGER
PINTEREST
LINE
DISCORD
SNAPCHAT
LINKEDIN
REDDIT
SKYPE
ZALO
APPLE IMESSAGE
PERCENTAGE OF INTERNET USERS AGED 16 TO 24 IN SOUTH-EAST ASIA WHO SAY THEY USED EACH SPECIFIC PLATFORM IN THE PAST 30 DAYS
SOCIAL PLATFORMS USED: YOUNG ADULTS IN S.E. ASIA
46. 46
JUN
2021
SOURCE: GWI (Q1 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 24. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
*NOTE: YOUTUBE WAS NOT INCLUDED IN THE ANSWER OPTIONS FOR THIS QUESTION.
25.4%
21.0%
15.2%
11.2%
7.3%
7.1%
2.2%
2.1%
1.9%
1.6%
1.4%
1.1%
FACEBOOK
INSTAGRAM
WHATSAPP
TIKTOK
TWITTER
FACEBOOK MESSENGER
TELEGRAM
PINTEREST
DISCORD
LINE
ZALO
REDDIT
PERCENTAGE OF INTERNET USERS AGED 16 TO 24 IN SOUTH-EAST ASIA WHO SAY THAT EACH PLATFORM IS THEIR “FAVOURITE” SOCIAL MEDIA PLATFORM
‘FAVOURITE’ PLATFORMS: YOUNG ADULTS IN S.E. ASIA
47. 47 @ESKIMON • SOURCE: KEPIOS ANALYSIS OF DATA FROM GWI (JUN 2021)
BUT IF PEOPLE USE 7.4 PLATFORMS, THERE MUST
BE BIG OVERLAPS ACROSS SOCIAL AUDIENCES
48. 48 @ESKIMON
THIS IS PARTICULARLY RELEVANT WHEN WE
LOOK AT YOUNG ADULTS IN SOUTH-EAST ASIA
49. 49
JUN
2021
SOURCE: GWI (Q4 2020). SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. *NOTES: ONLY INCLUDES USERS AGED 16 TO 24 IN INDONESIA, MALAYSIA, THE PHILIPPINES, SINGAPORE,
THAILAND, AND VIETNAM. VALUES REPRESENT THE USERS OF THE PLATFORM IN THE LEFT-HAND COLUMN WHO ALSO USE THE PLATFORM IN THE ROW AT THE TOP OF EACH COLUMN.
PERCENTAGES IN THE “UNIQUE TO PLATFORM” COLUMN REPRESENT USERS WHO DO NOT USE ANY OTHER SOCIAL MEDIA PLATFORM, INCLUDING PLATFORMS NOT LISTED IN THIS TABLE.
UNIQUE TO
PLATFORM
ALSO USING
FACEBOOK
ALSO USING
YOUTUBE
ALSO USING
INSTAGRAM
ALSO USING
REDDIT
ALSO USING
SNAPCHAT
ALSO USING
TWITTER
ALSO USING
TIKTOK
ALSO USING
PINTEREST
ALSO USING
LINKEDIN
FACEBOOK USERS 0% 100.0% 92.1% 87.1% 15.7% 25.6% 60.1% 57.0% 41.7% 21.1%
YOUTUBE USERS 0.2% 87.7% 100.0% 88.0% 17.4% 24.6% 64.2% 54.0% 45.1% 23.9%
INSTAGRAM USERS 0% 88.9% 93.2% 100.0% 15.2% 26.9% 65.6% 56.2% 45.1% 22.2%
REDDIT USERS 0% 92.1% 94.1% 87.2% 100.0% 40.6% 82.8% 51.8% 63.5% 39.0%
SNAPCHAT USERS 0% 92.0% 92.1% 94.7% 24.9% 100.0% 82.5% 78.6% 63.8% 32.7%
TWITTER USERS 0% 88.5% 93.0% 94.7% 20.8% 33.8% 100.0% 61.2% 53.5% 27.8%
TIKTOK USERS 0% 91.6% 91.3% 88.4% 14.2% 35.2% 66.7% 100.0% 47.8% 21.7%
PINTEREST USERS 0% 88.9% 94.8% 94.2% 23.1% 37.9% 77.4% 63.5% 100.0% 31.3%
LINKEDIN USERS 0% 89.9% 96.3% 92.6% 28.3% 38.7% 80.3% 57.4% 62.6% 100.0%
PERCENTAGE OF S.E. ASIAN USERS AGED 16 TO 24* OF EACH SOCIAL MEDIA PLATFORM WHO ALSO USE OTHER SOCIAL MEDIA PLATFORMS
SOCIAL AUDIENCE OVERLAPS: YOUNG ADULTS IN S.E.A.
53. 53 @ESKIMON • SOURCE: KEPIOS ANALYSIS OF DATA FROM GWI (JUN 2021)
YOU CAN REACH ALMOST ALL OF A PLATFORM’S
USERS ON AT LEAST 1 OTHER SOCIAL PLATFORM
55. 55 @ESKIMON • SOURCE: KEPIOS ANALYSIS (JUN 2021)
YOU DON’T NEED TO USE MULTIPLE PLATFORMS
IN ORDER TO REACH S.E. ASIA’S YOUNG ADULTS
56. 56 @ESKIMON • SOURCE: KEPIOS ANALYSIS (JUN 2021)
TOP TIP: YOU CAN FOCUS YOUR EFFORTS ON 1 OR
2 BIG PLATFORMS AND STILL REACH MOST PEOPLE
57. 57 @ESKIMON
SELECT YOUR SOCIAL PLATFORMS BASED ON THE
OPPORTUNITIES THEY OFFER FOR ENGAGEMENT
58. 58 @ESKIMON
HOW MUCH WILL IT COST TO
AMPLIFY YOUR CONTENT, AND
HOW DOES THIS COMPARE TO
OTHER AVAILABLE OPTIONS?
HOW EASY IS IT FOR PEOPLE
TO ENGAGE WITH YOU AND
YOUR CONTENT, AND WITH
THE BROADER COMMUNITY?
WHERE AND WHEN DO PEOPLE
USE THE PLATFORM? WHAT ARE
THEIR ASSOCIATED MENTAL
AND EMOTIONAL STATES?
WHAT OPTIONS DOES
THE PLATFORM OFFER FOR
SHARING CONTENT AND
REDIRECTING AUDIENCES?
COST TO
PROMOTE
ENGAGEMENT
OPPORTUNITIES
USAGE
CONTEXTS
CONTENT
OPTIONS
SOCIAL PLATFORM SELECTION CONSIDERATIONS