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DIGITAL IN ASIA-
PACIFIC IN 2017A COMPENDIUM OF INTERNET, SOCIAL MEDIA, AND MOBILE DATA FROM AROUND THE REGION
2
SIMON KEMP
@ESKIMON
3
4
COUNTRIES COVERED IN DETAIL IN THIS REPORT
01 AUSTRALIA 08 FRENCH POLYNESIA 15 MALAYSIA 22 PAKISTAN 29 SRI LANKA
02 BANGLADESH 09 HONG KONG 16 MALDIVES 23 PAPUA NEW GUINEA 30 THAILAND
03 BHUTAN 10 INDIA 17 MONGOLIA 24 PHILIPPINES 31 TIMOR-LESTE
04 BRUNEI 11 INDONESIA 18 MYANMAR 25 SAMOA 32 VANUATU
05 CAMBODIA 12 JAPAN 19 NEPAL 26 SINGAPORE 33 VIETNAM
06 CHINA 13 LAOS 20 NEW ZEALAND 27 SOLOMON ISLANDS
07 FIJI 14 MACAU 21 NORTH KOREA 28 SOUTH KOREA
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FIND FREE, IN-DEPTH DATA FOR 230+ COUNTRIES
AROUND THE WORLD AT HTTP://KEPIOS.COM/DATA
2017 GLOBAL
OVERVIEW
2017 DIGITAL
YEARBOOK
NORTHERN
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
THE
CARIBBEAN
WESTERN
EUROPE
NORTHERN
EUROPE
SOUTHERN
EUROPE
NORTHERN
AFRICA
MIDDLE
AFRICA
WESTERN
AFRICA
EASTERN
AFRICA
SOUTHERN
AFRICA
WESTERN
ASIA
CENTRAL
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
SOUTHEAST
ASIA
ANZ &
PACIFIC
EASTERN
EUROPE
1
2017 DIGITAL YEARBOOK
INTERNET, SOCIAL MEDIA, AND MOBILE DATA FOR 239 COUNTRIES AROUND THE WORLD
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
NORTHERN AMERICA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
CENTRAL AMERICA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
THE CARIBBEAN
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
SOUTH AMERICA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
WESTERN EUROPE
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
NORTHERN EUROPE
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
SOUTHERN EUROPE
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
EASTERN EUROPE
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
NORTHERN AFRICA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
WESTERN AFRICA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
MIDDLE AFRICA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
EASTERN AFRICA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
SOUTHERN AFRICA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
CENTRAL ASIA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
SOUTHERN ASIA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
SOUTHEAST ASIA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
EASTERN ASIA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
ANZ & PACIFIC
1
DIGITAL IN 2017
GLOBAL OVERVIEWA COLLECTION OF INTERNET, SOCIAL MEDIA, AND MOBILE DATA FROM AROUND THE WORLD
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
WESTERN ASIA
6
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7
GLOBAL OVERVIEW
8
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
BILLION BILLION BILLION BILLION BILLION
URBANISATION: PENETRATION: PENETRATION: PENETRATION: PENETRATION:
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
GLOBAL DIGITAL OVERVIEWA SNAPSHOT OF INTERNET, SOCIAL MEDIA, AND MOBILE USE AROUND THE WORLD
7.569 3.892 3.077 5.082 2.818
54% 51% 41% 67% 37%
9
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
ANNUAL GROWTH TRENDSYEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT.
SEP
2017
+7% +15% +6% +16%
+262 MILLION +406 MILLION +303 MILLION +380 MILLION
10
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
SOUTH
ASIA
SOUTHEAST
ASIA
GLOBAL
AVERAGE:
SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES.
SEP
2017
INTERNET PENETRATION BY GLOBAL REGIONTHE NUMBER OF INTERNET USERS IN EACH REGION, COMPARED TO TOTAL POPULATION
89%
54%
67%
87%
67%
32%
60%
48%
57%
34%
57%
67%
51%
11
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
USERS AS A PERCENTAGE
OF ALL SOCIAL MEDIA USERS
SOCIAL MEDIA USEBASED ON THE LATEST MONTHLY ACTIVE USER FIGURES REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY
BILLION BILLION
SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA.
SEP
2017
3.077 41% 2.818 37%
12
SEP
2017
MOST ACTIVE SOCIAL MEDIA PLATFORMSBASED ON THE MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS FOR EACH PLATFORM, IN MILLIONS
SOURCES: KEPIOS ANALYSIS; LATEST COMPANY EARNINGS RELEASES, PRESS RELEASES OR MEDIA STATEMENTS; REPORTS IN REPUTABLE MEDIA; ALL AS OF SEPTEMBER 2017.
*NOTE: PLATFORMS IDENTIFIED BY AN ASTERISK (*) HAVE NOT PUBLISHED UPDATED USER FIGURES IN THE PAST 12 MONTHS, SO FIGURES MAY BE OUT OF DATE AND LESS RELIABLE.
**NOTE: SNAPCHAT DOES NOT PUBLISH MONTHLY ACTIVE USER DATA. THE FIGURE USED HERE WAS REPORTED BY TECHCRUNCH IN JUNE 2017, BASED ON DAILY ACTIVE USERS.
2,061
1,500
1,300
1,300
963
850
700
606
368
361
328
300
300
260
255
214
200
122
106
100
FACEBOOK
YOUTUBE
WHATSAPP
FB MESSENGER
WECHAT
QQ
INSTAGRAM
QZONE
TUMBLR
SINA WEIBO
TWITTER
BAIDU TIEBA*
SKYPE*
VIBER
SNAPCHAT**
LINE*
PINTEREST
YY
LINKEDIN
TELEGRAM*
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
DATA UPDATED TO:
21 SEPTEMBER 2017
13
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
FACEBOOK USERS
ACCESSING VIA
MOBILE DEVICES*
FACEBOOK USERS
USING FACEBOOK
EACH DAY
GLOBAL FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK’S WORLDWIDE USERS BY DEVICE, FREQUENCY OF USE, AND SELF-REPORTED GENDER OF USER
1
BILLION
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. *NOTE: ‘MOBILE DEVICES’ INCLUDES SMARTPHONES, FEATURE PHONES, AND TABLETS.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
2.061 90% 62% 44% 56%
14
TOTAL NUMBER
OF MOBILE USERS
(UNIQUE INDIVIDUALS)
MOBILE PENETRATION
(UNIQUE USERS vs.
TOTAL POPULATION)
TOTAL NUMBER
OF MOBILE
CONNECTIONS
AVERAGE NUMBER OF
MOBILE SUBSCRIPTIONS
PER UNIQUE USER
MOBILE USERS vs. MOBILE CONNECTIONSCOMPARING THE NUMBER OF UNIQUE INDIVIDUALS USING MOBILE PHONES TO THE NUMBER OF MOBILE SUBSCRIPTIONS IN USE
BILLION BILLION
SOURCES: GSMA INTELLIGENCE, SEPTEMBER 2017.
SEP
2017
5.082 67% 8.277 1.63
15
TOTAL NUMBER
OF MOBILE USERS
(UNIQUE INDIVIDUALS)
TOTAL NUMBER
OF MOBILE
CONNECTIONS
TOTAL NUMBER
OF MOBILE USERS
(UNIQUE INDIVIDUALS)
TOTAL NUMBER
OF MOBILE
CONNECTIONS
PERSPECTIVE: MOBILE USERS vs. CONNECTIONSCOMPARING THE NUMBER OF UNIQUE INDIVIDUALS USING MOBILE PHONES TO THE NUMBER OF MOBILE SUBSCRIPTIONS IN USE
GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA
BILLION BILLION BILLION BILLION
SOURCES: GSMA INTELLIGENCE, SEPTEMBER 2017; ERICSSON, AUGUST 2017.
SEP
2017
5.082 8.277 5.300 7.700
16
APAC REGIONAL OVERVIEW
17
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
APAC DIGITAL OVERVIEWA SNAPSHOT OF INTERNET, SOCIAL MEDIA AND MOBILE USE AROUND ASIA-PACIFIC
4.126 1.936 1.664 3.931 1.626
BILLION BILLION BILLION BILLION BILLION
48% 47% 40% 95% 39%
18
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT.
SEP
2017
ANNUAL DIGITAL GROWTH IN APAC
+8% +17% +4% +20%
+144 MILLION +241 MILLION +145 MILLION +271 MILLION
19
APAC POPULATION OVERVIEW
20
TOTAL APAC
POPULATION
APAC POPULATION
AGED 0-12 YEARS
APAC POPULATION
AGED 0-15 YEARS
APAC POPULATION
AGED 16-64 YEARS
APAC POPULATION
AGED 65+ YEARS
BILLION BILLION BILLION BILLION BILLION
ANNUAL GROWTH RATE: PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL:
SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU.
APAC POPULATION BY AGE GROUPSTHE REGION’S POPULATION BROKEN DOWN INTO VARIOUS AGE GROUPS
SEP
2017
4.126 0.825 1.014 2.753 0.369
0.88% 20% 25% 67% 9%
21
SEP
2017
APAC POPULATION DISTRIBUTION BY AGETHE REGION’S TOTAL POPULATION DETAILED BY FIVE-YEAR AGE GROUPS, IN MILLIONS
SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU.
320
316
314
321
333
344
316
292
289
291
262
190
178
135
93
65
40
18
5.9
1.2
0.2
0 - 4 5 - 9 10 - 14 15 - 19 20 - 24 25 - 29 30 - 34 35 - 39 40 - 44 45 - 49 50 - 54 55 - 59 60 - 64 65 - 69 70 - 74 75 - 79 80 - 84 85 - 89 90 - 94 95 - 99 100+
22
APAC INTERNET USE
23
APAC INTERNET USE AND PENETRATIONINTERNET AND MOBILE INTERNET USER NUMBERS COMPARED TO POPULATION
SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK;
FACEBOOK; GOVERNMENT REGULATORY AUTHORITIES; TENCENT, KAKAO; NAVER; EXTRAPOLATIONS OF ALL THE ABOVE.
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS
AS A PERCENTAGE OF
TOTAL INTERNET USERS
BILLION BILLION
SEP
2017
1.936 47% 1.892 98%
24 SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES.
SEP
2017
TIMOR-
LESTE
APAC
AVERAGE
WORLD
AVERAGE
INDIA
CHINA
SOUTH
KOREA
JAPAN
SINGAPORE
INDONESIA
SRI LANKA
PAKISTAN
PHILIPPINES
HONG
KONG
BANGLADESH
MONGOLIA
MALAYSIA
VIETNAM
AUSTRALIA
NEW ZEALAND
FIJI
PAPUA
NEW GUINEA
THAILAND
MALDIVES
VANUATU
FRENCH POLYNESIA
SOLOMON ISLANDS
APAC INTERNET PENETRATIONTHE NUMBER OF INTERNET USERS COMPARED TO TOTAL POPULATION
55%
92% 93%
52%
45%
35%
73%
32%
83%
88%
58%
67%
78%
83%
50% 31%
11%
50%
87%
87%
47%
51%
30%
66%
10%
23%
25 SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT.
SEP
2017
INTERNET PENETRATION BY COUNTRYTHE NUMBER OF INTERNET USERS COMPARED TO TOTAL POPULATION
GLOBAL
AVERAGE
93%
92%
88%
87%
87%
86%
83%
83%
80%
78%
73%
67%
66%
58%
55%
52%
50%
49%
48%
47%
45%
45%
42%
41%
35%
32%
31%
30%
29%
28%
23%
11%
10%
JAPAN
SOUTHKOREA
HONGKONG
NEWZEALAND
AUSTRALIA
BRUNEI
THAILAND
SINGAPORE
MACAU
MALAYSIA
MALDIVES
VIETNAM
FR.POLYNESIA
PHILIPPINES
MONGOLIA
CHINA
INDONESIA
FIJI
NEPAL
APACAVERAGE
CAMBODIA
BANGLADESH
SAMOA
BHUTAN
INDIA
SRILANKA
TIMOR-LESTE
VANUATU
LAOS
MYANMAR
PAKISTAN
P.N.G.
SOLOMONIS.
26 SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT.
SEP
2017
APAC INTERNET USE RANKINGSBASED ON THE NUMBER OF INTERNET USERS COMPARED TO TOTAL POPULATION
# HIGHEST PENETRATION % TOTAL USERS
01 JAPAN 93% 118,453,595
02 SOUTH KOREA 92% 47,013,649
03 HONG KONG 88% 6,461,894
04 NEW ZEALAND 87% 4,078,993
05 AUSTRALIA 87% 21,176,595
06 BRUNEI 86% 380,000
07 THAILAND 83% 57,000,000
08 SINGAPORE 83% 4,713,141
09 MACAU 80% 495,052
10 MALAYSIA 78% 24,554,255
# FASTEST GROWTH +% USER GROWTH
01 SAMOA +54% + 36,000
02 INDONESIA +51% +44,600,000
03 CAMBODIA +43% +2,157,409
04 LAOS +43% +600,000
05 THAILAND +39% +16,000,000
06 VANUATU +38% +22,960
07 BANGLADESH +36% +19,406,000
08 PAKISTAN +30% +10,250,441
09 VIETNAM +29% +14,471,721
10 MYANMAR +27% +3,199,597
HIGHEST INTERNET PENETRATION FASTEST INTERNET PENETRATION GROWTH
27
LAPTOPS &
DESKTOPS
MOBILE
PHONES
TABLET
DEVICES
OTHER
DEVICES
YEAR-ON-YEAR CHANGE:
SHARE OF WEB TRAFFIC BY DEVICE:BASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE:
SOURCES: STATCOUNTER, SEPTEMBER 2017.
SEP
2017
31.9% 65.7% 2.4% 0.02%
-19% +14% -19% (NO CHANGE)
APAC
28
LAPTOPS &
DESKTOPS
MOBILE
PHONES
TABLET
DEVICES
OTHER
DEVICES
YEAR-ON-YEAR CHANGE:
SHARE OF WEB TRAFFIC BY DEVICE:BASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE:
SOURCES: STATCOUNTER, SEPTEMBER 2017.
SEP
2017
52.8% 36.3% 10.8% 0.2%
-11% +21% -0.4% +43%
OCEANIA
29
APAC SOCIAL MEDIA USE
30
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
USERS AS A PERCENTAGE
OF ALL SOCIAL MEDIA USERS
SOCIAL MEDIA USEBASED ON THE LATEST MONTHLY ACTIVE USER FIGURES REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY
BILLION BILLION
SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA.
SEP
2017
1.664 40% 1.626 98%
31 SOURCES: FACEBOOK; TENCENT; KAKAO; NAVER.
SEP
2017
TIMOR-
LESTE
APAC
AVERAGE
WORLD
AVERAGE
INDIA
CHINA
SOUTH
KOREA
JAPAN
SINGAPORE
INDONESIA
SRI LANKA
PAKISTAN
PHILIPPINES
HONG
KONG
BANGLADESH
MONGOLIA
MALAYSIA
VIETNAM
AUSTRALIA
NEW ZEALAND
FIJI
PAPUA
NEW GUINEA
THAILAND
MALDIVES
VANUATU
FRENCH POLYNESIA
SOLOMON ISLANDS
APAC SOCIAL MEDIA PENETRATIONMONTHLY ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
15%
55%
84% 55%
64%
15%
16%
73%
25%
67%
76%
56%
52%
73%
79%
44% 29%
7%
50%
70%
70%
40%
41%
20%
57%
9%
32 SOURCES: FACEBOOK; TENCENT; KAKAO; NAVER. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT.
SEP
2017
GLOBAL
AVERAGE
SOCIAL MEDIA PENETRATION BY COUNTRYMONTHLY ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
89%
84%
79%
76%
73%
73%
70%
70%
67%
66%
64%
57%
56%
55%
55%
52%
50%
46%
44%
40%
38%
36%
29%
29%
28%
27%
25%
20%
16%
15%
15%
9%
7%
BRUNEI
SOUTHKOREA
SINGAPORE
HONGKONG
MALDIVES
MALAYSIA
NEWZEALAND
AUSTRALIA
THAILAND
MACAU
CHINA
FR.POLYNESIA
PHILIPPINES
MONGOLIA
JAPAN
VIETNAM
FIJI
SAMOA
INDONESIA
APACAVERAGE
BHUTAN
CAMBODIA
TIMOR-LESTE
LAOS
MYANMAR
NEPAL
SRILANKA
VANUATU
INDIA
PAKISTAN
BANGLADESH
SOLOMONIS.
P.N.G.
33 SOURCES: FACEBOOK; TENCENT; KAKAO; NAVER. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT.
SEP
2017
APAC SOCIAL MEDIA USE RANKINGSBASED ON THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS COMPARED TO TOTAL POPULATION
# HIGHEST PENETRATION % TOTAL USERS
01 BRUNEI 89% 380,000
02 SOUTH KOREA 84% 42,746,000
03 SINGAPORE 79% 4,500,000
04 HONG KONG 76% 5,600,000
05 COOK ISLANDS 75% 13,000
06 MALDIVES 73% 320,000
07 MALAYSIA 73% 23,000,000
08 NEW ZEALAND 70% 3,300,000
09 AUSTRALIA 70% 17,000,000
10 THAILAND 67% 46,000,000
# FASTEST GROWTH +% USER GROWTH
01 KIRIBATI +163% +15,500
02 COOK ISLANDS +113% +6,900
03 VANUATU +69% +22,000
04 LAOS +54% +700,000
05 NAURU +50% +1,300
06 PAPUA NEW GUINEA +43% +180,000
07 INDIA +40% +61,000,000
08 CAMBODIA +38% +1,600,000
09 SOLOMON ISLANDS +37% +15,000
10 MYANMAR +36% +4,000,000
HIGHEST SOCIAL MEDIA PENETRATION FASTEST SOCIAL MEDIA PENETRATION GROWTH
34
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
FACEBOOK USERS
ACCESSING VIA
MOBILE DEVICES*
FACEBOOK USERS
USING FACEBOOK
EACH DAY
APAC FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK’S USERS IN ASIA-PACIFIC BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
MILLION
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. *NOTE: ‘MOBILE DEVICES’ INCLUDES SMARTPHONES, FEATURE PHONES, AND TABLETS.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
716.6 93% 56% 38% 62%
35
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
FEMALE
MALE
13 – 17
YEARS OLD
65+
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
18 – 24
YEARS OLD
PROFILE OF APAC’S FACEBOOK USERSBREAKDOWN OF FACEBOOK’S USERS IN ASIA-PACIFIC BY AGE AND GENDER, IN MILLIONS
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. NOTES: THE ‘TOTAL’ COLUMN OF THE INSET TABLE SHOWS ORIGINAL VALUES,
WHILE GRAPH VALUES HAVE BEEN DIVIDED BY ONE MILLION. TABLE PERCENTAGES REPRESENT THE RESPECTIVE GENDER AND AGE GROUP’S SHARE OF
TOTAL GLOBAL FACEBOOK USERS. TABLE VALUES MAY NOT SUM EXACTLY DUE TO ROUNDING IN THE SOURCE DATA.
SEP
2017
716.6 M 38% 62%
73.6 M 5% 6%
258.4 M 13% 23%
218.6 M 11% 19%
94.8 M 5% 8%
42.8 M 3% 3%
17.5 M 1% 1%
10.9 M 1% 1%
33
96
80
37
18
8 4
41
163
139
58
25 10 7
36
NUMBER OF 18-YEAR-OLD
MALES ALIVE IN APAC
IN SEPTEMBER 2017:
NUMBER OF 18-YEAR-OLD
MALES USING FACEBOOK IN
APAC IN SEPTEMBER 2017:
24 MILLION 30 MILLION
SOME INTRIGUING NUMBERS
VS
SOURCES: UNITED NATIONS AND US CENSUS BUREAU, SEPTEMBER 2017; FACEBOOK, SEPTEMBER 2017.
37
LAPTOPS &
DESKTOPS
SMART
PHONES
FEATURE
PHONES
TABLET
DEVICES
ACTIVE USER ACCOUNTS:
SHARE OF APAC FACEBOOK USE BY DEVICEBASED ON THE NUMBER OF ACTIVE USER ACCOUNTS IN ASIA-PACIFIC ACCESSING THE PLATFORM VIA EACH DEVICE
ACTIVE USER ACCOUNTS: ACTIVE USER ACCOUNTS: ACTIVE USER ACCOUNTS:
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. TOTALS EXCEED 100% DUE TO INDIVIDUALS’ USE OF MORE THAN ONE DEVICE TO ACCESS FACEBOOK IN THE PAST 30 DAYS.
SEP
2017
24% 87% 0.4% 8%
172 MILLION 623 MILLION 3 MILLION 57 MILLION
38
APAC MOBILE SOCIAL MEDIA USE
39 SOURCES: FACEBOOK; TENCENT; KAKAO; NAVER.
SEP
2017
TIMOR-
LESTE
APAC
AVERAGE
WORLD
AVERAGE
INDIA
CHINA
SOUTH
KOREA
JAPAN
SINGAPORE
INDONESIA
SRI LANKA
PAKISTAN
PHILIPPINES
HONG
KONG
BANGLADESH
MONGOLIA
MALAYSIA
VIETNAM
AUSTRALIA
NEW ZEALAND
FIJI
PAPUA
NEW GUINEA
THAILAND
MALDIVES
VANUATU
FRENCH POLYNESIA
SOLOMON ISLANDS
APAC MOBILE SOCIAL MEDIA PENETRATIONACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION
15%
55%
84% 55%
64%
15%
15%
69%
23%
64%
69%
54%
49%
66%
72%
40% 29%
7%
47%
61%
62%
39%
37%
18%
49%
9%
40 SOURCES: FACEBOOK; TENCENT; KAKAO; NAVER. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT.
SEP
2017
GLOBAL
AVERAGE
MOBILE SOCIAL MEDIA PENETRATION BY COUNTRYACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION
84%
77%
72%
69%
69%
66%
64%
64%
62%
61%
59%
55%
55%
54%
49%
49%
47%
45%
40%
39%
38%
34%
29%
28%
28%
26%
23%
18%
15%
15%
15%
9%
7%
SOUTHKOREA
BRUNEI
SINGAPORE
HONGKONG
MALDIVES
MALAYSIA
THAILAND
CHINA
NEWZEALAND
AUSTRALIA
MACAU
MONGOLIA
JAPAN
PHILIPPINES
FR.POLYNESIA
VIETNAM
FIJI
SAMOA
INDONESIA
APACAVERAGE
BHUTAN
CAMBODIA
TIMOR-LESTE
MYANMAR
LAOS
NEPAL
SRILANKA
VANUATU
INDIA
PAKISTAN
BANGLADESH
SOLOMONIS.
P.N.G.
41 SOURCES: FACEBOOK; TENCENT; KAKAO; NAVER. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT.
SEP
2017
APAC MOBILE SOCIAL MEDIA USE RANKINGSBASED ON THE NUMBER OF ACTIVE MOBILE SOCIAL MEDIA ACCOUNTS COMPARED TO TOTAL POPULATION
# HIGHEST PENETRATION % TOTAL USERS
01 SOUTH KOREA 84% 42,746,000
02 BRUNEI 77% 330,000
03 SINGAPORE 72% 4,100,000
04 HONG KONG 69% 5,100,000
05 COOK ISLANDS 69% 12,000
06 MALDIVES 69% 300,000
07 MALAYSIA 66% 21,000,000
08 THAILAND 64% 44,000,000
09 CHINA 64% 895,590,000
10 NEW ZEALAND 62% 2,900,000
# FASTEST GROWTH +% USER GROWTH
01 KIRIBATI +238% +17,600
02 COOK ISLANDS +135% +6,900
03 VANUATU +89% +24,000
04 PAPUA NEW GUINEA +76% +250,000
05 LAOS +73% +800,000
06 MYANMAR +67% +6,000,000
07 SOLOMON ISLANDS +58% +19,000
08 CAMBODIA +57% +2,000,000
09 NAURU +57% +1,300
10 INDIA +55% +72,000,000
HIGHEST MOBILE SOCIAL MEDIA PENETRATION FASTEST MOBILE SOCIAL MEDIA PENETRATION GROWTH
42
APAC MOBILE USE
43 SOURCE: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
TIMOR-
LESTE
APAC
AVERAGE
WORLD
AVERAGE
INDIA
CHINA
SOUTH
KOREA
JAPAN
SINGAPORE
INDONESIA
SRI LANKA
PAKISTAN
PHILIPPINES
HONG
KONG
BANGLADESH
MONGOLIA
MALAYSIA
VIETNAM
AUSTRALIA
NEW ZEALAND
FIJI
PAPUA
NEW GUINEA
THAILAND
MALDIVES
VANUATU
FRENCH POLYNESIA
SOLOMON ISLANDS
MOBILE CONNECTIVITY IN APACTHE TOTAL NUMBER OF MOBILE CONNECTIONS COMPARED TO TOTAL POPULATION
71%
112%
114% 145%
95%
73%
79%
184%
126%
132%
165%
123%
131%
136%
148%
141% 121%
42%
132%
128%
132%
95%
109%
85%
87%
73%
44 SOURCE: GSMA INTELLIGENCE, Q4 2016. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT.
SEP
2017
GLOBAL
AVERAGE
MOBILE CONNECTIVITY BY COUNTRYTHE TOTAL NUMBER OF MOBILE CONNECTIONS COMPARED TO TOTAL POPULATION
286%
184%
172%
165%
148%
145%
141%
136%
132%
132%
132%
131%
128%
126%
123%
121%
120%
114%
112%
108%
95%
95%
95%
92%
87%
87%
85%
79%
73%
73%
71%
68%
42%
MACAU
MALDIVES
CAMBODIA
HONGKONG
SINGAPORE
JAPAN
INDONESIA
MALAYSIA
FIJI
THAILAND
NEWZEALAND
VIETNAM
AUSTRALIA
SRILANKA
PHILIPPINES
TIMOR-LESTE
BRUNEI
SOUTHKOREA
MONGOLIA
NEPAL
APACAVERAGE
MYANMAR
CHINA
BHUTAN
FR.POLYNESIA
LAOS
VANUATU
INDIA
BANGLADESH
SOLOMONIS.
PAKISTAN
SAMOA
P.N.G.
45 SOURCE: GSMA INTELLIGENCE, Q4 2016. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT.
SEP
2017
APAC MOBILE CONNECTIVITY RANKINGSBASED ON THE TOTAL NUMBER OF MOBILE CONNECTIONS COMPARED TO TOTAL POPULATION
# HIGHEST CONNECTIVITY % CONNECTIONS
01 MACAU 286% 1,780,745
02 MALDIVES 184% 804,738
03 CAMBODIA 172% 27,599,227
04 HONG KONG 165% 12,183,839
05 SINGAPORE 148% 8,441,706
06 JAPAN 145% 185,329,314
07 INDONESIA 141% 371,430,023
08 MALAYSIA 136% 42,931,814
09 FIJI 132% 1,198,443
10 THAILAND 132% 90,942,029
# FASTEST GROWTH +% CON. GROWTH
01 TONGA +48% +33,960
02 TIMOR-LESTE +47% +500,753
03 MYANMAR +38% +14,000,906
04 MARSHALL ISLANDS +24% +8,067
05 PALAU +20% +3,871
06 VANUATU +19% +38,447
07 LAOS +18% +927,483
08 NEPAL +18% +4,833,130
09 NORTH KOREA +14% +462,479
10 INDONESIA +14% +45,088,904
HIGHEST RATES OF MOBILE CONNECTIVITY FASTEST GROWING RATES OF MOBILE CONNECTIVITY
46
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
PRE-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
BILLION
3.931 95% 81% 19% 53%
47
SHARE OF MOBILE WEB BY MOBILE OS: ASIABASED ON EACH OPERATING SYSTEM’S SHARE OF ALL GLOBAL MOBILE WEB REQUESTS
PERCENTAGE OF MOBILE
WEB REQUESTS FROM
ANDROID WEBKIT DEVICES
PERCENTAGE OF MOBILE
WEB REQUESTS FROM
APPLE IOS DEVICES
PERCENTAGE OF MOBILE WEB
REQUESTS FROM OTHER
MOBILE OPERATING SYSTEMS
SOURCES: STATCOUNTER, SEPTEMBER 2017.
SEP
2017
78.2% 13.3% 8.5%
48
SHARE OF MOBILE WEB BY MOBILE OS: OCEANIABASED ON EACH OPERATING SYSTEM’S SHARE OF ALL GLOBAL MOBILE WEB REQUESTS
PERCENTAGE OF MOBILE
WEB REQUESTS FROM
ANDROID WEBKIT DEVICES
PERCENTAGE OF MOBILE
WEB REQUESTS FROM
APPLE IOS DEVICES
PERCENTAGE OF MOBILE WEB
REQUESTS FROM OTHER
MOBILE OPERATING SYSTEMS
SOURCES: STATCOUNTER, SEPTEMBER 2017.
SEP
2017
36.9% 60.4% 2.7%
49
COUNTRY REPORTS
50
AUSTRALIA
51
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
AUSTRALIA
24.45 21.18 17.00 31.35 15.00
MILLION MILLION MILLION MILLION MILLION
90% 87% 70% 128% 61%
52
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
0% +13% +2% +15%
(NO CHANGE) +2 MILLION +700 THOUSAND +2 MILLION
53
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
17.00 88% 71% 51% 49%
MILLION
54
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
31.35 128% 33% 67% 98%
MILLION
55
BANGLADESH
56
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
BANGLADESH
164.7 73.3 25.0 120.5 24.0
MILLION MILLION MILLION MILLION MILLION
36% 45% 15% 73% 15%
57
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+36% +14% -10% +33%
+19 MILLION +3 MILLION -14 MILLION +6 MILLION
58
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
25.0 96% 40% 24% 76%
MILLION
59
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
120.5 74% 97% 3% 20%
MILLION
60
BHUTAN
61
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
BHUTAN
808 331 310 745 310
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND
39% 41% 38% 92% 38%
62
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+7% +29% +8% +41%
+21 THOUSAND +70 THOUSAND +56 THOUSAND +90 THOUSAND
63
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
310 100% 52% 42% 58%
THOUSAND
64
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
745 95% 97% 3% 77%
THOUSAND
65
BRUNEI DARUSSALAM
66
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
BRUNEI DARUSSALAM
429 380 380 516 330
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND
80% 89% 89% 120% 77%
67
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+19% +27% -1% +18%
+61 THOUSAND +80 THOUSAND -5 THOUSAND +50 THOUSAND
68
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
380 87% 63% 45% 55%
THOUSAND
69
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
516 119% 83% 17% 57%
THOUSAND
70
CAMBODIA
71
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
CAMBODIA
16.01 7.16 5.80 27.60 5.50
MILLION MILLION MILLION MILLION MILLION
21% 45% 36% 172% 34%
72
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+43% +38% +6% +57%
+2 MILLION +2 MILLION +2 MILLION +2 MILLION
73
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
5.80 95% 55% 40% 60%
MILLION
74
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
27.60 173% 94% 6% 45%
MILLION
75
CHINA
76
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
CHINA
1,410 739 896 1,332 896
MILLION MILLION MILLION MILLION MILLION
58% 52% 64% 95% 64%
77
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+2% +11% +1% +11%
+17 MILLION +90 MILLION +19 MILLION +90 MILLION
78
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
1,332 96% 78% 22% 76%
MILLION
79
FIJI
80
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
FIJI
906 450 450 1.20 430
THOUSAND THOUSAND THOUSAND MILLION THOUSAND
54% 50% 50% 132% 47%
81
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+9% +18% +8% +26%
+35 THOUSAND +70 THOUSAND +88 THOUSAND +90 THOUSAND
82
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
450 96% 42% 49% 51%
THOUSAND
83
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
1.20 133% 93% 7% 45%
MILLION
84
FRENCH POLYNESIA
85
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
FRENCH POLYNESIA
283 185 160 246 140
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND
57% 66% 57% 87% 49%
FRENCH
POLYNESIA
86
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+1% +14% -1% +17%
+2 THOUSAND +20 THOUSAND -3 THOUSAND +20 THOUSAND
FRENCH
POLYNESIA
87
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
FRENCH
POLYNESIA
160 88% 60% 54% 46%
THOUSAND
88
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
FRENCH
POLYNESIA
246 86% 56% 44% 40%
THOUSAND
89
HONG KONG
90
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
HONG KONG
7.36 6.46 5.60 12.18 5.10
MILLION MILLION MILLION MILLION MILLION
100% 88% 76% 165% 69%
91
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+4% +12% -6% +13%
+246 THOUSAND +600 THOUSAND -817 THOUSAND +600 THOUSAND
92
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
5.60 91% 68% 54% 46%
MILLION
93
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
12.18 165% 44% 56% 75%
MILLION
94
INDIA
95
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
INDIA
1,339 462 214 1,059 202
MILLION MILLION MILLION MILLION MILLION
33% 35% 16% 79% 15%
96
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
0% +40% +5% +55%
(NO CHANGE) +61 MILLION +47 MILLION +72 MILLION
97
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
214 94% 56% 22% 78%
MILLION
98
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
1,059 79% 93% 7% 20%
MILLION
99
INDONESIA
100
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
INDONESIA
264 133 115 371 106
MILLION MILLION MILLION MILLION MILLION
55% 50% 44% 141% 40%
101
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+51% +31% +14% +39%
+45 MILLION +27 MILLION +45 MILLION +30 MILLION
102
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
115 92% 55% 43% 57%
MILLION
103
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
371 142% 98% 2% 46%
MILLION
104
JAPAN
105
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
JAPAN
127 118 70 185 70
MILLION MILLION MILLION MILLION MILLION
93% 93% 55% 145% 55%
106
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+0.4% +28% +7% +28%
+440 THOUSAND +16 MILLION +12 MILLION +16 MILLION
107
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
35 74% 60% 49% 51%
MILLION
NOTE: FACEBOOK IS NOT THE LARGEST ACTIVE SOCIAL PLATFORM IN JAPAN.
108
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
185 147% 0% 100% 98%
MILLION
109
LAOS
110
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
LAOS
6.86 2.00 2.00 5.95 1.90
MILLION MILLION MILLION MILLION MILLION
43% 29% 29% 87% 28%
111
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+43% +54% +18% +73%
+600 THOUSAND +700 THOUSAND +927 THOUSAND +800 THOUSAND
112
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
2.00 95% 60% 44% 56%
MILLION
113
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
5.95 85% 97% 3% 35%
MILLION
114
MACAU
115
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
MACAU
623 495 410 1,781 370
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND
97% 80% 66% 286% 59%
116
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+8% +14% -4% +9%
+35 THOUSAND +50 THOUSAND -70 THOUSAND +30 THOUSAND
117
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
410 90% 66% 56% 44%
THOUSAND
118
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
1.781 296% 64% 36% 99%
MILLION
119
MALAYSIA
120
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
MALAYSIA
31.62 24.55 23.00 42.93 21.00
MILLION MILLION MILLION MILLION MILLION
76% 78% 73% 136% 66%
121
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+13% +21% -1% +24%
+3 MILLION +4 MILLION -496 THOUSAND +4 MILLION
122
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
23.00 91% 65% 43% 57%
MILLION
123
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
42.93 139% 76% 24% 75%
MILLION
124
MALDIVES
125
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
MALDIVES
436 320 320 805 300
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND
40% 73% 73% 184% 69%
126
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+19% +23% +11% +25%
+50 THOUSAND +60 THOUSAND +80 THOUSAND +60 THOUSAND
127
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
320 94% 69% 34% 66%
THOUSAND
128
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
805 216% 89% 11% 38%
THOUSAND
129
MONGOLIA
130
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
MONGOLIA
3.08 1.70 1.70 3.46 1.70
MILLION MILLION MILLION MILLION MILLION
72% 55% 55% 112% 55%
131
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+13% +21% -27% +31%
+200 THOUSAND +300 THOUSAND -1 MILLION +400 THOUSAND
132
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
1.70 100% 58% 54% 46%
MILLION
133
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
3.46 114% 86% 14% 46%
MILLION
134
MYANMAR
135
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
MYANMAR
53.37 15.00 15.00 50.56 15.00
MILLION MILLION MILLION MILLION MILLION
36% 28% 28% 95% 28%
136
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+27% +36% +38% +67%
+3 MILLION +4 MILLION +14 MILLION +6 MILLION
137
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
15.00 100% 47% 37% 63%
MILLION
138
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
50.56 93% 99% 1% 55%
MILLION
139
NEPAL
140
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
NEPAL
29.30 14.12 7.80 31.55 7.50
MILLION MILLION MILLION MILLION MILLION
19% 48% 27% 108% 26%
141
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+21% +20% +18% +34%
+2 MILLION +1 MILLION +5 MILLION +2 MILLION
142
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
7.80 96% 49% 37% 63%
MILLION
143
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
31.55 109% 95% 5% 21%
MILLION
144
NEW ZEALAND
145
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
NEW ZEALAND
4.71 4.08 3.30 6.19 2.90
MILLION MILLION MILLION MILLION MILLION
86% 87% 70% 132% 62%
146
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
-2% +10% +4% +12%
-83 THOUSAND +300 THOUSAND +211 THOUSAND +300 THOUSAND
147
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
3.30 88% 73% 52% 48%
MILLION
148
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
6.19 135% 62% 38% 84%
MILLION
149
NORTH KOREA
150
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
NORTH KOREA
25.49 0.02 0.01 3.77 0.01
MILLION MILLION MILLION MILLION MILLION
61% <0.1% <0.1% 15% <0.1%
151
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+14% [N/A] +14% [N/A]
+2 THOUSAND [N/A] +462 THOUSAND [N/A]
152
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
3.77 15% 100% 0% 100%
MILLION
153
PAKISTAN
154
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
PAKISTAN
197 45 30 140 29
MILLION MILLION MILLION MILLION MILLION
39% 23% 15% 71% 15%
155
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+30% +11% +11% +32%
+10 MILLION +3 MILLION +14 MILLION +7 MILLION
156
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
30 97% 47% 23% 77%
MILLION
157
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
140 72% 97% 3% 29%
MILLION
158
PAPUA NEW GUINEA
159
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
PAPUA NEW GUINEA
8.25 0.91 0.60 3.44 0.58
MILLION MILLION MILLION MILLION MILLION
13% 11% 7% 42% 7%
160
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+26% +43% -9% +76%
+185 THOUSAND +180 THOUSAND -357 THOUSAND +250 THOUSAND
161
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
600 97% 28% 38% 62%
THOUSAND
162
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
3.44 44% 78% 22% 24%
MILLION
163
THE PHILIPPINES
164
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
THE PHILIPPINES
105 61 59 129 57
MILLION MILLION MILLION MILLION MILLION
44% 58% 56% 123% 54%
165
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+13% +9% +9% +21%
+7 MILLION +5 MILLION +10 MILLION +10 MILLION
166
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
59 97% 44% 53% 47%
MILLION
167
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
129 126% 96% 4% 52%
MILLION
168
SAMOA
169
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
SAMOA
196 90 90 133 88
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND
19% 46% 46% 68% 45%
170
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+67% +30% -46% +47%
+36 THOUSAND +21 THOUSAND -115 THOUSAND +28 THOUSAND
171
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
90 98% 41% 50% 50%
THOUSAND
172
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
133 68% 95% 5% 69%
THOUSAND
173
SINGAPORE
174
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
SINGAPORE
5.71 4.71 4.50 8.44 4.10
MILLION MILLION MILLION MILLION MILLION
100% 83% 79% 148% 72%
175
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+0.3% +15% +3% +11%
+14 THOUSAND +600 THOUSAND +223 THOUSAND +400 THOUSAND
176
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
4.50 91% 71% 47% 53%
MILLION
177
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
8.44 147% 41% 59% 99%
MILLION
178
THE SOLOMON ISLANDS
179
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
THE SOLOMON ISLANDS
611 62 56 446 52
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND
23% 10% 9% 73% 9%
180
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+6% +37% +9% +58%
+3 THOUSAND +15 THOUSAND +37 THOUSAND +19 THOUSAND
181
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
56 93% 36% 45% 55%
THOUSAND
182
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
446 74% 96% 5% 34%
THOUSAND
183
SOUTH KOREA
184
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
SOUTH KOREA
50.98 47.01 42.75 58.24 42.75
MILLION MILLION MILLION MILLION MILLION
83% 92% 84% 114% 84%
185
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+4% +3% +2% +3%
+2 MILLION +1 MILLION +1 MILLION +1 MILLION
186
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
20.00 85% 65% 45% 56%
MILLION
NOTE: FACEBOOK IS NOT THE LARGEST ACTIVE SOCIAL PLATFORM IN SOUTH KOREA.
187
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
58.24 115% 5% 95% 99%
MILLION
188
SRI LANKA
189
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
SRI LANKA
20.88 6.70 5.30 26.36 4.90
MILLION MILLION MILLION MILLION MILLION
19% 32% 25% 126% 23%
Digital in APAC in 2017 - IDUAI Special Report
Digital in APAC in 2017 - IDUAI Special Report
Digital in APAC in 2017 - IDUAI Special Report
Digital in APAC in 2017 - IDUAI Special Report
Digital in APAC in 2017 - IDUAI Special Report
Digital in APAC in 2017 - IDUAI Special Report
Digital in APAC in 2017 - IDUAI Special Report
Digital in APAC in 2017 - IDUAI Special Report
Digital in APAC in 2017 - IDUAI Special Report
Digital in APAC in 2017 - IDUAI Special Report
Digital in APAC in 2017 - IDUAI Special Report
Digital in APAC in 2017 - IDUAI Special Report
Digital in APAC in 2017 - IDUAI Special Report
Digital in APAC in 2017 - IDUAI Special Report
Digital in APAC in 2017 - IDUAI Special Report
Digital in APAC in 2017 - IDUAI Special Report
Digital in APAC in 2017 - IDUAI Special Report
Digital in APAC in 2017 - IDUAI Special Report
Digital in APAC in 2017 - IDUAI Special Report
Digital in APAC in 2017 - IDUAI Special Report
Digital in APAC in 2017 - IDUAI Special Report
Digital in APAC in 2017 - IDUAI Special Report
Digital in APAC in 2017 - IDUAI Special Report
Digital in APAC in 2017 - IDUAI Special Report
Digital in APAC in 2017 - IDUAI Special Report
Digital in APAC in 2017 - IDUAI Special Report
Digital in APAC in 2017 - IDUAI Special Report
Digital in APAC in 2017 - IDUAI Special Report
Digital in APAC in 2017 - IDUAI Special Report

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Digital in APAC in 2017 - IDUAI Special Report

  • 1. 1 DIGITAL IN ASIA- PACIFIC IN 2017A COMPENDIUM OF INTERNET, SOCIAL MEDIA, AND MOBILE DATA FROM AROUND THE REGION
  • 3. 3
  • 4. 4 COUNTRIES COVERED IN DETAIL IN THIS REPORT 01 AUSTRALIA 08 FRENCH POLYNESIA 15 MALAYSIA 22 PAKISTAN 29 SRI LANKA 02 BANGLADESH 09 HONG KONG 16 MALDIVES 23 PAPUA NEW GUINEA 30 THAILAND 03 BHUTAN 10 INDIA 17 MONGOLIA 24 PHILIPPINES 31 TIMOR-LESTE 04 BRUNEI 11 INDONESIA 18 MYANMAR 25 SAMOA 32 VANUATU 05 CAMBODIA 12 JAPAN 19 NEPAL 26 SINGAPORE 33 VIETNAM 06 CHINA 13 LAOS 20 NEW ZEALAND 27 SOLOMON ISLANDS 07 FIJI 14 MACAU 21 NORTH KOREA 28 SOUTH KOREA 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33
  • 5. 5 FIND FREE, IN-DEPTH DATA FOR 230+ COUNTRIES AROUND THE WORLD AT HTTP://KEPIOS.COM/DATA 2017 GLOBAL OVERVIEW 2017 DIGITAL YEARBOOK NORTHERN AMERICA CENTRAL AMERICA SOUTH AMERICA THE CARIBBEAN WESTERN EUROPE NORTHERN EUROPE SOUTHERN EUROPE NORTHERN AFRICA MIDDLE AFRICA WESTERN AFRICA EASTERN AFRICA SOUTHERN AFRICA WESTERN ASIA CENTRAL ASIA SOUTHERN ASIA EASTERN ASIA SOUTHEAST ASIA ANZ & PACIFIC EASTERN EUROPE 1 2017 DIGITAL YEARBOOK INTERNET, SOCIAL MEDIA, AND MOBILE DATA FOR 239 COUNTRIES AROUND THE WORLD 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION NORTHERN AMERICA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION CENTRAL AMERICA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION THE CARIBBEAN 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION SOUTH AMERICA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION WESTERN EUROPE 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION NORTHERN EUROPE 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION SOUTHERN EUROPE 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION EASTERN EUROPE 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION NORTHERN AFRICA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION WESTERN AFRICA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION MIDDLE AFRICA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION EASTERN AFRICA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION SOUTHERN AFRICA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION CENTRAL ASIA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION SOUTHERN ASIA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION SOUTHEAST ASIA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION EASTERN ASIA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION ANZ & PACIFIC 1 DIGITAL IN 2017 GLOBAL OVERVIEWA COLLECTION OF INTERNET, SOCIAL MEDIA, AND MOBILE DATA FROM AROUND THE WORLD 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION WESTERN ASIA
  • 6. 6 WANT MORE DATA & INSIGHTS IN YOUR INBOX? CLICK HERE TO SIGN UP FOR OUR NEWSLETTER
  • 8. 8 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS BILLION BILLION BILLION BILLION BILLION URBANISATION: PENETRATION: PENETRATION: PENETRATION: PENETRATION: SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 GLOBAL DIGITAL OVERVIEWA SNAPSHOT OF INTERNET, SOCIAL MEDIA, AND MOBILE USE AROUND THE WORLD 7.569 3.892 3.077 5.082 2.818 54% 51% 41% 67% 37%
  • 9. 9 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 ANNUAL GROWTH TRENDSYEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT. SEP 2017 +7% +15% +6% +16% +262 MILLION +406 MILLION +303 MILLION +380 MILLION
  • 10. 10 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES. SEP 2017 INTERNET PENETRATION BY GLOBAL REGIONTHE NUMBER OF INTERNET USERS IN EACH REGION, COMPARED TO TOTAL POPULATION 89% 54% 67% 87% 67% 32% 60% 48% 57% 34% 57% 67% 51%
  • 11. 11 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF ALL SOCIAL MEDIA USERS SOCIAL MEDIA USEBASED ON THE LATEST MONTHLY ACTIVE USER FIGURES REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY BILLION BILLION SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA. SEP 2017 3.077 41% 2.818 37%
  • 12. 12 SEP 2017 MOST ACTIVE SOCIAL MEDIA PLATFORMSBASED ON THE MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS FOR EACH PLATFORM, IN MILLIONS SOURCES: KEPIOS ANALYSIS; LATEST COMPANY EARNINGS RELEASES, PRESS RELEASES OR MEDIA STATEMENTS; REPORTS IN REPUTABLE MEDIA; ALL AS OF SEPTEMBER 2017. *NOTE: PLATFORMS IDENTIFIED BY AN ASTERISK (*) HAVE NOT PUBLISHED UPDATED USER FIGURES IN THE PAST 12 MONTHS, SO FIGURES MAY BE OUT OF DATE AND LESS RELIABLE. **NOTE: SNAPCHAT DOES NOT PUBLISH MONTHLY ACTIVE USER DATA. THE FIGURE USED HERE WAS REPORTED BY TECHCRUNCH IN JUNE 2017, BASED ON DAILY ACTIVE USERS. 2,061 1,500 1,300 1,300 963 850 700 606 368 361 328 300 300 260 255 214 200 122 106 100 FACEBOOK YOUTUBE WHATSAPP FB MESSENGER WECHAT QQ INSTAGRAM QZONE TUMBLR SINA WEIBO TWITTER BAIDU TIEBA* SKYPE* VIBER SNAPCHAT** LINE* PINTEREST YY LINKEDIN TELEGRAM* SOCIAL NETWORK MESSENGER / CHAT APP / VOIP DATA UPDATED TO: 21 SEPTEMBER 2017
  • 13. 13 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS FACEBOOK USERS ACCESSING VIA MOBILE DEVICES* FACEBOOK USERS USING FACEBOOK EACH DAY GLOBAL FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK’S WORLDWIDE USERS BY DEVICE, FREQUENCY OF USE, AND SELF-REPORTED GENDER OF USER 1 BILLION SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. *NOTE: ‘MOBILE DEVICES’ INCLUDES SMARTPHONES, FEATURE PHONES, AND TABLETS. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 2.061 90% 62% 44% 56%
  • 14. 14 TOTAL NUMBER OF MOBILE USERS (UNIQUE INDIVIDUALS) MOBILE PENETRATION (UNIQUE USERS vs. TOTAL POPULATION) TOTAL NUMBER OF MOBILE CONNECTIONS AVERAGE NUMBER OF MOBILE SUBSCRIPTIONS PER UNIQUE USER MOBILE USERS vs. MOBILE CONNECTIONSCOMPARING THE NUMBER OF UNIQUE INDIVIDUALS USING MOBILE PHONES TO THE NUMBER OF MOBILE SUBSCRIPTIONS IN USE BILLION BILLION SOURCES: GSMA INTELLIGENCE, SEPTEMBER 2017. SEP 2017 5.082 67% 8.277 1.63
  • 15. 15 TOTAL NUMBER OF MOBILE USERS (UNIQUE INDIVIDUALS) TOTAL NUMBER OF MOBILE CONNECTIONS TOTAL NUMBER OF MOBILE USERS (UNIQUE INDIVIDUALS) TOTAL NUMBER OF MOBILE CONNECTIONS PERSPECTIVE: MOBILE USERS vs. CONNECTIONSCOMPARING THE NUMBER OF UNIQUE INDIVIDUALS USING MOBILE PHONES TO THE NUMBER OF MOBILE SUBSCRIPTIONS IN USE GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA BILLION BILLION BILLION BILLION SOURCES: GSMA INTELLIGENCE, SEPTEMBER 2017; ERICSSON, AUGUST 2017. SEP 2017 5.082 8.277 5.300 7.700
  • 17. 17 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION: SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 APAC DIGITAL OVERVIEWA SNAPSHOT OF INTERNET, SOCIAL MEDIA AND MOBILE USE AROUND ASIA-PACIFIC 4.126 1.936 1.664 3.931 1.626 BILLION BILLION BILLION BILLION BILLION 48% 47% 40% 95% 39%
  • 18. 18 INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT. SEP 2017 ANNUAL DIGITAL GROWTH IN APAC +8% +17% +4% +20% +144 MILLION +241 MILLION +145 MILLION +271 MILLION
  • 20. 20 TOTAL APAC POPULATION APAC POPULATION AGED 0-12 YEARS APAC POPULATION AGED 0-15 YEARS APAC POPULATION AGED 16-64 YEARS APAC POPULATION AGED 65+ YEARS BILLION BILLION BILLION BILLION BILLION ANNUAL GROWTH RATE: PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU. APAC POPULATION BY AGE GROUPSTHE REGION’S POPULATION BROKEN DOWN INTO VARIOUS AGE GROUPS SEP 2017 4.126 0.825 1.014 2.753 0.369 0.88% 20% 25% 67% 9%
  • 21. 21 SEP 2017 APAC POPULATION DISTRIBUTION BY AGETHE REGION’S TOTAL POPULATION DETAILED BY FIVE-YEAR AGE GROUPS, IN MILLIONS SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU. 320 316 314 321 333 344 316 292 289 291 262 190 178 135 93 65 40 18 5.9 1.2 0.2 0 - 4 5 - 9 10 - 14 15 - 19 20 - 24 25 - 29 30 - 34 35 - 39 40 - 44 45 - 49 50 - 54 55 - 59 60 - 64 65 - 69 70 - 74 75 - 79 80 - 84 85 - 89 90 - 94 95 - 99 100+
  • 23. 23 APAC INTERNET USE AND PENETRATIONINTERNET AND MOBILE INTERNET USER NUMBERS COMPARED TO POPULATION SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; GOVERNMENT REGULATORY AUTHORITIES; TENCENT, KAKAO; NAVER; EXTRAPOLATIONS OF ALL THE ABOVE. TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF TOTAL INTERNET USERS BILLION BILLION SEP 2017 1.936 47% 1.892 98%
  • 24. 24 SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES. SEP 2017 TIMOR- LESTE APAC AVERAGE WORLD AVERAGE INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA SRI LANKA PAKISTAN PHILIPPINES HONG KONG BANGLADESH MONGOLIA MALAYSIA VIETNAM AUSTRALIA NEW ZEALAND FIJI PAPUA NEW GUINEA THAILAND MALDIVES VANUATU FRENCH POLYNESIA SOLOMON ISLANDS APAC INTERNET PENETRATIONTHE NUMBER OF INTERNET USERS COMPARED TO TOTAL POPULATION 55% 92% 93% 52% 45% 35% 73% 32% 83% 88% 58% 67% 78% 83% 50% 31% 11% 50% 87% 87% 47% 51% 30% 66% 10% 23%
  • 25. 25 SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT. SEP 2017 INTERNET PENETRATION BY COUNTRYTHE NUMBER OF INTERNET USERS COMPARED TO TOTAL POPULATION GLOBAL AVERAGE 93% 92% 88% 87% 87% 86% 83% 83% 80% 78% 73% 67% 66% 58% 55% 52% 50% 49% 48% 47% 45% 45% 42% 41% 35% 32% 31% 30% 29% 28% 23% 11% 10% JAPAN SOUTHKOREA HONGKONG NEWZEALAND AUSTRALIA BRUNEI THAILAND SINGAPORE MACAU MALAYSIA MALDIVES VIETNAM FR.POLYNESIA PHILIPPINES MONGOLIA CHINA INDONESIA FIJI NEPAL APACAVERAGE CAMBODIA BANGLADESH SAMOA BHUTAN INDIA SRILANKA TIMOR-LESTE VANUATU LAOS MYANMAR PAKISTAN P.N.G. SOLOMONIS.
  • 26. 26 SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT. SEP 2017 APAC INTERNET USE RANKINGSBASED ON THE NUMBER OF INTERNET USERS COMPARED TO TOTAL POPULATION # HIGHEST PENETRATION % TOTAL USERS 01 JAPAN 93% 118,453,595 02 SOUTH KOREA 92% 47,013,649 03 HONG KONG 88% 6,461,894 04 NEW ZEALAND 87% 4,078,993 05 AUSTRALIA 87% 21,176,595 06 BRUNEI 86% 380,000 07 THAILAND 83% 57,000,000 08 SINGAPORE 83% 4,713,141 09 MACAU 80% 495,052 10 MALAYSIA 78% 24,554,255 # FASTEST GROWTH +% USER GROWTH 01 SAMOA +54% + 36,000 02 INDONESIA +51% +44,600,000 03 CAMBODIA +43% +2,157,409 04 LAOS +43% +600,000 05 THAILAND +39% +16,000,000 06 VANUATU +38% +22,960 07 BANGLADESH +36% +19,406,000 08 PAKISTAN +30% +10,250,441 09 VIETNAM +29% +14,471,721 10 MYANMAR +27% +3,199,597 HIGHEST INTERNET PENETRATION FASTEST INTERNET PENETRATION GROWTH
  • 27. 27 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES YEAR-ON-YEAR CHANGE: SHARE OF WEB TRAFFIC BY DEVICE:BASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: SOURCES: STATCOUNTER, SEPTEMBER 2017. SEP 2017 31.9% 65.7% 2.4% 0.02% -19% +14% -19% (NO CHANGE) APAC
  • 28. 28 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES YEAR-ON-YEAR CHANGE: SHARE OF WEB TRAFFIC BY DEVICE:BASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: SOURCES: STATCOUNTER, SEPTEMBER 2017. SEP 2017 52.8% 36.3% 10.8% 0.2% -11% +21% -0.4% +43% OCEANIA
  • 30. 30 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF ALL SOCIAL MEDIA USERS SOCIAL MEDIA USEBASED ON THE LATEST MONTHLY ACTIVE USER FIGURES REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY BILLION BILLION SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA. SEP 2017 1.664 40% 1.626 98%
  • 31. 31 SOURCES: FACEBOOK; TENCENT; KAKAO; NAVER. SEP 2017 TIMOR- LESTE APAC AVERAGE WORLD AVERAGE INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA SRI LANKA PAKISTAN PHILIPPINES HONG KONG BANGLADESH MONGOLIA MALAYSIA VIETNAM AUSTRALIA NEW ZEALAND FIJI PAPUA NEW GUINEA THAILAND MALDIVES VANUATU FRENCH POLYNESIA SOLOMON ISLANDS APAC SOCIAL MEDIA PENETRATIONMONTHLY ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION 15% 55% 84% 55% 64% 15% 16% 73% 25% 67% 76% 56% 52% 73% 79% 44% 29% 7% 50% 70% 70% 40% 41% 20% 57% 9%
  • 32. 32 SOURCES: FACEBOOK; TENCENT; KAKAO; NAVER. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT. SEP 2017 GLOBAL AVERAGE SOCIAL MEDIA PENETRATION BY COUNTRYMONTHLY ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION 89% 84% 79% 76% 73% 73% 70% 70% 67% 66% 64% 57% 56% 55% 55% 52% 50% 46% 44% 40% 38% 36% 29% 29% 28% 27% 25% 20% 16% 15% 15% 9% 7% BRUNEI SOUTHKOREA SINGAPORE HONGKONG MALDIVES MALAYSIA NEWZEALAND AUSTRALIA THAILAND MACAU CHINA FR.POLYNESIA PHILIPPINES MONGOLIA JAPAN VIETNAM FIJI SAMOA INDONESIA APACAVERAGE BHUTAN CAMBODIA TIMOR-LESTE LAOS MYANMAR NEPAL SRILANKA VANUATU INDIA PAKISTAN BANGLADESH SOLOMONIS. P.N.G.
  • 33. 33 SOURCES: FACEBOOK; TENCENT; KAKAO; NAVER. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT. SEP 2017 APAC SOCIAL MEDIA USE RANKINGSBASED ON THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS COMPARED TO TOTAL POPULATION # HIGHEST PENETRATION % TOTAL USERS 01 BRUNEI 89% 380,000 02 SOUTH KOREA 84% 42,746,000 03 SINGAPORE 79% 4,500,000 04 HONG KONG 76% 5,600,000 05 COOK ISLANDS 75% 13,000 06 MALDIVES 73% 320,000 07 MALAYSIA 73% 23,000,000 08 NEW ZEALAND 70% 3,300,000 09 AUSTRALIA 70% 17,000,000 10 THAILAND 67% 46,000,000 # FASTEST GROWTH +% USER GROWTH 01 KIRIBATI +163% +15,500 02 COOK ISLANDS +113% +6,900 03 VANUATU +69% +22,000 04 LAOS +54% +700,000 05 NAURU +50% +1,300 06 PAPUA NEW GUINEA +43% +180,000 07 INDIA +40% +61,000,000 08 CAMBODIA +38% +1,600,000 09 SOLOMON ISLANDS +37% +15,000 10 MYANMAR +36% +4,000,000 HIGHEST SOCIAL MEDIA PENETRATION FASTEST SOCIAL MEDIA PENETRATION GROWTH
  • 34. 34 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS FACEBOOK USERS ACCESSING VIA MOBILE DEVICES* FACEBOOK USERS USING FACEBOOK EACH DAY APAC FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK’S USERS IN ASIA-PACIFIC BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 MILLION SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. *NOTE: ‘MOBILE DEVICES’ INCLUDES SMARTPHONES, FEATURE PHONES, AND TABLETS. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 716.6 93% 56% 38% 62%
  • 35. 35 AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ FEMALE MALE 13 – 17 YEARS OLD 65+ YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD 18 – 24 YEARS OLD PROFILE OF APAC’S FACEBOOK USERSBREAKDOWN OF FACEBOOK’S USERS IN ASIA-PACIFIC BY AGE AND GENDER, IN MILLIONS SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. NOTES: THE ‘TOTAL’ COLUMN OF THE INSET TABLE SHOWS ORIGINAL VALUES, WHILE GRAPH VALUES HAVE BEEN DIVIDED BY ONE MILLION. TABLE PERCENTAGES REPRESENT THE RESPECTIVE GENDER AND AGE GROUP’S SHARE OF TOTAL GLOBAL FACEBOOK USERS. TABLE VALUES MAY NOT SUM EXACTLY DUE TO ROUNDING IN THE SOURCE DATA. SEP 2017 716.6 M 38% 62% 73.6 M 5% 6% 258.4 M 13% 23% 218.6 M 11% 19% 94.8 M 5% 8% 42.8 M 3% 3% 17.5 M 1% 1% 10.9 M 1% 1% 33 96 80 37 18 8 4 41 163 139 58 25 10 7
  • 36. 36 NUMBER OF 18-YEAR-OLD MALES ALIVE IN APAC IN SEPTEMBER 2017: NUMBER OF 18-YEAR-OLD MALES USING FACEBOOK IN APAC IN SEPTEMBER 2017: 24 MILLION 30 MILLION SOME INTRIGUING NUMBERS VS SOURCES: UNITED NATIONS AND US CENSUS BUREAU, SEPTEMBER 2017; FACEBOOK, SEPTEMBER 2017.
  • 37. 37 LAPTOPS & DESKTOPS SMART PHONES FEATURE PHONES TABLET DEVICES ACTIVE USER ACCOUNTS: SHARE OF APAC FACEBOOK USE BY DEVICEBASED ON THE NUMBER OF ACTIVE USER ACCOUNTS IN ASIA-PACIFIC ACCESSING THE PLATFORM VIA EACH DEVICE ACTIVE USER ACCOUNTS: ACTIVE USER ACCOUNTS: ACTIVE USER ACCOUNTS: SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. TOTALS EXCEED 100% DUE TO INDIVIDUALS’ USE OF MORE THAN ONE DEVICE TO ACCESS FACEBOOK IN THE PAST 30 DAYS. SEP 2017 24% 87% 0.4% 8% 172 MILLION 623 MILLION 3 MILLION 57 MILLION
  • 39. 39 SOURCES: FACEBOOK; TENCENT; KAKAO; NAVER. SEP 2017 TIMOR- LESTE APAC AVERAGE WORLD AVERAGE INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA SRI LANKA PAKISTAN PHILIPPINES HONG KONG BANGLADESH MONGOLIA MALAYSIA VIETNAM AUSTRALIA NEW ZEALAND FIJI PAPUA NEW GUINEA THAILAND MALDIVES VANUATU FRENCH POLYNESIA SOLOMON ISLANDS APAC MOBILE SOCIAL MEDIA PENETRATIONACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION 15% 55% 84% 55% 64% 15% 15% 69% 23% 64% 69% 54% 49% 66% 72% 40% 29% 7% 47% 61% 62% 39% 37% 18% 49% 9%
  • 40. 40 SOURCES: FACEBOOK; TENCENT; KAKAO; NAVER. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT. SEP 2017 GLOBAL AVERAGE MOBILE SOCIAL MEDIA PENETRATION BY COUNTRYACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION 84% 77% 72% 69% 69% 66% 64% 64% 62% 61% 59% 55% 55% 54% 49% 49% 47% 45% 40% 39% 38% 34% 29% 28% 28% 26% 23% 18% 15% 15% 15% 9% 7% SOUTHKOREA BRUNEI SINGAPORE HONGKONG MALDIVES MALAYSIA THAILAND CHINA NEWZEALAND AUSTRALIA MACAU MONGOLIA JAPAN PHILIPPINES FR.POLYNESIA VIETNAM FIJI SAMOA INDONESIA APACAVERAGE BHUTAN CAMBODIA TIMOR-LESTE MYANMAR LAOS NEPAL SRILANKA VANUATU INDIA PAKISTAN BANGLADESH SOLOMONIS. P.N.G.
  • 41. 41 SOURCES: FACEBOOK; TENCENT; KAKAO; NAVER. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT. SEP 2017 APAC MOBILE SOCIAL MEDIA USE RANKINGSBASED ON THE NUMBER OF ACTIVE MOBILE SOCIAL MEDIA ACCOUNTS COMPARED TO TOTAL POPULATION # HIGHEST PENETRATION % TOTAL USERS 01 SOUTH KOREA 84% 42,746,000 02 BRUNEI 77% 330,000 03 SINGAPORE 72% 4,100,000 04 HONG KONG 69% 5,100,000 05 COOK ISLANDS 69% 12,000 06 MALDIVES 69% 300,000 07 MALAYSIA 66% 21,000,000 08 THAILAND 64% 44,000,000 09 CHINA 64% 895,590,000 10 NEW ZEALAND 62% 2,900,000 # FASTEST GROWTH +% USER GROWTH 01 KIRIBATI +238% +17,600 02 COOK ISLANDS +135% +6,900 03 VANUATU +89% +24,000 04 PAPUA NEW GUINEA +76% +250,000 05 LAOS +73% +800,000 06 MYANMAR +67% +6,000,000 07 SOLOMON ISLANDS +58% +19,000 08 CAMBODIA +57% +2,000,000 09 NAURU +57% +1,300 10 INDIA +55% +72,000,000 HIGHEST MOBILE SOCIAL MEDIA PENETRATION FASTEST MOBILE SOCIAL MEDIA PENETRATION GROWTH
  • 43. 43 SOURCE: GSMA INTELLIGENCE, Q4 2016. SEP 2017 TIMOR- LESTE APAC AVERAGE WORLD AVERAGE INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA SRI LANKA PAKISTAN PHILIPPINES HONG KONG BANGLADESH MONGOLIA MALAYSIA VIETNAM AUSTRALIA NEW ZEALAND FIJI PAPUA NEW GUINEA THAILAND MALDIVES VANUATU FRENCH POLYNESIA SOLOMON ISLANDS MOBILE CONNECTIVITY IN APACTHE TOTAL NUMBER OF MOBILE CONNECTIONS COMPARED TO TOTAL POPULATION 71% 112% 114% 145% 95% 73% 79% 184% 126% 132% 165% 123% 131% 136% 148% 141% 121% 42% 132% 128% 132% 95% 109% 85% 87% 73%
  • 44. 44 SOURCE: GSMA INTELLIGENCE, Q4 2016. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT. SEP 2017 GLOBAL AVERAGE MOBILE CONNECTIVITY BY COUNTRYTHE TOTAL NUMBER OF MOBILE CONNECTIONS COMPARED TO TOTAL POPULATION 286% 184% 172% 165% 148% 145% 141% 136% 132% 132% 132% 131% 128% 126% 123% 121% 120% 114% 112% 108% 95% 95% 95% 92% 87% 87% 85% 79% 73% 73% 71% 68% 42% MACAU MALDIVES CAMBODIA HONGKONG SINGAPORE JAPAN INDONESIA MALAYSIA FIJI THAILAND NEWZEALAND VIETNAM AUSTRALIA SRILANKA PHILIPPINES TIMOR-LESTE BRUNEI SOUTHKOREA MONGOLIA NEPAL APACAVERAGE MYANMAR CHINA BHUTAN FR.POLYNESIA LAOS VANUATU INDIA BANGLADESH SOLOMONIS. PAKISTAN SAMOA P.N.G.
  • 45. 45 SOURCE: GSMA INTELLIGENCE, Q4 2016. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT. SEP 2017 APAC MOBILE CONNECTIVITY RANKINGSBASED ON THE TOTAL NUMBER OF MOBILE CONNECTIONS COMPARED TO TOTAL POPULATION # HIGHEST CONNECTIVITY % CONNECTIONS 01 MACAU 286% 1,780,745 02 MALDIVES 184% 804,738 03 CAMBODIA 172% 27,599,227 04 HONG KONG 165% 12,183,839 05 SINGAPORE 148% 8,441,706 06 JAPAN 145% 185,329,314 07 INDONESIA 141% 371,430,023 08 MALAYSIA 136% 42,931,814 09 FIJI 132% 1,198,443 10 THAILAND 132% 90,942,029 # FASTEST GROWTH +% CON. GROWTH 01 TONGA +48% +33,960 02 TIMOR-LESTE +47% +500,753 03 MYANMAR +38% +14,000,906 04 MARSHALL ISLANDS +24% +8,067 05 PALAU +20% +3,871 06 VANUATU +19% +38,447 07 LAOS +18% +927,483 08 NEPAL +18% +4,833,130 09 NORTH KOREA +14% +462,479 10 INDONESIA +14% +45,088,904 HIGHEST RATES OF MOBILE CONNECTIVITY FASTEST GROWING RATES OF MOBILE CONNECTIVITY
  • 46. 46 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 BILLION 3.931 95% 81% 19% 53%
  • 47. 47 SHARE OF MOBILE WEB BY MOBILE OS: ASIABASED ON EACH OPERATING SYSTEM’S SHARE OF ALL GLOBAL MOBILE WEB REQUESTS PERCENTAGE OF MOBILE WEB REQUESTS FROM ANDROID WEBKIT DEVICES PERCENTAGE OF MOBILE WEB REQUESTS FROM APPLE IOS DEVICES PERCENTAGE OF MOBILE WEB REQUESTS FROM OTHER MOBILE OPERATING SYSTEMS SOURCES: STATCOUNTER, SEPTEMBER 2017. SEP 2017 78.2% 13.3% 8.5%
  • 48. 48 SHARE OF MOBILE WEB BY MOBILE OS: OCEANIABASED ON EACH OPERATING SYSTEM’S SHARE OF ALL GLOBAL MOBILE WEB REQUESTS PERCENTAGE OF MOBILE WEB REQUESTS FROM ANDROID WEBKIT DEVICES PERCENTAGE OF MOBILE WEB REQUESTS FROM APPLE IOS DEVICES PERCENTAGE OF MOBILE WEB REQUESTS FROM OTHER MOBILE OPERATING SYSTEMS SOURCES: STATCOUNTER, SEPTEMBER 2017. SEP 2017 36.9% 60.4% 2.7%
  • 51. 51 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: AUSTRALIA 24.45 21.18 17.00 31.35 15.00 MILLION MILLION MILLION MILLION MILLION 90% 87% 70% 128% 61%
  • 52. 52 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 0% +13% +2% +15% (NO CHANGE) +2 MILLION +700 THOUSAND +2 MILLION
  • 53. 53 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 17.00 88% 71% 51% 49% MILLION
  • 54. 54 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 31.35 128% 33% 67% 98% MILLION
  • 56. 56 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: BANGLADESH 164.7 73.3 25.0 120.5 24.0 MILLION MILLION MILLION MILLION MILLION 36% 45% 15% 73% 15%
  • 57. 57 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +36% +14% -10% +33% +19 MILLION +3 MILLION -14 MILLION +6 MILLION
  • 58. 58 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 25.0 96% 40% 24% 76% MILLION
  • 59. 59 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 120.5 74% 97% 3% 20% MILLION
  • 61. 61 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: BHUTAN 808 331 310 745 310 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 39% 41% 38% 92% 38%
  • 62. 62 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +7% +29% +8% +41% +21 THOUSAND +70 THOUSAND +56 THOUSAND +90 THOUSAND
  • 63. 63 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 310 100% 52% 42% 58% THOUSAND
  • 64. 64 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 745 95% 97% 3% 77% THOUSAND
  • 66. 66 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: BRUNEI DARUSSALAM 429 380 380 516 330 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 80% 89% 89% 120% 77%
  • 67. 67 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +19% +27% -1% +18% +61 THOUSAND +80 THOUSAND -5 THOUSAND +50 THOUSAND
  • 68. 68 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 380 87% 63% 45% 55% THOUSAND
  • 69. 69 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 516 119% 83% 17% 57% THOUSAND
  • 71. 71 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: CAMBODIA 16.01 7.16 5.80 27.60 5.50 MILLION MILLION MILLION MILLION MILLION 21% 45% 36% 172% 34%
  • 72. 72 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +43% +38% +6% +57% +2 MILLION +2 MILLION +2 MILLION +2 MILLION
  • 73. 73 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 5.80 95% 55% 40% 60% MILLION
  • 74. 74 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 27.60 173% 94% 6% 45% MILLION
  • 76. 76 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: CHINA 1,410 739 896 1,332 896 MILLION MILLION MILLION MILLION MILLION 58% 52% 64% 95% 64%
  • 77. 77 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +2% +11% +1% +11% +17 MILLION +90 MILLION +19 MILLION +90 MILLION
  • 78. 78 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 1,332 96% 78% 22% 76% MILLION
  • 80. 80 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: FIJI 906 450 450 1.20 430 THOUSAND THOUSAND THOUSAND MILLION THOUSAND 54% 50% 50% 132% 47%
  • 81. 81 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +9% +18% +8% +26% +35 THOUSAND +70 THOUSAND +88 THOUSAND +90 THOUSAND
  • 82. 82 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 450 96% 42% 49% 51% THOUSAND
  • 83. 83 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 1.20 133% 93% 7% 45% MILLION
  • 85. 85 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: FRENCH POLYNESIA 283 185 160 246 140 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 57% 66% 57% 87% 49% FRENCH POLYNESIA
  • 86. 86 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +1% +14% -1% +17% +2 THOUSAND +20 THOUSAND -3 THOUSAND +20 THOUSAND FRENCH POLYNESIA
  • 87. 87 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 FRENCH POLYNESIA 160 88% 60% 54% 46% THOUSAND
  • 88. 88 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 FRENCH POLYNESIA 246 86% 56% 44% 40% THOUSAND
  • 90. 90 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: HONG KONG 7.36 6.46 5.60 12.18 5.10 MILLION MILLION MILLION MILLION MILLION 100% 88% 76% 165% 69%
  • 91. 91 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +4% +12% -6% +13% +246 THOUSAND +600 THOUSAND -817 THOUSAND +600 THOUSAND
  • 92. 92 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 5.60 91% 68% 54% 46% MILLION
  • 93. 93 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 12.18 165% 44% 56% 75% MILLION
  • 95. 95 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: INDIA 1,339 462 214 1,059 202 MILLION MILLION MILLION MILLION MILLION 33% 35% 16% 79% 15%
  • 96. 96 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 0% +40% +5% +55% (NO CHANGE) +61 MILLION +47 MILLION +72 MILLION
  • 97. 97 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 214 94% 56% 22% 78% MILLION
  • 98. 98 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 1,059 79% 93% 7% 20% MILLION
  • 100. 100 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: INDONESIA 264 133 115 371 106 MILLION MILLION MILLION MILLION MILLION 55% 50% 44% 141% 40%
  • 101. 101 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +51% +31% +14% +39% +45 MILLION +27 MILLION +45 MILLION +30 MILLION
  • 102. 102 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 115 92% 55% 43% 57% MILLION
  • 103. 103 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 371 142% 98% 2% 46% MILLION
  • 105. 105 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: JAPAN 127 118 70 185 70 MILLION MILLION MILLION MILLION MILLION 93% 93% 55% 145% 55%
  • 106. 106 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +0.4% +28% +7% +28% +440 THOUSAND +16 MILLION +12 MILLION +16 MILLION
  • 107. 107 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 35 74% 60% 49% 51% MILLION NOTE: FACEBOOK IS NOT THE LARGEST ACTIVE SOCIAL PLATFORM IN JAPAN.
  • 108. 108 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 185 147% 0% 100% 98% MILLION
  • 110. 110 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: LAOS 6.86 2.00 2.00 5.95 1.90 MILLION MILLION MILLION MILLION MILLION 43% 29% 29% 87% 28%
  • 111. 111 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +43% +54% +18% +73% +600 THOUSAND +700 THOUSAND +927 THOUSAND +800 THOUSAND
  • 112. 112 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 2.00 95% 60% 44% 56% MILLION
  • 113. 113 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 5.95 85% 97% 3% 35% MILLION
  • 115. 115 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: MACAU 623 495 410 1,781 370 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 97% 80% 66% 286% 59%
  • 116. 116 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +8% +14% -4% +9% +35 THOUSAND +50 THOUSAND -70 THOUSAND +30 THOUSAND
  • 117. 117 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 410 90% 66% 56% 44% THOUSAND
  • 118. 118 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 1.781 296% 64% 36% 99% MILLION
  • 120. 120 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: MALAYSIA 31.62 24.55 23.00 42.93 21.00 MILLION MILLION MILLION MILLION MILLION 76% 78% 73% 136% 66%
  • 121. 121 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +13% +21% -1% +24% +3 MILLION +4 MILLION -496 THOUSAND +4 MILLION
  • 122. 122 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 23.00 91% 65% 43% 57% MILLION
  • 123. 123 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 42.93 139% 76% 24% 75% MILLION
  • 125. 125 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: MALDIVES 436 320 320 805 300 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 40% 73% 73% 184% 69%
  • 126. 126 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +19% +23% +11% +25% +50 THOUSAND +60 THOUSAND +80 THOUSAND +60 THOUSAND
  • 127. 127 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 320 94% 69% 34% 66% THOUSAND
  • 128. 128 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 805 216% 89% 11% 38% THOUSAND
  • 130. 130 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: MONGOLIA 3.08 1.70 1.70 3.46 1.70 MILLION MILLION MILLION MILLION MILLION 72% 55% 55% 112% 55%
  • 131. 131 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +13% +21% -27% +31% +200 THOUSAND +300 THOUSAND -1 MILLION +400 THOUSAND
  • 132. 132 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 1.70 100% 58% 54% 46% MILLION
  • 133. 133 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 3.46 114% 86% 14% 46% MILLION
  • 135. 135 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: MYANMAR 53.37 15.00 15.00 50.56 15.00 MILLION MILLION MILLION MILLION MILLION 36% 28% 28% 95% 28%
  • 136. 136 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +27% +36% +38% +67% +3 MILLION +4 MILLION +14 MILLION +6 MILLION
  • 137. 137 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 15.00 100% 47% 37% 63% MILLION
  • 138. 138 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 50.56 93% 99% 1% 55% MILLION
  • 140. 140 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: NEPAL 29.30 14.12 7.80 31.55 7.50 MILLION MILLION MILLION MILLION MILLION 19% 48% 27% 108% 26%
  • 141. 141 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +21% +20% +18% +34% +2 MILLION +1 MILLION +5 MILLION +2 MILLION
  • 142. 142 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 7.80 96% 49% 37% 63% MILLION
  • 143. 143 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 31.55 109% 95% 5% 21% MILLION
  • 145. 145 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: NEW ZEALAND 4.71 4.08 3.30 6.19 2.90 MILLION MILLION MILLION MILLION MILLION 86% 87% 70% 132% 62%
  • 146. 146 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 -2% +10% +4% +12% -83 THOUSAND +300 THOUSAND +211 THOUSAND +300 THOUSAND
  • 147. 147 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 3.30 88% 73% 52% 48% MILLION
  • 148. 148 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 6.19 135% 62% 38% 84% MILLION
  • 150. 150 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: NORTH KOREA 25.49 0.02 0.01 3.77 0.01 MILLION MILLION MILLION MILLION MILLION 61% <0.1% <0.1% 15% <0.1%
  • 151. 151 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +14% [N/A] +14% [N/A] +2 THOUSAND [N/A] +462 THOUSAND [N/A]
  • 152. 152 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 3.77 15% 100% 0% 100% MILLION
  • 154. 154 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: PAKISTAN 197 45 30 140 29 MILLION MILLION MILLION MILLION MILLION 39% 23% 15% 71% 15%
  • 155. 155 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +30% +11% +11% +32% +10 MILLION +3 MILLION +14 MILLION +7 MILLION
  • 156. 156 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 30 97% 47% 23% 77% MILLION
  • 157. 157 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 140 72% 97% 3% 29% MILLION
  • 159. 159 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: PAPUA NEW GUINEA 8.25 0.91 0.60 3.44 0.58 MILLION MILLION MILLION MILLION MILLION 13% 11% 7% 42% 7%
  • 160. 160 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +26% +43% -9% +76% +185 THOUSAND +180 THOUSAND -357 THOUSAND +250 THOUSAND
  • 161. 161 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 600 97% 28% 38% 62% THOUSAND
  • 162. 162 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 3.44 44% 78% 22% 24% MILLION
  • 164. 164 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: THE PHILIPPINES 105 61 59 129 57 MILLION MILLION MILLION MILLION MILLION 44% 58% 56% 123% 54%
  • 165. 165 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +13% +9% +9% +21% +7 MILLION +5 MILLION +10 MILLION +10 MILLION
  • 166. 166 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 59 97% 44% 53% 47% MILLION
  • 167. 167 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 129 126% 96% 4% 52% MILLION
  • 169. 169 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: SAMOA 196 90 90 133 88 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 19% 46% 46% 68% 45%
  • 170. 170 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +67% +30% -46% +47% +36 THOUSAND +21 THOUSAND -115 THOUSAND +28 THOUSAND
  • 171. 171 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 90 98% 41% 50% 50% THOUSAND
  • 172. 172 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 133 68% 95% 5% 69% THOUSAND
  • 174. 174 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: SINGAPORE 5.71 4.71 4.50 8.44 4.10 MILLION MILLION MILLION MILLION MILLION 100% 83% 79% 148% 72%
  • 175. 175 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +0.3% +15% +3% +11% +14 THOUSAND +600 THOUSAND +223 THOUSAND +400 THOUSAND
  • 176. 176 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 4.50 91% 71% 47% 53% MILLION
  • 177. 177 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 8.44 147% 41% 59% 99% MILLION
  • 179. 179 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: THE SOLOMON ISLANDS 611 62 56 446 52 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 23% 10% 9% 73% 9%
  • 180. 180 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +6% +37% +9% +58% +3 THOUSAND +15 THOUSAND +37 THOUSAND +19 THOUSAND
  • 181. 181 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 56 93% 36% 45% 55% THOUSAND
  • 182. 182 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 446 74% 96% 5% 34% THOUSAND
  • 184. 184 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: SOUTH KOREA 50.98 47.01 42.75 58.24 42.75 MILLION MILLION MILLION MILLION MILLION 83% 92% 84% 114% 84%
  • 185. 185 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +4% +3% +2% +3% +2 MILLION +1 MILLION +1 MILLION +1 MILLION
  • 186. 186 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 20.00 85% 65% 45% 56% MILLION NOTE: FACEBOOK IS NOT THE LARGEST ACTIVE SOCIAL PLATFORM IN SOUTH KOREA.
  • 187. 187 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 58.24 115% 5% 95% 99% MILLION
  • 189. 189 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: SRI LANKA 20.88 6.70 5.30 26.36 4.90 MILLION MILLION MILLION MILLION MILLION 19% 32% 25% 126% 23%