This document summarizes GlobalWebIndex's quarterly report on brand engagement trends. It finds that search engines remain the most popular way for consumers to discover product information. Over a third of internet users have "liked" a brand on social media in the past month. Content-driven interactions like watching branded videos and sharing branded photos on Facebook are rising in importance. While financial rewards are the biggest motivator for promoting brands online, personal interests and love of a brand also drive advocacy. Technology and FMCG brands see the most online mentions.