The document discusses factors that impact employer brand strategy for multinational companies including motivation, values, brand reputation, legislation, infrastructure, team integration, local labor markets, extensive research to understand perception, developing targeted employer value propositions, identifying partnership opportunities, building a case, choosing ambassadors, and sharing outcomes.

1. 1
The multinational
employer brand
Dominique Mallion
Recruitment Marketing Manager Middle East & Africa
December 2015

2. 2
Factors impacting employer brand strategy
motivation
why what we do matters
passionate vs perfect
values
that influence our behavior and
determine our priorities - how do
they align with organization’s mission
brand reputation
building excitement, trust and loyalty in markets with low
awareness or negative perception
legislation
ensuring compliance,
stability and equity
infrastructure
even the perfect business model
can’t overcome limited resources
team
integration
local hires, international
assignees and global HQ
Local
labour
market
growth market
potential and
scarcity of talent

3. 3
Employer brand
strategy for
influence
• Extensive research to
understand employer
brand perception
• Development and
activation of targeted,
local EVP
• Success measures and
unexpected outcomes

4. 4
Employer brand
strategy for
engagement and
advocacy
• Identify opportunities to
partner with the
business
• Build your case
• Choose your
ambassadors wisely
• Share outcomes

5. 5