This document discusses cultural dimensions in Asian cultures according to Hofstede's model. It analyzes Asian cultures across five dimensions: large power distance, collectivism, femininity/masculinity, uncertainty avoidance, and long-term orientation. Asian cultures generally demonstrate large power distance, collectivism where group identity is prioritized over the individual, modesty and restraint in expressing emotions, and a focus on long-term planning, virtue, and optimism. Cultural behaviors are influenced by a culture's symbols, heroes, rituals, and underlying values.
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same thing, but its made by my friend who is supre pro in literature, she gave me permission to put this up ~^ ^~ Merchant of Venice, Theme - Prejudice
It discuss about Mass media and Gender in Advertisements: what is media, MEDIA CAN RANGE FROM , Gender bias in media, ads for children, dress, food, gender stereotype in social roles, capacities and conclusion
Cultural Differences Sweden v South Korea Jennifer Kesik
This presentation looks at the cultural differences between Sweden and South Korea. The national culture differences as well as organisational culture differences are discussed.
The emphasis is put on the challenges a Swedish individual will experience when being transferred for a job assignment in South Korea. Recommendations in terms of adjustment in management practices are provided.
It discuss about Mass media and Gender in Advertisements: what is media, MEDIA CAN RANGE FROM , Gender bias in media, ads for children, dress, food, gender stereotype in social roles, capacities and conclusion
Cultural Differences Sweden v South Korea Jennifer Kesik
This presentation looks at the cultural differences between Sweden and South Korea. The national culture differences as well as organisational culture differences are discussed.
The emphasis is put on the challenges a Swedish individual will experience when being transferred for a job assignment in South Korea. Recommendations in terms of adjustment in management practices are provided.
The presentation talks about the basic philosophy of Risk Intelligence, as it throws light on the reason, proneness and the behavior of people and organizations to deal with risks that might effect the movement towards the desired objectives. For more details checkout my blog at www.sharpnessquotient.blogspot.in
Hofstede - Cultural differences in international managementCarmen Neghina
Andreea Dicu, Carmen Neghina, Alina Oprea, Teodora Vasileva
Hofstede’s Study on Work Related-Values Concept, Methods, Results, and
Critique
Culture defined
Hofstede’s cultural dimensions
Implications for management
Criticism
Dedicated to a culturally and spiritually respectful path that transcends assimilation, resignation, and conflict through the spirit of cooperation, healing, compassion, for creating partnerships with all members of the Human Family.
All people have a culture - it is how human beings make sense of the world. Culture shapes how people think, learn and solve problems, what they value and respect, what attracts and delights them, what offends them and their sense of what is appropriate. More deeply, culture is the soil in which the tree of identity has its roots. Culture is manifest in human relations, systems of organization, technology, arts, politics, economics, community life - all the things that humans do.
This Powerpoint is utilized by Dr. Lee Brown and Chief Phil Jr in Diversity Workshops for Communities, Governments, Organizations, and Corporations.
This slideshow was created to accompany the sixth chapter of Communicate! by Kathleen S. Verderber, Rudolph F. Verderber and Deanna D. Sellnow. Publisher: Wadsworth/Cengage Learning. ISBN-13: 978-0-495-90171-6
Individualistic cultures are those that stress the needs of the individual over the needs of the group as a whole. In this type of culture, people are seen as independent and autonomous.
Social behavior tends to be dictated by the attitudes and preferences of individuals. Cultures in North America and Western Europe tend to be individualistic.
A few common characteristics of individualistic cultures include:
Individual rights take center stage
Independence is highly valued
Being dependent upon others is often considered shameful or embarrassing
People tend to be self-reliant
In individualistic cultures, people are considered "good" if they are
strong,
self-reliant,
assertive, and
independent.
Chapter 4Understanding Racism, Prejudice, and White Privilege4-WilheminaRossi174
Chapter: 4
Understanding Racism, Prejudice, and White Privilege4-1Defining and Contextualizing Racism
4-1
Hoyt Jr. (2012) defines racism as “a particular form of prejudice defined by preconceived erroneous beliefs about race and members of racial groups.” It is supported simultaneously by individuals, the institutional practices of society, and dominant cultural values and norms. Racism is a universal phenomenon that exists across cultures and tends to emerge wherever ethnic diversity and perceived or real differences in group characteristics become part of a struggle for social power. In the case of the United States, African Americans, Latinos/as, Native Americans, and Asian Americans—groups that we have been referring to as people of color—have been systematically subordinated by the white majority.
There are four important points to be made initially about racism:
· Prejudice and racism are not the same thing. Prejudice is a negative, inaccurate, rigid, and unfair way of thinking about members of another group. All human beings hold prejudices. This is true for people of color, as well as for majority group members. But there is a crucial difference between the prejudices held by whites and those held by people of color. whites have more power to enact their prejudices and therefore negatively impact the lives of people of color than vice versa. The term racism is used in relation to the racial attitudes and behavior of majority group members. Similar attitudes and behaviors on the part of people of color are referred to as prejudice and discrimination (a term commonly used to mean actions taken on the basis of one’s prejudices). Another way of describing this relationship is that prejudice plus power equals racism.
· Racism is a broad and all-pervasive social phenomenon that is mutually reinforced at all levels of society.
· Institutional racism involves the manipulation of societal institutions to give preferences and advantages to whites and at the same time restrict the choices, rights, mobility, and access of people of color.
· Cultural racism is the belief that the cultural ways of one group are superior to those of another. Cultural racism can be found both in individuals and in institutions. In the former, it is often referred to as ethnocentrism. Jones (2000) mentioned that historical insults, societal norms, unearned privilege, and structural barriers are all aspects of institutional racism.
· People tend to deny, rationalize, and avoid discussing their feelings and beliefs about race and ethnicity. Often, these feelings remain unconscious and are brought to awareness only with great difficulty.
· When young children hear the stories of people of color, they tend to feel deeply and sincerely with the storyteller. “I’m really sorry that you had to go through that” is the most common reaction of a child. By the time one reaches adulthood, however, the empathy is often gone. Instead, reactions tend to involve minimizing, justifying ...
2. 2
Why Culture Matters
Culture consists of the characteristics defined by language, religion, customs, social habits, music, and the arts. In
marketing, culture is the DNA that identifies how the target demographic thinks, speaks, and acts.
4. 4
Cultural System
Cultural differences manifest through symbols, heroes, rituals, and values. Values are the core of one’s mental map that
drive cultural behavior.
Source: Hofstede Dimensions
Symbols: Visual/verbal icons
Heroes: Role Models
Rituals: Collective Activities
Values: Belief System
Evil vs. Good
Decent vs. Indecent
Forbidden vs. Permitted
Natural vs. Unnatural
Normal vs, Abnormal
Irrational vs. Rational
Ugly vs. Beautiful
5. 5
Cultural Dimensions
According to Hofstede, cultural differences can be measured in 5 different bipolar dimensions.
Large/Small Power Distance
Uncertainty Avoidance
Individualism - Collectivism
Masculinity - Femininity
Long Term - Short Term
0
20
40
60
80
100
120
Large/Small
Power Distance
Strong/Weak
Uncertainty
Avoidance
Individualism/
Collectivism
Masculinity/
Femininity
Long/Short term
Orientation
China
Korean
USA
Mexico
Source: Hofstede Dimensions
China Korean Japan Vietnam India Philippines USA Mexico
Large/Small Power Distance 80 60 54 70 77 94 40 81
Strong/Weak Uncertainty Avoidance 30 85 92 30 40 44 46 82
Individualism/ Collectivism 20 18 46 20 48 32 91 30
Masculinity/ Femininity 66 39 95 40 56 64 62 69
Long/Short term Orientation 118 75 80 80 61 19 29 29
6. 6
Asians accept that power is distributed unequally.
Thus, a relationship is based on hierarchy instead of equality; power is often determined by birth, caste, family status, or
profession. In modern society, power is largely defined by economic power and is prominently displayed through personal
possessions in the form of multiple luxury homes, cars and designer items. (Fact: 25% of traffic to luxury brand websites is
generated by Asian Americans)
Large Power Distance
7. 7
Personal identity is based on the social networks Asians belong to
Thus, personal opinions are heavily influenced by groupthink. Asians’ lives are often pervaded by family/friend groups and
their success is attributed to their team/network instead of individual achievement. Their community/social circle is their
primary source of information and influences all decision-making.
(Fact: Asian American users over-index on many social media platforms. 3 out of 4 use social media.)
.
Collectivism
8. 8
Femininity Masculinity
The assertive pole has been called, ‘masculine’ and the caring pole, ‘feminine’.
Femininity stresses the importance of equality, solidarity, and quality of work life; the focus is on people and emotion. (Warm ,
Caring, Emotional, Down to Earth, Spiritual, Social) Masculinity stresses the importance of impartiality, competition among
colleagues, and performance; the focus is on performance and progress. (Fun, Humorous, Confident, Factual, Logical,
Exaggerated, Dignified) Korean and Vietnamese cultures are considered more feminine, and the Japanese and Chinese
cultures, more masculine.
9. 9
Uncertainty Avoidance
UA—the degree to which people express emotion or anxiety outwardly.
In Asian culture, public displays of personal thoughts and feelings are quite minimal; expressions are typically modest and
controlled. However, although public insobriety is viewed as shameful, Asians are unafraid to outwardly express their feelings
while drinking. In fact, it is one of the few instances wherein expressing emotion is expected. The Koreans and Japanese are
less likely to openly express their emotions compared to the Chinese, Vietnamese, Filipino, and Asian Indian.
10. 10
Asians focus on virtue, hope, endurance, sacrifice, and vision.
Asians are driven by optimism. They prioritize long-term, financial investment planning and the future of their children.
Long Term Orientation
11. Thank You
Michael Hong | Director of New Business Development
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