Academy of Marketing Conference, Cardiff, Wales.
Verify the motivations for using SNS for young people in
Brazil, specifically students of secondary and higher education.
"People Relationships: School PR Techniques That Work" presented at the Texas Association of School Boards 2011 Summer Leadership Institute.
Special thanks to Brad Domitrovich (www.slideshare.net/braddomitrovich) for the opportunity to fill-in as a presenter in his absence.
This public communication campaign planbook was designed for Frederick Douglass Institute in Millersville University's Public Relations capstone course.
How to increase brand awareness with social media? Kristine Bezbaile
In order to understand how to outreach brand awareness of successfully following 6 p’s framework, it is necessary to compare the chosen social media platforms, that is Facebook, LinkedIn and blogs.
By doing this comparison ByLykke will know how to thoughtfully engage its online brand community, thus will increase its Brand awareness in a smart way.
We choose particularly Facebook, LinkedIn and the company’s blog because they benefit cost efficiency, give extensive consumer base and have been of interest to the company. Also platforms create synergy effect between them.
It is also not only enough to set up account in any of these social media platforms and have a presence, without any destination. Thus all three social media platforms are different Bylykke needs to have a purpose when choosing to interact on specific social media. It also takes time and effort to engage the users in the smart way and keep them engaged with Bylykke online brand community. In addition we provide critics on chosen theories and models and also alternative's. Successfully following our suggestions and recommendations this digital marketing strategy will increase ByLykke Brand awareness and distribute its products in a new innovative way. More in the end of the presentation you can find current improvements.
"People Relationships: School PR Techniques That Work" presented at the Texas Association of School Boards 2011 Summer Leadership Institute.
Special thanks to Brad Domitrovich (www.slideshare.net/braddomitrovich) for the opportunity to fill-in as a presenter in his absence.
This public communication campaign planbook was designed for Frederick Douglass Institute in Millersville University's Public Relations capstone course.
How to increase brand awareness with social media? Kristine Bezbaile
In order to understand how to outreach brand awareness of successfully following 6 p’s framework, it is necessary to compare the chosen social media platforms, that is Facebook, LinkedIn and blogs.
By doing this comparison ByLykke will know how to thoughtfully engage its online brand community, thus will increase its Brand awareness in a smart way.
We choose particularly Facebook, LinkedIn and the company’s blog because they benefit cost efficiency, give extensive consumer base and have been of interest to the company. Also platforms create synergy effect between them.
It is also not only enough to set up account in any of these social media platforms and have a presence, without any destination. Thus all three social media platforms are different Bylykke needs to have a purpose when choosing to interact on specific social media. It also takes time and effort to engage the users in the smart way and keep them engaged with Bylykke online brand community. In addition we provide critics on chosen theories and models and also alternative's. Successfully following our suggestions and recommendations this digital marketing strategy will increase ByLykke Brand awareness and distribute its products in a new innovative way. More in the end of the presentation you can find current improvements.
Social work student beliefs about social media: Implications for education an...husITa
Social workers and other professionals are increasingly using social media in their professional lives as a way to network, serve clients, share information, or find information. Education about technology and social media in social work is often integrated sporadically in to programs, and based on the comfort level or experience of instructors.
This research aims to understand the beliefs and practices of social work students who have completed a social work field placement in an accredited program. Participants responded to survey questions which explore their beliefs about appropriate use of social media in the workplace, as well as the level of training they received in their academic programs and work sites. This study reports on feedback from over 100 students and recent social work graduates. The data offers information about the use of social media in their personal lives and use in field placements, and offer insight in to the widely disperse beliefs of students about whether and when it is appropriate to search for or engage with clients using social media. Data is shared related to student perceptions of agency beliefs around social media use and the need for ongoing education. Two thirds of respondents check their social media sites multiple times each day, and forty percent are on social media during work hours. A third of them search for clients online. Almost half believe that it is acceptable to search for client information on social media for the sake of curiosity. Despite these figures, half of respondents do not know whether their agency permits seeking out or connecting with clients via social media. Qualitative responses indicate the strong polarized feelings of students about appropriate uses of social media. Implications for training and education are discussed.
In this context, the aim of this research paper is to assess and verify the public understanding on ‘Fake Contents’ which ultimately hampering the social fabric and diverging immense popularity of “fifth estate” i.e. online (social and digital) media. This research will be based on an Exploratory Research wherein 100 respondents were selected based on random sampling technique through scheduled questionnaire which were used.
How do you use LinkedIn to market yourself towards a social justice career? How do you use Twitter to share your response to a world event? What apps do you use to communicate a cause? Everyday we use technology and social media to promote ourselves, share our passions, and to be activists. In 2019, online campaigns and movements are able to change laws and make a difference in the world, but when does the online activism cause problems? As the world is advancing the use of technology and social media, we can learn how to be better social justice advocates and deter the negative impacts of online activism.
This is the website analysis report I made with three peers for a second year UoN assignment. It reports on organisation Know One Teach One (KOTO) which aims to help the homeless.
Marketing Communications on the Internet: an analysis of the use of dialogi...Mauro de Oliveira
Academy of Marketing Conference, Southampton, England.
Dialogic Communication, Y Generation, Internet.
Compare the use of dialogic tools by different internship
organizations.
Investigating Motivation Drives of Attitudinal and Behavioural Fan Loyalty in...Mauro de Oliveira
Sports have a fundamental role in the life of Brazilians, with football being the predominant sport. These other sports live in football’s shadow and seek to thrive and grow, but a better understanding of what motivates their fans compared to football fans could be beneficial. To this end, this study seeks to improve our understanding how motivations differ in driving attitudinal and behavioural loyalty for fans of football and other sports, which may yield insights that can assist in the positioning of non-football sports against, and competing with, the juggernaut that football is in Brazil. A theoretically developed conceptual model is
empirically tested of the effects of six motivational drivers—Interest in Team, Socialisation, Aesthetics, Sport Knowledge, Interest in Sport, Vicarious Achievement—on both attitudinal and behavoiural fan loyalty using survey data collected from 483 sports fans from Brazil (337 football fans and 146 non-football fans). The findings show that: (a) the motivational drivers for attitudinal fan loyalty of football fans were Interest in Team, Socialisation, Vicarious Achievement, Sport Knowledge and Aesthetics; (b) the motivational drivers for behavioural fan loyalty of football fans were Socialisation, Interest in Sport and Vicarious Achievement;
(c) the motivational drivers for attitudinal fan loyalty of non-football fans were Vicarious Achievement and Aesthetics; (d) the motivational driver for behavioural fan loyalty of nonfootball fans was Sport Knowledge; and (e) that motivational differences exist between the two groups of fans for Aesthetics, Socialisation and Sport Knowledge. This study offers new insights into advancing the discourse in the area of fan-loyalty research in the Brazilian context. Managerial implications and recommendations for future research are also presented.
The rare earth elements (REE) are fifteen elements with atomic numbers 57 through 71, from lanthanum to lutetium (“lanthanides”), plus yttrium (39), which is chemically similar to the lanthanide elements and thus typically included with the rare earth elements. Although industrial demand for these elements is relatively small in tonnage terms, they are essential for a diverse and expanding array of high-technology applications.
REE-containing magnets, metal alloys for batteries and light-weight structures, and phosphors are essential for many current and emerging alternative energy technologies, such as electric vehicles, energy-efficient lighting, and wind power. REE are also critical for a number of key defense systems and other advanced materials.....
Social work student beliefs about social media: Implications for education an...husITa
Social workers and other professionals are increasingly using social media in their professional lives as a way to network, serve clients, share information, or find information. Education about technology and social media in social work is often integrated sporadically in to programs, and based on the comfort level or experience of instructors.
This research aims to understand the beliefs and practices of social work students who have completed a social work field placement in an accredited program. Participants responded to survey questions which explore their beliefs about appropriate use of social media in the workplace, as well as the level of training they received in their academic programs and work sites. This study reports on feedback from over 100 students and recent social work graduates. The data offers information about the use of social media in their personal lives and use in field placements, and offer insight in to the widely disperse beliefs of students about whether and when it is appropriate to search for or engage with clients using social media. Data is shared related to student perceptions of agency beliefs around social media use and the need for ongoing education. Two thirds of respondents check their social media sites multiple times each day, and forty percent are on social media during work hours. A third of them search for clients online. Almost half believe that it is acceptable to search for client information on social media for the sake of curiosity. Despite these figures, half of respondents do not know whether their agency permits seeking out or connecting with clients via social media. Qualitative responses indicate the strong polarized feelings of students about appropriate uses of social media. Implications for training and education are discussed.
In this context, the aim of this research paper is to assess and verify the public understanding on ‘Fake Contents’ which ultimately hampering the social fabric and diverging immense popularity of “fifth estate” i.e. online (social and digital) media. This research will be based on an Exploratory Research wherein 100 respondents were selected based on random sampling technique through scheduled questionnaire which were used.
How do you use LinkedIn to market yourself towards a social justice career? How do you use Twitter to share your response to a world event? What apps do you use to communicate a cause? Everyday we use technology and social media to promote ourselves, share our passions, and to be activists. In 2019, online campaigns and movements are able to change laws and make a difference in the world, but when does the online activism cause problems? As the world is advancing the use of technology and social media, we can learn how to be better social justice advocates and deter the negative impacts of online activism.
This is the website analysis report I made with three peers for a second year UoN assignment. It reports on organisation Know One Teach One (KOTO) which aims to help the homeless.
Marketing Communications on the Internet: an analysis of the use of dialogi...Mauro de Oliveira
Academy of Marketing Conference, Southampton, England.
Dialogic Communication, Y Generation, Internet.
Compare the use of dialogic tools by different internship
organizations.
Investigating Motivation Drives of Attitudinal and Behavioural Fan Loyalty in...Mauro de Oliveira
Sports have a fundamental role in the life of Brazilians, with football being the predominant sport. These other sports live in football’s shadow and seek to thrive and grow, but a better understanding of what motivates their fans compared to football fans could be beneficial. To this end, this study seeks to improve our understanding how motivations differ in driving attitudinal and behavioural loyalty for fans of football and other sports, which may yield insights that can assist in the positioning of non-football sports against, and competing with, the juggernaut that football is in Brazil. A theoretically developed conceptual model is
empirically tested of the effects of six motivational drivers—Interest in Team, Socialisation, Aesthetics, Sport Knowledge, Interest in Sport, Vicarious Achievement—on both attitudinal and behavoiural fan loyalty using survey data collected from 483 sports fans from Brazil (337 football fans and 146 non-football fans). The findings show that: (a) the motivational drivers for attitudinal fan loyalty of football fans were Interest in Team, Socialisation, Vicarious Achievement, Sport Knowledge and Aesthetics; (b) the motivational drivers for behavioural fan loyalty of football fans were Socialisation, Interest in Sport and Vicarious Achievement;
(c) the motivational drivers for attitudinal fan loyalty of non-football fans were Vicarious Achievement and Aesthetics; (d) the motivational driver for behavioural fan loyalty of nonfootball fans was Sport Knowledge; and (e) that motivational differences exist between the two groups of fans for Aesthetics, Socialisation and Sport Knowledge. This study offers new insights into advancing the discourse in the area of fan-loyalty research in the Brazilian context. Managerial implications and recommendations for future research are also presented.
The rare earth elements (REE) are fifteen elements with atomic numbers 57 through 71, from lanthanum to lutetium (“lanthanides”), plus yttrium (39), which is chemically similar to the lanthanide elements and thus typically included with the rare earth elements. Although industrial demand for these elements is relatively small in tonnage terms, they are essential for a diverse and expanding array of high-technology applications.
REE-containing magnets, metal alloys for batteries and light-weight structures, and phosphors are essential for many current and emerging alternative energy technologies, such as electric vehicles, energy-efficient lighting, and wind power. REE are also critical for a number of key defense systems and other advanced materials.....
Running Head EFFECTS OF SOCIAL MEDIA ON THE YOUTHS .docxtodd271
Running Head: EFFECTS OF SOCIAL MEDIA ON THE YOUTHS 1
EFFECTS OF SOCIAL MEDIA ON THE YOUTHS 8
Effects of Social Media on the Youths
Institution
Name
Section One
The fact that social media has become part our daily live cannot be overlooked especially in the current innovations in technology. Access to devices such as smart phones and broadband internet has created an easy way through which any one can access any form of information that they want. Although the social media has played a special role in ensuring that the information that we is at our disposal, it has resulted in serious erosion of human morals and ethics. It is not surprising that people value their phones more than they do to their fellow human. However, this research will look at how the young people have been impacted by the social media.
The current widespread of the social are becoming an area of interest among the researchers especially about how it has affected the community around the world. Almost every individual is connected to at least one social media plat form and this has attracted the researchers to learn more about these platforms and how they have affected the community around. However, the most affected are the teenagers who have become fanatics of these platforms and have made them part of their daily life to an extent they cannot spend a minute without accessing them. This has never implication on their ethics, behavior and even their education.
Social media has both positive and negative implications to the youths and this paper seeks to address these impacts with a special focus on the youths.
The positive impacts is that the youths can interact with one another without meeting physically across the globe and this has enhanced creation of friendship and therefore, strong social ties. Moreover, the youths stay updated on the events that happen around the world at the comfort of their rooms or working places. Also, many youths have made the social media a source of their income and have utilized it to improve their lives through improved connections.
Despite the good aspects connected to the social media, it has the negative side too and this has bad implications on the youths. To begin with, social media reduces face to interactions as they spend most of their time in these online platforms. This isolation result in psychological, emotional mental and physical effects to the youths. The minor are also introduced to immoral behaviors such as homosexuality, lesbianism and other sexual misconducts. Further, the youths are exposed to pornographic content which result in early pregnancies among the young girls and also increase the chance of contracting sexually transmitted infections.
A comprehension of these issues will help the society find ways through which to reduce the youth prevalence to the problems associated with sta.
A Study on the Effects of Beliefs in the Intention to Money Donation on Socia...AI Publications
The study was carried out with the goal of analyzing and studying the factors affecting the intention to donate money on social networking platforms of young people living and working in Hanoi. In the study, the authors used a combination of qualitative and quantitative research to provide a complete scale before entering into the official research. With 383 questionnaires with valid answers, all of these people have participated in online support through different social networking platforms. The results received from the survey were processed and analyzed using the supporting software SPSS 26.0 and AMOS 25. Finally, the results obtained show the importance of social networks for the effectiveness of charity fundraising in the context of the Covid-19 pandemic. In addition, the research team found that only the reputation of the organization and the knowledge, as well as subjective standards of the participants in favor, indirectly influenced their intention to donate to charity through belief and attitude.
Dependency on social media and its effects on users (literature review) - Pre...Dr. Fiza Zia Ul Hannan
< Justification of studying social media >
As a whole, media has become an essential element in modern life. In days to come, its role will expand with the expansion of technology. This is an age of advanced digital communication (Abid Hussain, 2019).
Post-modernism has given rise to non-face-to-face interaction, i.e. online engagement. With incorporation of social media in our lifestyles, we are heading towards another era beyond Post-modernism (especially since an outburst of COVID-19).
Mainstream media, i.e. television, newspaper, its utilization and effects on consumers have been a point of focus for researchers in their scholarly debates and are well documented since half century. New media, particularly social networking sites (SNS), is relatively a new discipline and is being explored through various dimensions since its emergence.
Running head JUVENILE DELINQUENCY POLICY .docxwlynn1
Running head: JUVENILE DELINQUENCY POLICY
JUVENILE DELINQUENCY POLICY
Juvenile Delinquency Policy
Student's Name
Institutional Affiliation
Often policies aimed at improving the situation of certain conditions in the society are formulated, passed and made ready for implementation. However, challenges face the implementation phase of the policies. There are a number of challenges that may hinder the implementation of a certain policy. These range from physical, social, economic, environmental and economic factors. this paper will seek to exploit the cost factors that affect the implementation of the juvenile delinquency policy. These fall under the economic factors of the above-named factors. These include a measure of the benefits that are to be realized upon switching to the new policy.
Training Costs.
Implementation of any policy involves capacity building of individuals who are going to disseminate the information to different part of the nation. This includes carrying out training in different places so as to ensure that the public is sensitized on the importance of this particular policy of juvenile delinquency for our case. This may include training in the institutions and also community-based training all of which will require funds for facilitation.
Incorporations Cost
The implementation of this policy will involve the provision of education to children in order to mold them to the desirable state of behavior. There will be a need of taking even the children who do not have access to education to institutions by ensuring that education is free of charge to all. To ensure these, the government of the day is obliged to sponsor these programs hence will need to source funds for the program.
Program Sustenance Cost
Once a program to support this policy is started, it important to ensure that the program is kept going on. There should be a consideration of the ways to sustain the program through the provision of necessities like learning materials among other education materials.
Administrative Costs.
These are the costs that are incurred to run the program in different places. This includes salaries for the officer responsible for overseeing the policy implementation in the different locations. This is also a great factor to put into consideration.
Ensuring The Participation of Different Groups in This Policy.
The involvement of the groups within the society is very important as it boosts this policy implementation. There are a number of ways that can be used to ensure the participation of these individual groups within society. The mass media being one of the groups can be involved through carrying out the campaigns via the media houses. The media houses can air any information that is supposed to pass across to the society. The media houses can also horst in.
The concept of children‟s participation has evolved over the last decade but the notion, either in theory or in practice, has not been able to make a significant dent in the collective mindset of the social and political institutions and the individuals who comprise of them. Most initiatives and interventions have arguably been confined to children‟s rights organizations and activists, and need to be appreciated and accepted by the mainstream society and the state in order to be scaled up. This is largely because of a lack of conceptual understanding and the appreciation of the value and practicability of children‟s participation.
HAQ: Center for Child Rights
B1/2, Ground Floor,
Malviya Nagar
New Delhi - 110017
Tel: +91-26677412,26673599
Fax: +91-26674688
Website: www.haqcrc.org
FaceBook Page: https://www.facebook.com/HaqCentreForChildRights
A study on Gen y consumer attitude toward social media marketing in TrichyAnup Mohan
This study aims to specify Generation Y consumers’ attitude toward social media marketing. Given this context the questionnaire prepared for gathering data was distributed among 150 students of Jamal Mohamed College,Trichy belonging to age group 18-33 during August 2013.This research paper is based on my M.Phil dissertation.
Running head PROJECT AND FUNDER YOUTH HOMELESS SHELTER .docxjeanettehully
Running head: PROJECT AND FUNDER YOUTH HOMELESS SHELTER 1
PROJECT AND FUNDER YOUTH HOMELESS SHELTER 5
Project and funder youth homeless shelter
Student name:
Institution:
Course:
Professor:
Date:
Part one
The description of the grant to be used in this paper includes the promotion and foster of community partnerships to reduce homelessness in various communities. In essence, the project is intended to engage both provincial and territorial government levels to join the effort of aligning homelessness investments and priorities with the ultimate goals and objectives to prevent and reduce the aspect of homelessness especially in many youths (Forchuk, 2018). To elaborate, the grant is a unique program based on community affairs with the ultimate goals of eliminating if not reducing homelessness issues within various communities. Moreover, the project is aimed to accomplish this by encouraging funders to directly provide their support and funds to about sixty designated communities across all territories and provinces that are possible to reach. The most appropriate hyperlink for identifying RFP is: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6054288/
One of the significant factors that make this grant to be worth and for one to gain the confidant of pursuing it is the fact that it has been witnessed working for other countries. For instance, the grant was implemented in Canada in 2011, where it served over three hundred projects and managed to raise over fifty-five million Canadian dollars. The funds were well utilized by focusing them on, especially youth and young adults of age fifteen to twenty-eight. Based on that, it is a potential grant that I believe if well managed it is worth to take the risk as it guarantees the reduction of homelessness.
For evaluation purposes, several questions were identified to assess whether the grant was aligned with the objectives and goals of eliminating or reducing the aspect homelessness in various communities within the country. Furthermore, there were designed questions that aimed at assessing the progress of the program in its implementation including coordination, communication, reporting, adherence to housing first principles, monitoring as well as an assessment of early outcomes of the grant.
In accomplishing all the necessary criteria that were required by the project, I utilized Bing as my search engine for the task.
The goals and objectives of the selected funding agency are to ensure that it provides all the necessary resources that can enable the non-profitable organizations with its purposes of fulfilling the intended impact towards the communities concerned. Besides, the agency is aimed at addressing the essential issues relating to homelessness of especially youths and young adults within different communities.
The primary reason for selecting the RFP is accompanied by the fact that commu ...
ALCOHOL RESEARCH SPECIAL SECTION Current Reviews Prevention Influ.docxgalerussel59292
ALCOHOL RESEARCH: SPECIAL SECTION Current Reviews Prevention Influence of Social Media on Alcohol Use in Adolescents and Young Adults Megan A. Moreno, M.D., M.S.Ed., M.P.H., and Jennifer M. Whitehill, Ph.D. Participation in online social media Web sites (e.g., Facebook and Twitter) has skyrocketed in recent years and created a new environment in which adolescents and young adults may be exposed to and influenced by alcohol-related content. Thus, young people are exposed to and display pro-alcohol messages and images through online portrayals of drinking on personal pages as well as unregulated alcohol marketing on social media sites that may reach underage people. Such online displays of alcohol behavior have been correlated with offline alcohol behavior and risky drinking. Health behavior theories have been used to describe the influence of social media sites, including Social Learning Theory, the Media Practice Model, and a more recent conceptual approach called the Facebook Influence Model. Researchers are beginning to assess the potential of social media sites in identifying high-risk drinkers through online display patterns as well as delivering prevention messages and interventions. Future studies need to further expand existing observational work to better understand the role of social media in shaping alcohol-related behaviors and fully exploit the potential of these media for alcoholrelated interventions. Key words: Alcohol use, abuse, and dependence; underage drinking; risky drinking; portrayal of alcohol and other drug use (AODU) in the media; prevention; intervention; adolescent; young adult; technology; Internet; online social media; marketing; social marketing; message; Facebook; Twitter; Social Learning Theory; Media Practice Model; Facebook Influence Model Today’s generation of adolescents and young adults are growing up immersed in social media, such as Facebook and Twitter, that promote user-generated content and interactions between users (Lenhart et al. 2005). The use of such media is especially high among these age groups (Madden et al. 2013b). Social media sites are an environment in which alcohol-related content is frequently created and consumed by adolescents and young adults (Moreno et al. 2009a,b, 2010). Displayed alcohol references on social media may include information and images pertaining to alcohol (Hinduja and Patchin 2008; Moreno et al. 2009b, 2010a) that may influence viewers (Litt and Stock 2011; Moreno et al. 2009a) and be indicative of offline alcohol use (Moreno et al. 2011). This article discusses social media, their popularity, and their social nature that promotes information sharing and peer connections. It also reviews health behavior theories that support the influential nature of social media, including a newer conceptual approach called the Facebook Influence Model. Finally, the article describes first efforts to use social media for alcohol prevention and intervention and explores how future wo.
The effect of social media on consumer's decision making process among ibep s...Niswatun Chaira
Social media is a virtual place which can be Blogs and different websites are used by individuals or
companies to share about them and their products trough internet. Kaplan and Haenlein (2010)
conceptualized social media as an internet-based program that provides a platform for consumers to
express their own opinions, share information and past experiences using different social networks, blogs
and other content areas.
The efficiency of social media has empowered the marketers and customers with fast interaction and
communication processes to enhance customer service, increase brand awareness and build strong
customer–brand relationships. Using social media tools, consumers will have the chance to express their
opinions to a larger number of individuals and also find the desired information quickly without incurring
much cost (Severi et al., 2014).
This study aimed to determine how the influence of social media for purchase making process. According
to result that got from survey or questionnaire, consumer’s decision making influenced by the Informative
and the alternative of social media.
Running head FINAL PROSPECTUSFINAL PROSPECTUS6Final.docxwlynn1
Running head: FINAL PROSPECTUS
FINAL PROSPECTUS
6
Final Prospectus
Argosy University
September 26, 2018
ABSTRACT
Social media is a dissenting topic, especially today. Some people have had the view that social media ruins human interaction not to mention real life human relationships. On the other hand, in the era of everything instant, the idea of living has drastically changed. Initially, people held the idea that life is too hard but with the advancement in technology it has now become a saying that life is easy. All this is attributable to modern technology and equally important globalization, in the sense that people are becoming more independent and interconnected. Social media has changed the world as people used to know it in the sense that people can do everything in an interconnected world that enables instant communication. Some of the most popular social networking includes Facebook, and Twitter among others. Similarly, in this era of social networking people’s idea of reality has greatly changed and people handle such things as relationship differently. This being the case, the objective of this paper is to develop a final prospectus regarding the impacts of social media. Mainly, the paper will focus its attention on the impact of social media and some of the ways that can be used to define the controversy between social media and youths below the 23 years of age.
Impact of Social Media
As mentioned in the discussion, there are many social networks to choose from such as Twitter, Snapchat and Instagram among others. In understanding how social media impacts the youth, it is imperative to look at both the pros and cons of social media on the youth. Essentially social media has reduced the world in a global village which means youths can share and interact easily and instant. Conferring with Ahn (2011), addiction to social media has resulted to poor performance in leaning institutions. Many bright students have resorted to bad behaviours because of social media. Ideally, social media has captured the attention of youths to an extent of not focusing on studies. The issue of mobile phones in learning institutions has invited an endless debate currently. Teachers have complained that students are using phones to connect with their friends and families through such networking sites like Facebook. This idea of using phones in classrooms has deteriorated student performance.
Additionally, youth are so addicted to social media that they do not study at home. Normally, students are supposed to maintain impartiality between social media and studies. This obsession with social media is detrimental to the youth lives. It is estimated that 70% of the district school block have access to social network sites. The rationale behind this is that online communities allow youths to build social capital. In other words, youths are able to access information, seek advice and share ideas through a network of relationships. Most of these SNS o.
Social media can be used as powerful public health communication tools for raising awareness, connecting and engaging with your stakeholders, building and sustaining relationships, and encouraging calls to action. Yet, whether you’re a total newbie or a social media guru looking to step up your game, nothing can defeat your efforts more than winging it without a plan.
Enjoy this toolkit from our "Building a Social Media Communications" webinar, the first session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health. JC De Vera of the Greenlining Institute and Rae Roca-Pickett of the Young Invincibles shared how they’ve built a social media strategy that works, is integrated with their overall communications plan, and helps them to create meaningful impact with the communities they serve.
To view other resources from this workshop:
Presentation slides:
http://www.slideshare.net/SPHCalpact/calpact-nm-webinar-31494514
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
Similar to The motivations of using Facebook by young consumers in Brazil (20)
A importância da Marca para uma empresa e profissional - AnhangueraMauro de Oliveira
Palestra destinada a alunos do curso de Direito. O foco é mostrar a importância da marca para uma empresa e um profissional. Também foi abordado o impacto do Enade para a carreira de um graduando.
O desafio dos professores universitários: como lidar com as diferentes geraçõ...Mauro de Oliveira
As salas de aula das universidades não são mais homogêneas. Há estudantes de diferentes idades e o professor tem o desafio de ser criativo e engajar seus alunos. Como fazer isso? Conhecer seu público e suas características é fundamental para ter sucesso. Essa apresentação trata exatamente desse ponto.
A importância de conhecer seu público: as diferenças entre as principais Gera...Mauro de Oliveira
Conhecer os comportamentos de cada uma das gerações (Tradicionalistas, Baby Boomers, X, Y e Z) ajuda a evitar problemas e, principalmente, a fazer uma comunicação mais assertiva e uma gestão mais inteligente. Nesta apresentação esses pontos são levantados.
Como lidar com as diferentes geracoes no ambiente de trabalhoMauro de Oliveira
Palestra realizada na Anefac discutiu o desafio de conviver com públicos de diferentes idades no ambiente de trabalho. Quais as principais características de cada geração? Quem valoriza mais o trabalho em equipe? É a Geração X? Y? Como lidar com as tarefas e crises no ambiente de trabalho?
O desafio de conviver com as diferentes Geracoes no ambiente de trabalho - Ge...Mauro de Oliveira
Cada Geração é marcada por músicas, filmes, governos, modas e valores. Isso molda sua personalidade e modo de ver a vida e atuar no mercado de trabalho. Quando todas se encontram na família, é motivo de festa. Porém, no ambiente de trabalho pode gerar muitos conflitos. Esta apresentação traz as principais características de cada um delas: tradicionalistas, baby boomers, Geração X, Y e Z.
Como lidar diferentes geracoes (Tradicionalistas, Baby Boomers, X, Y e Z) e m...Mauro de Oliveira
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The motivations of using Facebook by young consumers in Brazil
1. The motivations of using Facebook
by young consumers in Brazil
University of
South Wales
2013
Cardiff, July 10, 2013
Mauro de Oliveira – Centro Universitário da FEI, São Paulo, Brazil
Melby K. Zuniga Huertas - Centro Universitário da FEI, São Paulo, Brazil
Zhibin Lin - Newcastle Business School, Newcastle upon Tyne, UK
3. The motivations of using Facebook by young consumers in Brazil
SNS has become one of the
biggest phenomena in the
communication and
interaction history.
(Cheung, Chiu & Lee, 2011)
Currently, about 2.5
billion people are
connected.
(Davis, 2013)
4. So... what is
the purpose of
this article?
The motivations of using Facebook by young consumers in Brazil
5. Verify the motivations
for using SNS for
young people in
Brazil, specifically
students of secondary
and higher education.
The motivations of using Facebook by young consumers in Brazil
6. We used the concept of
social influence and
participation of consumers
in virtual networks
(Dholakia, Bagozzi, & Pearo, 2004)
and applied the model of
intentional social action in
SNS, we-intention
(Cheung, Chiu and Lee (2011).
The motivations of using Facebook by young consumers in Brazil
7. The motivations of using Facebook by young consumers in Brazil
Facebook was chosen for its relevance and
popularity on the world stage.
(Nadkarni & Hofmann, 2012; Ong, et al., 2011)
9. The motivations of using Facebook by young consumers in Brazil
In Brazil, Facebook
has about 76 million
active users wich
represents the second
largest number of
Facebook users in the
world.
(SocialBakers, 2013).
10. A Geração Y15%
36%
22%
19%
8%
Brazilian Population - Census 2010 – (IBGE)
Generation Z
Generation Y
Generation X
Baby Boomer
Traditionalists
The motivations of using Facebook by young consumers in Brazil
Total: 190.755.799
68 million
Yong Consumers
11. The motivations of using Facebook by young consumers in Brazil
Brazil has 15.1 million
students in high school and
higher education.
Source: Inep/MEC from Brazi
12. Theoretical References
Authors Idea
Bagozzi & Dholakia
(2002)
We-intention is a commitment of an
individual to participate in a joint action.
Dholakia, Bagozzi, &
Pearo (2004)
Concept of social influence and
participation of consumers in virtual
networks.
Boyd & Ellison (2008) The Social Networking Sites (SNS)
Cheung, Chiu, & Lee
(2011)
Model of intentional social action in SNS,
We-intention.
The motivations of using Facebook by young consumers in Brazil
13. The motivations of using Facebook by young consumers in Brazil
The theory:
We-Intentions
14. We-intention
is a special kind of
intention where
those involved
intend to perform an
action together
with others:
they intend to
participate.
(Tuomela, 1995)
The motivations of using Facebook by young consumers in Brazil
We-intention is a commitment of
an individual to participate in a
joint action involving an
agreement among the other
participants, whether implicit or
explicit.
(Dholakia, Bagozzi, & Pearo, 2004).
15. The motivations of using Facebook by young consumers in Brazil
The study by Dholakia, Bagozzi, & Pearo (2004)
analyzed the key variables of Social Influence:
Subjective Norm, Group Norms and Social
Identity, for participants in virtual communities.
This concept is most
appropriate for studying
social activities online.
(Cheung, Chiu, & Lee, 2011).
16. The motivations of using Facebook by young consumers in Brazil
H1: A stronger subjective norm leads to
a higher level of we-intention to
participate in an SNS.
H2: Stronger group norms lead to a
higher level of we-intention to participate
in an SNS.
H3: A stronger social identity leads to a
higher level of we-intention to participate
in an SNS.
Hypotheses
17. Uses and Gratification Theory
The main goal of this paradigm is to
explain the reasons for choosing a
communication media
(Cheung, Chiu, & Lee,2011)
and Internet searches.
(Ferguson & Perse, 2000; Flanagin &
Metzger, 2001; Wu, Wang, & Tsai, 2010;
Kim, Sohn, & Choi, 2011; Giannakos &
Chorianopoulos, 2012).
The motivations of using Facebook by young consumers in Brazil
18. The motivations of using Facebook by young consumers in Brazil
Intentional Value
value in making something
pre-determined
Social Value
value given the approval
of others
Self-Discovery
deepening
Maintaining Interpersonal
Connectivity
maintaining friendships and
contacts
Entertainment Value
fun interaction with others
Cheung, Chiu, & Lee ( 2011)
19. The motivations of using Facebook by young consumers in Brazil
H4: The level of purposive value of using SNS
positively affects we-intention to use SNS.
H5: The level of self-discovery of using SNS
positively affects we-intention to use SNS.
H6: The level of maintaining interpersonal
interconnectivity of using SNS positively affects
we-intention to use SNS.
H7: The level of social enhancement of using
SNS positively affects we-intention to use SNS.
H8: The level of entertainment value of using
SNS positively affects we-intention to use SNS.
20. The motivations of using Facebook by young consumers in Brazil
Social presence is the feeling of being present at a
meeting with another person.
McLellan (1999)
21. The motivations of using Facebook by young consumers in Brazil
H9: A higher level of social
presence leads to a higher level of
we-intention to participate in
an SNS.
Hypotheses
22. The motivations of using Facebook by young consumers in Brazil
The Research Model (after Cheung et. al, 2011)
23. Type Search
Descriptive
Technical Research
Structural Equation
Modeling
Data Collection
Instrument
Survey - On-line
questionnaire
Data Analysis
Partial Least
Square (PLS)
Method of Research
The motivations of using Facebook by young consumers in Brazil
Search conducted12th April to 25 May 2012
25. The motivations of using Facebook by young consumers in Brazil
57.6%42.4%
21.60 years old
16 - 24 years old
(74% of the sample)
Educational levels:
34.1% high school
58.1% higher education
26. The motivations of using Facebook by young consumers in Brazil
Outcomes…
29. The motivations of using Facebook by young consumers in Brazil
The Final Model
The model accounts
for 42% of the variation
in We-intention
to use SNS.
30. The motivations of using Facebook by young consumers in Brazil
Factors that lead to We-Intention
31. The motivations of using Facebook by young consumers in Brazil
Factors that lead to We-Intention
32. Conclusions
Facebook users in Brazil have a sense of
approval by their friends to join this SNS
because they where influenced to find
people who are important to them
Younger Brazilian connect in various groups and
interacting with them simultaneously.
The results show a public profile more concerned with
relational factors in maintaining their ties and
entertainment.
The motivations of using Facebook by young consumers in Brazil
33. The motivations of using Facebook by young consumers in Brazil
Understanding the motivations of using Facebook
is strategic to an organization and avoids the use of
wrong practices and decisions that may harm the
image and relationship with their target audience.
35. Concentration only on
Facebook, thus cannot
be generalized to all
SNS.
Audience consisted
mostly of students.
Limitations
The motivations of using Facebook by young consumers in Brazil
1.
39. Thank you for your attention!
Mauro de Oliveira – maurojornalista@gmail.com
Melby Karina Z. Huertas – mhuertas@fei.edu.br
Zhibin Lin - zhibin.lin@northumbria.ac.uk
The motivations of using Facebook by young consumers in Brazil