This document discusses creative thinking and storytelling. It defines creativity and storytelling, noting that a powerful story evokes a response by inspiring thought and action. A good story contains unique storylines, engaging plots, real or larger-than-life characters, surprise elements, and lucid narration. Schools may limit creativity by focusing only on careers like engineering and medicine instead of arts. Impactful stories break paradigms, maintain interest through simple storylines and detailed characterizations, create emotional attachment, include surprise elements, and have lucid narration. The creative process involves experiences, incubation, insights, distillation, and formation. The author's career and books connecting with readers are briefly outlined.