I decided to do this as a presentation instead but was unable to attach it onto the application form.

1. TEMOUR
MACHMOUCHI
In this presentation you will find the following: 1)
The most persuasive ad of all time 2) A few things
about me 3) Some thoughts I have about the
communications industry 4) My passions in life!

2. 1) Drumroll
please………………………

3. “Whatever you say, Mr Billboard!”

5. Not being big headed but.......
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6. 2) In a nutshell
• I'm half Lebanese, half Ukrainian, but was born in London –
more mongrel, less Cruft's thoroughbred
• Graduate from the University of Reading, where I studied
politics and international relations.
• Was selected as 1 of 6 students from the UK to take part in a
global model United Nations conference held in Chicago 2011.
• I had a strong love of words from a very early age, I often write
short bits of prose/poems. I am currently working on a graphic
novel that is a dystopian re-imagining of peter pan.
• I Dj and collect vinyl's………I’m also impartial to candle light
dinners and long romantic walks on the beach.

7. 3)
This section will contain some thoughts I have about the industry and some
sources of inspiration which helped me get to that conclusion. This is an
official disclaimer to point out that I am still a fresh faced, idealistic graduate,
straight out underneath my mothers skirt and still yet no nothing really- a
pinch of salt required.

8. A moth to the flame….
• One day on the tube, amongst all the glum faces I see a
man smile. Intrigued I looked at his newspaper, it was an
advert that caused that reaction and I began to think why?
I stumbled upon the world of communications, and from
there decided to set out on my journey.
• In order to understand the mind-set needed to be
successful in this field, I began to read various books on
the subject:
• Confessions of an ad-man, Jim Aitchison’s-cutting edge of
advertising, Positioning: The Battle for Your Mind…..
• And my personal favourite so far; Hey Whipple, Squeeze
This.

9. • They recommended that for anyone wanting to get into
advertising, an important step is to review and analyse
acclaimed pieces of work.
• On my travels, here are a few of the pieces I discovered
which I really appreciated and drew inspiration
from………..

12. During this research I had an epiphany; I
realised something I hadn't noticed before….

13. AD Land- a world hidden in plain sight.
• People believe the purpose of advertising is to dupe them
through fanciful claims; thus they have built up a filter to block it
all out.
• In order to create pieces that captivate the audience’s attention
and break through this barrier you must expose certain truths.
Whether that be about a brand (eg the classic VW polo ads), or
even an inherent human truth (eg Hair colouring isn't about
looking younger, its about self-esteem) – it is a key part of the
process.
• For me, advertising represents a vocalisation of societies
thoughts and feelings - even if they don’t know it yet. Meaning
visionary ideas can only be discovered and not created. The
abstract challenge in finding the appropriate ways of
expressing this is one I would gain great satisfaction from and
look forward to facing.

14. In my head this is how I picture the person
reading this…………

17. 4. My muses
• “ A pictures worth a thousand words” – Instead of
composing a generic list, I thought you could get better
glimpse of my character if I just showed you……..

18. Music

19. Books

20. Films

21. Not to guilt trip you into seeing me, but I
do have mouths to feed….