SlideShare a Scribd company logo
1
DIGITAL IN ASIA-
PACIFIC IN 2017A COMPENDIUM OF INTERNET, SOCIAL MEDIA, AND MOBILE DATA FROM AROUND THE REGION
2
SIMON KEMP
@ESKIMON
3
4
COUNTRIES COVERED IN DETAIL IN THIS REPORT
1
2
3
4
5
01 AUSTRALIA 08 FRENCH POLYNESIA 15 MALAYSIA 22 NORTH KOREA 29 SOUTH KOREA
02 BANGLADESH 09 HONG KONG 16 MALDIVES 23 PAKISTAN 30 SRI LANKA
03 BHUTAN 10 INDIA 17 MONGOLIA 24 PAPUA NEW GUINEA 31 TAIWAN
04 BRUNEI 11 INDONESIA 18 MYANMAR 25 PHILIPPINES 32 THAILAND
05 CAMBODIA 12 JAPAN 19 NEPAL 26 SAMOA 33 TIMOR-LESTE
06 CHINA 13 LAOS 20 NEW CALEDONIA 27 SINGAPORE 34 VANUATU
07 FIJI 14 MACAU 21 NEW ZEALAND 28 SOLOMON ISLANDS 35 VIETNAM
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
35
31
32
33
34
5
FIND FREE, IN-DEPTH DATA FOR 230+ COUNTRIES
AROUND THE WORLD AT HTTP://KEPIOS.COM/DATA
2017 GLOBAL
OVERVIEW
2017 DIGITAL
YEARBOOK
NORTHERN
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
THE
CARIBBEAN
WESTERN
EUROPE
NORTHERN
EUROPE
SOUTHERN
EUROPE
NORTHERN
AFRICA
MIDDLE
AFRICA
WESTERN
AFRICA
EASTERN
AFRICA
SOUTHERN
AFRICA
WESTERN
ASIA
CENTRAL
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
SOUTHEAST
ASIA
ANZ &
PACIFIC
EASTERN
EUROPE
1
2017 DIGITAL YEARBOOK
INTERNET, SOCIAL MEDIA, AND MOBILE DATA FOR 239 COUNTRIES AROUND THE WORLD
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
NORTHERN AMERICA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
CENTRAL AMERICA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
THE CARIBBEAN
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
SOUTH AMERICA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
WESTERN EUROPE
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
NORTHERN EUROPE
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
SOUTHERN EUROPE
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
EASTERN EUROPE
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
NORTHERN AFRICA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
WESTERN AFRICA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
MIDDLE AFRICA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
EASTERN AFRICA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
SOUTHERN AFRICA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
CENTRAL ASIA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
SOUTHERN ASIA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
SOUTHEAST ASIA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
EASTERN ASIA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
ANZ & PACIFIC
1
DIGITAL IN 2017
GLOBAL OVERVIEWA COLLECTION OF INTERNET, SOCIAL MEDIA, AND MOBILE DATA FROM AROUND THE WORLD
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
WESTERN ASIA
6
WANT MORE DATA & INSIGHTS IN YOUR INBOX?
CLICK HERE TO SIGN UP FOR OUR NEWSLETTER
7
GLOBAL OVERVIEW
8
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
BILLION BILLION BILLION BILLION BILLION
URBANISATION: PENETRATION: PENETRATION: PENETRATION: PENETRATION:
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
GLOBAL DIGITAL OVERVIEWA SNAPSHOT OF INTERNET, SOCIAL MEDIA, AND MOBILE USE AROUND THE WORLD
7.569 3.892 3.077 5.082 2.818
54% 51% 41% 67% 37%
9
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
ANNUAL GROWTH TRENDSYEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT.
SEP
2017
+7% +15% +6% +16%
+262 MILLION +406 MILLION +303 MILLION +380 MILLION
10
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
SOUTH
ASIA
SOUTHEAST
ASIA
GLOBAL
AVERAGE:
SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES.
SEP
2017
INTERNET PENETRATION BY GLOBAL REGIONTHE NUMBER OF INTERNET USERS IN EACH REGION, COMPARED TO TOTAL POPULATION
89%
54%
67%
87%
67%
32%
60%
48%
57%
34%
57%
67%
51%
11
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
USERS AS A PERCENTAGE
OF ALL SOCIAL MEDIA USERS
SOCIAL MEDIA USEBASED ON THE LATEST MONTHLY ACTIVE USER FIGURES REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY
BILLION BILLION
SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA.
SEP
2017
3.077 41% 2.818 37%
12
SEP
2017
MOST ACTIVE SOCIAL MEDIA PLATFORMSBASED ON THE MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS FOR EACH PLATFORM, IN MILLIONS
SOURCES: KEPIOS ANALYSIS; LATEST COMPANY EARNINGS RELEASES, PRESS RELEASES OR MEDIA STATEMENTS; REPORTS IN REPUTABLE MEDIA; ALL AS OF SEPTEMBER 2017.
*NOTE: PLATFORMS IDENTIFIED BY AN ASTERISK (*) HAVE NOT PUBLISHED UPDATED USER FIGURES IN THE PAST 12 MONTHS, SO FIGURES MAY BE OUT OF DATE AND LESS RELIABLE.
**NOTE: SNAPCHAT DOES NOT PUBLISH MONTHLY ACTIVE USER DATA. THE FIGURE USED HERE WAS REPORTED BY TECHCRUNCH IN JUNE 2017, BASED ON DAILY ACTIVE USERS.
2,061
1,500
1,300
1,300
963
850
700
606
368
361
328
300
300
260
255
214
200
122
106
100
FACEBOOK
YOUTUBE
WHATSAPP
FB MESSENGER
WECHAT
QQ
INSTAGRAM
QZONE
TUMBLR
SINA WEIBO
TWITTER
BAIDU TIEBA*
SKYPE*
VIBER
SNAPCHAT**
LINE*
PINTEREST
YY
LINKEDIN
TELEGRAM*
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
DATA UPDATED TO:
21 SEPTEMBER 2017
13
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
FACEBOOK USERS
ACCESSING VIA
MOBILE DEVICES*
FACEBOOK USERS
USING FACEBOOK
EACH DAY
GLOBAL FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK’S WORLDWIDE USERS BY DEVICE, FREQUENCY OF USE, AND SELF-REPORTED GENDER OF USER
1
BILLION
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. *NOTE: ‘MOBILE DEVICES’ INCLUDES SMARTPHONES, FEATURE PHONES, AND TABLETS.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
2.061 90% 62% 44% 56%
14
TOTAL NUMBER
OF MOBILE USERS
(UNIQUE INDIVIDUALS)
MOBILE PENETRATION
(UNIQUE USERS vs.
TOTAL POPULATION)
TOTAL NUMBER
OF MOBILE
CONNECTIONS
AVERAGE NUMBER OF
MOBILE SUBSCRIPTIONS
PER UNIQUE USER
MOBILE USERS vs. MOBILE CONNECTIONSCOMPARING THE NUMBER OF UNIQUE INDIVIDUALS USING MOBILE PHONES TO THE NUMBER OF MOBILE SUBSCRIPTIONS IN USE
BILLION BILLION
SOURCES: GSMA INTELLIGENCE, SEPTEMBER 2017.
SEP
2017
5.082 67% 8.277 1.63
15
TOTAL NUMBER
OF MOBILE USERS
(UNIQUE INDIVIDUALS)
TOTAL NUMBER
OF MOBILE
CONNECTIONS
TOTAL NUMBER
OF MOBILE USERS
(UNIQUE INDIVIDUALS)
TOTAL NUMBER
OF MOBILE
CONNECTIONS
PERSPECTIVE: MOBILE USERS vs. CONNECTIONSCOMPARING THE NUMBER OF UNIQUE INDIVIDUALS USING MOBILE PHONES TO THE NUMBER OF MOBILE SUBSCRIPTIONS IN USE
GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA
BILLION BILLION BILLION BILLION
SOURCES: GSMA INTELLIGENCE, SEPTEMBER 2017; ERICSSON, AUGUST 2017.
SEP
2017
5.082 8.277 5.300 7.700
16
APAC REGIONAL OVERVIEW
17
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
APAC DIGITAL OVERVIEWA SNAPSHOT OF INTERNET, SOCIAL MEDIA AND MOBILE USE AROUND ASIA-PACIFIC
4.126 1.936 1.664 3.931 1.626
BILLION BILLION BILLION BILLION BILLION
48% 47% 40% 95% 39%
18
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT.
SEP
2017
ANNUAL DIGITAL GROWTH IN APAC
+8% +17% +4% +20%
+144 MILLION +241 MILLION +145 MILLION +271 MILLION
19
APAC POPULATION OVERVIEW
20
TOTAL APAC
POPULATION
APAC POPULATION
AGED 0-12 YEARS
APAC POPULATION
AGED 0-15 YEARS
APAC POPULATION
AGED 16-64 YEARS
APAC POPULATION
AGED 65+ YEARS
BILLION BILLION BILLION BILLION BILLION
ANNUAL GROWTH RATE: PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL:
SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU.
APAC POPULATION BY AGE GROUPSTHE REGION’S POPULATION BROKEN DOWN INTO VARIOUS AGE GROUPS
SEP
2017
4.126 0.825 1.014 2.753 0.369
0.88% 20% 25% 67% 9%
21
SEP
2017
APAC POPULATION DISTRIBUTION BY AGETHE REGION’S TOTAL POPULATION DETAILED BY FIVE-YEAR AGE GROUPS, IN MILLIONS
SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU.
320
316
314
321
333
344
316
292
289
291
262
190
178
135
93
65
40
18
5.9
1.2
0.2
0 - 4 5 - 9 10 - 14 15 - 19 20 - 24 25 - 29 30 - 34 35 - 39 40 - 44 45 - 49 50 - 54 55 - 59 60 - 64 65 - 69 70 - 74 75 - 79 80 - 84 85 - 89 90 - 94 95 - 99 100+
22
APAC INTERNET USE
23
APAC INTERNET USE AND PENETRATIONINTERNET AND MOBILE INTERNET USER NUMBERS COMPARED TO POPULATION
SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK;
FACEBOOK; GOVERNMENT REGULATORY AUTHORITIES; TENCENT, KAKAO; NAVER; EXTRAPOLATIONS OF ALL THE ABOVE.
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS
AS A PERCENTAGE OF
TOTAL INTERNET USERS
BILLION BILLION
SEP
2017
1.936 47% 1.892 98%
24 SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES.
SEP
2017
TIMOR-
LESTE
APAC
AVERAGE
WORLD
AVERAGE
INDIA
CHINA
SOUTH
KOREA
JAPAN
SINGAPORE
INDONESIA
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWAN
HONG
KONG
BANGLADESH
MONGOLIA
MALAYSIA
VIETNAM
AUSTRALIA
NEW ZEALAND
FIJI
PAPUA
NEW GUINEA
THAILAND
MALDIVES
NEW CALEDONIA
VANUATU
FRENCH POLYNESIA
SOLOMON ISLANDS
APAC INTERNET PENETRATIONTHE NUMBER OF INTERNET USERS COMPARED TO TOTAL POPULATION
55%
92% 93%
52%
45%
35%
73%
32%
83%
88% 87%
58%
67%
78%
83%
50% 31%
11%
50%
87%
87%
47%
51%
87%
30%
66%
10%
23%
25 SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT.
SEP
2017
INTERNET PENETRATION BY COUNTRYTHE NUMBER OF INTERNET USERS COMPARED TO TOTAL POPULATION
93%
92%
88%
87%
87%
87%
87%
86%
83%
83%
80%
78%
73%
67%
66%
58%
55%
52%
50%
49%
48%
47%
45%
45%
42%
41%
35%
32%
31%
30%
29%
28%
23%
11%
10%
JAPAN
SOUTHKOREA
HONGKONG
TAIWAN
NEWCALEDONIA
NEWZEALAND
AUSTRALIA
BRUNEI
THAILAND
SINGAPORE
MACAU
MALAYSIA
MALDIVES
VIETNAM
FR.POLYNESIA
PHILIPPINES
MONGOLIA
CHINA
INDONESIA
FIJI
NEPAL
APACAVERAGE
CAMBODIA
BANGLADESH
SAMOA
BHUTAN
INDIA
SRILANKA
TIMOR-LESTE
VANUATU
LAOS
MYANMAR
PAKISTAN
P.N.G.
SOLOMONIS.
GLOBAL
AVERAGE
26 SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT.
SEP
2017
APAC INTERNET USE RANKINGSBASED ON THE NUMBER OF INTERNET USERS COMPARED TO TOTAL POPULATION
# HIGHEST PENETRATION % TOTAL USERS
01 JAPAN 93% 118,453,595
02 SOUTH KOREA 92% 47,013,649
03 NORTHERN MARIANA IS. 89% 49,000
04 HONG KONG 88% 6,461,894
05 TAIWAN 87% 20,644,803
06 NEW CALEDONIA 87% 240,000
07 NEW ZEALAND 87% 4,078,993
08 AUSTRALIA 87% 21,176,595
09 BRUNEI 86% 370,000
10 THAILAND 83% 57,000,000
# FASTEST GROWTH +% TOTAL USERS
01 NORTHERN MARIANA IS. +207% 49,000
02 SAMOA +67% 90,000
03 INDONESIA +51% 132,700,000
04 CAMBODIA +43% 7,157,409
05 LAOS +43% 2,000,000
06 THAILAND +39% 57,000,000
07 VANUATU +38% 82,764
08 BANGLADESH +36% 73,347,000
09 AMERICAN SAMOA +35% 23,000
10 PAKISTAN +30% 44,608,065
HIGHEST INTERNET PENETRATION FASTEST INTERNET PENETRATION GROWTH
27
LAPTOPS &
DESKTOPS
MOBILE
PHONES
TABLET
DEVICES
OTHER
DEVICES
YEAR-ON-YEAR CHANGE:
SHARE OF WEB TRAFFIC BY DEVICE:BASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE:
SOURCES: STATCOUNTER, SEPTEMBER 2017.
SEP
2017
31.9% 65.7% 2.4% 0.02%
-19% +14% -19% (NO CHANGE)
APAC
28
LAPTOPS &
DESKTOPS
MOBILE
PHONES
TABLET
DEVICES
OTHER
DEVICES
YEAR-ON-YEAR CHANGE:
SHARE OF WEB TRAFFIC BY DEVICE:BASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE:
SOURCES: STATCOUNTER, SEPTEMBER 2017.
SEP
2017
52.8% 36.3% 10.8% 0.2%
-11% +21% -0.4% +43%
OCEANIA
29
APAC SOCIAL MEDIA USE
30
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
USERS AS A PERCENTAGE
OF ALL SOCIAL MEDIA USERS
SOCIAL MEDIA USEBASED ON THE LATEST MONTHLY ACTIVE USER FIGURES REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY
BILLION BILLION
SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA.
SEP
2017
1.664 40% 1.626 98%
31 SOURCES: FACEBOOK; TENCENT; KAKAO; NAVER.
SEP
2017
TIMOR-
LESTE
APAC
AVERAGE
WORLD
AVERAGE
INDIA
CHINA
SOUTH
KOREA
JAPAN
SINGAPORE
INDONESIA
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWAN
HONG
KONG
BANGLADESH
MONGOLIA
MALAYSIA
VIETNAM
AUSTRALIA
NEW ZEALAND
FIJI
PAPUA
NEW GUINEA
THAILAND
MALDIVES
NEW CALEDONIA
VANUATU
FRENCH POLYNESIA
SOLOMON ISLANDS
APAC SOCIAL MEDIA PENETRATIONMONTHLY ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
15%
55%
84% 55%
64%
15%
16%
73%
25%
67%
76% 80%
56%
52%
73%
79%
44% 29%
7%
50%
70%
70%
40%
41%
58%
20%
57%
9%
32 SOURCES: FACEBOOK; TENCENT; KAKAO; NAVER. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT.
SEP
2017
GLOBAL
AVERAGE
SOCIAL MEDIA PENETRATION BY COUNTRYMONTHLY ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
89%
84%
80%
79%
76%
73%
73%
70%
70%
67%
66%
64%
58%
57%
56%
55%
55%
52%
50%
46%
44%
40%
38%
36%
29%
29%
28%
27%
25%
20%
16%
15%
15%
9%
7%
BRUNEI
SOUTHKOREA
TAIWAN
SINGAPORE
HONGKONG
MALDIVES
MALAYSIA
NEWZEALAND
AUSTRALIA
THAILAND
MACAU
CHINA
NEWCALEDONIA
FR.POLYNESIA
PHILIPPINES
MONGOLIA
JAPAN
VIETNAM
FIJI
SAMOA
INDONESIA
APACAVERAGE
BHUTAN
CAMBODIA
TIMOR-LESTE
LAOS
MYANMAR
NEPAL
SRILANKA
VANUATU
INDIA
PAKISTAN
BANGLADESH
SOLOMONIS.
P.N.G.
33 SOURCES: FACEBOOK; TENCENT; KAKAO; NAVER. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT.
SEP
2017
APAC SOCIAL MEDIA USE RANKINGSBASED ON THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS COMPARED TO TOTAL POPULATION
# HIGHEST PENETRATION % TOTAL USERS
01 NORTHERN MARIANA IS. 89% 49,000
02 BRUNEI 89% 380,000
03 SOUTH KOREA 84% 42,746,000
04 TAIWAN 80% 19,000,000
05 SINGAPORE 79% 4,500,000
06 HONG KONG 76% 5,600,000
07 COOK ISLANDS 75% 13,000
08 MALDIVES 73% 320,000
09 MALAYSIA 73% 23,000,000
10 NEW ZEALAND 70% 3,300,000
# FASTEST GROWTH +% TOTAL USERS
01 KIRIBATI +163% 25,000
02 COOK ISLANDS +113% 13,000
03 NORTHERN MARIANA IS. +69% 49,000
04 VANUATU +69% 54,000
05 LAOS +54% 2,000,000
06 NAURU +50% 3,900
07 PAPUA NEW GUINEA +43% 600,000
08 INDIA +40% 214,000,000
09 CAMBODIA +38% 5,800,000
10 SOLOMON ISLANDS +37% 56,000
HIGHEST SOCIAL MEDIA PENETRATION FASTEST SOCIAL MEDIA PENETRATION GROWTH
34
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
FACEBOOK USERS
ACCESSING VIA
MOBILE DEVICES*
FACEBOOK USERS
USING FACEBOOK
EACH DAY
APAC FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK’S USERS IN ASIA-PACIFIC BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
MILLION
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. *NOTE: ‘MOBILE DEVICES’ INCLUDES SMARTPHONES, FEATURE PHONES, AND TABLETS.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
716.6 93% 56% 38% 62%
35
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
FEMALE
MALE
13 – 17
YEARS OLD
65+
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
18 – 24
YEARS OLD
PROFILE OF APAC’S FACEBOOK USERSBREAKDOWN OF FACEBOOK’S USERS IN ASIA-PACIFIC BY AGE AND GENDER, IN MILLIONS
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. NOTES: THE ‘TOTAL’ COLUMN OF THE INSET TABLE SHOWS ORIGINAL VALUES,
WHILE GRAPH VALUES HAVE BEEN DIVIDED BY ONE MILLION. TABLE PERCENTAGES REPRESENT THE RESPECTIVE GENDER AND AGE GROUP’S SHARE OF
TOTAL GLOBAL FACEBOOK USERS. TABLE VALUES MAY NOT SUM EXACTLY DUE TO ROUNDING IN THE SOURCE DATA.
SEP
2017
716.6 M 38% 62%
73.6 M 5% 6%
258.4 M 13% 23%
218.6 M 11% 19%
94.8 M 5% 8%
42.8 M 3% 3%
17.5 M 1% 1%
10.9 M 1% 1%
33
96
80
37
18
8 4
41
163
139
58
25 10 7
36
NUMBER OF 18-YEAR-OLD
MALES ALIVE IN APAC
IN SEPTEMBER 2017:
NUMBER OF 18-YEAR-OLD
MALES USING FACEBOOK IN
APAC IN SEPTEMBER 2017:
24 MILLION 30 MILLION
SOME INTRIGUING NUMBERS
VS
SOURCES: UNITED NATIONS AND US CENSUS BUREAU, SEPTEMBER 2017; FACEBOOK, SEPTEMBER 2017.
37
LAPTOPS &
DESKTOPS
SMART
PHONES
FEATURE
PHONES
TABLET
DEVICES
ACTIVE USER ACCOUNTS:
SHARE OF APAC FACEBOOK USE BY DEVICEBASED ON THE NUMBER OF ACTIVE USER ACCOUNTS IN ASIA-PACIFIC ACCESSING THE PLATFORM VIA EACH DEVICE
ACTIVE USER ACCOUNTS: ACTIVE USER ACCOUNTS: ACTIVE USER ACCOUNTS:
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. TOTALS EXCEED 100% DUE TO INDIVIDUALS’ USE OF MORE THAN ONE DEVICE TO ACCESS FACEBOOK IN THE PAST 30 DAYS.
SEP
2017
24% 87% 0.4% 8%
172 MILLION 623 MILLION 3 MILLION 57 MILLION
38
APAC MOBILE SOCIAL MEDIA USE
39 SOURCES: FACEBOOK; TENCENT; KAKAO; NAVER.
SEP
2017
TIMOR-
LESTE
APAC
AVERAGE
WORLD
AVERAGE
INDIA
CHINA
SOUTH
KOREA
JAPAN
SINGAPORE
INDONESIA
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWAN
HONG
KONG
BANGLADESH
MONGOLIA
MALAYSIA
VIETNAM
AUSTRALIA
NEW ZEALAND
FIJI
PAPUA
NEW GUINEA
THAILAND
MALDIVES
NEW CALEDONIA
VANUATU
FRENCH POLYNESIA
SOLOMON ISLANDS
APAC MOBILE SOCIAL MEDIA PENETRATIONACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION
15%
55%
84% 55%
64%
15%
15%
69%
23%
64%
69% 76%
54%
49%
66%
72%
40% 29%
7%
47%
61%
62%
39%
37%
51%
18%
49%
9%
40 SOURCES: FACEBOOK; TENCENT; KAKAO; NAVER. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT.
SEP
2017
GLOBAL
AVERAGE
MOBILE SOCIAL MEDIA PENETRATION BY COUNTRYACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION
84%
77%
76%
72%
69%
69%
66%
64%
64%
62%
61%
59%
55%
55%
54%
51%
49%
49%
47%
45%
40%
39%
38%
34%
29%
28%
28%
26%
23%
18%
15%
15%
15%
9%
7%
SOUTHKOREA
BRUNEI
TAIWAN
SINGAPORE
HONGKONG
MALDIVES
MALAYSIA
THAILAND
CHINA
NEWZEALAND
AUSTRALIA
MACAU
MONGOLIA
JAPAN
PHILIPPINES
NEWCALEDONIA
FR.POLYNESIA
VIETNAM
FIJI
SAMOA
INDONESIA
APACAVERAGE
BHUTAN
CAMBODIA
TIMOR-LESTE
MYANMAR
LAOS
NEPAL
SRILANKA
VANUATU
INDIA
PAKISTAN
BANGLADESH
SOLOMONIS.
P.N.G.
41 SOURCES: FACEBOOK; TENCENT; KAKAO; NAVER. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT.
SEP
2017
APAC MOBILE SOCIAL MEDIA USE RANKINGSBASED ON THE NUMBER OF ACTIVE MOBILE SOCIAL MEDIA ACCOUNTS COMPARED TO TOTAL POPULATION
# HIGHEST PENETRATION % TOTAL USERS
01 SOUTH KOREA 84% 42,746,000
02 NORTHERN MARIANA IS. 83% 46,000
03 BRUNEI 77% 330,000
04 TAIWAN 76% 18,000,000
05 SINGAPORE 72% 4,100,000
06 HONG KONG 69% 5,100,000
07 COOK ISLANDS 69% 12,000
08 MALDIVES 69% 300,000
09 MALAYSIA 66% 21,000,000
10 THAILAND 64% 44,000,000
# FASTEST GROWTH +% TOTAL USERS
01 KIRIBATI +238% 25,000
02 COOK ISLANDS +135% 12,000
03 VANUATU +89% 51,000
04 NORTHERN MARIANA IS. +77% 46,000
05 PAPUA NEW GUINEA +76% 580,000
06 LAOS +73% 1,900,000
07 MYANMAR +67% 15,000,000
08 SOLOMON ISLANDS +58% 52,000
09 CAMBODIA +57% 5,500,000
10 NAURU +57% 3,600
HIGHEST MOBILE SOCIAL MEDIA PENETRATION FASTEST MOBILE SOCIAL MEDIA PENETRATION GROWTH
42
APAC MOBILE USE
43 SOURCE: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
TIMOR-
LESTE
APAC
AVERAGE
WORLD
AVERAGE
INDIA
CHINA
SOUTH
KOREA
JAPAN
SINGAPORE
INDONESIA
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWAN
HONG
KONG
BANGLADESH
MONGOLIA
MALAYSIA
VIETNAM
AUSTRALIA
NEW ZEALAND
FIJI
PAPUA
NEW GUINEA
THAILAND
MALDIVES
NEW CALEDONIA
VANUATU
FRENCH POLYNESIA
SOLOMON ISLANDS
MOBILE CONNECTIVITY IN APACTHE TOTAL NUMBER OF MOBILE CONNECTIONS COMPARED TO TOTAL POPULATION
71%
112%
114% 145%
95%
73%
79%
184%
126%
132%
165% 132%
123%
131%
136%
148%
141% 121%
42%
132%
128%
132%
95%
109%
103%
85%
87%
73%
44 SOURCE: GSMA INTELLIGENCE, Q4 2016. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT.
SEP
2017
GLOBAL
AVERAGE
MOBILE CONNECTIVITY BY COUNTRYTHE TOTAL NUMBER OF MOBILE CONNECTIONS COMPARED TO TOTAL POPULATION
286%
184%
172%
165%
148%
145%
141%
136%
132%
132%
132%
132%
131%
128%
126%
123%
121%
120%
114%
112%
108%
103%
95%
95%
95%
92%
87%
87%
85%
79%
73%
73%
71%
68%
42%
MACAU
MALDIVES
CAMBODIA
HONGKONG
SINGAPORE
JAPAN
INDONESIA
MALAYSIA
FIJI
THAILAND
TAIWAN
NEWZEALAND
VIETNAM
AUSTRALIA
SRILANKA
PHILIPPINES
TIMOR-LESTE
BRUNEI
SOUTHKOREA
MONGOLIA
NEPAL
NEWCALEDONIA
APACAVERAGE
MYANMAR
CHINA
BHUTAN
FR.POLYNESIA
LAOS
VANUATU
INDIA
BANGLADESH
SOLOMONIS.
PAKISTAN
SAMOA
P.N.G.
45 SOURCE: GSMA INTELLIGENCE, Q4 2016. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT.
SEP
2017
APAC MOBILE CONNECTIVITY RANKINGSBASED ON THE TOTAL NUMBER OF MOBILE CONNECTIONS COMPARED TO TOTAL POPULATION
# HIGHEST CONNECTIVITY % CONNECTIONS
01 MACAU 286% 1,780,745
02 MALDIVES 184% 804,738
03 CAMBODIA 172% 27,599,227
04 HONG KONG 165% 12,183,839
05 SINGAPORE 148% 8,441,706
06 JAPAN 145% 185,329,314
07 INDONESIA 141% 371,430,023
08 MALAYSIA 136% 42,931,814
09 FIJI 132% 1,198,443
10 THAILAND 132% 90,942,029
# FASTEST GROWTH +% CONNECTIONS
01 TONGA +48% 104,206
02 TIMOR-LESTE +47% 1,563,108
03 MYANMAR +38% 50,564,043
04 MARSHALL ISLANDS +24% 41,681
05 PALAU +20% 23,469
06 VANUATU +19% 235,958
07 LAOS +18% 5,954,708
08 NEPAL +18% 31,548,854
09 NORTH KOREA +14% 3,773,420
10 INDONESIA +14% 371,430,023
HIGHEST RATES OF MOBILE CONNECTIVITY FASTEST GROWING RATES OF MOBILE CONNECTIVITY
46
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
PRE-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
BILLION
3.931 95% 81% 19% 53%
47
SHARE OF MOBILE WEB BY MOBILE OS: ASIABASED ON EACH OPERATING SYSTEM’S SHARE OF ALL GLOBAL MOBILE WEB REQUESTS
PERCENTAGE OF MOBILE
WEB REQUESTS FROM
ANDROID WEBKIT DEVICES
PERCENTAGE OF MOBILE
WEB REQUESTS FROM
APPLE IOS DEVICES
PERCENTAGE OF MOBILE WEB
REQUESTS FROM OTHER
MOBILE OPERATING SYSTEMS
SOURCES: STATCOUNTER, SEPTEMBER 2017.
SEP
2017
78.2% 13.3% 8.5%
48
SHARE OF MOBILE WEB BY MOBILE OS: OCEANIABASED ON EACH OPERATING SYSTEM’S SHARE OF ALL GLOBAL MOBILE WEB REQUESTS
PERCENTAGE OF MOBILE
WEB REQUESTS FROM
ANDROID WEBKIT DEVICES
PERCENTAGE OF MOBILE
WEB REQUESTS FROM
APPLE IOS DEVICES
PERCENTAGE OF MOBILE WEB
REQUESTS FROM OTHER
MOBILE OPERATING SYSTEMS
SOURCES: STATCOUNTER, SEPTEMBER 2017.
SEP
2017
36.9% 60.4% 2.7%
49
COUNTRY REPORTS
50
AUSTRALIA
51
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
AUSTRALIA
24.45 21.18 17.00 31.35 15.00
MILLION MILLION MILLION MILLION MILLION
90% 87% 70% 128% 61%
52
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
0% +13% +2% +15%
(NO CHANGE) +2 MILLION +700 THOUSAND +2 MILLION
53
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
17.00 88% 71% 51% 49%
MILLION
54
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
31.35 128% 33% 67% 98%
MILLION
55
BANGLADESH
56
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
BANGLADESH
164.7 73.3 25.0 120.5 24.0
MILLION MILLION MILLION MILLION MILLION
36% 45% 15% 73% 15%
57
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+36% +14% -10% +33%
+19 MILLION +3 MILLION -14 MILLION +6 MILLION
58
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
25.0 96% 40% 24% 76%
MILLION
59
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
120.5 74% 97% 3% 20%
MILLION
60
BHUTAN
61
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
BHUTAN
808 331 310 745 310
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND
39% 41% 38% 92% 38%
62
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+7% +29% +8% +41%
+21 THOUSAND +70 THOUSAND +56 THOUSAND +90 THOUSAND
63
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
310 100% 52% 42% 58%
THOUSAND
64
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
745 95% 97% 3% 77%
THOUSAND
65
BRUNEI DARUSSALAM
66
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
BRUNEI DARUSSALAM
429 380 380 516 330
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND
80% 89% 89% 120% 77%
67
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+19% +27% -1% +18%
+61 THOUSAND +80 THOUSAND -5 THOUSAND +50 THOUSAND
68
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
380 87% 63% 45% 55%
THOUSAND
69
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
516 119% 83% 17% 57%
THOUSAND
70
CAMBODIA
71
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
CAMBODIA
16.01 7.16 5.80 27.60 5.50
MILLION MILLION MILLION MILLION MILLION
21% 45% 36% 172% 34%
72
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+43% +38% +6% +57%
+2 MILLION +2 MILLION +2 MILLION +2 MILLION
73
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
5.80 95% 55% 40% 60%
MILLION
74
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
27.60 173% 94% 6% 45%
MILLION
75
CHINA
76
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
CHINA
1,410 739 896 1,332 896
MILLION MILLION MILLION MILLION MILLION
58% 52% 64% 95% 64%
77
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+2% +11% +1% +11%
+17 MILLION +90 MILLION +19 MILLION +90 MILLION
78
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
1,332 96% 78% 22% 76%
MILLION
79
FIJI
80
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
FIJI
906 450 450 1.20 430
THOUSAND THOUSAND THOUSAND MILLION THOUSAND
54% 50% 50% 132% 47%
81
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+9% +18% +8% +26%
+35 THOUSAND +70 THOUSAND +88 THOUSAND +90 THOUSAND
82
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
450 96% 42% 49% 51%
THOUSAND
83
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
1.20 133% 93% 7% 45%
MILLION
84
FRENCH POLYNESIA
85
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
FRENCH POLYNESIA
283 185 160 246 140
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND
57% 66% 57% 87% 49%
FRENCH
POLYNESIA
86
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+1% +14% -1% +17%
+2 THOUSAND +20 THOUSAND -3 THOUSAND +20 THOUSAND
FRENCH
POLYNESIA
87
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
FRENCH
POLYNESIA
160 88% 60% 54% 46%
THOUSAND
88
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
FRENCH
POLYNESIA
246 86% 56% 44% 40%
THOUSAND
89
HONG KONG
90
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
HONG KONG
7.36 6.46 5.60 12.18 5.10
MILLION MILLION MILLION MILLION MILLION
100% 88% 76% 165% 69%
91
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+4% +12% -6% +13%
+246 THOUSAND +600 THOUSAND -817 THOUSAND +600 THOUSAND
92
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
5.60 91% 68% 54% 46%
MILLION
93
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
12.18 165% 44% 56% 75%
MILLION
94
INDIA
95
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
INDIA
1,339 462 214 1,059 202
MILLION MILLION MILLION MILLION MILLION
33% 35% 16% 79% 15%
96
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
0% +40% +5% +55%
(NO CHANGE) +61 MILLION +47 MILLION +72 MILLION
97
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
214 94% 56% 22% 78%
MILLION
98
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
1,059 79% 93% 7% 20%
MILLION
99
INDONESIA
100
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
INDONESIA
264 133 115 371 106
MILLION MILLION MILLION MILLION MILLION
55% 50% 44% 141% 40%
101
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+51% +31% +14% +39%
+45 MILLION +27 MILLION +45 MILLION +30 MILLION
102
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
115 92% 55% 43% 57%
MILLION
103
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
371 142% 98% 2% 46%
MILLION
104
JAPAN
105
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
JAPAN
127 118 70 185 70
MILLION MILLION MILLION MILLION MILLION
93% 93% 55% 145% 55%
106
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+0.4% +28% +7% +28%
+440 THOUSAND +16 MILLION +12 MILLION +16 MILLION
107
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
35 74% 60% 49% 51%
MILLION
NOTE: FACEBOOK IS NOT THE LARGEST ACTIVE SOCIAL PLATFORM IN JAPAN.
108
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
185 147% 0% 100% 98%
MILLION
109
LAOS
110
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
LAOS
6.86 2.00 2.00 5.95 1.90
MILLION MILLION MILLION MILLION MILLION
43% 29% 29% 87% 28%
111
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+43% +54% +18% +73%
+600 THOUSAND +700 THOUSAND +927 THOUSAND +800 THOUSAND
112
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
2.00 95% 60% 44% 56%
MILLION
113
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
5.95 85% 97% 3% 35%
MILLION
114
MACAU
115
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
MACAU
623 495 410 1,781 370
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND
97% 80% 66% 286% 59%
116
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+8% +14% -4% +9%
+35 THOUSAND +50 THOUSAND -70 THOUSAND +30 THOUSAND
117
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
410 90% 66% 56% 44%
THOUSAND
118
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
1.781 296% 64% 36% 99%
MILLION
119
MALAYSIA
120
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
MALAYSIA
31.62 24.55 23.00 42.93 21.00
MILLION MILLION MILLION MILLION MILLION
76% 78% 73% 136% 66%
121
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+13% +21% -1% +24%
+3 MILLION +4 MILLION -496 THOUSAND +4 MILLION
122
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
23.00 91% 65% 43% 57%
MILLION
123
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
42.93 139% 76% 24% 75%
MILLION
124
MALDIVES
125
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
MALDIVES
436 320 320 805 300
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND
40% 73% 73% 184% 69%
126
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+19% +23% +11% +25%
+50 THOUSAND +60 THOUSAND +80 THOUSAND +60 THOUSAND
127
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
320 94% 69% 34% 66%
THOUSAND
128
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
805 216% 89% 11% 38%
THOUSAND
129
MONGOLIA
130
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
MONGOLIA
3.08 1.70 1.70 3.46 1.70
MILLION MILLION MILLION MILLION MILLION
72% 55% 55% 112% 55%
131
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+13% +21% -27% +31%
+200 THOUSAND +300 THOUSAND -1 MILLION +400 THOUSAND
132
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
1.70 100% 58% 54% 46%
MILLION
133
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
3.46 114% 86% 14% 46%
MILLION
134
MYANMAR
135
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
MYANMAR
53.37 15.00 15.00 50.56 15.00
MILLION MILLION MILLION MILLION MILLION
36% 28% 28% 95% 28%
136
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+27% +36% +38% +67%
+3 MILLION +4 MILLION +14 MILLION +6 MILLION
137
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
15.00 100% 47% 37% 63%
MILLION
138
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
50.56 93% 99% 1% 55%
MILLION
139
NEPAL
140
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
NEPAL
29.30 14.12 7.80 31.55 7.50
MILLION MILLION MILLION MILLION MILLION
19% 48% 27% 108% 26%
141
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+21% +20% +18% +34%
+2 MILLION +1 MILLION +5 MILLION +2 MILLION
142
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
7.80 96% 49% 37% 63%
MILLION
143
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
31.55 109% 95% 5% 21%
MILLION
144
NEW CALEDONIA
145
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
NEW CALEDONIA
276 240 160 285 140
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND
70% 87% 58% 103% 51%
NEW
CALEDONIA
146
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
0% +7% +4% +17%
(NO CHANGE) +10 THOUSAND +12 THOUSAND +20 THOUSAND
NEW
CALEDONIA
147
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
NEW
CALEDONIA
160 88% 61% 55% 45%
THOUSAND
148
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
NEW
CALEDONIA
285 106% 68% 32% 26%
THOUSAND
149
NEW ZEALAND
150
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
NEW ZEALAND
4.71 4.08 3.30 6.19 2.90
MILLION MILLION MILLION MILLION MILLION
86% 87% 70% 132% 62%
151
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
-2% +10% +4% +12%
-83 THOUSAND +300 THOUSAND +211 THOUSAND +300 THOUSAND
152
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
3.30 88% 73% 52% 48%
MILLION
153
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
6.19 135% 62% 38% 84%
MILLION
154
NORTH KOREA
155
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
NORTH KOREA
25.49 0.02 0.01 3.77 0.01
MILLION MILLION MILLION MILLION MILLION
61% 0% 0% 15% 0%
156
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+14% [N/A] +14% [N/A]
+2 THOUSAND [N/A] +462 THOUSAND [N/A]
157
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
3.77 15% 100% 0% 100%
MILLION
158
PAKISTAN
159
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
PAKISTAN
197 45 30 140 29
MILLION MILLION MILLION MILLION MILLION
39% 23% 15% 71% 15%
160
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+30% +11% +11% +32%
+10 MILLION +3 MILLION +14 MILLION +7 MILLION
161
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
30 97% 47% 23% 77%
MILLION
162
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
140 72% 97% 3% 29%
MILLION
163
PAPUA NEW GUINEA
164
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
PAPUA NEW GUINEA
8.25 0.91 0.60 3.44 0.58
MILLION MILLION MILLION MILLION MILLION
13% 11% 7% 42% 7%
165
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+26% +43% -9% +76%
+185 THOUSAND +180 THOUSAND -357 THOUSAND +250 THOUSAND
166
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
600 97% 28% 38% 62%
THOUSAND
167
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
3.44 44% 78% 22% 24%
MILLION
168
THE PHILIPPINES
169
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
THE PHILIPPINES
105 61 59 129 57
MILLION MILLION MILLION MILLION MILLION
44% 58% 56% 123% 54%
170
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+13% +9% +9% +21%
+7 MILLION +5 MILLION +10 MILLION +10 MILLION
171
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
59 97% 44% 53% 47%
MILLION
172
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
129 126% 96% 4% 52%
MILLION
173
SAMOA
174
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
SAMOA
196 90 90 133 88
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND
19% 46% 46% 68% 45%
175
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+67% +30% -46% +47%
+36 THOUSAND +21 THOUSAND -115 THOUSAND +28 THOUSAND
176
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
90 98% 41% 50% 50%
THOUSAND
177
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
133 68% 95% 5% 69%
THOUSAND
178
SINGAPORE
179
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
SINGAPORE
5.71 4.71 4.50 8.44 4.10
MILLION MILLION MILLION MILLION MILLION
100% 83% 79% 148% 72%
180
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+0.3% +15% +3% +11%
+14 THOUSAND +600 THOUSAND +223 THOUSAND +400 THOUSAND
181
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
4.50 91% 71% 47% 53%
MILLION
182
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
8.44 147% 41% 59% 99%
MILLION
183
THE SOLOMON ISLANDS
184
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
THE SOLOMON ISLANDS
611 62 56 446 52
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND
23% 10% 9% 73% 9%
185
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016
YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES;
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA;
MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT.
SEP
2017
+6% +37% +9% +58%
+3 THOUSAND +15 THOUSAND +37 THOUSAND +19 THOUSAND
186
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
SEP
2017
56 93% 36% 45% 55%
THOUSAND
187
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
SEP
2017
446 74% 96% 5% 34%
THOUSAND
188
SOUTH KOREA
189
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI;
CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SEP
2017
vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION:
SOUTH KOREA
50.98 47.01 42.75 58.24 42.75
MILLION MILLION MILLION MILLION MILLION
83% 92% 84% 114% 84%
Digital in APAC in 2017
Digital in APAC in 2017
Digital in APAC in 2017
Digital in APAC in 2017
Digital in APAC in 2017
Digital in APAC in 2017
Digital in APAC in 2017
Digital in APAC in 2017
Digital in APAC in 2017
Digital in APAC in 2017
Digital in APAC in 2017
Digital in APAC in 2017
Digital in APAC in 2017
Digital in APAC in 2017
Digital in APAC in 2017
Digital in APAC in 2017
Digital in APAC in 2017
Digital in APAC in 2017
Digital in APAC in 2017
Digital in APAC in 2017
Digital in APAC in 2017
Digital in APAC in 2017
Digital in APAC in 2017
Digital in APAC in 2017
Digital in APAC in 2017
Digital in APAC in 2017
Digital in APAC in 2017
Digital in APAC in 2017
Digital in APAC in 2017
Digital in APAC in 2017
Digital in APAC in 2017
Digital in APAC in 2017
Digital in APAC in 2017
Digital in APAC in 2017
Digital in APAC in 2017
Digital in APAC in 2017
Digital in APAC in 2017
Digital in APAC in 2017
Digital in APAC in 2017

More Related Content

Viewers also liked

Digital in 2017: Southern Africa
Digital in 2017: Southern AfricaDigital in 2017: Southern Africa
Digital in 2017: Southern Africa
We Are Social Singapore
 
Digital in 2017: Central America
Digital in 2017: Central AmericaDigital in 2017: Central America
Digital in 2017: Central America
We Are Social Singapore
 
Digital in 2017: Western Africa
Digital in 2017: Western AfricaDigital in 2017: Western Africa
Digital in 2017: Western Africa
We Are Social Singapore
 
Digital in 2017: Australia, New Zealand & The Pacific
Digital in 2017: Australia, New Zealand & The PacificDigital in 2017: Australia, New Zealand & The Pacific
Digital in 2017: Australia, New Zealand & The Pacific
We Are Social Singapore
 
Digital in 2017: Middle Africa
Digital in 2017: Middle AfricaDigital in 2017: Middle Africa
Digital in 2017: Middle Africa
We Are Social Singapore
 
Digital in 2017: Northern Africa
Digital in 2017: Northern AfricaDigital in 2017: Northern Africa
Digital in 2017: Northern Africa
We Are Social Singapore
 
Digital in 2017: Southern Europe
Digital in 2017: Southern EuropeDigital in 2017: Southern Europe
Digital in 2017: Southern Europe
We Are Social Singapore
 
Digital in 2017: South America
Digital in 2017: South AmericaDigital in 2017: South America
Digital in 2017: South America
We Are Social Singapore
 
Digital in 2017: Northern America
Digital in 2017: Northern AmericaDigital in 2017: Northern America
Digital in 2017: Northern America
We Are Social Singapore
 
Digital in 2017: Eastern Europe
Digital in 2017: Eastern EuropeDigital in 2017: Eastern Europe
Digital in 2017: Eastern Europe
We Are Social Singapore
 
Digital in 2017: Central Asia
Digital in 2017: Central AsiaDigital in 2017: Central Asia
Digital in 2017: Central Asia
We Are Social Singapore
 
We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013)
We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013)We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013)
We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013)
We Are Social Singapore
 
Digital in 2017: Northern Europe
Digital in 2017: Northern EuropeDigital in 2017: Northern Europe
Digital in 2017: Northern Europe
We Are Social Singapore
 
2016 Digital Yearbook
2016 Digital Yearbook2016 Digital Yearbook
2016 Digital Yearbook
We Are Social Singapore
 
Digital in 2017: Western Europe
Digital in 2017: Western EuropeDigital in 2017: Western Europe
Digital in 2017: Western Europe
We Are Social Singapore
 
Digital in 2017: Southern Asia
Digital in 2017: Southern AsiaDigital in 2017: Southern Asia
Digital in 2017: Southern Asia
We Are Social Singapore
 
Social, Digital & Mobile Around The World (January 2014)
Social, Digital & Mobile Around The World (January 2014)Social, Digital & Mobile Around The World (January 2014)
Social, Digital & Mobile Around The World (January 2014)
We Are Social Singapore
 
Digital in 2017: Western Asia
Digital in 2017: Western AsiaDigital in 2017: Western Asia
Digital in 2017: Western Asia
We Are Social Singapore
 
Digital in 2016
Digital in 2016Digital in 2016
Digital in 2016
We Are Social Singapore
 
Digital, Social & Mobile in 2015
Digital, Social & Mobile in 2015Digital, Social & Mobile in 2015
Digital, Social & Mobile in 2015
We Are Social Singapore
 

Viewers also liked (20)

Digital in 2017: Southern Africa
Digital in 2017: Southern AfricaDigital in 2017: Southern Africa
Digital in 2017: Southern Africa
 
Digital in 2017: Central America
Digital in 2017: Central AmericaDigital in 2017: Central America
Digital in 2017: Central America
 
Digital in 2017: Western Africa
Digital in 2017: Western AfricaDigital in 2017: Western Africa
Digital in 2017: Western Africa
 
Digital in 2017: Australia, New Zealand & The Pacific
Digital in 2017: Australia, New Zealand & The PacificDigital in 2017: Australia, New Zealand & The Pacific
Digital in 2017: Australia, New Zealand & The Pacific
 
Digital in 2017: Middle Africa
Digital in 2017: Middle AfricaDigital in 2017: Middle Africa
Digital in 2017: Middle Africa
 
Digital in 2017: Northern Africa
Digital in 2017: Northern AfricaDigital in 2017: Northern Africa
Digital in 2017: Northern Africa
 
Digital in 2017: Southern Europe
Digital in 2017: Southern EuropeDigital in 2017: Southern Europe
Digital in 2017: Southern Europe
 
Digital in 2017: South America
Digital in 2017: South AmericaDigital in 2017: South America
Digital in 2017: South America
 
Digital in 2017: Northern America
Digital in 2017: Northern AmericaDigital in 2017: Northern America
Digital in 2017: Northern America
 
Digital in 2017: Eastern Europe
Digital in 2017: Eastern EuropeDigital in 2017: Eastern Europe
Digital in 2017: Eastern Europe
 
Digital in 2017: Central Asia
Digital in 2017: Central AsiaDigital in 2017: Central Asia
Digital in 2017: Central Asia
 
We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013)
We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013)We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013)
We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013)
 
Digital in 2017: Northern Europe
Digital in 2017: Northern EuropeDigital in 2017: Northern Europe
Digital in 2017: Northern Europe
 
2016 Digital Yearbook
2016 Digital Yearbook2016 Digital Yearbook
2016 Digital Yearbook
 
Digital in 2017: Western Europe
Digital in 2017: Western EuropeDigital in 2017: Western Europe
Digital in 2017: Western Europe
 
Digital in 2017: Southern Asia
Digital in 2017: Southern AsiaDigital in 2017: Southern Asia
Digital in 2017: Southern Asia
 
Social, Digital & Mobile Around The World (January 2014)
Social, Digital & Mobile Around The World (January 2014)Social, Digital & Mobile Around The World (January 2014)
Social, Digital & Mobile Around The World (January 2014)
 
Digital in 2017: Western Asia
Digital in 2017: Western AsiaDigital in 2017: Western Asia
Digital in 2017: Western Asia
 
Digital in 2016
Digital in 2016Digital in 2016
Digital in 2016
 
Digital, Social & Mobile in 2015
Digital, Social & Mobile in 2015Digital, Social & Mobile in 2015
Digital, Social & Mobile in 2015
 

Similar to Digital in APAC in 2017

Digital in APAC in 2017 - IDUAI Special Report
Digital in APAC in 2017 - IDUAI Special ReportDigital in APAC in 2017 - IDUAI Special Report
Digital in APAC in 2017 - IDUAI Special Report
Kepios
 
Số liệu báo cáo về Digital tại Việt Nam và Đông Nam Á 2017
Số liệu báo cáo về Digital tại Việt Nam và Đông Nam Á 2017Số liệu báo cáo về Digital tại Việt Nam và Đông Nam Á 2017
Số liệu báo cáo về Digital tại Việt Nam và Đông Nam Á 2017
Pham Phuoc Nguyen
 
Digital 2017 Southeast Asia (January 2017)
Digital 2017 Southeast Asia (January 2017)Digital 2017 Southeast Asia (January 2017)
Digital 2017 Southeast Asia (January 2017)
DataReportal
 
Digital marketing lanscape 2017 south east asia by wearesocial
Digital marketing lanscape 2017 south east asia   by wearesocialDigital marketing lanscape 2017 south east asia   by wearesocial
Digital marketing lanscape 2017 south east asia by wearesocial
Nguyen Ngoc
 
Số liệu báo cáo về Digital tại Việt Nam và Đông Nam Á 2017
Số liệu báo cáo về Digital tại Việt Nam và Đông Nam Á 2017Số liệu báo cáo về Digital tại Việt Nam và Đông Nam Á 2017
Số liệu báo cáo về Digital tại Việt Nam và Đông Nam Á 2017
Duc Nguyen
 
17digitalin2017southeastasia-wearesocialandhootsuitev001-170126055857
17digitalin2017southeastasia-wearesocialandhootsuitev001-17012605585717digitalin2017southeastasia-wearesocialandhootsuitev001-170126055857
17digitalin2017southeastasia-wearesocialandhootsuitev001-170126055857
Masrizal Umar
 
South East Asia Digital & Mobile Scene in 2017*
South East Asia Digital & Mobile Scene in 2017*South East Asia Digital & Mobile Scene in 2017*
South East Asia Digital & Mobile Scene in 2017*
Robin Ng
 
Digital In Southeast Asia 2017
Digital In Southeast Asia 2017Digital In Southeast Asia 2017
Digital In Southeast Asia 2017
ThrustGen - Trust Generation
 
Digital in 2017 - Southeast Asia & Vietnam (We Are Social)
Digital in 2017 - Southeast Asia & Vietnam (We Are Social)Digital in 2017 - Southeast Asia & Vietnam (We Are Social)
Digital in 2017 - Southeast Asia & Vietnam (We Are Social)
Truong Bomi
 
Estado redessociales2017
Estado redessociales2017Estado redessociales2017
Estado redessociales2017
Susana Pavón
 
Global Digital Statshot Q2 2017
Global Digital Statshot Q2 2017Global Digital Statshot Q2 2017
Global Digital Statshot Q2 2017
We Are Social Singapore
 
Digital 2017 Asia-Pacific Regional Overview (September 2017)
Digital 2017 Asia-Pacific Regional Overview (September 2017)Digital 2017 Asia-Pacific Regional Overview (September 2017)
Digital 2017 Asia-Pacific Regional Overview (September 2017)
DataReportal
 
Digital Marketing Statistics by WeAreSocial
Digital Marketing Statistics by WeAreSocialDigital Marketing Statistics by WeAreSocial
Digital Marketing Statistics by WeAreSocial
Amar Shah
 
2017 Digital Yearbook from wearesocial
2017 Digital Yearbook from wearesocial2017 Digital Yearbook from wearesocial
2017 Digital Yearbook from wearesocial
Duy, Vo Hoang
 
2017 digital yearbook
2017 digital yearbook2017 digital yearbook
2017 digital yearbook
mondialsolution mondialbrand
 
Q2 2017 global digital statshot
Q2 2017 global digital statshotQ2 2017 global digital statshot
Q2 2017 global digital statshot
mondialsolution mondialbrand
 
Digital 2017 Q2 Global Digital Statshot (April 2017)
Digital 2017 Q2 Global Digital Statshot (April 2017)Digital 2017 Q2 Global Digital Statshot (April 2017)
Digital 2017 Q2 Global Digital Statshot (April 2017)
DataReportal
 
2017 digital yearbook internet, social media, and mobile data
2017 digital yearbook internet, social media, and mobile data2017 digital yearbook internet, social media, and mobile data
2017 digital yearbook internet, social media, and mobile data
Ximo Salas
 

Similar to Digital in APAC in 2017 (18)

Digital in APAC in 2017 - IDUAI Special Report
Digital in APAC in 2017 - IDUAI Special ReportDigital in APAC in 2017 - IDUAI Special Report
Digital in APAC in 2017 - IDUAI Special Report
 
Số liệu báo cáo về Digital tại Việt Nam và Đông Nam Á 2017
Số liệu báo cáo về Digital tại Việt Nam và Đông Nam Á 2017Số liệu báo cáo về Digital tại Việt Nam và Đông Nam Á 2017
Số liệu báo cáo về Digital tại Việt Nam và Đông Nam Á 2017
 
Digital 2017 Southeast Asia (January 2017)
Digital 2017 Southeast Asia (January 2017)Digital 2017 Southeast Asia (January 2017)
Digital 2017 Southeast Asia (January 2017)
 
Digital marketing lanscape 2017 south east asia by wearesocial
Digital marketing lanscape 2017 south east asia   by wearesocialDigital marketing lanscape 2017 south east asia   by wearesocial
Digital marketing lanscape 2017 south east asia by wearesocial
 
Số liệu báo cáo về Digital tại Việt Nam và Đông Nam Á 2017
Số liệu báo cáo về Digital tại Việt Nam và Đông Nam Á 2017Số liệu báo cáo về Digital tại Việt Nam và Đông Nam Á 2017
Số liệu báo cáo về Digital tại Việt Nam và Đông Nam Á 2017
 
17digitalin2017southeastasia-wearesocialandhootsuitev001-170126055857
17digitalin2017southeastasia-wearesocialandhootsuitev001-17012605585717digitalin2017southeastasia-wearesocialandhootsuitev001-170126055857
17digitalin2017southeastasia-wearesocialandhootsuitev001-170126055857
 
South East Asia Digital & Mobile Scene in 2017*
South East Asia Digital & Mobile Scene in 2017*South East Asia Digital & Mobile Scene in 2017*
South East Asia Digital & Mobile Scene in 2017*
 
Digital In Southeast Asia 2017
Digital In Southeast Asia 2017Digital In Southeast Asia 2017
Digital In Southeast Asia 2017
 
Digital in 2017 - Southeast Asia & Vietnam (We Are Social)
Digital in 2017 - Southeast Asia & Vietnam (We Are Social)Digital in 2017 - Southeast Asia & Vietnam (We Are Social)
Digital in 2017 - Southeast Asia & Vietnam (We Are Social)
 
Estado redessociales2017
Estado redessociales2017Estado redessociales2017
Estado redessociales2017
 
Global Digital Statshot Q2 2017
Global Digital Statshot Q2 2017Global Digital Statshot Q2 2017
Global Digital Statshot Q2 2017
 
Digital 2017 Asia-Pacific Regional Overview (September 2017)
Digital 2017 Asia-Pacific Regional Overview (September 2017)Digital 2017 Asia-Pacific Regional Overview (September 2017)
Digital 2017 Asia-Pacific Regional Overview (September 2017)
 
Digital Marketing Statistics by WeAreSocial
Digital Marketing Statistics by WeAreSocialDigital Marketing Statistics by WeAreSocial
Digital Marketing Statistics by WeAreSocial
 
2017 Digital Yearbook from wearesocial
2017 Digital Yearbook from wearesocial2017 Digital Yearbook from wearesocial
2017 Digital Yearbook from wearesocial
 
2017 digital yearbook
2017 digital yearbook2017 digital yearbook
2017 digital yearbook
 
Q2 2017 global digital statshot
Q2 2017 global digital statshotQ2 2017 global digital statshot
Q2 2017 global digital statshot
 
Digital 2017 Q2 Global Digital Statshot (April 2017)
Digital 2017 Q2 Global Digital Statshot (April 2017)Digital 2017 Q2 Global Digital Statshot (April 2017)
Digital 2017 Q2 Global Digital Statshot (April 2017)
 
2017 digital yearbook internet, social media, and mobile data
2017 digital yearbook internet, social media, and mobile data2017 digital yearbook internet, social media, and mobile data
2017 digital yearbook internet, social media, and mobile data
 

More from Kepios

Looking Ahead: What 2023 Holds for Digital
Looking Ahead: What 2023 Holds for DigitalLooking Ahead: What 2023 Holds for Digital
Looking Ahead: What 2023 Holds for Digital
Kepios
 
Digital Youth in South-East Asia
Digital Youth in South-East AsiaDigital Youth in South-East Asia
Digital Youth in South-East Asia
Kepios
 
Japan's Unique Digital Behaviours
Japan's Unique Digital BehavioursJapan's Unique Digital Behaviours
Japan's Unique Digital Behaviours
Kepios
 
Global Digital Statbites 001
Global Digital Statbites 001Global Digital Statbites 001
Global Digital Statbites 001
Kepios
 
Social Insights: Tracking ICT Trends Using Social Media Data
Social Insights: Tracking ICT Trends Using Social Media DataSocial Insights: Tracking ICT Trends Using Social Media Data
Social Insights: Tracking ICT Trends Using Social Media Data
Kepios
 
Future Factors September 2020: The Outlook for Digital Marketing
Future Factors September 2020: The Outlook for Digital MarketingFuture Factors September 2020: The Outlook for Digital Marketing
Future Factors September 2020: The Outlook for Digital Marketing
Kepios
 
Evolving Behaviours in Digital Commerce: Key Trends Impacting Buyer Journeys ...
Evolving Behaviours in Digital Commerce: Key Trends Impacting Buyer Journeys ...Evolving Behaviours in Digital Commerce: Key Trends Impacting Buyer Journeys ...
Evolving Behaviours in Digital Commerce: Key Trends Impacting Buyer Journeys ...
Kepios
 
Business as Unusual: Data-Driven Recommendations for Ecommerce Marketers in U...
Business as Unusual: Data-Driven Recommendations for Ecommerce Marketers in U...Business as Unusual: Data-Driven Recommendations for Ecommerce Marketers in U...
Business as Unusual: Data-Driven Recommendations for Ecommerce Marketers in U...
Kepios
 
Kepios: Back to The Future – The Essentials of Enduring Social Media Success
Kepios: Back to The Future – The Essentials of Enduring Social Media SuccessKepios: Back to The Future – The Essentials of Enduring Social Media Success
Kepios: Back to The Future – The Essentials of Enduring Social Media Success
Kepios
 
Future Forces 2018: Top Tips for Digital Marketing Success
Future Forces 2018: Top Tips for Digital Marketing SuccessFuture Forces 2018: Top Tips for Digital Marketing Success
Future Forces 2018: Top Tips for Digital Marketing Success
Kepios
 
How To Achieve Digital ROI: A Practical Guide
How To Achieve Digital ROI: A Practical GuideHow To Achieve Digital ROI: A Practical Guide
How To Achieve Digital ROI: A Practical Guide
Kepios
 
The New Normal: How To Integrate Your Digital Marketing (Forward Thinking EP0...
The New Normal: How To Integrate Your Digital Marketing (Forward Thinking EP0...The New Normal: How To Integrate Your Digital Marketing (Forward Thinking EP0...
The New Normal: How To Integrate Your Digital Marketing (Forward Thinking EP0...
Kepios
 
Inspiring Marketing Episode 3: From Media to Moments
Inspiring Marketing Episode 3: From Media to MomentsInspiring Marketing Episode 3: From Media to Moments
Inspiring Marketing Episode 3: From Media to Moments
Kepios
 
Inspiring Marketing Episode 1: The Rise of Messengers
Inspiring Marketing Episode 1: The Rise of MessengersInspiring Marketing Episode 1: The Rise of Messengers
Inspiring Marketing Episode 1: The Rise of Messengers
Kepios
 
How To Tell Inspiring Stories
How To Tell Inspiring StoriesHow To Tell Inspiring Stories
How To Tell Inspiring Stories
Kepios
 
Kepios Future Forces 2016
Kepios Future Forces 2016Kepios Future Forces 2016
Kepios Future Forces 2016
Kepios
 
How To Manage Creative Risk
How To Manage Creative RiskHow To Manage Creative Risk
How To Manage Creative Risk
Kepios
 

More from Kepios (17)

Looking Ahead: What 2023 Holds for Digital
Looking Ahead: What 2023 Holds for DigitalLooking Ahead: What 2023 Holds for Digital
Looking Ahead: What 2023 Holds for Digital
 
Digital Youth in South-East Asia
Digital Youth in South-East AsiaDigital Youth in South-East Asia
Digital Youth in South-East Asia
 
Japan's Unique Digital Behaviours
Japan's Unique Digital BehavioursJapan's Unique Digital Behaviours
Japan's Unique Digital Behaviours
 
Global Digital Statbites 001
Global Digital Statbites 001Global Digital Statbites 001
Global Digital Statbites 001
 
Social Insights: Tracking ICT Trends Using Social Media Data
Social Insights: Tracking ICT Trends Using Social Media DataSocial Insights: Tracking ICT Trends Using Social Media Data
Social Insights: Tracking ICT Trends Using Social Media Data
 
Future Factors September 2020: The Outlook for Digital Marketing
Future Factors September 2020: The Outlook for Digital MarketingFuture Factors September 2020: The Outlook for Digital Marketing
Future Factors September 2020: The Outlook for Digital Marketing
 
Evolving Behaviours in Digital Commerce: Key Trends Impacting Buyer Journeys ...
Evolving Behaviours in Digital Commerce: Key Trends Impacting Buyer Journeys ...Evolving Behaviours in Digital Commerce: Key Trends Impacting Buyer Journeys ...
Evolving Behaviours in Digital Commerce: Key Trends Impacting Buyer Journeys ...
 
Business as Unusual: Data-Driven Recommendations for Ecommerce Marketers in U...
Business as Unusual: Data-Driven Recommendations for Ecommerce Marketers in U...Business as Unusual: Data-Driven Recommendations for Ecommerce Marketers in U...
Business as Unusual: Data-Driven Recommendations for Ecommerce Marketers in U...
 
Kepios: Back to The Future – The Essentials of Enduring Social Media Success
Kepios: Back to The Future – The Essentials of Enduring Social Media SuccessKepios: Back to The Future – The Essentials of Enduring Social Media Success
Kepios: Back to The Future – The Essentials of Enduring Social Media Success
 
Future Forces 2018: Top Tips for Digital Marketing Success
Future Forces 2018: Top Tips for Digital Marketing SuccessFuture Forces 2018: Top Tips for Digital Marketing Success
Future Forces 2018: Top Tips for Digital Marketing Success
 
How To Achieve Digital ROI: A Practical Guide
How To Achieve Digital ROI: A Practical GuideHow To Achieve Digital ROI: A Practical Guide
How To Achieve Digital ROI: A Practical Guide
 
The New Normal: How To Integrate Your Digital Marketing (Forward Thinking EP0...
The New Normal: How To Integrate Your Digital Marketing (Forward Thinking EP0...The New Normal: How To Integrate Your Digital Marketing (Forward Thinking EP0...
The New Normal: How To Integrate Your Digital Marketing (Forward Thinking EP0...
 
Inspiring Marketing Episode 3: From Media to Moments
Inspiring Marketing Episode 3: From Media to MomentsInspiring Marketing Episode 3: From Media to Moments
Inspiring Marketing Episode 3: From Media to Moments
 
Inspiring Marketing Episode 1: The Rise of Messengers
Inspiring Marketing Episode 1: The Rise of MessengersInspiring Marketing Episode 1: The Rise of Messengers
Inspiring Marketing Episode 1: The Rise of Messengers
 
How To Tell Inspiring Stories
How To Tell Inspiring StoriesHow To Tell Inspiring Stories
How To Tell Inspiring Stories
 
Kepios Future Forces 2016
Kepios Future Forces 2016Kepios Future Forces 2016
Kepios Future Forces 2016
 
How To Manage Creative Risk
How To Manage Creative RiskHow To Manage Creative Risk
How To Manage Creative Risk
 

Recently uploaded

HijackLoader Evolution: Interactive Process Hollowing
HijackLoader Evolution: Interactive Process HollowingHijackLoader Evolution: Interactive Process Hollowing
HijackLoader Evolution: Interactive Process Hollowing
Donato Onofri
 
Ready to Unlock the Power of Blockchain!
Ready to Unlock the Power of Blockchain!Ready to Unlock the Power of Blockchain!
Ready to Unlock the Power of Blockchain!
Toptal Tech
 
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
3a0sd7z3
 
办理毕业证(NYU毕业证)纽约大学毕业证成绩单官方原版办理
办理毕业证(NYU毕业证)纽约大学毕业证成绩单官方原版办理办理毕业证(NYU毕业证)纽约大学毕业证成绩单官方原版办理
办理毕业证(NYU毕业证)纽约大学毕业证成绩单官方原版办理
uehowe
 
成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理
成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理
成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理
ysasp1
 
一比一原版(USYD毕业证)悉尼大学毕业证如何办理
一比一原版(USYD毕业证)悉尼大学毕业证如何办理一比一原版(USYD毕业证)悉尼大学毕业证如何办理
一比一原版(USYD毕业证)悉尼大学毕业证如何办理
k4ncd0z
 
Discover the benefits of outsourcing SEO to India
Discover the benefits of outsourcing SEO to IndiaDiscover the benefits of outsourcing SEO to India
Discover the benefits of outsourcing SEO to India
davidjhones387
 
怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样
怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样
怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样
rtunex8r
 
Bengaluru Dreamin' 24 - Personal Branding
Bengaluru Dreamin' 24 - Personal BrandingBengaluru Dreamin' 24 - Personal Branding
Bengaluru Dreamin' 24 - Personal Branding
Tarandeep Singh
 
Should Repositories Participate in the Fediverse?
Should Repositories Participate in the Fediverse?Should Repositories Participate in the Fediverse?
Should Repositories Participate in the Fediverse?
Paul Walk
 
办理新西兰奥克兰大学毕业证学位证书范本原版一模一样
办理新西兰奥克兰大学毕业证学位证书范本原版一模一样办理新西兰奥克兰大学毕业证学位证书范本原版一模一样
办理新西兰奥克兰大学毕业证学位证书范本原版一模一样
xjq03c34
 
存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理
存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理
存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理
fovkoyb
 
manuaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaal
manuaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaalmanuaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaal
manuaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaal
wolfsoftcompanyco
 
快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样
快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样
快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样
3a0sd7z3
 
留学挂科(UofM毕业证)明尼苏达大学毕业证成绩单复刻办理
留学挂科(UofM毕业证)明尼苏达大学毕业证成绩单复刻办理留学挂科(UofM毕业证)明尼苏达大学毕业证成绩单复刻办理
留学挂科(UofM毕业证)明尼苏达大学毕业证成绩单复刻办理
uehowe
 
办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理
办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理
办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理
uehowe
 

Recently uploaded (16)

HijackLoader Evolution: Interactive Process Hollowing
HijackLoader Evolution: Interactive Process HollowingHijackLoader Evolution: Interactive Process Hollowing
HijackLoader Evolution: Interactive Process Hollowing
 
Ready to Unlock the Power of Blockchain!
Ready to Unlock the Power of Blockchain!Ready to Unlock the Power of Blockchain!
Ready to Unlock the Power of Blockchain!
 
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
 
办理毕业证(NYU毕业证)纽约大学毕业证成绩单官方原版办理
办理毕业证(NYU毕业证)纽约大学毕业证成绩单官方原版办理办理毕业证(NYU毕业证)纽约大学毕业证成绩单官方原版办理
办理毕业证(NYU毕业证)纽约大学毕业证成绩单官方原版办理
 
成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理
成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理
成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理
 
一比一原版(USYD毕业证)悉尼大学毕业证如何办理
一比一原版(USYD毕业证)悉尼大学毕业证如何办理一比一原版(USYD毕业证)悉尼大学毕业证如何办理
一比一原版(USYD毕业证)悉尼大学毕业证如何办理
 
Discover the benefits of outsourcing SEO to India
Discover the benefits of outsourcing SEO to IndiaDiscover the benefits of outsourcing SEO to India
Discover the benefits of outsourcing SEO to India
 
怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样
怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样
怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样
 
Bengaluru Dreamin' 24 - Personal Branding
Bengaluru Dreamin' 24 - Personal BrandingBengaluru Dreamin' 24 - Personal Branding
Bengaluru Dreamin' 24 - Personal Branding
 
Should Repositories Participate in the Fediverse?
Should Repositories Participate in the Fediverse?Should Repositories Participate in the Fediverse?
Should Repositories Participate in the Fediverse?
 
办理新西兰奥克兰大学毕业证学位证书范本原版一模一样
办理新西兰奥克兰大学毕业证学位证书范本原版一模一样办理新西兰奥克兰大学毕业证学位证书范本原版一模一样
办理新西兰奥克兰大学毕业证学位证书范本原版一模一样
 
存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理
存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理
存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理
 
manuaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaal
manuaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaalmanuaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaal
manuaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaal
 
快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样
快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样
快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样
 
留学挂科(UofM毕业证)明尼苏达大学毕业证成绩单复刻办理
留学挂科(UofM毕业证)明尼苏达大学毕业证成绩单复刻办理留学挂科(UofM毕业证)明尼苏达大学毕业证成绩单复刻办理
留学挂科(UofM毕业证)明尼苏达大学毕业证成绩单复刻办理
 
办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理
办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理
办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理
 

Digital in APAC in 2017

  • 1. 1 DIGITAL IN ASIA- PACIFIC IN 2017A COMPENDIUM OF INTERNET, SOCIAL MEDIA, AND MOBILE DATA FROM AROUND THE REGION
  • 3. 3
  • 4. 4 COUNTRIES COVERED IN DETAIL IN THIS REPORT 1 2 3 4 5 01 AUSTRALIA 08 FRENCH POLYNESIA 15 MALAYSIA 22 NORTH KOREA 29 SOUTH KOREA 02 BANGLADESH 09 HONG KONG 16 MALDIVES 23 PAKISTAN 30 SRI LANKA 03 BHUTAN 10 INDIA 17 MONGOLIA 24 PAPUA NEW GUINEA 31 TAIWAN 04 BRUNEI 11 INDONESIA 18 MYANMAR 25 PHILIPPINES 32 THAILAND 05 CAMBODIA 12 JAPAN 19 NEPAL 26 SAMOA 33 TIMOR-LESTE 06 CHINA 13 LAOS 20 NEW CALEDONIA 27 SINGAPORE 34 VANUATU 07 FIJI 14 MACAU 21 NEW ZEALAND 28 SOLOMON ISLANDS 35 VIETNAM 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 35 31 32 33 34
  • 5. 5 FIND FREE, IN-DEPTH DATA FOR 230+ COUNTRIES AROUND THE WORLD AT HTTP://KEPIOS.COM/DATA 2017 GLOBAL OVERVIEW 2017 DIGITAL YEARBOOK NORTHERN AMERICA CENTRAL AMERICA SOUTH AMERICA THE CARIBBEAN WESTERN EUROPE NORTHERN EUROPE SOUTHERN EUROPE NORTHERN AFRICA MIDDLE AFRICA WESTERN AFRICA EASTERN AFRICA SOUTHERN AFRICA WESTERN ASIA CENTRAL ASIA SOUTHERN ASIA EASTERN ASIA SOUTHEAST ASIA ANZ & PACIFIC EASTERN EUROPE 1 2017 DIGITAL YEARBOOK INTERNET, SOCIAL MEDIA, AND MOBILE DATA FOR 239 COUNTRIES AROUND THE WORLD 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION NORTHERN AMERICA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION CENTRAL AMERICA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION THE CARIBBEAN 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION SOUTH AMERICA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION WESTERN EUROPE 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION NORTHERN EUROPE 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION SOUTHERN EUROPE 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION EASTERN EUROPE 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION NORTHERN AFRICA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION WESTERN AFRICA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION MIDDLE AFRICA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION EASTERN AFRICA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION SOUTHERN AFRICA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION CENTRAL ASIA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION SOUTHERN ASIA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION SOUTHEAST ASIA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION EASTERN ASIA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION ANZ & PACIFIC 1 DIGITAL IN 2017 GLOBAL OVERVIEWA COLLECTION OF INTERNET, SOCIAL MEDIA, AND MOBILE DATA FROM AROUND THE WORLD 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION WESTERN ASIA
  • 6. 6 WANT MORE DATA & INSIGHTS IN YOUR INBOX? CLICK HERE TO SIGN UP FOR OUR NEWSLETTER
  • 8. 8 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS BILLION BILLION BILLION BILLION BILLION URBANISATION: PENETRATION: PENETRATION: PENETRATION: PENETRATION: SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 GLOBAL DIGITAL OVERVIEWA SNAPSHOT OF INTERNET, SOCIAL MEDIA, AND MOBILE USE AROUND THE WORLD 7.569 3.892 3.077 5.082 2.818 54% 51% 41% 67% 37%
  • 9. 9 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 ANNUAL GROWTH TRENDSYEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT. SEP 2017 +7% +15% +6% +16% +262 MILLION +406 MILLION +303 MILLION +380 MILLION
  • 10. 10 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES. SEP 2017 INTERNET PENETRATION BY GLOBAL REGIONTHE NUMBER OF INTERNET USERS IN EACH REGION, COMPARED TO TOTAL POPULATION 89% 54% 67% 87% 67% 32% 60% 48% 57% 34% 57% 67% 51%
  • 11. 11 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF ALL SOCIAL MEDIA USERS SOCIAL MEDIA USEBASED ON THE LATEST MONTHLY ACTIVE USER FIGURES REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY BILLION BILLION SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA. SEP 2017 3.077 41% 2.818 37%
  • 12. 12 SEP 2017 MOST ACTIVE SOCIAL MEDIA PLATFORMSBASED ON THE MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS FOR EACH PLATFORM, IN MILLIONS SOURCES: KEPIOS ANALYSIS; LATEST COMPANY EARNINGS RELEASES, PRESS RELEASES OR MEDIA STATEMENTS; REPORTS IN REPUTABLE MEDIA; ALL AS OF SEPTEMBER 2017. *NOTE: PLATFORMS IDENTIFIED BY AN ASTERISK (*) HAVE NOT PUBLISHED UPDATED USER FIGURES IN THE PAST 12 MONTHS, SO FIGURES MAY BE OUT OF DATE AND LESS RELIABLE. **NOTE: SNAPCHAT DOES NOT PUBLISH MONTHLY ACTIVE USER DATA. THE FIGURE USED HERE WAS REPORTED BY TECHCRUNCH IN JUNE 2017, BASED ON DAILY ACTIVE USERS. 2,061 1,500 1,300 1,300 963 850 700 606 368 361 328 300 300 260 255 214 200 122 106 100 FACEBOOK YOUTUBE WHATSAPP FB MESSENGER WECHAT QQ INSTAGRAM QZONE TUMBLR SINA WEIBO TWITTER BAIDU TIEBA* SKYPE* VIBER SNAPCHAT** LINE* PINTEREST YY LINKEDIN TELEGRAM* SOCIAL NETWORK MESSENGER / CHAT APP / VOIP DATA UPDATED TO: 21 SEPTEMBER 2017
  • 13. 13 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS FACEBOOK USERS ACCESSING VIA MOBILE DEVICES* FACEBOOK USERS USING FACEBOOK EACH DAY GLOBAL FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK’S WORLDWIDE USERS BY DEVICE, FREQUENCY OF USE, AND SELF-REPORTED GENDER OF USER 1 BILLION SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. *NOTE: ‘MOBILE DEVICES’ INCLUDES SMARTPHONES, FEATURE PHONES, AND TABLETS. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 2.061 90% 62% 44% 56%
  • 14. 14 TOTAL NUMBER OF MOBILE USERS (UNIQUE INDIVIDUALS) MOBILE PENETRATION (UNIQUE USERS vs. TOTAL POPULATION) TOTAL NUMBER OF MOBILE CONNECTIONS AVERAGE NUMBER OF MOBILE SUBSCRIPTIONS PER UNIQUE USER MOBILE USERS vs. MOBILE CONNECTIONSCOMPARING THE NUMBER OF UNIQUE INDIVIDUALS USING MOBILE PHONES TO THE NUMBER OF MOBILE SUBSCRIPTIONS IN USE BILLION BILLION SOURCES: GSMA INTELLIGENCE, SEPTEMBER 2017. SEP 2017 5.082 67% 8.277 1.63
  • 15. 15 TOTAL NUMBER OF MOBILE USERS (UNIQUE INDIVIDUALS) TOTAL NUMBER OF MOBILE CONNECTIONS TOTAL NUMBER OF MOBILE USERS (UNIQUE INDIVIDUALS) TOTAL NUMBER OF MOBILE CONNECTIONS PERSPECTIVE: MOBILE USERS vs. CONNECTIONSCOMPARING THE NUMBER OF UNIQUE INDIVIDUALS USING MOBILE PHONES TO THE NUMBER OF MOBILE SUBSCRIPTIONS IN USE GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA BILLION BILLION BILLION BILLION SOURCES: GSMA INTELLIGENCE, SEPTEMBER 2017; ERICSSON, AUGUST 2017. SEP 2017 5.082 8.277 5.300 7.700
  • 17. 17 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION: SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 APAC DIGITAL OVERVIEWA SNAPSHOT OF INTERNET, SOCIAL MEDIA AND MOBILE USE AROUND ASIA-PACIFIC 4.126 1.936 1.664 3.931 1.626 BILLION BILLION BILLION BILLION BILLION 48% 47% 40% 95% 39%
  • 18. 18 INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT. SEP 2017 ANNUAL DIGITAL GROWTH IN APAC +8% +17% +4% +20% +144 MILLION +241 MILLION +145 MILLION +271 MILLION
  • 20. 20 TOTAL APAC POPULATION APAC POPULATION AGED 0-12 YEARS APAC POPULATION AGED 0-15 YEARS APAC POPULATION AGED 16-64 YEARS APAC POPULATION AGED 65+ YEARS BILLION BILLION BILLION BILLION BILLION ANNUAL GROWTH RATE: PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU. APAC POPULATION BY AGE GROUPSTHE REGION’S POPULATION BROKEN DOWN INTO VARIOUS AGE GROUPS SEP 2017 4.126 0.825 1.014 2.753 0.369 0.88% 20% 25% 67% 9%
  • 21. 21 SEP 2017 APAC POPULATION DISTRIBUTION BY AGETHE REGION’S TOTAL POPULATION DETAILED BY FIVE-YEAR AGE GROUPS, IN MILLIONS SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU. 320 316 314 321 333 344 316 292 289 291 262 190 178 135 93 65 40 18 5.9 1.2 0.2 0 - 4 5 - 9 10 - 14 15 - 19 20 - 24 25 - 29 30 - 34 35 - 39 40 - 44 45 - 49 50 - 54 55 - 59 60 - 64 65 - 69 70 - 74 75 - 79 80 - 84 85 - 89 90 - 94 95 - 99 100+
  • 23. 23 APAC INTERNET USE AND PENETRATIONINTERNET AND MOBILE INTERNET USER NUMBERS COMPARED TO POPULATION SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; GOVERNMENT REGULATORY AUTHORITIES; TENCENT, KAKAO; NAVER; EXTRAPOLATIONS OF ALL THE ABOVE. TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF TOTAL INTERNET USERS BILLION BILLION SEP 2017 1.936 47% 1.892 98%
  • 24. 24 SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES. SEP 2017 TIMOR- LESTE APAC AVERAGE WORLD AVERAGE INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA SRI LANKA PAKISTAN PHILIPPINES TAIWAN HONG KONG BANGLADESH MONGOLIA MALAYSIA VIETNAM AUSTRALIA NEW ZEALAND FIJI PAPUA NEW GUINEA THAILAND MALDIVES NEW CALEDONIA VANUATU FRENCH POLYNESIA SOLOMON ISLANDS APAC INTERNET PENETRATIONTHE NUMBER OF INTERNET USERS COMPARED TO TOTAL POPULATION 55% 92% 93% 52% 45% 35% 73% 32% 83% 88% 87% 58% 67% 78% 83% 50% 31% 11% 50% 87% 87% 47% 51% 87% 30% 66% 10% 23%
  • 25. 25 SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT. SEP 2017 INTERNET PENETRATION BY COUNTRYTHE NUMBER OF INTERNET USERS COMPARED TO TOTAL POPULATION 93% 92% 88% 87% 87% 87% 87% 86% 83% 83% 80% 78% 73% 67% 66% 58% 55% 52% 50% 49% 48% 47% 45% 45% 42% 41% 35% 32% 31% 30% 29% 28% 23% 11% 10% JAPAN SOUTHKOREA HONGKONG TAIWAN NEWCALEDONIA NEWZEALAND AUSTRALIA BRUNEI THAILAND SINGAPORE MACAU MALAYSIA MALDIVES VIETNAM FR.POLYNESIA PHILIPPINES MONGOLIA CHINA INDONESIA FIJI NEPAL APACAVERAGE CAMBODIA BANGLADESH SAMOA BHUTAN INDIA SRILANKA TIMOR-LESTE VANUATU LAOS MYANMAR PAKISTAN P.N.G. SOLOMONIS. GLOBAL AVERAGE
  • 26. 26 SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT. SEP 2017 APAC INTERNET USE RANKINGSBASED ON THE NUMBER OF INTERNET USERS COMPARED TO TOTAL POPULATION # HIGHEST PENETRATION % TOTAL USERS 01 JAPAN 93% 118,453,595 02 SOUTH KOREA 92% 47,013,649 03 NORTHERN MARIANA IS. 89% 49,000 04 HONG KONG 88% 6,461,894 05 TAIWAN 87% 20,644,803 06 NEW CALEDONIA 87% 240,000 07 NEW ZEALAND 87% 4,078,993 08 AUSTRALIA 87% 21,176,595 09 BRUNEI 86% 370,000 10 THAILAND 83% 57,000,000 # FASTEST GROWTH +% TOTAL USERS 01 NORTHERN MARIANA IS. +207% 49,000 02 SAMOA +67% 90,000 03 INDONESIA +51% 132,700,000 04 CAMBODIA +43% 7,157,409 05 LAOS +43% 2,000,000 06 THAILAND +39% 57,000,000 07 VANUATU +38% 82,764 08 BANGLADESH +36% 73,347,000 09 AMERICAN SAMOA +35% 23,000 10 PAKISTAN +30% 44,608,065 HIGHEST INTERNET PENETRATION FASTEST INTERNET PENETRATION GROWTH
  • 27. 27 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES YEAR-ON-YEAR CHANGE: SHARE OF WEB TRAFFIC BY DEVICE:BASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: SOURCES: STATCOUNTER, SEPTEMBER 2017. SEP 2017 31.9% 65.7% 2.4% 0.02% -19% +14% -19% (NO CHANGE) APAC
  • 28. 28 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES YEAR-ON-YEAR CHANGE: SHARE OF WEB TRAFFIC BY DEVICE:BASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: SOURCES: STATCOUNTER, SEPTEMBER 2017. SEP 2017 52.8% 36.3% 10.8% 0.2% -11% +21% -0.4% +43% OCEANIA
  • 30. 30 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF ALL SOCIAL MEDIA USERS SOCIAL MEDIA USEBASED ON THE LATEST MONTHLY ACTIVE USER FIGURES REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY BILLION BILLION SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA. SEP 2017 1.664 40% 1.626 98%
  • 31. 31 SOURCES: FACEBOOK; TENCENT; KAKAO; NAVER. SEP 2017 TIMOR- LESTE APAC AVERAGE WORLD AVERAGE INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA SRI LANKA PAKISTAN PHILIPPINES TAIWAN HONG KONG BANGLADESH MONGOLIA MALAYSIA VIETNAM AUSTRALIA NEW ZEALAND FIJI PAPUA NEW GUINEA THAILAND MALDIVES NEW CALEDONIA VANUATU FRENCH POLYNESIA SOLOMON ISLANDS APAC SOCIAL MEDIA PENETRATIONMONTHLY ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION 15% 55% 84% 55% 64% 15% 16% 73% 25% 67% 76% 80% 56% 52% 73% 79% 44% 29% 7% 50% 70% 70% 40% 41% 58% 20% 57% 9%
  • 32. 32 SOURCES: FACEBOOK; TENCENT; KAKAO; NAVER. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT. SEP 2017 GLOBAL AVERAGE SOCIAL MEDIA PENETRATION BY COUNTRYMONTHLY ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION 89% 84% 80% 79% 76% 73% 73% 70% 70% 67% 66% 64% 58% 57% 56% 55% 55% 52% 50% 46% 44% 40% 38% 36% 29% 29% 28% 27% 25% 20% 16% 15% 15% 9% 7% BRUNEI SOUTHKOREA TAIWAN SINGAPORE HONGKONG MALDIVES MALAYSIA NEWZEALAND AUSTRALIA THAILAND MACAU CHINA NEWCALEDONIA FR.POLYNESIA PHILIPPINES MONGOLIA JAPAN VIETNAM FIJI SAMOA INDONESIA APACAVERAGE BHUTAN CAMBODIA TIMOR-LESTE LAOS MYANMAR NEPAL SRILANKA VANUATU INDIA PAKISTAN BANGLADESH SOLOMONIS. P.N.G.
  • 33. 33 SOURCES: FACEBOOK; TENCENT; KAKAO; NAVER. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT. SEP 2017 APAC SOCIAL MEDIA USE RANKINGSBASED ON THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS COMPARED TO TOTAL POPULATION # HIGHEST PENETRATION % TOTAL USERS 01 NORTHERN MARIANA IS. 89% 49,000 02 BRUNEI 89% 380,000 03 SOUTH KOREA 84% 42,746,000 04 TAIWAN 80% 19,000,000 05 SINGAPORE 79% 4,500,000 06 HONG KONG 76% 5,600,000 07 COOK ISLANDS 75% 13,000 08 MALDIVES 73% 320,000 09 MALAYSIA 73% 23,000,000 10 NEW ZEALAND 70% 3,300,000 # FASTEST GROWTH +% TOTAL USERS 01 KIRIBATI +163% 25,000 02 COOK ISLANDS +113% 13,000 03 NORTHERN MARIANA IS. +69% 49,000 04 VANUATU +69% 54,000 05 LAOS +54% 2,000,000 06 NAURU +50% 3,900 07 PAPUA NEW GUINEA +43% 600,000 08 INDIA +40% 214,000,000 09 CAMBODIA +38% 5,800,000 10 SOLOMON ISLANDS +37% 56,000 HIGHEST SOCIAL MEDIA PENETRATION FASTEST SOCIAL MEDIA PENETRATION GROWTH
  • 34. 34 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS FACEBOOK USERS ACCESSING VIA MOBILE DEVICES* FACEBOOK USERS USING FACEBOOK EACH DAY APAC FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK’S USERS IN ASIA-PACIFIC BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 MILLION SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. *NOTE: ‘MOBILE DEVICES’ INCLUDES SMARTPHONES, FEATURE PHONES, AND TABLETS. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 716.6 93% 56% 38% 62%
  • 35. 35 AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ FEMALE MALE 13 – 17 YEARS OLD 65+ YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD 18 – 24 YEARS OLD PROFILE OF APAC’S FACEBOOK USERSBREAKDOWN OF FACEBOOK’S USERS IN ASIA-PACIFIC BY AGE AND GENDER, IN MILLIONS SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. NOTES: THE ‘TOTAL’ COLUMN OF THE INSET TABLE SHOWS ORIGINAL VALUES, WHILE GRAPH VALUES HAVE BEEN DIVIDED BY ONE MILLION. TABLE PERCENTAGES REPRESENT THE RESPECTIVE GENDER AND AGE GROUP’S SHARE OF TOTAL GLOBAL FACEBOOK USERS. TABLE VALUES MAY NOT SUM EXACTLY DUE TO ROUNDING IN THE SOURCE DATA. SEP 2017 716.6 M 38% 62% 73.6 M 5% 6% 258.4 M 13% 23% 218.6 M 11% 19% 94.8 M 5% 8% 42.8 M 3% 3% 17.5 M 1% 1% 10.9 M 1% 1% 33 96 80 37 18 8 4 41 163 139 58 25 10 7
  • 36. 36 NUMBER OF 18-YEAR-OLD MALES ALIVE IN APAC IN SEPTEMBER 2017: NUMBER OF 18-YEAR-OLD MALES USING FACEBOOK IN APAC IN SEPTEMBER 2017: 24 MILLION 30 MILLION SOME INTRIGUING NUMBERS VS SOURCES: UNITED NATIONS AND US CENSUS BUREAU, SEPTEMBER 2017; FACEBOOK, SEPTEMBER 2017.
  • 37. 37 LAPTOPS & DESKTOPS SMART PHONES FEATURE PHONES TABLET DEVICES ACTIVE USER ACCOUNTS: SHARE OF APAC FACEBOOK USE BY DEVICEBASED ON THE NUMBER OF ACTIVE USER ACCOUNTS IN ASIA-PACIFIC ACCESSING THE PLATFORM VIA EACH DEVICE ACTIVE USER ACCOUNTS: ACTIVE USER ACCOUNTS: ACTIVE USER ACCOUNTS: SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. TOTALS EXCEED 100% DUE TO INDIVIDUALS’ USE OF MORE THAN ONE DEVICE TO ACCESS FACEBOOK IN THE PAST 30 DAYS. SEP 2017 24% 87% 0.4% 8% 172 MILLION 623 MILLION 3 MILLION 57 MILLION
  • 39. 39 SOURCES: FACEBOOK; TENCENT; KAKAO; NAVER. SEP 2017 TIMOR- LESTE APAC AVERAGE WORLD AVERAGE INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA SRI LANKA PAKISTAN PHILIPPINES TAIWAN HONG KONG BANGLADESH MONGOLIA MALAYSIA VIETNAM AUSTRALIA NEW ZEALAND FIJI PAPUA NEW GUINEA THAILAND MALDIVES NEW CALEDONIA VANUATU FRENCH POLYNESIA SOLOMON ISLANDS APAC MOBILE SOCIAL MEDIA PENETRATIONACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION 15% 55% 84% 55% 64% 15% 15% 69% 23% 64% 69% 76% 54% 49% 66% 72% 40% 29% 7% 47% 61% 62% 39% 37% 51% 18% 49% 9%
  • 40. 40 SOURCES: FACEBOOK; TENCENT; KAKAO; NAVER. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT. SEP 2017 GLOBAL AVERAGE MOBILE SOCIAL MEDIA PENETRATION BY COUNTRYACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION 84% 77% 76% 72% 69% 69% 66% 64% 64% 62% 61% 59% 55% 55% 54% 51% 49% 49% 47% 45% 40% 39% 38% 34% 29% 28% 28% 26% 23% 18% 15% 15% 15% 9% 7% SOUTHKOREA BRUNEI TAIWAN SINGAPORE HONGKONG MALDIVES MALAYSIA THAILAND CHINA NEWZEALAND AUSTRALIA MACAU MONGOLIA JAPAN PHILIPPINES NEWCALEDONIA FR.POLYNESIA VIETNAM FIJI SAMOA INDONESIA APACAVERAGE BHUTAN CAMBODIA TIMOR-LESTE MYANMAR LAOS NEPAL SRILANKA VANUATU INDIA PAKISTAN BANGLADESH SOLOMONIS. P.N.G.
  • 41. 41 SOURCES: FACEBOOK; TENCENT; KAKAO; NAVER. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT. SEP 2017 APAC MOBILE SOCIAL MEDIA USE RANKINGSBASED ON THE NUMBER OF ACTIVE MOBILE SOCIAL MEDIA ACCOUNTS COMPARED TO TOTAL POPULATION # HIGHEST PENETRATION % TOTAL USERS 01 SOUTH KOREA 84% 42,746,000 02 NORTHERN MARIANA IS. 83% 46,000 03 BRUNEI 77% 330,000 04 TAIWAN 76% 18,000,000 05 SINGAPORE 72% 4,100,000 06 HONG KONG 69% 5,100,000 07 COOK ISLANDS 69% 12,000 08 MALDIVES 69% 300,000 09 MALAYSIA 66% 21,000,000 10 THAILAND 64% 44,000,000 # FASTEST GROWTH +% TOTAL USERS 01 KIRIBATI +238% 25,000 02 COOK ISLANDS +135% 12,000 03 VANUATU +89% 51,000 04 NORTHERN MARIANA IS. +77% 46,000 05 PAPUA NEW GUINEA +76% 580,000 06 LAOS +73% 1,900,000 07 MYANMAR +67% 15,000,000 08 SOLOMON ISLANDS +58% 52,000 09 CAMBODIA +57% 5,500,000 10 NAURU +57% 3,600 HIGHEST MOBILE SOCIAL MEDIA PENETRATION FASTEST MOBILE SOCIAL MEDIA PENETRATION GROWTH
  • 43. 43 SOURCE: GSMA INTELLIGENCE, Q4 2016. SEP 2017 TIMOR- LESTE APAC AVERAGE WORLD AVERAGE INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA SRI LANKA PAKISTAN PHILIPPINES TAIWAN HONG KONG BANGLADESH MONGOLIA MALAYSIA VIETNAM AUSTRALIA NEW ZEALAND FIJI PAPUA NEW GUINEA THAILAND MALDIVES NEW CALEDONIA VANUATU FRENCH POLYNESIA SOLOMON ISLANDS MOBILE CONNECTIVITY IN APACTHE TOTAL NUMBER OF MOBILE CONNECTIONS COMPARED TO TOTAL POPULATION 71% 112% 114% 145% 95% 73% 79% 184% 126% 132% 165% 132% 123% 131% 136% 148% 141% 121% 42% 132% 128% 132% 95% 109% 103% 85% 87% 73%
  • 44. 44 SOURCE: GSMA INTELLIGENCE, Q4 2016. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT. SEP 2017 GLOBAL AVERAGE MOBILE CONNECTIVITY BY COUNTRYTHE TOTAL NUMBER OF MOBILE CONNECTIONS COMPARED TO TOTAL POPULATION 286% 184% 172% 165% 148% 145% 141% 136% 132% 132% 132% 132% 131% 128% 126% 123% 121% 120% 114% 112% 108% 103% 95% 95% 95% 92% 87% 87% 85% 79% 73% 73% 71% 68% 42% MACAU MALDIVES CAMBODIA HONGKONG SINGAPORE JAPAN INDONESIA MALAYSIA FIJI THAILAND TAIWAN NEWZEALAND VIETNAM AUSTRALIA SRILANKA PHILIPPINES TIMOR-LESTE BRUNEI SOUTHKOREA MONGOLIA NEPAL NEWCALEDONIA APACAVERAGE MYANMAR CHINA BHUTAN FR.POLYNESIA LAOS VANUATU INDIA BANGLADESH SOLOMONIS. PAKISTAN SAMOA P.N.G.
  • 45. 45 SOURCE: GSMA INTELLIGENCE, Q4 2016. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT. SEP 2017 APAC MOBILE CONNECTIVITY RANKINGSBASED ON THE TOTAL NUMBER OF MOBILE CONNECTIONS COMPARED TO TOTAL POPULATION # HIGHEST CONNECTIVITY % CONNECTIONS 01 MACAU 286% 1,780,745 02 MALDIVES 184% 804,738 03 CAMBODIA 172% 27,599,227 04 HONG KONG 165% 12,183,839 05 SINGAPORE 148% 8,441,706 06 JAPAN 145% 185,329,314 07 INDONESIA 141% 371,430,023 08 MALAYSIA 136% 42,931,814 09 FIJI 132% 1,198,443 10 THAILAND 132% 90,942,029 # FASTEST GROWTH +% CONNECTIONS 01 TONGA +48% 104,206 02 TIMOR-LESTE +47% 1,563,108 03 MYANMAR +38% 50,564,043 04 MARSHALL ISLANDS +24% 41,681 05 PALAU +20% 23,469 06 VANUATU +19% 235,958 07 LAOS +18% 5,954,708 08 NEPAL +18% 31,548,854 09 NORTH KOREA +14% 3,773,420 10 INDONESIA +14% 371,430,023 HIGHEST RATES OF MOBILE CONNECTIVITY FASTEST GROWING RATES OF MOBILE CONNECTIVITY
  • 46. 46 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 BILLION 3.931 95% 81% 19% 53%
  • 47. 47 SHARE OF MOBILE WEB BY MOBILE OS: ASIABASED ON EACH OPERATING SYSTEM’S SHARE OF ALL GLOBAL MOBILE WEB REQUESTS PERCENTAGE OF MOBILE WEB REQUESTS FROM ANDROID WEBKIT DEVICES PERCENTAGE OF MOBILE WEB REQUESTS FROM APPLE IOS DEVICES PERCENTAGE OF MOBILE WEB REQUESTS FROM OTHER MOBILE OPERATING SYSTEMS SOURCES: STATCOUNTER, SEPTEMBER 2017. SEP 2017 78.2% 13.3% 8.5%
  • 48. 48 SHARE OF MOBILE WEB BY MOBILE OS: OCEANIABASED ON EACH OPERATING SYSTEM’S SHARE OF ALL GLOBAL MOBILE WEB REQUESTS PERCENTAGE OF MOBILE WEB REQUESTS FROM ANDROID WEBKIT DEVICES PERCENTAGE OF MOBILE WEB REQUESTS FROM APPLE IOS DEVICES PERCENTAGE OF MOBILE WEB REQUESTS FROM OTHER MOBILE OPERATING SYSTEMS SOURCES: STATCOUNTER, SEPTEMBER 2017. SEP 2017 36.9% 60.4% 2.7%
  • 51. 51 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: AUSTRALIA 24.45 21.18 17.00 31.35 15.00 MILLION MILLION MILLION MILLION MILLION 90% 87% 70% 128% 61%
  • 52. 52 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 0% +13% +2% +15% (NO CHANGE) +2 MILLION +700 THOUSAND +2 MILLION
  • 53. 53 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 17.00 88% 71% 51% 49% MILLION
  • 54. 54 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 31.35 128% 33% 67% 98% MILLION
  • 56. 56 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: BANGLADESH 164.7 73.3 25.0 120.5 24.0 MILLION MILLION MILLION MILLION MILLION 36% 45% 15% 73% 15%
  • 57. 57 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +36% +14% -10% +33% +19 MILLION +3 MILLION -14 MILLION +6 MILLION
  • 58. 58 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 25.0 96% 40% 24% 76% MILLION
  • 59. 59 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 120.5 74% 97% 3% 20% MILLION
  • 61. 61 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: BHUTAN 808 331 310 745 310 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 39% 41% 38% 92% 38%
  • 62. 62 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +7% +29% +8% +41% +21 THOUSAND +70 THOUSAND +56 THOUSAND +90 THOUSAND
  • 63. 63 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 310 100% 52% 42% 58% THOUSAND
  • 64. 64 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 745 95% 97% 3% 77% THOUSAND
  • 66. 66 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: BRUNEI DARUSSALAM 429 380 380 516 330 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 80% 89% 89% 120% 77%
  • 67. 67 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +19% +27% -1% +18% +61 THOUSAND +80 THOUSAND -5 THOUSAND +50 THOUSAND
  • 68. 68 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 380 87% 63% 45% 55% THOUSAND
  • 69. 69 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 516 119% 83% 17% 57% THOUSAND
  • 71. 71 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: CAMBODIA 16.01 7.16 5.80 27.60 5.50 MILLION MILLION MILLION MILLION MILLION 21% 45% 36% 172% 34%
  • 72. 72 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +43% +38% +6% +57% +2 MILLION +2 MILLION +2 MILLION +2 MILLION
  • 73. 73 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 5.80 95% 55% 40% 60% MILLION
  • 74. 74 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 27.60 173% 94% 6% 45% MILLION
  • 76. 76 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: CHINA 1,410 739 896 1,332 896 MILLION MILLION MILLION MILLION MILLION 58% 52% 64% 95% 64%
  • 77. 77 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +2% +11% +1% +11% +17 MILLION +90 MILLION +19 MILLION +90 MILLION
  • 78. 78 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 1,332 96% 78% 22% 76% MILLION
  • 80. 80 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: FIJI 906 450 450 1.20 430 THOUSAND THOUSAND THOUSAND MILLION THOUSAND 54% 50% 50% 132% 47%
  • 81. 81 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +9% +18% +8% +26% +35 THOUSAND +70 THOUSAND +88 THOUSAND +90 THOUSAND
  • 82. 82 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 450 96% 42% 49% 51% THOUSAND
  • 83. 83 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 1.20 133% 93% 7% 45% MILLION
  • 85. 85 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: FRENCH POLYNESIA 283 185 160 246 140 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 57% 66% 57% 87% 49% FRENCH POLYNESIA
  • 86. 86 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +1% +14% -1% +17% +2 THOUSAND +20 THOUSAND -3 THOUSAND +20 THOUSAND FRENCH POLYNESIA
  • 87. 87 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 FRENCH POLYNESIA 160 88% 60% 54% 46% THOUSAND
  • 88. 88 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 FRENCH POLYNESIA 246 86% 56% 44% 40% THOUSAND
  • 90. 90 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: HONG KONG 7.36 6.46 5.60 12.18 5.10 MILLION MILLION MILLION MILLION MILLION 100% 88% 76% 165% 69%
  • 91. 91 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +4% +12% -6% +13% +246 THOUSAND +600 THOUSAND -817 THOUSAND +600 THOUSAND
  • 92. 92 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 5.60 91% 68% 54% 46% MILLION
  • 93. 93 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 12.18 165% 44% 56% 75% MILLION
  • 95. 95 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: INDIA 1,339 462 214 1,059 202 MILLION MILLION MILLION MILLION MILLION 33% 35% 16% 79% 15%
  • 96. 96 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 0% +40% +5% +55% (NO CHANGE) +61 MILLION +47 MILLION +72 MILLION
  • 97. 97 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 214 94% 56% 22% 78% MILLION
  • 98. 98 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 1,059 79% 93% 7% 20% MILLION
  • 100. 100 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: INDONESIA 264 133 115 371 106 MILLION MILLION MILLION MILLION MILLION 55% 50% 44% 141% 40%
  • 101. 101 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +51% +31% +14% +39% +45 MILLION +27 MILLION +45 MILLION +30 MILLION
  • 102. 102 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 115 92% 55% 43% 57% MILLION
  • 103. 103 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 371 142% 98% 2% 46% MILLION
  • 105. 105 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: JAPAN 127 118 70 185 70 MILLION MILLION MILLION MILLION MILLION 93% 93% 55% 145% 55%
  • 106. 106 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +0.4% +28% +7% +28% +440 THOUSAND +16 MILLION +12 MILLION +16 MILLION
  • 107. 107 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 35 74% 60% 49% 51% MILLION NOTE: FACEBOOK IS NOT THE LARGEST ACTIVE SOCIAL PLATFORM IN JAPAN.
  • 108. 108 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 185 147% 0% 100% 98% MILLION
  • 110. 110 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: LAOS 6.86 2.00 2.00 5.95 1.90 MILLION MILLION MILLION MILLION MILLION 43% 29% 29% 87% 28%
  • 111. 111 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +43% +54% +18% +73% +600 THOUSAND +700 THOUSAND +927 THOUSAND +800 THOUSAND
  • 112. 112 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 2.00 95% 60% 44% 56% MILLION
  • 113. 113 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 5.95 85% 97% 3% 35% MILLION
  • 115. 115 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: MACAU 623 495 410 1,781 370 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 97% 80% 66% 286% 59%
  • 116. 116 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +8% +14% -4% +9% +35 THOUSAND +50 THOUSAND -70 THOUSAND +30 THOUSAND
  • 117. 117 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 410 90% 66% 56% 44% THOUSAND
  • 118. 118 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 1.781 296% 64% 36% 99% MILLION
  • 120. 120 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: MALAYSIA 31.62 24.55 23.00 42.93 21.00 MILLION MILLION MILLION MILLION MILLION 76% 78% 73% 136% 66%
  • 121. 121 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +13% +21% -1% +24% +3 MILLION +4 MILLION -496 THOUSAND +4 MILLION
  • 122. 122 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 23.00 91% 65% 43% 57% MILLION
  • 123. 123 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 42.93 139% 76% 24% 75% MILLION
  • 125. 125 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: MALDIVES 436 320 320 805 300 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 40% 73% 73% 184% 69%
  • 126. 126 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +19% +23% +11% +25% +50 THOUSAND +60 THOUSAND +80 THOUSAND +60 THOUSAND
  • 127. 127 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 320 94% 69% 34% 66% THOUSAND
  • 128. 128 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 805 216% 89% 11% 38% THOUSAND
  • 130. 130 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: MONGOLIA 3.08 1.70 1.70 3.46 1.70 MILLION MILLION MILLION MILLION MILLION 72% 55% 55% 112% 55%
  • 131. 131 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +13% +21% -27% +31% +200 THOUSAND +300 THOUSAND -1 MILLION +400 THOUSAND
  • 132. 132 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 1.70 100% 58% 54% 46% MILLION
  • 133. 133 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 3.46 114% 86% 14% 46% MILLION
  • 135. 135 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: MYANMAR 53.37 15.00 15.00 50.56 15.00 MILLION MILLION MILLION MILLION MILLION 36% 28% 28% 95% 28%
  • 136. 136 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +27% +36% +38% +67% +3 MILLION +4 MILLION +14 MILLION +6 MILLION
  • 137. 137 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 15.00 100% 47% 37% 63% MILLION
  • 138. 138 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 50.56 93% 99% 1% 55% MILLION
  • 140. 140 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: NEPAL 29.30 14.12 7.80 31.55 7.50 MILLION MILLION MILLION MILLION MILLION 19% 48% 27% 108% 26%
  • 141. 141 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +21% +20% +18% +34% +2 MILLION +1 MILLION +5 MILLION +2 MILLION
  • 142. 142 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 7.80 96% 49% 37% 63% MILLION
  • 143. 143 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 31.55 109% 95% 5% 21% MILLION
  • 145. 145 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: NEW CALEDONIA 276 240 160 285 140 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 70% 87% 58% 103% 51% NEW CALEDONIA
  • 146. 146 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 0% +7% +4% +17% (NO CHANGE) +10 THOUSAND +12 THOUSAND +20 THOUSAND NEW CALEDONIA
  • 147. 147 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 NEW CALEDONIA 160 88% 61% 55% 45% THOUSAND
  • 148. 148 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 NEW CALEDONIA 285 106% 68% 32% 26% THOUSAND
  • 150. 150 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: NEW ZEALAND 4.71 4.08 3.30 6.19 2.90 MILLION MILLION MILLION MILLION MILLION 86% 87% 70% 132% 62%
  • 151. 151 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 -2% +10% +4% +12% -83 THOUSAND +300 THOUSAND +211 THOUSAND +300 THOUSAND
  • 152. 152 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 3.30 88% 73% 52% 48% MILLION
  • 153. 153 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 6.19 135% 62% 38% 84% MILLION
  • 155. 155 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: NORTH KOREA 25.49 0.02 0.01 3.77 0.01 MILLION MILLION MILLION MILLION MILLION 61% 0% 0% 15% 0%
  • 156. 156 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +14% [N/A] +14% [N/A] +2 THOUSAND [N/A] +462 THOUSAND [N/A]
  • 157. 157 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 3.77 15% 100% 0% 100% MILLION
  • 159. 159 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: PAKISTAN 197 45 30 140 29 MILLION MILLION MILLION MILLION MILLION 39% 23% 15% 71% 15%
  • 160. 160 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +30% +11% +11% +32% +10 MILLION +3 MILLION +14 MILLION +7 MILLION
  • 161. 161 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 30 97% 47% 23% 77% MILLION
  • 162. 162 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 140 72% 97% 3% 29% MILLION
  • 164. 164 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: PAPUA NEW GUINEA 8.25 0.91 0.60 3.44 0.58 MILLION MILLION MILLION MILLION MILLION 13% 11% 7% 42% 7%
  • 165. 165 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +26% +43% -9% +76% +185 THOUSAND +180 THOUSAND -357 THOUSAND +250 THOUSAND
  • 166. 166 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 600 97% 28% 38% 62% THOUSAND
  • 167. 167 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 3.44 44% 78% 22% 24% MILLION
  • 169. 169 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: THE PHILIPPINES 105 61 59 129 57 MILLION MILLION MILLION MILLION MILLION 44% 58% 56% 123% 54%
  • 170. 170 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +13% +9% +9% +21% +7 MILLION +5 MILLION +10 MILLION +10 MILLION
  • 171. 171 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 59 97% 44% 53% 47% MILLION
  • 172. 172 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 129 126% 96% 4% 52% MILLION
  • 174. 174 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: SAMOA 196 90 90 133 88 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 19% 46% 46% 68% 45%
  • 175. 175 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +67% +30% -46% +47% +36 THOUSAND +21 THOUSAND -115 THOUSAND +28 THOUSAND
  • 176. 176 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 90 98% 41% 50% 50% THOUSAND
  • 177. 177 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 133 68% 95% 5% 69% THOUSAND
  • 179. 179 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: SINGAPORE 5.71 4.71 4.50 8.44 4.10 MILLION MILLION MILLION MILLION MILLION 100% 83% 79% 148% 72%
  • 180. 180 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +0.3% +15% +3% +11% +14 THOUSAND +600 THOUSAND +223 THOUSAND +400 THOUSAND
  • 181. 181 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 4.50 91% 71% 47% 53% MILLION
  • 182. 182 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 8.44 147% 41% 59% 99% MILLION
  • 184. 184 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: THE SOLOMON ISLANDS 611 62 56 446 52 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 23% 10% 9% 73% 9%
  • 185. 185 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. SEPTEMBER 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN APAC 2016” REPORT. SEP 2017 +6% +37% +9% +58% +3 THOUSAND +15 THOUSAND +37 THOUSAND +19 THOUSAND
  • 186. 186 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE SEP 2017 56 93% 36% 45% 55% THOUSAND
  • 187. 187 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. SEP 2017 446 74% 96% 5% 34% THOUSAND
  • 189. 189 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS DIGITAL INA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SEP 2017 vs POPULATION:URBANISATION: PENETRATION: PENETRATION: PENETRATION: SOUTH KOREA 50.98 47.01 42.75 58.24 42.75 MILLION MILLION MILLION MILLION MILLION 83% 92% 84% 114% 84%