SlideShare a Scribd company logo
1 • @ESKIMON • CREATIVEMORNINGS SINGAPORE, APRIL 2016 • #CMRISK
RISK
HOW TO MANAGE
SIMON KEMP • • CREATIVEMORNINGS SINGAPORE, APRIL 2016
CREATIVE
2 • @ESKIMON • CREATIVEMORNINGS SINGAPORE, APRIL 2016 • #CMRISK
SIMON KEMP
@eskimon
3 • @ESKIMON • CREATIVEMORNINGS SINGAPORE, APRIL 2016 • #CMRISK
RISK
4 • @ESKIMON • CREATIVEMORNINGS SINGAPORE, APRIL 2016 • #CMRISK
Exposure to
the chance of
loss or injury.
~ the dictionary
“
5 • @ESKIMON • CREATIVEMORNINGS SINGAPORE, APRIL 2016 • #CMRISK
RISK RELATES TO OUR INABILITY TO PREDICT AN
OUTCOME WITH A DESIRED LEVEL OF CONFIDENCE
6 • @ESKIMON • CREATIVEMORNINGS SINGAPORE, APRIL 2016 • #CMRISK
CREATIVITY
7 • @ESKIMON • CREATIVEMORNINGS SINGAPORE, APRIL 2016 • #CMRISK
Using imagination
and original ideas to
create something new
~ the dictionary
“
8 • @ESKIMON • CREATIVEMORNINGS SINGAPORE, APRIL 2016 • #CMRISK
SO, RISK IS INHERENT TO CREATIVITY: WHEN WE CREATE
SOMETHING NEW, WE CAN’T GUARANTEETHE OUTCOME
9 • @ESKIMON • CREATIVEMORNINGS SINGAPORE, APRIL 2016 • #CMRISK
THREE MAIN TYPES OF CREATIVERISK
THE INABILITY TO PREDICT
RETURNS ON INVESTMENTS
OF MONEY, EFFORT, AND
TIME NEEDED TO CREATE
THE INABILITY TO PREDICT
HOW OTHER PEOPLE (AND
OURSELVES)WILL JUDGE
OUR CREATIONS
FINANCIAL EMOTIONAL
THE INABILITY TO PREDICT
HOW CREATIVE ACTIVITIES
WILL IMPACT OUR HEALTH,
SAFETY, OR FREEDOM
PHYSICAL
10 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
MANY OF US SEE ‘RISK’ AS A BAD THING
11 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
BUT RISK WORKS BOTH WAYS: IT OFFERS THE
POTENTIAL FOR GAINS AS WELL AS LOSSES
12 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
THERE CAN BE
NO CREATIVITY
WITHOUT RISK
13 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
’Tis better to have
created and failed
than never to have
created at all.
~ a bastardisation of Alfred Lord Tennyson
“
14 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
...BUT OBVIOUSLYWE’D PREFER TO CREATE
AND SUCCEED,RATHER THAN CREATE AND FAIL
15 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
SO, HOW DO WE TIP THE BALANCE IN FAVOUR
OF SUCCESS, AND GET MORE OF WHAT WE WANT?
16 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
DEALING WITH RISK:
1. IDENTIFY
2. UNDERSTAND
3. MANAGE
17 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
C10
18 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
CLARITYRISKS ASSOCIATEDWITH A LACK OF DIRECTION
19 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
HOW DO YOU
WIN GOLD AT
THE OLYMPICS?
20 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
THE ANSWER DEPENDS ENTIRELY ON
WHICH SPORT YOU’RE COMPETING IN
21 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
IT’S MUCH HARDERTO SUCCEED WHEN WE
DON’T KNOWWHAT SUCCESSLOOKS LIKE
22 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
A LACK OF CLEAR OBJECTIVESIS INVARIABLY
THE GREATEST CAUSE OF CREATIVE ‘FAILURE’
23 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
WHAT ARE YOU TRYING TO ACHIEVE?
24 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
RESPECT ENJOYMENT PRIDE LEARNING
PURPOSE MONEY COMMUNITY POWER
SOME COMMON CREATIVEMOTIVATIONS
25 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
BE HONESTWITH YOURSELF:CHOOSE THE ONE YOU
FEEL, NOT THE ONE YOU THINK YOU SHOULDCHOOSE
26 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
BASED ON THAT, WHAT DOES SUCCESS LOOK LIKE FOR
YOU 12 MONTHS, 5 YEARS, AND 25 YEARS FROM NOW?
27 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
HAVING A CLEAR ‘PURPOSE’ DRAMATICALLYREDUCES
YOUR RISK OF NOT ACHIEVING WHAT YOU WANT
28 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
...BUT HOW ARE YOU GOING TO SURVIVE LONG
ENOUGH FOR YOU TO ACHIEVE THAT SUCCESS?
29 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
COMMERCIALISMRISKS ASSOCIATEDWITH NOT UNDERSTANDINGTHE ROLEOF A CREATIVE PROFESSIONAL
30 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
ACTIVITIES THAT FOCUS
PRIMARILY ON MAKING MONEY
OR INSPIRING CHANGE
ACTIVITIES THAT FOCUS
PRIMARILY ON SELF-EXPRESSION
OR ENTERTAININGOURSELVES
CREATIVITY
AS A JOB
CREATIVITY
AS A HOBBY
WHICH DESCRIBES YOUR CREATIVE CONTEXT?
VS
31 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
IF YOU RELY ON CREATIVITY TO SUPPORTYOUR
LIFESTYLE,YOU’RE A CREATIVEPROFESSIONAL
32 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
NO SHIT
SHERLOCK
33 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
!
34 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
YOU ARE NOT AN ARTIST WITH A RICH BENEFACTOR;
YOU ARE A MEMBER OF A TEAM WITH A SET OF GOALS
35 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
PROFESSIONALCREATIVITYIS A MEANS TO AN END:
WHAT IT DOES IS MORE IMPORTANTTHAN WHAT IT IS
36 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
WHAT WE HOPE
OUR CREATIONS
WILL ACHIEVE
WHAT WE WILL CREATE
IN ORDER TO ACHIEVE
OUR DESIRED OUTCOMES
OUTCOMES OUTPUTS
A CRITICAL DISTINCTION
VS
37 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
RISK INCREASES SIGNIFICANTLYIF WE FAIL TO
UNDERSTANDTHE CHANGECREATIVITY MUST DELIVER
38 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
BUT AS CREATIVE PROFESSIONALS,WE USUALLY
NEED TO DRIVE CHANGEON BEHALF OF OTHERS
39 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
NOTE:
THE REST OF THIS PRESENTATION REFERS TO
THESE ‘OTHERS’ AS CLIENTS, BUT THEY COULD
JUST AS EASILY BE PARTNERS, TEAMMATES,
BOSSES, OTHER INTERNAL STAKEHOLDERS,
SHAREHOLDERS, OR EVEN REGULATORS.
40 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
COMMUNICATIONRISKS ASSOCIATEDWITH FAILINGTO UNDERSTANDCLIENTS’ NEEDSAND EXPECTATIONS
41 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
ANOTHER BIG RISK IS A LACK OF ALIGNMENT
WITH CLIENTS ON WHAT SUCCESS LOOKSLIKE
42 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
WHAT DOES YOUR CLIENT WANT TO ACHIEVE?
43 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
WHAT
WE
WANT
WHAT
CLIENTS
WANT
SUCCESS
44 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
WE ALSO NEED TO UNDERSTANDWHAT RISK LOOKS
LIKE FOR THEM, AND HOW MUCH THEY’LL TOLERATE
45 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
TIP: USE ‘RISK PROFILING’ TECHNIQUES(SIMILAR TO
THOSE FINANCIAL ADVISORS USE) TO IDENTIFY THIS
46 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
WHAT YOUR CLIENT HOPES
TO ACHIEVE, AND BY WHEN
HOW MUCH UNCERTAINTY THEY
WILL TOLERATE ALONGTHE WAY
DESIRED
OUTCOME
RISK
PROFILE
2 THINGS WE MUST CLARIFY AT THE OUTSET
&
47 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
CLIENTS RARELYMATCH OUR TOLERANCEFOR RISK
THOUGH,SO WE MUST HELP THEM ‘BUY IN’ TO IDEAS
48 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
COLLABORATIONRISKS ASSOCIATEDWITH NOT INVOLVING OTHERPEOPLE IN THE CREATIVE PROCESS
49 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
MANY CREATIVE PEOPLEPREFER TO
TACKLE CREATIVECHALLENGESALONE
50 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
BUT WE NEED TO REMEMBER THAT SUCCESS IS NOT
JUST DETERMINED BY WHAT WE WANT TO ACHIEVE...
51 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
WHAT
WE
WANT
WHAT
CLIENTS
WANT
SUCCESS
52 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
WORKINGTOGETHER WITH CLIENTS GREATLY
REDUCES THE RISK OF MISALIGNMENT
53 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
OUR PERSPECTIVESWILL RARELY ALIGN PERFECTLY
THOUGH,SO COMPROMISEIS ALMOST INEVITABLE
54 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
BUT HOW DO WE CONVINCE CLIENTS TO TRUST OUR
ADVICE WHEN COMPROMISE IS THE WRONGCHOICE?
55 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
CONVICTIONRISKS ASSOCIATEDWITH A LACK OF SELF-BELIEF
56 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
SUCCESSFUL CREATIVITY REQUIRES
SELF-BELIEFAND FAITH IN OUR INSTINCTS
57 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
GO WITH
YOUR GUT
58 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
WHEN YOU CAN’T FIND A COMPROMISE,DISCUSS THE
CLIENT’S CONCERNS IN THE CONTEXTOF OBJECTIVES
59 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
SHOW THEM THAT YOU UNDERSTAND THEIR NEEDS,
AND THAT YOU’RE NOT JUST BEING A CREATIVE DIVA
60 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
EXPLAINING THE OBJECTIVE
REASONS WHY THE APPROACH
YOU’RE RECOMMENDING IS
MOST LIKELY TO SUCCEED
HELPING CLIENTSUNDERSTAND
HOW THE MORE SUBJECTIVE
CREATIVE ELEMENTS IMPROVE
EFFICIENCYAND EFFECTIVENESS
LOGIC EMOTION
MANAGING RISK REQUIRES BALANCE
&
61 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
HOWEVER,SOMETIMES YOU’LL NEED TO STAND YOUR
GROUNDAND ASSERT YOUR PROFESSIONAL EXPERTISE
62 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
COURAGERISKS ASSOCIATEDWITH A LACK OF BRAVERY
63 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
CREATIVITY DEMANDS BRAVERY: IT REQUIRESUS TO
TRY NEW THINGS, AND BE JUDGED ON OUR CHOICES
64 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
NEVER UNDERESTIMATETHE RISKS ASSOCIATED WITH
EXCESSIVE SELF-CENSORSHIPAND SELF-CENSURING
65 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
EVEN WHEN WE ACCEPT THE NEED FOR BRAVERY,
CREATIVE COURAGEMAY BE ANATHEMA TO CLIENTS
66 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
SO HOW DO WE STRENGTHENOUR COURAGE,
AS WELL AS THE COURAGEOF OUR CLIENTS?
67 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
COURAGECOMES WITH PRACTISE:THE MORE WE DO
SOMETHING, THE MORE CONFIDENT WE BECOMEAT IT
68 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
The harder I work,
the luckier I get.
~ Samuel Goldwyn
“
69 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
CONSISTENCYRISKS ASSOCIATEDWITH A LACK OF DETERMINATION
70 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
ACHIEVING SUCCESS
THROUGH EVOLUTION
AND ITERATION
STAKING EVERYTHING
ON ONE SINGLE CHANCE
OF ACHIEVING SUCCESS
INVESTMENT GAMBLE
TWO POTENTIAL WAYS TO SUCCEED
OR
71 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
OVERNIGHTSUCCESS IS INCREDIBLYRARE; MOST OF
US WILL NEED TO INVEST A LOT OF TIME AND EFFORT
72 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
80% of success
is just turning up
~ Woody Allen
“
73 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
SO WHAT ABOUTTHAT REMAINING 20%?
74 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
IT’S ABOUT TURNINGUP EVERY DAY – REGARDLESS
OF HOW ‘INSPIRED’ YOU ARE – AND MAKING IT WORK
75 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
FAIL
FASTER?
76 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
NONSENSE
77 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
I’ve not failed;
I’ve just found
10,000 ways
that don’t work.
~ Thomas A. Edison, on inventing the light bulb
“
78 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
LEARN
FASTER
79 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
WE ONLY ‘FAIL’ IF WE GIVE UP; EVERYTHINGELSE IS
SIMPLY PART OF OUR JOURNEY TOWARDS SUCCESS
80 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
HOWEVER,WE MUST ALSO ENSURE WE’RE NOT TOO
FOCUSED ON OUR CURRENTPATH AND PERSPECTIVE
81 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
COMPLACENCYRISKS ASSOCIATEDWITH ARROGANCEOR AN OVERLY INWARD FOCUS
82 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
REGARDLESSOF OUR CONVICTIONS, THERE’S A RISK
THAT THE WORLDCHANGES RADICALLYAROUNDUS
83 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
THINGS LIKE TECHNOLOGYCAN QUICKLYDISRUPT THE
VALUE THAT OUR CREATIVITY IS DESIGNED TO DELIVER
84 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
TECH-DRIVENTRENDS DISRUPTING CREATIVITY
PEOPLE DON’TWANT
TO BE INTERRUPTEDBY
ADS,AND 50% NOW
BLOCKEVERYTHING
THE EXPANDING MEDIA
LANDSCAPE,AND THE
ASSOCIATEDDILUTION
OF ATTENTION
AD-BLOCKING
BY DEFAULT
MEDIA
PROLIFERATION
WE ARE RAPIDLY
APPROACHING
THE END OF THE
‘SCREEN ERA’
EVOLVING
INTERFACES
WE’LL SOON DELEGATE
MUCH OF OUR
DECISION-MAKING
TO MACHINES
THE ROLE OF
ALGORITHMS
85 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
WE NEED TO UNDERSTANDHOW THESE CHANGES
AFFECT OUR APPROACHAND IMPACT OUR OBJECTIVES
86 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
BUT REMEMBER: IT’S UP TO YOU TO CHOOSE
HOW YOU BRING YOUR CREATIVE IDEAS TO LIFE
87 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
DON’T BE AFRAID TO EXPLORE NEW OPPORTUNITIES
TO DELIVER YOUR CREATIVE VALUE IN NEW WAYS
88 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
CHANGERISKS ASSOCIATEDWITH NOT EVOLVING
89 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
EMBRACING CHANGEAND ALL ITS UNCERTAINTIES
IS WHAT ‘BEING CREATIVE’ IS ALL ABOUT
90 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
SO, CONSTANTLYEXPLORENEW WAYS TO SATISFY
YOUR MOTIVATIONS AND ACHIEVE YOUR OBJECTIVES
91 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
BY CONTINUINGTO EVOLVETHROUGHOUTYOUR
CAREER,YOU’RE MORE LIKELY TO ACHIEVE THE 10TH C...
92 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
CONTENTMENTRISKS ASSOCIATEDWITH NOT ENJOYING THE WORK THATYOU DO
93 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
...AND IF YOU EVER FIND YOURSELF DISCONTENTED,
SIMPLY GO BACKTO THE FIRST ‘C’ AND START AGAIN
94 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
1. CLARITY
2. COMMERCIALISM
3. COMMUNICATION
4. COLLABORATION
5. CONVICTION
6. COURAGE
7. CONSISTENCY
8. COMPLACENCY
9. CHANGE
10. CONTENTMENT
THE 10 CS OF CREATIVE RISK
95 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
LET’S CONTINUETHIS CONVERSATION...
96 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
JUST SEARCH FOR ESKIMON
97 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
98 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
KEPIOS’S CORE STRATEGICOFFERINGS
IDENTIFYING YOURHIGHEST-
VALUE OPPORTUNITIESAND
CHALLENGES,AND PRESCRIBING
THE BEST COURSE OF ACTION.
WORKING WITH YOU TO DEFINE
YOUR BRAND'SCORE PILLARS:
ITS PURPOSE, PROPOSITION,
AND POSITIONING.
BUSINESS
PLANNING
BRAND
STRATEGY
HELPING TO OPTIMISE YOUR
WAYSOF WORKINGFOR THE
MOST EFFICIENT AND EFFECTIVE
DELIVERY OF YOUR STRATEGY.
TEAM
DEVELOPMENT
99 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
LEARN MORE AT
kepios.com
100 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
SIMON KEMP
@ESKIMON
SIMON@KEPIOS.COM
+65 9146 5356
KEPIOS.COM

More Related Content

What's hot

Why We Tweet - University of Florida
Why We Tweet - University of FloridaWhy We Tweet - University of Florida
Why We Tweet - University of Florida
Bruce Floyd
 
We Are Social - Future Factors 2014
We Are Social - Future Factors 2014We Are Social - Future Factors 2014
We Are Social - Future Factors 2014
We Are Social Singapore
 
We Are Social's Guide To Building A Connected Strategy
We Are Social's Guide To Building A Connected StrategyWe Are Social's Guide To Building A Connected Strategy
We Are Social's Guide To Building A Connected Strategy
We Are Social Singapore
 
Content Amplification Strategies for Local - LocalU New Orleans 2016
Content Amplification Strategies for Local - LocalU New Orleans 2016Content Amplification Strategies for Local - LocalU New Orleans 2016
Content Amplification Strategies for Local - LocalU New Orleans 2016
Search Influence
 
Win At Content (Content Strategy)
Win At Content (Content Strategy) Win At Content (Content Strategy)
Win At Content (Content Strategy)
Christel Quek
 
Alison Elworthy - Your Company's Operating System
Alison Elworthy - Your Company's Operating SystemAlison Elworthy - Your Company's Operating System
Alison Elworthy - Your Company's Operating System
INBOUND
 
LinkedIn Bidding Strategies & Targeting for Sponsored Updates
LinkedIn Bidding Strategies & Targeting for Sponsored UpdatesLinkedIn Bidding Strategies & Targeting for Sponsored Updates
LinkedIn Bidding Strategies & Targeting for Sponsored Updates
Search Influence
 
Pubcon 2018: Data Driven Content Marketing Audit Runthrough
Pubcon 2018: Data Driven Content Marketing Audit Runthrough Pubcon 2018: Data Driven Content Marketing Audit Runthrough
Pubcon 2018: Data Driven Content Marketing Audit Runthrough
Ashley Segura
 
Imuk13 The Absense of Context is bad for your health Kieran Flanagan
Imuk13 The Absense of Context is bad for your health Kieran FlanaganImuk13 The Absense of Context is bad for your health Kieran Flanagan
Imuk13 The Absense of Context is bad for your health Kieran Flanagan
Deeply Digital
 
Fake News, Audience Targeting and the Death of the 4th Estate
Fake News, Audience Targeting and the Death of the 4th EstateFake News, Audience Targeting and the Death of the 4th Estate
Fake News, Audience Targeting and the Death of the 4th Estate
Search Influence
 
Do You Live and Breathe Digital Communication?
Do You Live and Breathe Digital Communication? Do You Live and Breathe Digital Communication?
Do You Live and Breathe Digital Communication?
Iliyana Stareva
 
PeekAnalytics Social Audience Report @shivsingh
PeekAnalytics Social Audience Report @shivsinghPeekAnalytics Social Audience Report @shivsingh
PeekAnalytics Social Audience Report @shivsingh
PeekAnaltyics
 
Getting Started with Inbound PR
Getting Started with Inbound PRGetting Started with Inbound PR
Getting Started with Inbound PR
Iliyana Stareva
 
Content Marketing - SES Singapore 2013
Content Marketing - SES Singapore 2013Content Marketing - SES Singapore 2013
Content Marketing - SES Singapore 2013
Christel Quek
 
Larry Kim - The Top 10 Facebook and Twitter Advertising Content Promotion Hac...
Larry Kim - The Top 10 Facebook and Twitter Advertising Content Promotion Hac...Larry Kim - The Top 10 Facebook and Twitter Advertising Content Promotion Hac...
Larry Kim - The Top 10 Facebook and Twitter Advertising Content Promotion Hac...
INBOUND
 
Digital Outlook (Econsultancy) Keynote: 2014 Trends for Content & Social
Digital Outlook (Econsultancy) Keynote: 2014 Trends for Content & SocialDigital Outlook (Econsultancy) Keynote: 2014 Trends for Content & Social
Digital Outlook (Econsultancy) Keynote: 2014 Trends for Content & Social
Christel Quek
 
Anatomy of a Modern Marketer v2.0
Anatomy of a Modern Marketer v2.0Anatomy of a Modern Marketer v2.0
Anatomy of a Modern Marketer v2.0
Craig Pladson
 
How to Drive Social Media Engagement with your Nonprofit Storytelling
How to Drive Social Media Engagement with your Nonprofit StorytellingHow to Drive Social Media Engagement with your Nonprofit Storytelling
How to Drive Social Media Engagement with your Nonprofit Storytelling
Julia Campbell
 
How to Drive Donor Engagement Using Social Media
How to Drive Donor Engagement Using Social MediaHow to Drive Donor Engagement Using Social Media
How to Drive Donor Engagement Using Social Media
Julia Campbell
 
Social media analytics suck
Social media analytics suckSocial media analytics suck
Social media analytics suck
Chris 'Kubby' Kubbernus
 

What's hot (20)

Why We Tweet - University of Florida
Why We Tweet - University of FloridaWhy We Tweet - University of Florida
Why We Tweet - University of Florida
 
We Are Social - Future Factors 2014
We Are Social - Future Factors 2014We Are Social - Future Factors 2014
We Are Social - Future Factors 2014
 
We Are Social's Guide To Building A Connected Strategy
We Are Social's Guide To Building A Connected StrategyWe Are Social's Guide To Building A Connected Strategy
We Are Social's Guide To Building A Connected Strategy
 
Content Amplification Strategies for Local - LocalU New Orleans 2016
Content Amplification Strategies for Local - LocalU New Orleans 2016Content Amplification Strategies for Local - LocalU New Orleans 2016
Content Amplification Strategies for Local - LocalU New Orleans 2016
 
Win At Content (Content Strategy)
Win At Content (Content Strategy) Win At Content (Content Strategy)
Win At Content (Content Strategy)
 
Alison Elworthy - Your Company's Operating System
Alison Elworthy - Your Company's Operating SystemAlison Elworthy - Your Company's Operating System
Alison Elworthy - Your Company's Operating System
 
LinkedIn Bidding Strategies & Targeting for Sponsored Updates
LinkedIn Bidding Strategies & Targeting for Sponsored UpdatesLinkedIn Bidding Strategies & Targeting for Sponsored Updates
LinkedIn Bidding Strategies & Targeting for Sponsored Updates
 
Pubcon 2018: Data Driven Content Marketing Audit Runthrough
Pubcon 2018: Data Driven Content Marketing Audit Runthrough Pubcon 2018: Data Driven Content Marketing Audit Runthrough
Pubcon 2018: Data Driven Content Marketing Audit Runthrough
 
Imuk13 The Absense of Context is bad for your health Kieran Flanagan
Imuk13 The Absense of Context is bad for your health Kieran FlanaganImuk13 The Absense of Context is bad for your health Kieran Flanagan
Imuk13 The Absense of Context is bad for your health Kieran Flanagan
 
Fake News, Audience Targeting and the Death of the 4th Estate
Fake News, Audience Targeting and the Death of the 4th EstateFake News, Audience Targeting and the Death of the 4th Estate
Fake News, Audience Targeting and the Death of the 4th Estate
 
Do You Live and Breathe Digital Communication?
Do You Live and Breathe Digital Communication? Do You Live and Breathe Digital Communication?
Do You Live and Breathe Digital Communication?
 
PeekAnalytics Social Audience Report @shivsingh
PeekAnalytics Social Audience Report @shivsinghPeekAnalytics Social Audience Report @shivsingh
PeekAnalytics Social Audience Report @shivsingh
 
Getting Started with Inbound PR
Getting Started with Inbound PRGetting Started with Inbound PR
Getting Started with Inbound PR
 
Content Marketing - SES Singapore 2013
Content Marketing - SES Singapore 2013Content Marketing - SES Singapore 2013
Content Marketing - SES Singapore 2013
 
Larry Kim - The Top 10 Facebook and Twitter Advertising Content Promotion Hac...
Larry Kim - The Top 10 Facebook and Twitter Advertising Content Promotion Hac...Larry Kim - The Top 10 Facebook and Twitter Advertising Content Promotion Hac...
Larry Kim - The Top 10 Facebook and Twitter Advertising Content Promotion Hac...
 
Digital Outlook (Econsultancy) Keynote: 2014 Trends for Content & Social
Digital Outlook (Econsultancy) Keynote: 2014 Trends for Content & SocialDigital Outlook (Econsultancy) Keynote: 2014 Trends for Content & Social
Digital Outlook (Econsultancy) Keynote: 2014 Trends for Content & Social
 
Anatomy of a Modern Marketer v2.0
Anatomy of a Modern Marketer v2.0Anatomy of a Modern Marketer v2.0
Anatomy of a Modern Marketer v2.0
 
How to Drive Social Media Engagement with your Nonprofit Storytelling
How to Drive Social Media Engagement with your Nonprofit StorytellingHow to Drive Social Media Engagement with your Nonprofit Storytelling
How to Drive Social Media Engagement with your Nonprofit Storytelling
 
How to Drive Donor Engagement Using Social Media
How to Drive Donor Engagement Using Social MediaHow to Drive Donor Engagement Using Social Media
How to Drive Donor Engagement Using Social Media
 
Social media analytics suck
Social media analytics suckSocial media analytics suck
Social media analytics suck
 

Viewers also liked

Digital in 2017: Middle Africa
Digital in 2017: Middle AfricaDigital in 2017: Middle Africa
Digital in 2017: Middle Africa
We Are Social Singapore
 
Digital in 2017: Southern Africa
Digital in 2017: Southern AfricaDigital in 2017: Southern Africa
Digital in 2017: Southern Africa
We Are Social Singapore
 
Digital in 2017: Northern Europe
Digital in 2017: Northern EuropeDigital in 2017: Northern Europe
Digital in 2017: Northern Europe
We Are Social Singapore
 
Digital in 2017: Northern Africa
Digital in 2017: Northern AfricaDigital in 2017: Northern Africa
Digital in 2017: Northern Africa
We Are Social Singapore
 
Digital in 2017: Central America
Digital in 2017: Central AmericaDigital in 2017: Central America
Digital in 2017: Central America
We Are Social Singapore
 
Digital in 2017: Eastern Europe
Digital in 2017: Eastern EuropeDigital in 2017: Eastern Europe
Digital in 2017: Eastern Europe
We Are Social Singapore
 
Digital in 2017: Central Asia
Digital in 2017: Central AsiaDigital in 2017: Central Asia
Digital in 2017: Central Asia
We Are Social Singapore
 
Digital in 2017: Australia, New Zealand & The Pacific
Digital in 2017: Australia, New Zealand & The PacificDigital in 2017: Australia, New Zealand & The Pacific
Digital in 2017: Australia, New Zealand & The Pacific
We Are Social Singapore
 
Digital in 2017: Western Asia
Digital in 2017: Western AsiaDigital in 2017: Western Asia
Digital in 2017: Western Asia
We Are Social Singapore
 
Digital in 2017: Southern Asia
Digital in 2017: Southern AsiaDigital in 2017: Southern Asia
Digital in 2017: Southern Asia
We Are Social Singapore
 
Digital in 2017: Western Europe
Digital in 2017: Western EuropeDigital in 2017: Western Europe
Digital in 2017: Western Europe
We Are Social Singapore
 
Digital in 2017: Eastern Africa
Digital in 2017: Eastern AfricaDigital in 2017: Eastern Africa
Digital in 2017: Eastern Africa
We Are Social Singapore
 
Digital in 2017: Western Africa
Digital in 2017: Western AfricaDigital in 2017: Western Africa
Digital in 2017: Western Africa
We Are Social Singapore
 
Digital in 2017: South America
Digital in 2017: South AmericaDigital in 2017: South America
Digital in 2017: South America
We Are Social Singapore
 
Digital in 2017: Northern America
Digital in 2017: Northern AmericaDigital in 2017: Northern America
Digital in 2017: Northern America
We Are Social Singapore
 
Digital in 2017: The Caribbean
Digital in 2017: The CaribbeanDigital in 2017: The Caribbean
Digital in 2017: The Caribbean
We Are Social Singapore
 
Digital in 2017: Southern Europe
Digital in 2017: Southern EuropeDigital in 2017: Southern Europe
Digital in 2017: Southern Europe
We Are Social Singapore
 
Digital in 2017: Eastern Asia
Digital in 2017: Eastern AsiaDigital in 2017: Eastern Asia
Digital in 2017: Eastern Asia
We Are Social Singapore
 
Digital in 2017: Southeast Asia
Digital in 2017: Southeast AsiaDigital in 2017: Southeast Asia
Digital in 2017: Southeast Asia
We Are Social Singapore
 
2017 Digital Yearbook
2017 Digital Yearbook2017 Digital Yearbook
2017 Digital Yearbook
We Are Social Singapore
 

Viewers also liked (20)

Digital in 2017: Middle Africa
Digital in 2017: Middle AfricaDigital in 2017: Middle Africa
Digital in 2017: Middle Africa
 
Digital in 2017: Southern Africa
Digital in 2017: Southern AfricaDigital in 2017: Southern Africa
Digital in 2017: Southern Africa
 
Digital in 2017: Northern Europe
Digital in 2017: Northern EuropeDigital in 2017: Northern Europe
Digital in 2017: Northern Europe
 
Digital in 2017: Northern Africa
Digital in 2017: Northern AfricaDigital in 2017: Northern Africa
Digital in 2017: Northern Africa
 
Digital in 2017: Central America
Digital in 2017: Central AmericaDigital in 2017: Central America
Digital in 2017: Central America
 
Digital in 2017: Eastern Europe
Digital in 2017: Eastern EuropeDigital in 2017: Eastern Europe
Digital in 2017: Eastern Europe
 
Digital in 2017: Central Asia
Digital in 2017: Central AsiaDigital in 2017: Central Asia
Digital in 2017: Central Asia
 
Digital in 2017: Australia, New Zealand & The Pacific
Digital in 2017: Australia, New Zealand & The PacificDigital in 2017: Australia, New Zealand & The Pacific
Digital in 2017: Australia, New Zealand & The Pacific
 
Digital in 2017: Western Asia
Digital in 2017: Western AsiaDigital in 2017: Western Asia
Digital in 2017: Western Asia
 
Digital in 2017: Southern Asia
Digital in 2017: Southern AsiaDigital in 2017: Southern Asia
Digital in 2017: Southern Asia
 
Digital in 2017: Western Europe
Digital in 2017: Western EuropeDigital in 2017: Western Europe
Digital in 2017: Western Europe
 
Digital in 2017: Eastern Africa
Digital in 2017: Eastern AfricaDigital in 2017: Eastern Africa
Digital in 2017: Eastern Africa
 
Digital in 2017: Western Africa
Digital in 2017: Western AfricaDigital in 2017: Western Africa
Digital in 2017: Western Africa
 
Digital in 2017: South America
Digital in 2017: South AmericaDigital in 2017: South America
Digital in 2017: South America
 
Digital in 2017: Northern America
Digital in 2017: Northern AmericaDigital in 2017: Northern America
Digital in 2017: Northern America
 
Digital in 2017: The Caribbean
Digital in 2017: The CaribbeanDigital in 2017: The Caribbean
Digital in 2017: The Caribbean
 
Digital in 2017: Southern Europe
Digital in 2017: Southern EuropeDigital in 2017: Southern Europe
Digital in 2017: Southern Europe
 
Digital in 2017: Eastern Asia
Digital in 2017: Eastern AsiaDigital in 2017: Eastern Asia
Digital in 2017: Eastern Asia
 
Digital in 2017: Southeast Asia
Digital in 2017: Southeast AsiaDigital in 2017: Southeast Asia
Digital in 2017: Southeast Asia
 
2017 Digital Yearbook
2017 Digital Yearbook2017 Digital Yearbook
2017 Digital Yearbook
 

Similar to How To Manage Creative Risk

We Are Social - Social Brands Live In London 2015
We Are Social - Social Brands Live In London 2015We Are Social - Social Brands Live In London 2015
We Are Social - Social Brands Live In London 2015
We Are Social Singapore
 
"New" Knowledge from Professional Ethics Requirements
"New" Knowledge from Professional Ethics Requirements"New" Knowledge from Professional Ethics Requirements
"New" Knowledge from Professional Ethics Requirements
ACBSP Global Accreditation
 
A WORKSHOP ON BUILDING 
YOUR SOCIAL MEDIA FANDOM: EARNING YOUR ENGAGEMENT BADGE
A WORKSHOP ON BUILDING 
YOUR SOCIAL MEDIA FANDOM: EARNING YOUR ENGAGEMENT BADGEA WORKSHOP ON BUILDING 
YOUR SOCIAL MEDIA FANDOM: EARNING YOUR ENGAGEMENT BADGE
A WORKSHOP ON BUILDING 
YOUR SOCIAL MEDIA FANDOM: EARNING YOUR ENGAGEMENT BADGE
Elizabeth Michael, M.B.A.
 
Content & Stories - Pirate Skills - Ben Sufiani
Content & Stories - Pirate Skills - Ben SufianiContent & Stories - Pirate Skills - Ben Sufiani
Content & Stories - Pirate Skills - Ben Sufiani
Pirate Skills
 
Brand Identity - Entrepreneurship 101
Brand Identity - Entrepreneurship 101Brand Identity - Entrepreneurship 101
Brand Identity - Entrepreneurship 101
MaRS Discovery District
 
We Are Social Presents The Social Marketing Mix
We Are Social Presents The Social Marketing MixWe Are Social Presents The Social Marketing Mix
We Are Social Presents The Social Marketing Mix
We Are Social Singapore
 
How To Achieve Digital ROI: A Practical Guide
How To Achieve Digital ROI: A Practical GuideHow To Achieve Digital ROI: A Practical Guide
How To Achieve Digital ROI: A Practical Guide
Kepios
 
Social Selling Action Plan
Social Selling Action PlanSocial Selling Action Plan
Social Selling Action Plan
We Are Social Singapore
 
The cognitive era and the future of content
The cognitive era and the future of contentThe cognitive era and the future of content
The cognitive era and the future of content
Scott Abel
 
Employee Advocacy - Advanced Trust
Employee Advocacy - Advanced TrustEmployee Advocacy - Advanced Trust
Employee Advocacy - Advanced Trust
Carmen Collins
 
Your Personal Brand: Market Your Best Self
Your Personal Brand: Market Your Best SelfYour Personal Brand: Market Your Best Self
Your Personal Brand: Market Your Best Self
FindSpark
 
Make Magic with Anticipatory Design
Make Magic with Anticipatory DesignMake Magic with Anticipatory Design
Make Magic with Anticipatory Design
Marli Mesibov
 
The Fear of Success: Creating Courageous Content
The Fear of Success: Creating Courageous ContentThe Fear of Success: Creating Courageous Content
The Fear of Success: Creating Courageous Content
Angus Nelson
 
Top 5 Tips - Social Media for Your School
Top 5 Tips - Social Media for Your SchoolTop 5 Tips - Social Media for Your School
Top 5 Tips - Social Media for Your School
Our Kids Media
 
Future Social: 10 Key Trends in Social Media
Future Social: 10 Key Trends in Social MediaFuture Social: 10 Key Trends in Social Media
Future Social: 10 Key Trends in Social Media
We Are Social Singapore
 
10 Social Trends 2016
10 Social Trends 201610 Social Trends 2016
10 Social Trends 2016
Hiệp Hội PR Việt Nam PRSVN
 
Wearesocial2016090710socialtrendsv01 160907022936
Wearesocial2016090710socialtrendsv01 160907022936Wearesocial2016090710socialtrendsv01 160907022936
Wearesocial2016090710socialtrendsv01 160907022936
Celestine Ukpere
 
We Are Social Singapore
We Are Social SingaporeWe Are Social Singapore
We Are Social Singapore
amirvdinmahmud
 
Wearesocial2016090710socialtrendsv01 160907022936
Wearesocial2016090710socialtrendsv01 160907022936Wearesocial2016090710socialtrendsv01 160907022936
Wearesocial2016090710socialtrendsv01 160907022936
nazrul priya
 
Wearesocial2016090710socialtrendsv01 160907022936
Wearesocial2016090710socialtrendsv01 160907022936Wearesocial2016090710socialtrendsv01 160907022936
Wearesocial2016090710socialtrendsv01 160907022936
shkelqimhyseni
 

Similar to How To Manage Creative Risk (20)

We Are Social - Social Brands Live In London 2015
We Are Social - Social Brands Live In London 2015We Are Social - Social Brands Live In London 2015
We Are Social - Social Brands Live In London 2015
 
"New" Knowledge from Professional Ethics Requirements
"New" Knowledge from Professional Ethics Requirements"New" Knowledge from Professional Ethics Requirements
"New" Knowledge from Professional Ethics Requirements
 
A WORKSHOP ON BUILDING 
YOUR SOCIAL MEDIA FANDOM: EARNING YOUR ENGAGEMENT BADGE
A WORKSHOP ON BUILDING 
YOUR SOCIAL MEDIA FANDOM: EARNING YOUR ENGAGEMENT BADGEA WORKSHOP ON BUILDING 
YOUR SOCIAL MEDIA FANDOM: EARNING YOUR ENGAGEMENT BADGE
A WORKSHOP ON BUILDING 
YOUR SOCIAL MEDIA FANDOM: EARNING YOUR ENGAGEMENT BADGE
 
Content & Stories - Pirate Skills - Ben Sufiani
Content & Stories - Pirate Skills - Ben SufianiContent & Stories - Pirate Skills - Ben Sufiani
Content & Stories - Pirate Skills - Ben Sufiani
 
Brand Identity - Entrepreneurship 101
Brand Identity - Entrepreneurship 101Brand Identity - Entrepreneurship 101
Brand Identity - Entrepreneurship 101
 
We Are Social Presents The Social Marketing Mix
We Are Social Presents The Social Marketing MixWe Are Social Presents The Social Marketing Mix
We Are Social Presents The Social Marketing Mix
 
How To Achieve Digital ROI: A Practical Guide
How To Achieve Digital ROI: A Practical GuideHow To Achieve Digital ROI: A Practical Guide
How To Achieve Digital ROI: A Practical Guide
 
Social Selling Action Plan
Social Selling Action PlanSocial Selling Action Plan
Social Selling Action Plan
 
The cognitive era and the future of content
The cognitive era and the future of contentThe cognitive era and the future of content
The cognitive era and the future of content
 
Employee Advocacy - Advanced Trust
Employee Advocacy - Advanced TrustEmployee Advocacy - Advanced Trust
Employee Advocacy - Advanced Trust
 
Your Personal Brand: Market Your Best Self
Your Personal Brand: Market Your Best SelfYour Personal Brand: Market Your Best Self
Your Personal Brand: Market Your Best Self
 
Make Magic with Anticipatory Design
Make Magic with Anticipatory DesignMake Magic with Anticipatory Design
Make Magic with Anticipatory Design
 
The Fear of Success: Creating Courageous Content
The Fear of Success: Creating Courageous ContentThe Fear of Success: Creating Courageous Content
The Fear of Success: Creating Courageous Content
 
Top 5 Tips - Social Media for Your School
Top 5 Tips - Social Media for Your SchoolTop 5 Tips - Social Media for Your School
Top 5 Tips - Social Media for Your School
 
Future Social: 10 Key Trends in Social Media
Future Social: 10 Key Trends in Social MediaFuture Social: 10 Key Trends in Social Media
Future Social: 10 Key Trends in Social Media
 
10 Social Trends 2016
10 Social Trends 201610 Social Trends 2016
10 Social Trends 2016
 
Wearesocial2016090710socialtrendsv01 160907022936
Wearesocial2016090710socialtrendsv01 160907022936Wearesocial2016090710socialtrendsv01 160907022936
Wearesocial2016090710socialtrendsv01 160907022936
 
We Are Social Singapore
We Are Social SingaporeWe Are Social Singapore
We Are Social Singapore
 
Wearesocial2016090710socialtrendsv01 160907022936
Wearesocial2016090710socialtrendsv01 160907022936Wearesocial2016090710socialtrendsv01 160907022936
Wearesocial2016090710socialtrendsv01 160907022936
 
Wearesocial2016090710socialtrendsv01 160907022936
Wearesocial2016090710socialtrendsv01 160907022936Wearesocial2016090710socialtrendsv01 160907022936
Wearesocial2016090710socialtrendsv01 160907022936
 

More from Kepios

Looking Ahead: What 2023 Holds for Digital
Looking Ahead: What 2023 Holds for DigitalLooking Ahead: What 2023 Holds for Digital
Looking Ahead: What 2023 Holds for Digital
Kepios
 
Digital Youth in South-East Asia
Digital Youth in South-East AsiaDigital Youth in South-East Asia
Digital Youth in South-East Asia
Kepios
 
Japan's Unique Digital Behaviours
Japan's Unique Digital BehavioursJapan's Unique Digital Behaviours
Japan's Unique Digital Behaviours
Kepios
 
Global Digital Statbites 001
Global Digital Statbites 001Global Digital Statbites 001
Global Digital Statbites 001
Kepios
 
Social Insights: Tracking ICT Trends Using Social Media Data
Social Insights: Tracking ICT Trends Using Social Media DataSocial Insights: Tracking ICT Trends Using Social Media Data
Social Insights: Tracking ICT Trends Using Social Media Data
Kepios
 
Future Factors September 2020: The Outlook for Digital Marketing
Future Factors September 2020: The Outlook for Digital MarketingFuture Factors September 2020: The Outlook for Digital Marketing
Future Factors September 2020: The Outlook for Digital Marketing
Kepios
 
Evolving Behaviours in Digital Commerce: Key Trends Impacting Buyer Journeys ...
Evolving Behaviours in Digital Commerce: Key Trends Impacting Buyer Journeys ...Evolving Behaviours in Digital Commerce: Key Trends Impacting Buyer Journeys ...
Evolving Behaviours in Digital Commerce: Key Trends Impacting Buyer Journeys ...
Kepios
 
Business as Unusual: Data-Driven Recommendations for Ecommerce Marketers in U...
Business as Unusual: Data-Driven Recommendations for Ecommerce Marketers in U...Business as Unusual: Data-Driven Recommendations for Ecommerce Marketers in U...
Business as Unusual: Data-Driven Recommendations for Ecommerce Marketers in U...
Kepios
 
Kepios: Back to The Future – The Essentials of Enduring Social Media Success
Kepios: Back to The Future – The Essentials of Enduring Social Media SuccessKepios: Back to The Future – The Essentials of Enduring Social Media Success
Kepios: Back to The Future – The Essentials of Enduring Social Media Success
Kepios
 
Future Forces 2018: Top Tips for Digital Marketing Success
Future Forces 2018: Top Tips for Digital Marketing SuccessFuture Forces 2018: Top Tips for Digital Marketing Success
Future Forces 2018: Top Tips for Digital Marketing Success
Kepios
 
Digital in APAC in 2017 - IDUAI Special Report
Digital in APAC in 2017 - IDUAI Special ReportDigital in APAC in 2017 - IDUAI Special Report
Digital in APAC in 2017 - IDUAI Special Report
Kepios
 
Digital in APAC in 2017
Digital in APAC in 2017Digital in APAC in 2017
Digital in APAC in 2017
Kepios
 
The New Normal: How To Integrate Your Digital Marketing (Forward Thinking EP0...
The New Normal: How To Integrate Your Digital Marketing (Forward Thinking EP0...The New Normal: How To Integrate Your Digital Marketing (Forward Thinking EP0...
The New Normal: How To Integrate Your Digital Marketing (Forward Thinking EP0...
Kepios
 
Inspiring Marketing Episode 1: The Rise of Messengers
Inspiring Marketing Episode 1: The Rise of MessengersInspiring Marketing Episode 1: The Rise of Messengers
Inspiring Marketing Episode 1: The Rise of Messengers
Kepios
 
How To Tell Inspiring Stories
How To Tell Inspiring StoriesHow To Tell Inspiring Stories
How To Tell Inspiring Stories
Kepios
 
Kepios Future Forces 2016
Kepios Future Forces 2016Kepios Future Forces 2016
Kepios Future Forces 2016
Kepios
 

More from Kepios (16)

Looking Ahead: What 2023 Holds for Digital
Looking Ahead: What 2023 Holds for DigitalLooking Ahead: What 2023 Holds for Digital
Looking Ahead: What 2023 Holds for Digital
 
Digital Youth in South-East Asia
Digital Youth in South-East AsiaDigital Youth in South-East Asia
Digital Youth in South-East Asia
 
Japan's Unique Digital Behaviours
Japan's Unique Digital BehavioursJapan's Unique Digital Behaviours
Japan's Unique Digital Behaviours
 
Global Digital Statbites 001
Global Digital Statbites 001Global Digital Statbites 001
Global Digital Statbites 001
 
Social Insights: Tracking ICT Trends Using Social Media Data
Social Insights: Tracking ICT Trends Using Social Media DataSocial Insights: Tracking ICT Trends Using Social Media Data
Social Insights: Tracking ICT Trends Using Social Media Data
 
Future Factors September 2020: The Outlook for Digital Marketing
Future Factors September 2020: The Outlook for Digital MarketingFuture Factors September 2020: The Outlook for Digital Marketing
Future Factors September 2020: The Outlook for Digital Marketing
 
Evolving Behaviours in Digital Commerce: Key Trends Impacting Buyer Journeys ...
Evolving Behaviours in Digital Commerce: Key Trends Impacting Buyer Journeys ...Evolving Behaviours in Digital Commerce: Key Trends Impacting Buyer Journeys ...
Evolving Behaviours in Digital Commerce: Key Trends Impacting Buyer Journeys ...
 
Business as Unusual: Data-Driven Recommendations for Ecommerce Marketers in U...
Business as Unusual: Data-Driven Recommendations for Ecommerce Marketers in U...Business as Unusual: Data-Driven Recommendations for Ecommerce Marketers in U...
Business as Unusual: Data-Driven Recommendations for Ecommerce Marketers in U...
 
Kepios: Back to The Future – The Essentials of Enduring Social Media Success
Kepios: Back to The Future – The Essentials of Enduring Social Media SuccessKepios: Back to The Future – The Essentials of Enduring Social Media Success
Kepios: Back to The Future – The Essentials of Enduring Social Media Success
 
Future Forces 2018: Top Tips for Digital Marketing Success
Future Forces 2018: Top Tips for Digital Marketing SuccessFuture Forces 2018: Top Tips for Digital Marketing Success
Future Forces 2018: Top Tips for Digital Marketing Success
 
Digital in APAC in 2017 - IDUAI Special Report
Digital in APAC in 2017 - IDUAI Special ReportDigital in APAC in 2017 - IDUAI Special Report
Digital in APAC in 2017 - IDUAI Special Report
 
Digital in APAC in 2017
Digital in APAC in 2017Digital in APAC in 2017
Digital in APAC in 2017
 
The New Normal: How To Integrate Your Digital Marketing (Forward Thinking EP0...
The New Normal: How To Integrate Your Digital Marketing (Forward Thinking EP0...The New Normal: How To Integrate Your Digital Marketing (Forward Thinking EP0...
The New Normal: How To Integrate Your Digital Marketing (Forward Thinking EP0...
 
Inspiring Marketing Episode 1: The Rise of Messengers
Inspiring Marketing Episode 1: The Rise of MessengersInspiring Marketing Episode 1: The Rise of Messengers
Inspiring Marketing Episode 1: The Rise of Messengers
 
How To Tell Inspiring Stories
How To Tell Inspiring StoriesHow To Tell Inspiring Stories
How To Tell Inspiring Stories
 
Kepios Future Forces 2016
Kepios Future Forces 2016Kepios Future Forces 2016
Kepios Future Forces 2016
 

Recently uploaded

New PPT Template for operations on field.pptx
New PPT Template for operations on field.pptxNew PPT Template for operations on field.pptx
New PPT Template for operations on field.pptx
hicham benkhelifa
 
Private Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Service ...
Private Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Service ...Private Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Service ...
Private Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Service ...
ailynolive
 
20221013093917796jhhhjjjhbvhfgfgfgfg58.pdf
20221013093917796jhhhjjjhbvhfgfgfgfg58.pdf20221013093917796jhhhjjjhbvhfgfgfgfg58.pdf
20221013093917796jhhhjjjhbvhfgfgfgfg58.pdf
MojtabaMeghdari
 
Premium Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service A...
Premium Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service A...Premium Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service A...
Premium Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service A...
miss ekta$A17
 
Enemy Encounter Standards for Hogwarts Legacy
Enemy Encounter Standards for Hogwarts LegacyEnemy Encounter Standards for Hogwarts Legacy
Enemy Encounter Standards for Hogwarts Legacy
AidanOKeefe2
 
Girls Call Vadodara 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Vadodara 000XX00000 Provide Best And Top Girl Service And No1 in CityGirls Call Vadodara 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Vadodara 000XX00000 Provide Best And Top Girl Service And No1 in City
chandadutta02102
 
Product And Design Portfolio - Hemant Nagwekar 2024
Product And Design Portfolio - Hemant Nagwekar 2024Product And Design Portfolio - Hemant Nagwekar 2024
Product And Design Portfolio - Hemant Nagwekar 2024
Hemant Nagwekar
 
ecc3d98e-fb3b-4fe4-a6ff-fbd8d2a86392.pdf
ecc3d98e-fb3b-4fe4-a6ff-fbd8d2a86392.pdfecc3d98e-fb3b-4fe4-a6ff-fbd8d2a86392.pdf
ecc3d98e-fb3b-4fe4-a6ff-fbd8d2a86392.pdf
MojtabaMeghdari
 
How to Choose the Perfect Exterior Paint Colors for Your Home.pptx
How to Choose the Perfect Exterior Paint Colors for Your Home.pptxHow to Choose the Perfect Exterior Paint Colors for Your Home.pptx
How to Choose the Perfect Exterior Paint Colors for Your Home.pptx
Anit Kapoor
 
Private Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
Private Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...Private Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
Private Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
45unexpected
 
Unit-1 OOMD- Inthhro- class modeling.ppt
Unit-1 OOMD- Inthhro- class modeling.pptUnit-1 OOMD- Inthhro- class modeling.ppt
Unit-1 OOMD- Inthhro- class modeling.ppt
ChiragSuresh
 
Indore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in City
Indore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in CityIndore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in City
Indore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in City
sonalibook860
 
100 FPO Overview & concept (1).pptx nigga
100 FPO Overview & concept (1).pptx nigga100 FPO Overview & concept (1).pptx nigga
100 FPO Overview & concept (1).pptx nigga
AvtaritTripathi
 
Female Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service An...
Female Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service An...Female Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service An...
Female Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service An...
tanupasswan6
 
Vista Blinds Catalogue Brochure by Vista Fashions
Vista Blinds Catalogue Brochure by Vista FashionsVista Blinds Catalogue Brochure by Vista Fashions
Vista Blinds Catalogue Brochure by Vista Fashions
Vista Fashions
 
oyo Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 in...
oyo Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 in...oyo Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 in...
oyo Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 in...
monikaservice00
 
Topup Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 ...
Topup Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 ...Topup Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 ...
Topup Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 ...
monikaservice00
 
Building Accessibility into your Design Systems
Building Accessibility into your Design SystemsBuilding Accessibility into your Design Systems
Building Accessibility into your Design Systems
Resolute
 
The Death of Slim Shady HatThe Death of Slim Shady Hat
The Death of Slim Shady HatThe Death of Slim Shady HatThe Death of Slim Shady HatThe Death of Slim Shady Hat
The Death of Slim Shady HatThe Death of Slim Shady Hat
TeeFusion
 
Lecture KIPS 2023 English and maths Unit 6.pptx
Lecture KIPS 2023 English and maths Unit 6.pptxLecture KIPS 2023 English and maths Unit 6.pptx
Lecture KIPS 2023 English and maths Unit 6.pptx
SamanArshad11
 

Recently uploaded (20)

New PPT Template for operations on field.pptx
New PPT Template for operations on field.pptxNew PPT Template for operations on field.pptx
New PPT Template for operations on field.pptx
 
Private Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Service ...
Private Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Service ...Private Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Service ...
Private Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Service ...
 
20221013093917796jhhhjjjhbvhfgfgfgfg58.pdf
20221013093917796jhhhjjjhbvhfgfgfgfg58.pdf20221013093917796jhhhjjjhbvhfgfgfgfg58.pdf
20221013093917796jhhhjjjhbvhfgfgfgfg58.pdf
 
Premium Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service A...
Premium Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service A...Premium Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service A...
Premium Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service A...
 
Enemy Encounter Standards for Hogwarts Legacy
Enemy Encounter Standards for Hogwarts LegacyEnemy Encounter Standards for Hogwarts Legacy
Enemy Encounter Standards for Hogwarts Legacy
 
Girls Call Vadodara 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Vadodara 000XX00000 Provide Best And Top Girl Service And No1 in CityGirls Call Vadodara 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Vadodara 000XX00000 Provide Best And Top Girl Service And No1 in City
 
Product And Design Portfolio - Hemant Nagwekar 2024
Product And Design Portfolio - Hemant Nagwekar 2024Product And Design Portfolio - Hemant Nagwekar 2024
Product And Design Portfolio - Hemant Nagwekar 2024
 
ecc3d98e-fb3b-4fe4-a6ff-fbd8d2a86392.pdf
ecc3d98e-fb3b-4fe4-a6ff-fbd8d2a86392.pdfecc3d98e-fb3b-4fe4-a6ff-fbd8d2a86392.pdf
ecc3d98e-fb3b-4fe4-a6ff-fbd8d2a86392.pdf
 
How to Choose the Perfect Exterior Paint Colors for Your Home.pptx
How to Choose the Perfect Exterior Paint Colors for Your Home.pptxHow to Choose the Perfect Exterior Paint Colors for Your Home.pptx
How to Choose the Perfect Exterior Paint Colors for Your Home.pptx
 
Private Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
Private Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...Private Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
Private Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
 
Unit-1 OOMD- Inthhro- class modeling.ppt
Unit-1 OOMD- Inthhro- class modeling.pptUnit-1 OOMD- Inthhro- class modeling.ppt
Unit-1 OOMD- Inthhro- class modeling.ppt
 
Indore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in City
Indore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in CityIndore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in City
Indore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in City
 
100 FPO Overview & concept (1).pptx nigga
100 FPO Overview & concept (1).pptx nigga100 FPO Overview & concept (1).pptx nigga
100 FPO Overview & concept (1).pptx nigga
 
Female Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service An...
Female Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service An...Female Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service An...
Female Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service An...
 
Vista Blinds Catalogue Brochure by Vista Fashions
Vista Blinds Catalogue Brochure by Vista FashionsVista Blinds Catalogue Brochure by Vista Fashions
Vista Blinds Catalogue Brochure by Vista Fashions
 
oyo Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 in...
oyo Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 in...oyo Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 in...
oyo Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 in...
 
Topup Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 ...
Topup Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 ...Topup Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 ...
Topup Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 ...
 
Building Accessibility into your Design Systems
Building Accessibility into your Design SystemsBuilding Accessibility into your Design Systems
Building Accessibility into your Design Systems
 
The Death of Slim Shady HatThe Death of Slim Shady Hat
The Death of Slim Shady HatThe Death of Slim Shady HatThe Death of Slim Shady HatThe Death of Slim Shady Hat
The Death of Slim Shady HatThe Death of Slim Shady Hat
 
Lecture KIPS 2023 English and maths Unit 6.pptx
Lecture KIPS 2023 English and maths Unit 6.pptxLecture KIPS 2023 English and maths Unit 6.pptx
Lecture KIPS 2023 English and maths Unit 6.pptx
 

How To Manage Creative Risk

  • 1. 1 • @ESKIMON • CREATIVEMORNINGS SINGAPORE, APRIL 2016 • #CMRISK RISK HOW TO MANAGE SIMON KEMP • • CREATIVEMORNINGS SINGAPORE, APRIL 2016 CREATIVE
  • 2. 2 • @ESKIMON • CREATIVEMORNINGS SINGAPORE, APRIL 2016 • #CMRISK SIMON KEMP @eskimon
  • 3. 3 • @ESKIMON • CREATIVEMORNINGS SINGAPORE, APRIL 2016 • #CMRISK RISK
  • 4. 4 • @ESKIMON • CREATIVEMORNINGS SINGAPORE, APRIL 2016 • #CMRISK Exposure to the chance of loss or injury. ~ the dictionary “
  • 5. 5 • @ESKIMON • CREATIVEMORNINGS SINGAPORE, APRIL 2016 • #CMRISK RISK RELATES TO OUR INABILITY TO PREDICT AN OUTCOME WITH A DESIRED LEVEL OF CONFIDENCE
  • 6. 6 • @ESKIMON • CREATIVEMORNINGS SINGAPORE, APRIL 2016 • #CMRISK CREATIVITY
  • 7. 7 • @ESKIMON • CREATIVEMORNINGS SINGAPORE, APRIL 2016 • #CMRISK Using imagination and original ideas to create something new ~ the dictionary “
  • 8. 8 • @ESKIMON • CREATIVEMORNINGS SINGAPORE, APRIL 2016 • #CMRISK SO, RISK IS INHERENT TO CREATIVITY: WHEN WE CREATE SOMETHING NEW, WE CAN’T GUARANTEETHE OUTCOME
  • 9. 9 • @ESKIMON • CREATIVEMORNINGS SINGAPORE, APRIL 2016 • #CMRISK THREE MAIN TYPES OF CREATIVERISK THE INABILITY TO PREDICT RETURNS ON INVESTMENTS OF MONEY, EFFORT, AND TIME NEEDED TO CREATE THE INABILITY TO PREDICT HOW OTHER PEOPLE (AND OURSELVES)WILL JUDGE OUR CREATIONS FINANCIAL EMOTIONAL THE INABILITY TO PREDICT HOW CREATIVE ACTIVITIES WILL IMPACT OUR HEALTH, SAFETY, OR FREEDOM PHYSICAL
  • 10. 10 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK MANY OF US SEE ‘RISK’ AS A BAD THING
  • 11. 11 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK BUT RISK WORKS BOTH WAYS: IT OFFERS THE POTENTIAL FOR GAINS AS WELL AS LOSSES
  • 12. 12 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK THERE CAN BE NO CREATIVITY WITHOUT RISK
  • 13. 13 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK ’Tis better to have created and failed than never to have created at all. ~ a bastardisation of Alfred Lord Tennyson “
  • 14. 14 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK ...BUT OBVIOUSLYWE’D PREFER TO CREATE AND SUCCEED,RATHER THAN CREATE AND FAIL
  • 15. 15 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK SO, HOW DO WE TIP THE BALANCE IN FAVOUR OF SUCCESS, AND GET MORE OF WHAT WE WANT?
  • 16. 16 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK DEALING WITH RISK: 1. IDENTIFY 2. UNDERSTAND 3. MANAGE
  • 17. 17 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK C10
  • 18. 18 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK CLARITYRISKS ASSOCIATEDWITH A LACK OF DIRECTION
  • 19. 19 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK HOW DO YOU WIN GOLD AT THE OLYMPICS?
  • 20. 20 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK THE ANSWER DEPENDS ENTIRELY ON WHICH SPORT YOU’RE COMPETING IN
  • 21. 21 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK IT’S MUCH HARDERTO SUCCEED WHEN WE DON’T KNOWWHAT SUCCESSLOOKS LIKE
  • 22. 22 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK A LACK OF CLEAR OBJECTIVESIS INVARIABLY THE GREATEST CAUSE OF CREATIVE ‘FAILURE’
  • 23. 23 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK WHAT ARE YOU TRYING TO ACHIEVE?
  • 24. 24 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK RESPECT ENJOYMENT PRIDE LEARNING PURPOSE MONEY COMMUNITY POWER SOME COMMON CREATIVEMOTIVATIONS
  • 25. 25 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK BE HONESTWITH YOURSELF:CHOOSE THE ONE YOU FEEL, NOT THE ONE YOU THINK YOU SHOULDCHOOSE
  • 26. 26 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK BASED ON THAT, WHAT DOES SUCCESS LOOK LIKE FOR YOU 12 MONTHS, 5 YEARS, AND 25 YEARS FROM NOW?
  • 27. 27 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK HAVING A CLEAR ‘PURPOSE’ DRAMATICALLYREDUCES YOUR RISK OF NOT ACHIEVING WHAT YOU WANT
  • 28. 28 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK ...BUT HOW ARE YOU GOING TO SURVIVE LONG ENOUGH FOR YOU TO ACHIEVE THAT SUCCESS?
  • 29. 29 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK COMMERCIALISMRISKS ASSOCIATEDWITH NOT UNDERSTANDINGTHE ROLEOF A CREATIVE PROFESSIONAL
  • 30. 30 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK ACTIVITIES THAT FOCUS PRIMARILY ON MAKING MONEY OR INSPIRING CHANGE ACTIVITIES THAT FOCUS PRIMARILY ON SELF-EXPRESSION OR ENTERTAININGOURSELVES CREATIVITY AS A JOB CREATIVITY AS A HOBBY WHICH DESCRIBES YOUR CREATIVE CONTEXT? VS
  • 31. 31 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK IF YOU RELY ON CREATIVITY TO SUPPORTYOUR LIFESTYLE,YOU’RE A CREATIVEPROFESSIONAL
  • 32. 32 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK NO SHIT SHERLOCK
  • 33. 33 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK !
  • 34. 34 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK YOU ARE NOT AN ARTIST WITH A RICH BENEFACTOR; YOU ARE A MEMBER OF A TEAM WITH A SET OF GOALS
  • 35. 35 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK PROFESSIONALCREATIVITYIS A MEANS TO AN END: WHAT IT DOES IS MORE IMPORTANTTHAN WHAT IT IS
  • 36. 36 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK WHAT WE HOPE OUR CREATIONS WILL ACHIEVE WHAT WE WILL CREATE IN ORDER TO ACHIEVE OUR DESIRED OUTCOMES OUTCOMES OUTPUTS A CRITICAL DISTINCTION VS
  • 37. 37 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK RISK INCREASES SIGNIFICANTLYIF WE FAIL TO UNDERSTANDTHE CHANGECREATIVITY MUST DELIVER
  • 38. 38 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK BUT AS CREATIVE PROFESSIONALS,WE USUALLY NEED TO DRIVE CHANGEON BEHALF OF OTHERS
  • 39. 39 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK NOTE: THE REST OF THIS PRESENTATION REFERS TO THESE ‘OTHERS’ AS CLIENTS, BUT THEY COULD JUST AS EASILY BE PARTNERS, TEAMMATES, BOSSES, OTHER INTERNAL STAKEHOLDERS, SHAREHOLDERS, OR EVEN REGULATORS.
  • 40. 40 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK COMMUNICATIONRISKS ASSOCIATEDWITH FAILINGTO UNDERSTANDCLIENTS’ NEEDSAND EXPECTATIONS
  • 41. 41 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK ANOTHER BIG RISK IS A LACK OF ALIGNMENT WITH CLIENTS ON WHAT SUCCESS LOOKSLIKE
  • 42. 42 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK WHAT DOES YOUR CLIENT WANT TO ACHIEVE?
  • 43. 43 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK WHAT WE WANT WHAT CLIENTS WANT SUCCESS
  • 44. 44 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK WE ALSO NEED TO UNDERSTANDWHAT RISK LOOKS LIKE FOR THEM, AND HOW MUCH THEY’LL TOLERATE
  • 45. 45 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK TIP: USE ‘RISK PROFILING’ TECHNIQUES(SIMILAR TO THOSE FINANCIAL ADVISORS USE) TO IDENTIFY THIS
  • 46. 46 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK WHAT YOUR CLIENT HOPES TO ACHIEVE, AND BY WHEN HOW MUCH UNCERTAINTY THEY WILL TOLERATE ALONGTHE WAY DESIRED OUTCOME RISK PROFILE 2 THINGS WE MUST CLARIFY AT THE OUTSET &
  • 47. 47 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK CLIENTS RARELYMATCH OUR TOLERANCEFOR RISK THOUGH,SO WE MUST HELP THEM ‘BUY IN’ TO IDEAS
  • 48. 48 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK COLLABORATIONRISKS ASSOCIATEDWITH NOT INVOLVING OTHERPEOPLE IN THE CREATIVE PROCESS
  • 49. 49 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK MANY CREATIVE PEOPLEPREFER TO TACKLE CREATIVECHALLENGESALONE
  • 50. 50 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK BUT WE NEED TO REMEMBER THAT SUCCESS IS NOT JUST DETERMINED BY WHAT WE WANT TO ACHIEVE...
  • 51. 51 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK WHAT WE WANT WHAT CLIENTS WANT SUCCESS
  • 52. 52 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK WORKINGTOGETHER WITH CLIENTS GREATLY REDUCES THE RISK OF MISALIGNMENT
  • 53. 53 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK OUR PERSPECTIVESWILL RARELY ALIGN PERFECTLY THOUGH,SO COMPROMISEIS ALMOST INEVITABLE
  • 54. 54 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK BUT HOW DO WE CONVINCE CLIENTS TO TRUST OUR ADVICE WHEN COMPROMISE IS THE WRONGCHOICE?
  • 55. 55 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK CONVICTIONRISKS ASSOCIATEDWITH A LACK OF SELF-BELIEF
  • 56. 56 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK SUCCESSFUL CREATIVITY REQUIRES SELF-BELIEFAND FAITH IN OUR INSTINCTS
  • 57. 57 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK GO WITH YOUR GUT
  • 58. 58 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK WHEN YOU CAN’T FIND A COMPROMISE,DISCUSS THE CLIENT’S CONCERNS IN THE CONTEXTOF OBJECTIVES
  • 59. 59 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK SHOW THEM THAT YOU UNDERSTAND THEIR NEEDS, AND THAT YOU’RE NOT JUST BEING A CREATIVE DIVA
  • 60. 60 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK EXPLAINING THE OBJECTIVE REASONS WHY THE APPROACH YOU’RE RECOMMENDING IS MOST LIKELY TO SUCCEED HELPING CLIENTSUNDERSTAND HOW THE MORE SUBJECTIVE CREATIVE ELEMENTS IMPROVE EFFICIENCYAND EFFECTIVENESS LOGIC EMOTION MANAGING RISK REQUIRES BALANCE &
  • 61. 61 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK HOWEVER,SOMETIMES YOU’LL NEED TO STAND YOUR GROUNDAND ASSERT YOUR PROFESSIONAL EXPERTISE
  • 62. 62 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK COURAGERISKS ASSOCIATEDWITH A LACK OF BRAVERY
  • 63. 63 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK CREATIVITY DEMANDS BRAVERY: IT REQUIRESUS TO TRY NEW THINGS, AND BE JUDGED ON OUR CHOICES
  • 64. 64 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK NEVER UNDERESTIMATETHE RISKS ASSOCIATED WITH EXCESSIVE SELF-CENSORSHIPAND SELF-CENSURING
  • 65. 65 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK EVEN WHEN WE ACCEPT THE NEED FOR BRAVERY, CREATIVE COURAGEMAY BE ANATHEMA TO CLIENTS
  • 66. 66 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK SO HOW DO WE STRENGTHENOUR COURAGE, AS WELL AS THE COURAGEOF OUR CLIENTS?
  • 67. 67 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK COURAGECOMES WITH PRACTISE:THE MORE WE DO SOMETHING, THE MORE CONFIDENT WE BECOMEAT IT
  • 68. 68 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK The harder I work, the luckier I get. ~ Samuel Goldwyn “
  • 69. 69 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK CONSISTENCYRISKS ASSOCIATEDWITH A LACK OF DETERMINATION
  • 70. 70 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK ACHIEVING SUCCESS THROUGH EVOLUTION AND ITERATION STAKING EVERYTHING ON ONE SINGLE CHANCE OF ACHIEVING SUCCESS INVESTMENT GAMBLE TWO POTENTIAL WAYS TO SUCCEED OR
  • 71. 71 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK OVERNIGHTSUCCESS IS INCREDIBLYRARE; MOST OF US WILL NEED TO INVEST A LOT OF TIME AND EFFORT
  • 72. 72 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK 80% of success is just turning up ~ Woody Allen “
  • 73. 73 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK SO WHAT ABOUTTHAT REMAINING 20%?
  • 74. 74 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK IT’S ABOUT TURNINGUP EVERY DAY – REGARDLESS OF HOW ‘INSPIRED’ YOU ARE – AND MAKING IT WORK
  • 75. 75 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK FAIL FASTER?
  • 76. 76 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK NONSENSE
  • 77. 77 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK I’ve not failed; I’ve just found 10,000 ways that don’t work. ~ Thomas A. Edison, on inventing the light bulb “
  • 78. 78 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK LEARN FASTER
  • 79. 79 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK WE ONLY ‘FAIL’ IF WE GIVE UP; EVERYTHINGELSE IS SIMPLY PART OF OUR JOURNEY TOWARDS SUCCESS
  • 80. 80 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK HOWEVER,WE MUST ALSO ENSURE WE’RE NOT TOO FOCUSED ON OUR CURRENTPATH AND PERSPECTIVE
  • 81. 81 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK COMPLACENCYRISKS ASSOCIATEDWITH ARROGANCEOR AN OVERLY INWARD FOCUS
  • 82. 82 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK REGARDLESSOF OUR CONVICTIONS, THERE’S A RISK THAT THE WORLDCHANGES RADICALLYAROUNDUS
  • 83. 83 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK THINGS LIKE TECHNOLOGYCAN QUICKLYDISRUPT THE VALUE THAT OUR CREATIVITY IS DESIGNED TO DELIVER
  • 84. 84 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK TECH-DRIVENTRENDS DISRUPTING CREATIVITY PEOPLE DON’TWANT TO BE INTERRUPTEDBY ADS,AND 50% NOW BLOCKEVERYTHING THE EXPANDING MEDIA LANDSCAPE,AND THE ASSOCIATEDDILUTION OF ATTENTION AD-BLOCKING BY DEFAULT MEDIA PROLIFERATION WE ARE RAPIDLY APPROACHING THE END OF THE ‘SCREEN ERA’ EVOLVING INTERFACES WE’LL SOON DELEGATE MUCH OF OUR DECISION-MAKING TO MACHINES THE ROLE OF ALGORITHMS
  • 85. 85 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK WE NEED TO UNDERSTANDHOW THESE CHANGES AFFECT OUR APPROACHAND IMPACT OUR OBJECTIVES
  • 86. 86 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK BUT REMEMBER: IT’S UP TO YOU TO CHOOSE HOW YOU BRING YOUR CREATIVE IDEAS TO LIFE
  • 87. 87 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK DON’T BE AFRAID TO EXPLORE NEW OPPORTUNITIES TO DELIVER YOUR CREATIVE VALUE IN NEW WAYS
  • 88. 88 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK CHANGERISKS ASSOCIATEDWITH NOT EVOLVING
  • 89. 89 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK EMBRACING CHANGEAND ALL ITS UNCERTAINTIES IS WHAT ‘BEING CREATIVE’ IS ALL ABOUT
  • 90. 90 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK SO, CONSTANTLYEXPLORENEW WAYS TO SATISFY YOUR MOTIVATIONS AND ACHIEVE YOUR OBJECTIVES
  • 91. 91 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK BY CONTINUINGTO EVOLVETHROUGHOUTYOUR CAREER,YOU’RE MORE LIKELY TO ACHIEVE THE 10TH C...
  • 92. 92 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK CONTENTMENTRISKS ASSOCIATEDWITH NOT ENJOYING THE WORK THATYOU DO
  • 93. 93 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK ...AND IF YOU EVER FIND YOURSELF DISCONTENTED, SIMPLY GO BACKTO THE FIRST ‘C’ AND START AGAIN
  • 94. 94 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK 1. CLARITY 2. COMMERCIALISM 3. COMMUNICATION 4. COLLABORATION 5. CONVICTION 6. COURAGE 7. CONSISTENCY 8. COMPLACENCY 9. CHANGE 10. CONTENTMENT THE 10 CS OF CREATIVE RISK
  • 95. 95 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK LET’S CONTINUETHIS CONVERSATION...
  • 96. 96 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK JUST SEARCH FOR ESKIMON
  • 97. 97 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK
  • 98. 98 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK KEPIOS’S CORE STRATEGICOFFERINGS IDENTIFYING YOURHIGHEST- VALUE OPPORTUNITIESAND CHALLENGES,AND PRESCRIBING THE BEST COURSE OF ACTION. WORKING WITH YOU TO DEFINE YOUR BRAND'SCORE PILLARS: ITS PURPOSE, PROPOSITION, AND POSITIONING. BUSINESS PLANNING BRAND STRATEGY HELPING TO OPTIMISE YOUR WAYSOF WORKINGFOR THE MOST EFFICIENT AND EFFECTIVE DELIVERY OF YOUR STRATEGY. TEAM DEVELOPMENT
  • 99. 99 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK LEARN MORE AT kepios.com
  • 100. 100 • @ESKIMON • CREATIVEMORNINGSSINGAPORE, APRIL 2016 • #CMRISK SIMON KEMP @ESKIMON SIMON@KEPIOS.COM +65 9146 5356 KEPIOS.COM